Strategy Hour | Online Marketing for Business Growth

• 950: Your Audience Is Craving Dopamine, Not Information

  Your audience isn’t addicted to your content. They’re addicted to dopamine. And if your marketing isn't delivering those micro hits of satisfaction, they're scrolling right past it. In this episode, I'm unpacking how I'm rethinking everything in content, from what I post to how I write. Not to teach better, but to create content that feels better to consume, because that's what people are responding to right now. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! People aren’t just looking for educational content anymore; they’re looking for emotional connections that make them feel something in the moment. Whether it’s overcoming boredom, finding entertainment, or feeling a sense of belonging, social media is all about emotional satisfaction. It’s time to adapt to these shifts and create content that resonates on a deeper, emotional level. Episode Highlights What is Dopamine? [0:02:26] Do Dopamine Dressing — But Make It Content [0:03:40] Not Everyone Needs To Be Your Ideal Client [0:05:40] Your Life Doesn’t Need To Be Interesting (Or Perfect) [0:06:39] Decide Who Should Consume Your Content [0:12:48] Build Your Dopamine Content Closet [0:14:23] Our Sponsor: FreshBooks get 50% off for 6 months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

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• 949: How to Live Freely in a Goal-Obsessed World with Anne-Laure Le Cunff

  If you’ve ever felt overwhelmed by traditional goal-setting, stuck chasing someone else’s version of success, or paralyzed by the fear of getting it wrong, this conversation will feel like a breath of fresh air. Joining me is Anne-Laure Le Cunff, an award-winning neuroscientist, entrepreneur, and the founder of Ness Labs, where her insights on lifelong learning, curiosity, and adaptability reach more than 100 000 curious minds every week. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Together, we dive into her new, incredible book, Tiny Experiments, a transformative guide to living a more experimental life, turning uncertainty into curiosity and forging a path of self-discovery one step at a time. Anne-Laure has beautifully captured what so many of us are feeling today about growth, achievement, and navigating a world that’s constantly changing. I’m so excited for you to read this one! Episode Highlights Golden Handcuffs: From Working at Google to Reframing Her Goals [0:01:49]  Why Our Approach to Goal-Setting Makes No Sense in a Changing World [0:07:00] What It Might Look Like to Approach Life with an Experimental Mindset [0:10:35] How an Experimental Mindset Might Actually Support the Sustainability of Your Business [0:23:58] Learning in Public: What’s Different About Experimenting Together [0:29:05] Designing Your First Tiny Experiment [0:37:12] Our Sponsor: FreshBooks get 50% off for 6 months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

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• 948: The RealReal Truth About Power, Wealth & $1B Exits with Julie Wainwright

  If you don’t believe in yourself, who else will? This episode is for everyone! Whether you’re a solopreneur, a startup founder, or growing a team of your own, this conversation is full of real-world advice from someone who’s lived it and started all over again.  Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Today, we are joined by Julie Wainwright, founder and former CEO of The RealReal; a company that she scaled to over a billion dollars in revenue before taking it public. Now she is at it again as the co-founder and CEO of AHARA – a precision nutrition company redefining wellness through science.  Julie has been featured on Forbes’ 50 Under 50 alongside names like Kamala Harris and Shonda Rhimes. Julie is a bold and strategic leader who is here to share the lessons no one teaches about running a business. Tune in to hear all about navigating power dynamics, building personal wealth, making strategic exits, and leading companies as a woman in tech.  Episode Highlights Fearlessness in Career Pivots. [0:03:41]  Embracing Being 51% Right and Finding Confidence. [0:12:49] Building Personal Wealth as a Woman. [0:25:31] Our Sponsor: FreshBooks get 50% off for 6 months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

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• 947: Creator Story Toolkit: Part 2 - The Stories That Sell Your Offers + Expand Your Impact

  We’re talking about the kinds of stories that help you connect with your audience, build trust, and grow your business! In today’s episode, we’re focusing on stories that help you sell your offers and expand your impact. They’re the ones that move people to action, help you overcome objections, and grow your community by making your message land. These stories don’t just connect with your audience; they convert! Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Episode Highlights Show People That You Understand Their Challenges [0:01:22] Share Why You Created Your Offer [0:04:22] Connect Over Shared Values [0:08:34] Invite Others to Be Part of Your Vision for the Future [0:12:45] Haters Gonna Hate [0:15:50] Show What’s Possible When You Take a Chance [0:19:51] Our Sponsor: ⁠FreshBooks⁠ - special savings with this link Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

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• 946: Creator Story Toolkit: Part 1 – The Stories That Build Your Brand + Make You Memorable

  I believe storytelling is one of the most powerful tools you have as a marketer. In a recent podcast, I talked about pulling out the kinds of stories that you can use again and again. I want to teach you to write narratives that you can come back to and use in a bunch of different situations. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! These are the stories that are going to help build your brand and make you memorable. We’re talking about creating trust and building an emotional connection with you and your business. This is how you build relationships without having a one-on-one conversation. It’s all about building a foundation: introducing yourself to a colder audience and reminding your warmer audience how you tick. Episode Highlights What to Include in Your Origin Story [0:02:34]  How to Tell Your Founder Story [0:05:14] Where to Tell Your Why Story [0:09:10] Why Customer Transformation Stories are So Powerful [0:12:27] Learning to Tell Your Story of Failure [0:17:07] Telling Your Credibility Story [0:23:36] Personality-Driven Extras [0:27:32] What Happens When You Share an Idea That Didn’t Work [0:32:55]  Our Sponsor: ⁠FreshBooks⁠ - special savings with this link Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

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