Short on time but need big wins? This Black Friday special combines three game-changing strategies from our most popular episodes. You'll learn: The "Most Popular" trick: How one word change increases sales and average order value (backed by behavioral science) From nurse to 7-figures: Why starting before you're ready beats waiting for the perfect plan Subscription box gold: How 400 monthly subscribers created guaranteed revenue and transformed an entire business model Three stories. Three strategies. At least one aha moment for your store. Grab the free Discount Calculator: https://scale.theretailacademy.net/discount-calculator
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From 1 Store to 100+ in 5 Years - How PayMore Did It
How do you grow from one small electronics store to over 100 locations in just a few years—while redefining what secondhand retail looks like? In this episode of the Bringing Business to Retail Podcast, Salena Knight sits down with Stephen Preuss, CEO & Co-Founder of PayMore, one of the fastest-scaling secondhand electronics franchises in the U.S. Stephen shares the real story behind PayMore's explosive growth, including: 💡 How a 20-year journey led to a "brand-new" retail category 🔌 The proprietary technology that lets PayMore price and process electronics in minutes ♻️ How the company is keeping millions of pounds of e-waste out of landfills 🏬 Why they blended brick-and-mortar retail with a powerful e-commerce engine 🚀 The decision to franchise—and how it helped them expand coast to coast 🎯 What every retailer needs to know about resale, sustainability, and the circular economy Whether you run a physical store, sell online, or want to inject innovation into your retail business, this conversation will change the way you think about growth, customer experience, and the future of pre-loved products. If you're curious about scaling, franchising, tech-enabled retail, or building a business that customers trust immediately, this episode is for you.
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Redefining Sales - Andee Hart
Sales shouldn't feel manipulative or uncomfortable. In this episode, we sit down with Andee Hart, sales coach and founder of *She Sells Differently*, to talk about how to sell with confidence, clarity, and care — without feeling "salesy." Andee shares lessons from 17 years in tech sales, including how to set better goals, follow up effectively, and turn your best products into consistent revenue. Whether you're a retailer, wholesaler, or product-based business, this episode will help you fall back in love with selling.
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Before You Discount This Black Friday, Listen to This
Black Friday is coming — but before you slash your prices, listen to this. In this episode, Salena Knight shares how to make your Black Friday and Cyber Monday campaigns profitable without destroying your margins or training your customers to only buy on sale. Learn how to segment your customers, reverse-engineer your profit goals, and create irresistible offers that add value — not just discounts. From bundles and gifts with purchase to loyalty point multipliers and VIP exclusives, you'll discover smarter ways to drive sales while keeping your business sustainable. Plus, Salena explains how to run an anti–Black Friday campaign that builds brand trust and attracts the right kind of customers. 🎧 Listen now and grab the free Discount Calculator to plan your next promotion: 👉 https://scale.theretailacademy.net/discount-calculator #RetailStrategy #EcommerceGrowth #BlackFridayTips #BusinessProfitability
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Keep Customers Spending After Black Friday
You nailed your Black Friday sales — but did your customers come back? In this episode, Salena Knight reveals how to turn one-time holiday buyers into repeat, loyal customers. You'll learn why 75% of shoppers never make a second purchase, and the simple retention strategies that can change that. From the unboxing experience to post-purchase emails and referral programs, Salena walks you through the exact steps to build connection, drive repeat sales, and measure what's working. 🎧 Listen now and grab the free Discount Calculator to plan your next campaign: 👉 https://scale.theretailacademy.net/discount-calculator #RetailStrategy #CustomerRetention #EcommerceGrowth #BusinessProfitability
Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.
New Zealand