The Nathan Barry Show

What does it truly take to launch a phenomenon? Most authors dream of hitting the bestseller list, but today's guest, Tim Grahl, flips that goal on its head. He's revealing the counterintuitive truth about enduring book success, explaining why chasing a fleeting "bestseller" title might actually hinder your book's long-term impact. If your vision for your book extends beyond a single week of sales to creating a lasting legacy, this episode is packed with essential strategies. Learn why "readers" trump "sales" and how to engineer word-of-mouth that propels your book for years, not just days. Prepare to redefine what a successful book launch truly means.
Timestamps:
00:00 Introduction
00:00:51 Book launch definitions and timelines
00:03:34 Redefining "bestselling" beyond the lists
00:08:33 The one thing and Atomic Habits approaches
00:11:35 Tim's three categories for launching a book
00:14:05 Leveraging influencer networks as the biggest lever
00:19:07 Influencer promotion strategies
00:21:09 Getting fans to buy: creating scarcity
00:24:28 The most impactful book bonuses
00:28:55 Getting fans to share (the least impactful strategy)
00:31:11 Why direct advertising isn't profitable for books
00:34:40 The 10,000 reader rule for long-term success
00:42:41 Engineering word of mouth
00:46:28 Getting free copies into the hands of readers
00:50:55 Identifying and reaching relevant tribes
00:52:26 Tim's resources for authors
If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.
Learn more about the podcast: https://nathanbarry.com/show
Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com
Kit: https://kit.com
Follow Tim:
Story Grid: https://www.storygrid.com
Book Launch: https://booklaunch.com
YouTube: https://www.youtube.com/@StoryGrid
X: https://x.com/storygrid
Tim’s latest book: https://www.storygrid.com/product/the-shithead

Featured in this episode:
Kit: https://www.kit.com
The Perennial Bestseller by Ryan Holiday: https://ryanholiday.net/the-perennial-bestseller
The One Thing by Gary Keller and Jay Papasan: https://www.the1thing.com/the-book
Atomic Habits by James Clear: https://jamesclear.com/atomic-habits
The War of Art by Steven Pressfield: https://stevenpressfield.com/books/the-war-of-art
Great Gatsby by F. Scott Fitzgerald: https://www.amazon.com/Great-Gatsby-F-Scott-Fitzgerald/dp/0743273567
Tribes by Seth Godin: https://www.sethgodin.com/books/tribes

Highlights:
01:38 – Why a book launch should last two years
05:34 – Selling a high volume doesn't always mean long-term success
13:11 – The 95/5 principle of book marketing
23:06 – The most effective and least effective bonuses
34:40 – The 10,000 reader rule explained
43:19 – Give away as many copies as possible
48:56 – Creative ways to get your book into readers' hands

What does it truly take to operate at the pinnacle of human performance? Justin Su'a, a leading expert in performance psychology, joins Nathan Barry to reveal the mindset shifts and practical tactics employed by professional athletes, elite military units, and top-tier companies like Google and Lululemon. From confronting challenging leaders to navigating the intense pressure of the World Series, Justin shares invaluable lessons on embracing obstacles, seeking critical feedback, and building relationships strong enough to withstand even the harshest truths. If you're striving for excellence, looking to lead more effectively, or simply want to learn how the best in the world maintain their edge, this episode is packed with actionable insights.
Timestamps:
00:00 Introduction
02:18 Challenging a Military Leader's Perspective
05:14 Asking Questions Instead of Giving Answers
06:21 Difficult Feedback in Professional Sports
09:05 Addressing Lack of Self-Awareness
12:51 The "It's Not Sufficient" Principle
15:19 Tuckman's Law of Team Development
19:03 Navigating VUCA Environments
20:00 Building Truth-Bearing Relationships
24:37 Scoring Relationship Strength
26:01 The Pressure of Sustained Success
34:25 Seeking Critical Feedback from Compliments
37:25 Soliciting Feedback from Your Team
39:07 The Dangers of Untruthful Inner Circles
42:15 Positive Sum vs. Zero Sum Games
46:17 Mental Rumble Strips to Manage Pressure
52:03 Crafting Effective Communication for Teams
57:12 Leading by Example with Vulnerability
1:02:19 Reinventing as a High Performer
1:06:50 Justin's Journey into Content Creation
If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.
Learn more about the podcast: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com
Kit: https://kit.com/?utm_campaign=29661554-nathan_barry_show&utm_source=youtube&utm_medium=podcast&utm_term=nathanbarryshow&utm_content=youtube_description
Follow Justin:
Instagram: https://www.instagram.com/justinsua
X: https://x.com/Justinsua
Facebook: https://www.facebook.com/justin.sua
LinkedIn: https://www.linkedin.com/in/justinsua
YouTube: https://www.youtube.com/@JustinSua
TikTok: https://www.tiktok.com/@justinsua
Website: https://pagpros.com/meet-the-founder
Newsletter: https://pagpros.kit.com
Featured in this episode:
Kit: https://www.kit.com
The Performance Advisory Group: https://pagpros.com

What does it take to build a million-subscriber YouTube channel, launch a best-selling book, and then walk away from it all for over a year? Noah Kagan, founder of AppSumo, joins Nathan to candidly discuss his journey from full-throttle content creation to a deliberate pause. Noah shares the unexpected internal and external pressures that came with his meteoric rise on YouTube, the strategic decisions that led to viral success, and why, despite achieving his goals, he ultimately stepped back. This conversation offers a rare glimpse into the mindset of a creator who prioritized personal fulfillment over endless growth, and how that decision reshaped his approach to content, business, and life.
Timestamps:
00:00 Introduction
02:26 The decision to go all-in on YouTube
05:15 Noah's internal motivations for content creation
07:38 Building the YouTube "dream team"
10:14 The early content strategy and challenges
13:17 The pivotal "Knocking on Doors" video
16:45 The cost of rapid growth and Noah's burnout
19:10 The successful content pillars uncovered
22:18 The meticulous planning behind viral videos
25:34 Seeking timeless wisdom: interviewing the wealthy
28:22 Noah's biggest regret with the channel
30:58 Finding repeatable content formats
33:55 Identifying your unique content edge
37:25 The appeal of raw, unpolished content
40:31 The impact of fatherhood on content creation
43:10 Noah's vision for future content creation
45:47 The value of a public presence for business
48:29 The challenge of building internal influencers
51:04 Brainstorming content ideas for Kit
54:20 The power of high-caliber speakers
57:38 Content that ties directly to your business
1:00:27 Noah's current content philosophy
1:02:40 On Twitter: counterintuitive long stories
If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.
Learn more about the podcast: https://nathanbarry.com/show
Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com
Kit: https://kit.com
Follow Noah:
LinkedIn: https://www.linkedin.com/in/noahkagan
X: https://twitter.com/noahkagan
Instagram: https://www.instagram.com/noahkagan
Website: https://noahkagan.com
YouTube: https://www.youtube.com/user/AppSumo
AppSumo: https://appsumo.com

Featured in this episode:
Kit: https://www.kit.com
AppSumo: https://appsumo.com
Clickables: https://www.clickableshq.com
Million Dollar Weekend: https://www.amazon.com/Million-Dollar-Weekend-Money-Freedom/dp/0593796593

Highlights:
02:15 – Questioning the "Why" of Content Creation
08:29 – The Shift from Public Validation to Inner Contentment
12:29 – The Audience Cares About Entertainment, Not You
17:08 – The Challenge of Following a Viral Hit
23:25 – Repeating What Works: The Kinko's Founder Interview
36:00 – The Value of Raw, Unpolished Content
53:08 – Using Conferences for High-Value Content

What does it take to build a profitable, impactful business while empowering more than 100,000 women? Julia Taylor, founder of GeekPack, shares her incredible journey from the intelligence community to building a thriving company with a mission to reach a million women by 2030. In this episode, Julia unveils her "embedded partnerships framework" – a potent strategy that's catapulted 70% of her revenue this year alone by fostering deep, meaningful collaborations with major brands like Verizon and TikTok. Discover how strategic alignment, win-win-win scenarios, custom integrations, co-creation, and robust impact reporting are key to scaling your business and making a true difference.
Timestamps:
00:00 Introduction
02:51 From Intelligence to Entrepreneurship
06:23 The Confidence Transfer of Digital Skills
09:12 What is GeekPack's Current Business & Mission?
12:07 Point 1: Partnership Alignment
15:19 Point 2: Win-Win-Win Framework
17:09 Point 3: Custom Integration & Ecosystem
21:04 Point 4: Co-creation and Delivery
24:06 Point 5: Measurement and Momentum
27:17 Scaling with In-Person Events
30:20 CEO KPI: Public Mission Statements
34:02 The Sales Process & Team Empowerment
36:06 Hiring for Personality & Mission Alignment
40:51 The B2B and B2C Flywheel
44:17 Overcoming Bottlenecks: Time and Team
48:29 Building a Talent Bench
52:16 Audience Growth Strategies
56:45 Your Role in Social Content Creation
If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.
Learn more about the podcast: https://nathanbarry.com/show
Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com
Kit: https://kit.com
Follow Julia:
LinkedIn: https://www.linkedin.com/in/juliathegeek
Instagram: https://www.instagram.com/julia_the_geek
Website: https://geekpack.com

Featured in this episode:
Kit: https://www.kit.com
Small Business Digital Ready (Verizon): https://www.verizon.com/about/responsibility/small-business-digital-ready
Make: https://www.make.com/en
Relay: https://www.relayfi.com
SparkLoop: https://www.sparkloop.app

Highlights:
02:00 – Unpacking the Intelligence Community Past
08:00 – The Power of Inspect Tools Confidence
13:11 – Verizon and Geographic/Demographic Alignment
22:00 – How Impact Reports Drive Momentum
32:40 – Nathan's "Four Times a Month" Realization
41:30 – Why Predictable Revenue Fuels Creativity
54:10 – SparkLoop's Impact on Engaged Subscribers

Chris Hutchins, host of the wildly popular All the Hacks podcast, joins us to crack the code on podcast growth. Most creators dream of building a brand, attracting millions of listeners, and monetizing their passion, but Chris has actually done it, transforming his podcast into a powerhouse through meticulous optimization. If you've ever wondered how successful podcasts truly scale beyond the initial buzz, or how to inject startup-level strategic thinking into your creative venture, this episode is a masterclass. Chris reveals the behind-the-scenes tactics that catapulted his show to millions of downloads, sharing the unconventional strategies that maximize reach and impact.
Timestamps:
00:00 Introduction
07:08 The Underrated Power of Networking
11:09 Leveraging Your Inner Circle for Connections
15:08 Crafting Pitches That Stand Out
20:00 The Value of Deep Expertise
23:44 Podcast Growth: Beyond the Numbers
28:07 Gauging Podcast Potential with Overcast Ads
32:20 Strategic Guesting on Other Podcasts
37:57 The Art of Asking to Be a Host
42:04 Maximizing Value in Podcast Collaborations
46:19 The Untapped Potential of Post-Roll Ads
51:00 Subsidizing Growth for Maximum Scale
54:15 Reinvestment and Strategic Retreats
58:24 Optimizing for Leverage, Not Just Revenue
1:01:52 Gaming the Podcast Charts
1:08:14 Essential Personal Finance Hacks
1:10:00 The Ultimate Hotel Upgrade Hack
If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.
Learn more about the podcast: https://nathanbarry.com/show
Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com
Kit: https://kit.com
Follow Chris:
Website: https://allthehacks.com
X: https://x.com/hutchins
LinkedIn: https://www.linkedin.com/in/chrishutchins
Instagram: https://www.instagram.com/chrishutchins
YouTube: https://www.youtube.com/@chris-hutchins

Featured in this episode:
Kit: https://www.kit.com
All the Hacks: https://allthehacks.com

Highlights:
02:22 Shifting from Entrepreneur to Creator Identity
08:31 The Power Move of Ending a Conversation
12:12 Networking by Adding Value to an Inner Circle
26:35 Podcast Downloads vs. YouTube Views: Engagement Matters
34:04 Treating Your Creator Business Like a Startup
45:15 The Strategy of Buying Post-Roll Ads
1:08:29 Why You Should Never Leave Cash in a Checking Account