How To Build a Content Engine & Grow Your Business For Impact | 105
In this episode, I sit down with Rob Jentsch, an education leader and consultant, to discuss his mission of providing remarkable education to more students globally. We dive deep into his journey from volunteer work in El Salvador to becoming a high school teacher, and then into management consulting, all driven by a desire to improve educational outcomes.Rob shares his current business model, which balances high-ticket consulting with a passion for serving smaller, impactful organizations. We explore strategies for him to scale his impact, build an online presence, productize his services, and optimize his time through a powerful "flywheel" approach, all while maintaining his commitment to his family and personal well-being. Viewers will learn about user-centered design in curriculum, effective strategies for growing an online audience, and how to balance purpose-driven work with business growth.Timestamps:00:00 Introduction02:10 Rob's transformational experience04:09 Obsession with high-quality education access12:40 Rob's business journey and desire for change14:40 Shifting from workaholism to more time with family16:01 Current business revenue and growth26:40 Productizing services to scale impact29:27 Standardizing offers and cohort-based learning32:45 The challenge of onboarding superintendents36:58 Setting boundaries for optimal impact41:40 The power of high standards and belief44:10 Fueling content from client insights46:12 Choosing LinkedIn as the primary platform54:15 Creating a feedback loop for content56:29 The art of reposting successful content58:30 Promotion strategies: comments, partners, email lists1:01:05 The virtuous cycle of the flywheel1:03:00 Iterating and measuring the flywheel1:05:00 Key takeaways and future plans1:07:05 The power of sequential skill-buildingIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comKit: https://kit.comFollow Rob:LinkedIn: https://www.linkedin.com/in/rob-jentschWebsite: https://adgneducation.orgFeatured in this episode:Kit: https://kit.comGrowthTools: http://growthtools.comADGN Education: https://adgneducation.org
--------
1:09:46
--------
1:09:46
How To Live a Meaningful Life Using Design Thinking | 104
In this episode, I sit down with Bill Burnett & Dave Evans, Stanford Design Professors and best-selling authors, to discuss how they've helped millions rethink their careers and purpose through their "Design Your Life" framework. We dive into the surprising journey developing their best-selling book, the core principles of "design thinking" applied to life, and the critical role of understanding human needs. Later, we get tactical, breaking down their ambitious goal to reach 10 million people with their new book, "How to Live a Meaningful Life," and explore effective strategies for leveraging communities, media, and digital platforms for impactful book promotion.Timestamps:00:00 Introduction02:00 Two essential ingredients for a meaningful life04:23 What we do at Stanford07:28 Coaching is a trend10:13 Why plans don't work for life design12:22 There is more aliveness in you than one life15:41 From FOMO to JOMO19:45 How to prototype your life choices24:00 How to choose when there are too many opportunities28:28 From Star Wars toys to Apple32:20 From Mechanical Engineer to Electronic Arts36:11 Making your life a beautiful experience39:09 The simplicity of building a meaningful life42:06 Responding to a deep longing46:11 Leadership and authenticity48:41 Goal for the new book53:23 Lessons from wildly successful books57:00 Inspirations for book promotion1:01:46 The flywheel of reviews1:05:13 Unfair advantages in book promotion1:10:51 Connecting with students and educators1:16:30 The power of mass mediaIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comFollow Bill:LinkedIn: https://www.linkedin.com/in/bill-burnett-4225401Website: https://designingyour.lifeBook: https://designingyour.life/how-to-live-a-meaningful-lifeInstagram: https://www.instagram.com/the.art.shadowsInstagram (shared): https://www.instagram.com/fullyalive_bydesignYouTube: https://www.youtube.com/@designingyourlifethebookmo6856Follow Dave:LinkedIn: https://www.linkedin.com/in/dave-evans-62148Website: https://designingyour.lifeBook: https://designingyour.life/how-to-live-a-meaningful-lifeInstagram (shared): https://www.instagram.com/fullyalive_bydesignYouTube: https://www.youtube.com/@designingyourlifethebookmo6856To get weekly tools and ideas to design a meaningful life, sign up for Bill and Dave's newsletter Fully Alive, by Design at https://designingyour.life/newsletterFeatured in this episode:Kit: https://www.kit.comDesigning Your Life: https://designingyour.lifeHow to Live a Meaningful Life: https://designingyourlife.com/how-to-live-a-meaningful-life
--------
1:22:18
--------
1:22:18
How I Went From 0 To $6M With Short-Form Content (Instagram Masterclass) | 103
In this episode, I sit down with Nicole Burke, founder of Gardenary, to unpack her dynamic strategy for building a 7-figure brand primarily through short-form visual content. Nicole shares exactly how she leverages Instagram to generate millions of views and drive revenue, all while embracing her identity as a business owner who leverages social media, not just an influencer. We dive deep into her content methodology, breaking down the essential categories of reels—entertain, educate, showcase, and invite—and how each contributes to a robust growth and sales funnel.Timestamps:00:00 Introduction02:11 Growing a Service Business with Instagram04:08 Scaling a Garden Design Business06:26 Transitioning to Digital and Diversifying Revenue08:24 The Showcasing Strategy: Content Creators & Authenticity10:04 Breaking Down Gardenary: Education, E-commerce, & Certification12:57 The Instagram Storefront Analogy16:26 Leveraging Algorithms: The Share Button's Power19:07 Educational Content: Answering FAQs & Tracking Saves22:31 Showcase Content: Inspiring with Results & Aspiration26:00 The "Invite": Making the Ask Effectively28:01 The Magic of Automation: From Comments to Conversions32:26 Free Ad Experimentation with Organic Content36:20 Crafting Engaging Content: Relatable Pain Points & Humor41:17 Nicole's Metrics for Content Success45:10 Instagram's Content Funnel: Reels, Posts, Carousels, Stories52:19 Stories for Direct Sales & Community Engagement56:51 Six Types of Videos Anyone Can Make1:02:13 The Face-to-Camera Hack: Conquering the Fear1:06:51 The Power of Documentary-Style VideoIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comFollow Nicole:Instagram: https://www.instagram.com/heynicoleburkeLinkedIn: https://www.linkedin.com/in/nicole-johnsey-burke-136628154Website: https://heynicoleburke.comGardenary's Instagram: https://www.instagram.com/gardenarycoGardenary's Website: https://www.gardenary.comFeatured in this episode:Kit: https://www.kit.comGardenary: https://www.gardenary.com
--------
1:12:01
--------
1:12:01
How To Build a Million Dollar Business From Your Audience | 102
In this episode, I sit down with Eric Rhodes, DJ and content creator with over 3 million followers, to discuss how to monetize his massive audience beyond traditional events. Eric shares his journey from professional DJ to viral social media sensation and explores the challenges of earning revenue when much of his content features copyrighted music.We brainstorm two main paths for monetization: deepening engagement with music fans, and serving a specific niche of aspiring DJs. We dive into strategies for segmenting his audience, developing high-value lead magnets, and creating educational products like courses or masterminds, all while maintaining control over his time and balancing his passion for DJing with his family life.Timestamps:01:21 Eric's Social Media Following Breakdown03:00 The Start of Eric's Online Content Creation05:07 Key Factors in Eric's Rapid YouTube Growth08:44 The Importance of Feedback in Content Creation10:48 Using Negative Feedback for Improvement13:38 Eric's Current Business Revenue and Breakdown16:35 The Trade-offs of Reduced Travel and Events19:40 Segmenting the Audience: Fans vs. DJs27:07 The "Skill That Makes Money" Framework32:00 Strategies for Patreon Growth and Fan Engagement46:17 High-Ticket Offers and Masterminds54:10 Using Lead Magnets for DJ Audience Growth01:03:55 The Value of Packaging Knowledge into a Course01:10:15 Next Steps for Building a DJ Education BusinessIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comFollow Eric Rhodes:Instagram: https://www.instagram.com/djericrhodesWebsite: https://theericrhodes.comYouTube: https://www.youtube.com/channel/UCNqLnC4Mc6nGY1ad-aLxxqwTikTok: https://www.tiktok.com/@djericrhodesFeatured in this episode:Kit: https://www.kit.comAmpersand Studios: https://ampersandstudios.coPatreon: https://www.patreon.comSitePoint: https://www.sitepoint.comWhisper: https://github.com/openai/whisperChatGPT: https://chat.openai.com
--------
1:13:38
--------
1:13:38
How Creators Can Use AI Voice Agents To Grow Their Business In 2026 | 101
In this episode, I sit down with Jay Singh, founder of Casper Studios, to explore how AI voice agents are transforming how we create, communicate, and collect information.We dive into how Jay helped Kit’s team automate workflows with voice-based AI, why voice will soon replace typing entirely, and how creators can use tools like Whisper Flow and ElevenLabs to turn ideas into finished content faster. Jay also gives a live demo, showing exactly how to build a working AI voice agent from scratch.Timestamps:00:00 Introduction01:10 Hitting a $2M run rate with AI implementation03:34 How Kit’s team uses AI to build internal tools05:11 Building an automation culture with AI education06:48 Why voice will replace typing09:21 The Apple example and how voice got good again12:16 Why speaking first creates more authentic content18:52 The power of transcripts as creative building blocks22:06 Using voice to collect team insights and automate discovery26:22 Live demo: building a working AI voice agent33:02 Setting guardrails and testing your AI agent40:24 How creators can integrate voice feedback loops47:48 How AI changes human interaction and trust50:01 Practical next steps for creators using voice54:15 Final takeaways and what’s next for Casper StudiosIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comFollow Jay:LinkedIn: https://www.linkedin.com/in/jaysingh10125X: https://x.com/JSingh_08Website: https://casperstudios.xyzFeatured in this episode:Casper Studios: https://casperstudios.xyzKit: https://www.kit.comElevenLabs: https://elevenlabs.ioWispr Flow: https://wisprflow.ai
As the CEO of Kit, Nathan Barry has a front row seat to what’s working in the most successful creator businesses.
On The Nathan Barry Show, he interviews top creators and dives into the inner workings of their businesses in his live coaching sessions.
You get unique insight into how creator businesses work and what you can do to increase results in your own business.
One of the things Nathan is passionate about is helping you create leverage.
Creator Flywheels let you create many copies of yourself so you don’t get bogged down with the little things in your business. Flywheels will help you reach a place where you can focus on revenue instead of busywork.
Tune in weekly for new episodes with ideas and tips for growing your business. You’ll hear discussions around building an audience, earning a living as a creator, and Nathan’s insights on scaling a software company to $100M.
Learn how to get more results with less effort and:
Grow faster over time.
Work less hard over time.
Make more money over time.
New Zealand