build your profitable product business with mel robbins thelotco business podcast

• 5 Things Every Promo Email MUST Have (If You Want Sales!)**

  Send us a text5 Things Every Promo Email MUST Have (If You Want Sales!)**If your promo emails are getting meh opens or zero clicks, this quick-hit episode is your wake-up call. After reviewing dozens of client emails inside Nail Your Email Marketing and in my 1:1 sessions, I’ve seen the same mistakes again and again… especially during sales season.So today, I’m walking you through the 5 non-negotiables every promo email should include to actually get opened, read and clicked.This is your micro-masterclass in writing emails that convert, not collect dust in the inbox.In this episode, we cover:1. Why your subject line needs to slap, not snoozeBoring subject lines get ignored. You need curiosity, clarity, or straight-up benefits. I share what makes a subject line irresistible and why A/B testing should be your new best friend.2. The must-have CTA above the foldIf your audience has to scroll to find the link, you’ve already lost them. I break down what “above the fold” actually looks like and why clarity always wins.3. High-contrast design that people can actually readPastel on pastel? Tiny fonts? Hard pass. I share my go-to readability tool and the simple graphic design rule that will instantly improve your emails.4. Clear, non-waffly copy that respects your customer’s timePromo emails should be quick, direct and obvious. No filler paragraphs, no “hope this finds you well.” Tell them the offer, why it matters and why they should care right now.5. One email, one goalIf you give people too many choices, they choose nothing. I walk through why your promos need ONE job and exactly how to structure them.+ Bonus tipA little movement goes a long way — think GIFs, scrolling marquees, or icon-style features that communicate essential info fast.• Subject Line Examples: here • My favourite contrast checker: https://coolors.co/contrast-checker • Nail Your Email Marketing Program: Learn how to create emails that convert like crazy.Want help boosting your sales, getting your emails actually opened, and creating a marketing system that makes Support the showI'm Mel Robbins! from @thelotcoGrab my free training: Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here. Find more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).Grab my 8 step checklist on building a profitable product business.

  --------  

  7:26

  --------

  7:26
• How Yeseco Used Kickstarter To Build A Brand (special guest Jamie Phillips).

  Send us a textKickstarter Wins, Manufacturing Nightmares and a Sink Brush That Broke the Internet: The YesECO Story with Jamie PhillipsToday I’m chatting with Jamie Phillips, founder of Yeseco, creator of the magnetic dish brush that completely changed the way thousands of people deal with their sink situation. His journey? Wild. Beautiful. Painful. Product-founder AF.Jamie takes us through everything, including: • the moment on a remote beach in Indonesia that changed his entire career • why his first eco-friendly range worked but also didn’t work • the messy truth of manufacturing a brand-new invention • how he used Kickstarter to validate demand AND fund a very expensive mold process • what 12,000+ customers taught him about product design • why retail and DTC must work together (and how he balances both) • his big mistakes, biggest lessons, and why perseverance beats everything • what launching Version 2 looks like (spoiler: it’s live now)Jamie is honest, generous, and gives you a real look at what actual product development looks like behind the scenes. If you’re a maker, product founder, wholesaler or inventor, you’ll want to take notes.LINKS: 👉 Explore YesECO: https://yeseco.life 👉 Support the YesECO V2 Kickstarter: https://www.kickstarter.com/projects/yeseco/yeseco-v2 👉 Follow me on Instagram: @thelotco If you want to build a profitable product business you LOVE (without the burnout and chaos), come join me inside my Roadmap to Profit program. Details at thelotco.com.au.Support the showI'm Mel Robbins! from @thelotcoGrab my free training: Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here. Find more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).Grab my 8 step checklist on building a profitable product business.

  --------  

  50:46

  --------

  50:46
• Getting Stocked Isn’t the Finish Line, It’s the Start Line

  Send us a textYou’ve landed your dream retailer. Your products are on the shelf. Now what? Most brands think their job is done once they’ve been stocked, but that’s just the beginning. In this episode, I break down the three stages of post-delivery success that turn a one-off wholesale order into consistent reorders (and loyal retail partners who sell your products for you).You’ll Learn: ✨ Why getting stocked is just the start line, not the finish line ✨ How to support your retailers with marketing assets, education, and storytelling tools ✨ Simple ways to drive foot traffic and visibility for your stockists (without hurting your own online sales) ✨ How to build lasting relationships with buyers and retail staff that lead to repeat orders ✨ Why scarcity thinking is holding your brand back and how abundance thinking grows both sidesMentioned in this Episode:Transform Your Wholesale Program: Learn how to get stocked (and stay stocked!) → thelotco.com.au/wholesaleFree Wholesale Guide: Download your free copy →here https://thelotco.myflodesk.com/wholesaletipsBook Mentioned: Unreasonable Hospitality by Will GuidaraRoadmap to Profit Program waitlist is here.Join my Product Business Growth Club here.Support the showI'm Mel Robbins! from @thelotcoGrab my free training: Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here. Find more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).Grab my 8 step checklist on building a profitable product business.

  --------  

  14:30

  --------

  14:30
• Why Email Is the Secret to Consistent Sales (When Social Isn’t Working Anymore)

  Send us a textWelcome back to thelotco Business Podcast, I’m Melissa Robbins, your product-based business coach, retail strategist, and founder of thelotco.After 25 years in the industry, I’ve seen behind the scenes of hundreds of brands and retailers and here’s what I know for sure: if your sales aren’t where you want them to be, it’s not your product.Last week, we talked about why your product probably isn’t the problem when sales feel slow. This week, we’re talking about the fix.Because if you’re showing up online, posting Reels, and doing “all the right things,” but your sales still feel unpredictable it’s not because you’re bad at business. It’s because you’re relying on the wrong system.In this episode, I dive into:Why Instagram is amazing for attention, but terrible for consistent salesThe difference between visibility and conversionWhy email marketing is your secret weapon for predictable profitHow to set up simple systems that sell for you (even while you sleep)I’ll also share stories from real founders who went from slow weeks to steady sales — all by turning email into their most profitable channel.And I share real client stories of what changed when they shifted from posting more to building smarter systems.If you’re ready to stop relying on algorithms and start building consistent, reliable sales this episode is your next step.🎧 Tune in now and grab your freebie: 15 Ways to Drive Traffic to Your Website. And if you’re ready to make email your most profitable sales channel, join me for the Nail Your Email Marketing Live Series — we start Wednesday, November 5th! Details at thelotco.com.au/nailyouremailSupport the showI'm Mel Robbins! from @thelotcoGrab my free training: Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here. Find more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).Grab my 8 step checklist on building a profitable product business.

  --------  

  18:17

  --------

  18:17
• Your Product Is Great. Here’s Why It Isn’t Selling

  Send us a textIf you’ve ever said, “My product is so good… why isn’t it selling?” then this episode is for you.I’ve been getting message after message about this one since I sent an email earlier in the week, so I knew I had to dive deeper on the podcast.The thing is, having a great product isn’t enough anymore. You need attention, anticipation, and action to turn your product into consistent sales.In this episode, I’m breaking down:Why your amazing product isn’t selling (and what to do about it)The Product Attachment Loop that keeps founders stuckHow to shift your mindset from “selling is pushy” to “selling is helping”What “building anticipation” actually looks like before a new launchWhy showing up across multiple platforms matters more than everAnd how clarity, confidence, and consistency create conversionsWhether you’re a maker, brand founder, or retailer, this episode will help you step out from behind the scenes, sell unapologetically, and start marketing your product like a pro.Because your business needs more than a beautiful product, it needs visibility, storytelling, and you showing up again and again until people finally get how brilliant your offer is.What You’ll Learn:✨ How to stop perfecting and start promoting ✨ How to sell without feeling salesy or pushy ✨ How to build anticipation and momentum before your next launch ✨ How to multiply your reach by showing up in more than one place ✨ Why visibility builds trust and trust builds salesMentioned in this episode:Get More Sales — my special bundle to help you show up in more ways and sell with confidenceThe Product Business Growth Club — my membership for ongoing support, ideas, and accountabilityDM me “sales” on Instagram @thelotco to get my free Sales Clarity PromptsTake Action:After you listen, screenshot this episode and tag me @thelotco Tell me — what’s one way you’re going to show up and sell differently this week?Let’s make your next product drop your most profitable one yet 💜Support the showI'm Mel Robbins! from @thelotcoGrab my free training: Your 90-Day Plan to a Profitable Product Business Without Relying On Social Media From not enough sales to effortless abundance and creating consistent sales in your business with this roadmap. Want a Roadmap to Building a Profitable Product Business head here for directions! Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here. Find more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).Grab my 8 step checklist on building a profitable product business.

  --------  

  17:04

  --------

  17:04

More Business podcasts

Trending Business podcasts

About build your profitable product business with mel robbins thelotco business podcast