AgCulture Podcast

WHAT'S IT ABOUT
Why can the same technology create real value on one dairy farm and turn into a disappointing investment on another?
In this solo episode of the AgCulture Podcast, Paul Windemuller shares a framework for understanding what makes technology a good fit for a farm. Drawing on farm visits around the world and his own experience in Michigan, he explores how climate, natural resources, milk markets, labor, and management priorities shape investment decisions.
Paul also explains why robotic milking made sense at a particular turning point in his own business—and why it would not have made sense when he first started. Once adding more cows was no longer an option, the opportunity shifted toward creating more value per cow.
From identifying a farm’s biggest bottleneck to making sure someone actually acts on the data, this conversation looks beyond product demonstrations to the decisions that determine whether an investment pays off.
Whether you manage a dairy farm, advise producers, or build and sell agricultural technology, this episode offers a practical starting point: understand the farm before choosing the technology.

MEET THE HOST
Paul Windemuller is a Michigan dairy farmer, speaker, Nuffield Scholar, and host of the AgCulture Podcast. His work connects firsthand farming experience with conversations about technology, innovation, and the future of agriculture.
Through his own dairy operation and visits to farms around the world, Paul explores how different production systems and management decisions shape farm businesses. In this solo episode, he shares how those experiences inform his approach to evaluating technology and understanding where it can create value.

ABOUT THE PODCAST
Discover the world of agriculture with the "Ag Culture Podcast".This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices.
Join Paul as he shares his experiences in the agricultural industry, his travels, and encounters with important figures around the world.
Available on YouTube, Spotify, and Apple Podcasts.Subscribe at http://www.agculturepodcast.com and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture.

Most people picture cranberries floating in water—but that is only one brief part of a year-round farming operation.
In this episode of the AgCulture Podcast, Paul speaks with fifth-generation Wisconsin cranberry grower Amber Bristow about how cranberries are actually grown, harvested, protected, and marketed. Amber takes us inside her family’s 250-acre cranberry marsh, explaining the specialized equipment, water systems, pollination, winter flooding, and long-term planning required to produce the crop.
The conversation also explores the business behind the berries. Amber explains how her family markets its crop through Ocean Spray, how quality and payment are determined, and how growers manage cash flow without knowing their final price until months after harvest.
Amber also shares why she created Cranberry Chats, what agriculture can learn from specialty-crop growers, and whether those infamous cranberry spiders are real.
Whether you farm, work in agriculture, or have simply wondered how cranberries get from a Wisconsin marsh to your table, this episode offers a fascinating look inside one of agriculture’s most distinctive industries.
Follow Amber on Instagram: @cranberrychats
Check out her website: https://cranberrychats.com/

MEET THE GUEST
Amber Bristow is a fifth-generation cranberry grower raising the beginning of the sixth generation on her family’s farm in west-central Wisconsin.
Amber grew up working on the family’s cranberry marsh before leaving Wisconsin to study sports management and work in minor-league baseball. She eventually returned to join the family operation, where she now works alongside her husband, parents, cousin, and farm team.
Through her social media platform, Cranberry Chats, Amber gives people a behind-the-scenes look at cranberry farming, challenges common misconceptions, shares unique cranberry recipes, and helps consumers better understand the people and work behind the crop.
Amber is also involved with the Wisconsin State Cranberry Growers Association’s communications efforts and the Wisconsin Cranberry Board, supporting industry education, promotion, and research.
ABOUT THE PODCAST
Discover the world of agriculture with the "Ag Culture Podcast".This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices.
Join Paul as he shares his experiences in the agricultural industry, his travels, and encounters with important figures around the world.
Available on YouTube, Spotify, and Apple Podcasts.
Subscribe at http://www.agculturepodcast.com and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture.

If you buy a $500,000 piece of farm equipment, do you actually have the right to fix it yourself?
That question has been at the center of a years-long fight over agricultural equipment repair—and it has now reached a major turning point. In this episode of the AgCulture Podcast, Paul sits down with longtime right-to-repair advocate Willie Cade to unpack the proposed $99 million John Deere class action settlement, the separate FTC settlement, and what both could mean for farmers who own Deere equipment. The FTC settlement requires Deere, for 10 years and subject to court approval and oversight, to make repair resources available to farmers and independent repair providers on terms equivalent to those available to authorized dealers.
Willie explains how the litigation developed, what plaintiffs alleged about Deere's control over diagnostic software and repair tools, and why he believes the bigger issue goes beyond one manufacturer or one settlement. Paul and Willie also walk through the choices facing farmers receiving class-action notices—including filing a claim, objecting, opting out, or doing nothing—while making clear that farmers should evaluate those choices for themselves and seek legal advice when appropriate. The current deadlines are December 4, 2026 to object or opt out and December 31, 2026 to submit a claim, with a final approval hearing scheduled for January 19, 2027.
The conversation ultimately goes much further than repairing tractors. Willie argues that as machinery becomes increasingly software-driven, agriculture needs to think seriously about what ownership means—and who controls the increasingly valuable data generated by the machines farmers purchase and operate.

MEET THE GUEST
Willie Cade has spent more than nine years advocating for farmers' right to repair their own equipment, combining a deep interest in technology and ownership with a unique family connection to the agricultural machinery industry.
His grandfather, Theo Brown, spent decades with John Deere, serving as Chief Engineer and holding 158 patents. Willie now directs the Theo Brown Society, which preserves and celebrates that engineering legacy. Willie has testified before the U.S. House Judiciary Committee, briefed Federal Trade Commission staff on agricultural equipment repair issues, and serves on the board of Repair.org.
Through Graceful Solutions LLC, Willie also consults with law firms involved in agricultural antitrust litigation, including litigation concerning Deere's repair restrictions.
His career extends well beyond agriculture. Willie founded PC Rebuilders & Recyclers, a Microsoft Authorized Refurbisher that employed more than 300 formerly incarcerated individuals, and has co-authored roughly 25 peer-reviewed papers on electronics sustainability through NSF-funded research with Rochester Institute of Technology. He is also CEO of Kamo Nano Solutions, a startup working on nanowire solar-cell technology.
His work today sits at the intersection of technology, ownership, repair, competition, and farm data—questions that will become increasingly important as agricultural machinery becomes more connected, computerized, and autonomous.

ABOUT THE PODCASTDiscover the world of agriculture with the "Ag Culture Podcast".This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices.Join Paul as he shares his experiences in the agricultural industry, his travels, and encounters with important figures around the world.Available on YouTube, Spotify, and Apple Podcasts.Subscribe at http://www.agculturepodcast.com and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture.

For years, it appeared that the entire American egg industry was heading toward cage-free production.
State governments passed new housing requirements. Major retailers, restaurant chains and food-service companies made cage-free commitments. Egg producers invested billions of dollars in new barns, equipment and management systems to meet that expected demand.
But the transition has not gone quite as predicted.
Today, cage-free hens represent roughly half of U.S. egg production—and that growth has begun to level off. In markets where consumers still have a choice, many continue buying conventionally produced eggs because they remain the most affordable option.
In this episode, Paul sits down with Steve Walcott of Big Dutchman to explore how housing regulations, retailer commitments and consumer purchasing decisions have reshaped the laying-hen industry. Steve explains why changing the equipment was often easier than changing the way farms managed their birds, how the European transition differed from the American experience and why producers are once again investing in conventional housing.
They also discuss how avian influenza changed biosecurity and farm design, why some producers are splitting large operations across multiple locations and how equipment companies prepare for rules that may change faster than farms can adapt.
This is a practical look at what happens when legislation, consumer expectations, farm economics and biological risk all collide inside one agricultural industry.
MEET THE GUEST
Steve Walcott is Vice President of Sales for Big Dutchman’s U.S. and Canada Egg Business Unit. He works with egg producers, distributors, installers, and industry partners to develop practical equipment solutions that support efficient, reliable, and sustainable commercial egg production. With a strong understanding of the operational realities facing poultry producers, Steve brings a field-informed perspective to discussions about housing systems, automation, production performance, and the future of the egg industry.

ABOUT THE PODCASTDiscover the world of agriculture with the "Ag Culture Podcast".This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices.Join Paul as he shares his experiences in the agricultural industry, his travels, and encounters with important figures around the world.Available on YouTube, Spotify, and Apple Podcasts.Subscribe at http://www.agculturepodcast.com and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture.

What does it take to move thousands of cattle or sheep across an ocean—and why do importing countries want live animals rather than packaged meat?
Australia’s livestock export industry connects producers across northern and western Australia with markets throughout Southeast Asia and the Middle East. It is a complex supply chain involving farms, exporters, quarantine facilities, veterinarians, livestock vessels, overseas feedlots and processors. It also plays an important role in food security for countries that cannot produce enough livestock domestically or lack the cold-chain infrastructure needed to distribute refrigerated meat.
In this episode, Paul speaks with Mark Harvey-Sutton of the Australian Livestock Exporters’ Council about how the trade works—from selecting animals and preparing them for transport to caring for thousands of livestock during voyages lasting anywhere from four days to three weeks.
They also examine Australia’s controversial decision to phase out live sheep exports by sea in 2028. Following a major animal-welfare failure in 2018, the industry introduced substantial reforms that dramatically reduced mortality. Yet despite those improvements, the government moved forward with the ban.
Mark explains how the decision is already affecting sheep numbers, processing capacity and rural communities in Western Australia. More importantly, the conversation raises a question relevant to every agricultural sector: What happens when public opinion and political pressure become more influential than evidence, industry reform and the realities of food production?
MEET THE GUEST
Mark Harvey-Sutton was appointed as Chief Executive Officer and Company Secretary of the Australian Livestock Exporters’ Council on 18 January 2019.
Previous to ALEC, Mark was the Manager of Rural Affairs at NFF, the a/g CEO of the Sheepmeat Council of Australia and Policy Director of Cattle Council of Australia. Before joining those organisations Mark worked for the Australian Government across a range of roles and issues including as Assistant Director, Meat and Livestock Policy at the then Department of Agriculture Fisheries and Forestry, and as Departmental Liaison Officer for the Minister for Regional Australia, Regional Development and Local Government.
Mark holds a Bachelor of Laws for James Cook University, a Graduate Diploma of Legal Practice from the Australian National University and is a Graduate of the Australian Institute of Company Directors. Mark is also admitted as a Lawyer in the Supreme Court of the Australian Capital Territory.
ABOUT THE PODCASTDiscover the world of agriculture with the "Ag Culture Podcast".This podcast will be a gateway for those passionate about agriculture to explore its global perspectives and innovative practices. Join Paul as he shares his experiences in the agricultural industry, his travels and encounters with important figures around the world.Available on YouTube, Spotify and Apple Podcasts.Subscribe at http://www.agculturepodcast.com and keep an eye out for future episodes, bringing insights and stories from the vibrant world of agriculture.