build your profitable product business with mel robbins thelotco business podcast

• How Much Does a Trade Show Actually Cost? Mennie Brand’s First Life Instyle Experience

  Send us a textIn today’s episode, I’m joined by Andrew from Mennie Brand—an art-inspired sock label that’s grown from humble garage beginnings to a wholesale brand with over 30 stockists and counting.We recorded this before Andrew exhibits at his first-ever trade show: Life Instyle Melbourne. And let me tell you—we go deep on what it really takes (financially, mentally, and logistically) to step into this space for the first time.You’ll hear:Andrew’s full cost breakdown for exhibiting at Life Instyle.How he’s preparing marketing materials, samples, and stand design with a super lean budgetWhy building strong relationships with current stockists has created surprising trade show supportThe fears, confidence wobbles, and smart choices that led him to say “now’s the time”His expectations for orders, ROI, and post-show follow-up strategiesIf you’ve been tossing up whether a trade show is worth it for your brand—or wondering how on earth to pull it off without a giant team—this is the episode for you. And don’t worry, we’ll be back with Part 2 to hear how it all went!🔗 Mentioned in this episode: Mennie Brand → menniebrand.com Life Instyle Melbourne → lifeinstyle.com.auAccess the 3 part Trade Show Bootcamp here.Support the showI'm Mel Robbins! from @thelotco Want a Roadmap to Building a Profitable Product Business head here for directions! Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here. Find more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).Grab my 8 step checklist on building a profitable product business.

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• When Your Brand Feels Off: The Real Reason You’ve Stopped Showing Up

  Send us a textEver looked at your brand and thought, “This just… doesn’t feel like me anymore”?Yep, same. In this episode, I take you behind the scenes of my own rebranding wake-up call (hello five-year-old podcast cover 👋) and guide you through the emotional, visual, and strategic impact of being out of alignment with your brand.Whether your product photos feel outdated, your Instagram bio makes you cringe, or you're attracting bargain hunters instead of dream customers—this one’s for you.I’ll walk you through:The sneaky signs you’ve outgrown your brand (it’s not just a vibe—there’s strategy behind it)How small visual and voice tweaks can skyrocket your confidence and conversionsThe 4-step mini-brand audit to reconnect with your identityWhy you don’t need a total rebrand to evolve - just a smart, soulful recalibrationThe journal prompt I use with clients to align their brand with their next-level businessThis episode is part pep talk, part strategy, and 100% permission slip to grow.🎧 Grab your notebook, your coffee (or in my case, your tea), and tune in. Let’s realign that brand energy and make sure it’s working for you, not against you.👇 DM me @thelotco and tell me what brand shift you’re making this month!Support the showI'm Mel Robbins! from @thelotco Want a Roadmap to Building a Profitable Product Business head here for directions! Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here. Find more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).Grab my 8 step checklist on building a profitable product business.

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• 10 Trade Show Mistakes That Are Costing You Sales (And What to Do Instead)

  Send us a textIf you're investing time, money, and energy into exhibiting at a trade show, the last thing you want is to walk away with zero results (or worse… minus dollars and dashed confidence 😬).In this episode, I break down the 10 biggest mistakes I see brands make when preparing for—and showing up at—trade shows. Whether it's your first show or your fifteenth, these pitfalls can derail your success and cost you thousands in missed sales and opportunities.I'll cover everything from:Why your trade show stand is not a market stall (yes, there’s a BIG difference)The one thing you must do before the show to drive foot trafficThe silent killer of buyer relationships (and how to avoid it)The mindset shift you need to stop treating buyers like short-term transactionsWhy most of the gold is in the post-show follow-up⚡ Plus, I share insider tips from my decades in retail, wholesale, and exhibiting at over 100 trade shows—so you don’t have to learn these lessons the hard way.📣 Ready to make your next trade show your most profitable one yet? Join me inside my 3-day Trade Show Bootcamp and get the full strategy, templates, and support to prep like a pro and walk away with results. 🎯 👉 Join the Bootcamp hereOr want to Build a Wholesale Sales Machine? Join my free training here: https://www.thelotco.com/buildingawholesalemachinetrade show mistakes, exhibiting at a trade show, how to prepare for a trade show, trade show booth tips, product business, wholesale strategies, retail trade show, selling wholesale, trade show checklistSupport the showI'm Mel Robbins! from @thelotco Want a Roadmap to Building a Profitable Product Business head here for directions! Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here. Find more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).Grab my 8 step checklist on building a profitable product business.

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• How to Add a Digital Income Stream to Your Product Biz

  Send us a textThis week, we’re rewinding a very popular episode of the podcast—and trust me, it hits even harder right now.If you’ve ever thought about adding a digital layer to your product-based business—or if you’re quietly wondering what’s next for you beyond the stockroom or sales floor—this episode is a must-listen.I’m diving into why digital products aren’t just for “online coaches” or influencers, and how you, as a retailer, maker, or brand founder, can turn your skills, story, or process into something scalable and impactful.Whether it's a course, a workshop, a downloadable guide, or a membership—this episode will open your eyes to what's possible when you stop trading time for money and start thinking like a Digital CEO.PLUS: You’ll hear from my own coach, James Wedmore, as he breaks down exactly how to get started, even if you have zero audience and no idea where to begin.🎯 What You’ll Learn:Why digital products can be the perfect addition to a physical product bizReal-life examples from my own clients and James' community (think: HR consultants, teachers, knitters, dog trainers—you name it!)How to monetize before you make it and validate your idea firstThe biggest mindset shifts that make a scalable business possibleWhat I learned from sitting in a room with multi-6 and 7-figure digital business ownersWhy now is exactly the right time to explore this in your own business journey🛠 Resources & Links:🎥 Register and Watch the free Rise of the Digital CEO training with James Wedmore here.💬 Join my private watch party + discussion group here💡 Want to chat about whether a digital offer is right for you? DM me on Instagram @thelotco or send me an email via my website.💖 Loved this episode?Share it with a friend who's craving more freedom in their biz, or leave a review on Apple Podcasts to help more product-based founders find this show!Support the showI'm Mel Robbins! from @thelotco Want a Roadmap to Building a Profitable Product Business head here for directions! Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here. Find more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).Grab my 8 step checklist on building a profitable product business.

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  17:18
• 5 Reasons Your Brand Identity is Costing You Sales

  Send us a textLet’s get one thing straight—your branding is not just about a cute logo or a pretty Instagram grid. If your product isn’t flying off the shelves (real or virtual), it’s time to look at what your brand is really saying.In this juicy episode, I’m pulling back the curtain on why a misaligned brand identity could be the thing standing between you and consistent sales, dream stockists, and repeat customers who rave about you.Here’s what you’ll learn:The 5 subtle-but-critical ways your brand identity sells for you (or sabotages you)How to fix weak visuals, inconsistent packaging, or low-vibe photos without a $10K rebrandWhy shelf space, booth layouts, and your Insta grid are prime real estate—and how to make yours irresistibleWhat your unboxing experience says about your values, and how to make it unforgettable (even on a budget)How your brand voice (yep, even your captions and product descriptions) can seal the deal or confuse the heck out of your customersWhy confused branding attracts bargain hunters and ghosters—and how to start drawing in those aligned, loyal, full-price buyers insteadIf you've ever felt like:“Everyone says they love my product, but no one buys…”“My visuals feel a little DIY but I don’t know how to upgrade.”“I don’t want to discount anymore—I want to be seen as premium.”Then this episode is your sign, your brand audit, and your next move—wrapped up in one.This is also exactly why brand identity is one of the first things I help you get right inside my Roadmap to Profit program. Because once your brand is working for you… the rest gets a whole lot easier.🎧 Listen now and learn how to realign your brand with clarity, confidence, and conversions—without starting from scratch.Support the showI'm Mel Robbins! from @thelotco Want a Roadmap to Building a Profitable Product Business head here for directions! Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here. Find more details at https://www.thelotco.com.au/Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).Grab my 8 step checklist on building a profitable product business.

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