Bringing Business to Retail

TikTok can be a money-printing machine for retailers — if you know how to feed it properly. In this episode, we break down why most brands fail on TikTok Shop and how to build a strategy that actually converts views into sales.
What You'll Learn
Why TikTok is nothing like Amazon or Meta ads, and how to rethink your entire marketing approach for disruptive, scroll-based buying behavior.

The simple product formula that wins on TikTok — identifying the right pain point, showing the solution visually, and pairing it with an irresistible offer.

How to test content at scale, stop chasing trends, and build a repeatable system that compounds into serious revenue over time.

When the product becomes the star and the strategy stays simple, TikTok stops feeling chaotic — and starts making you money.

Bringing Business to Retail is the podcast for retail and e-commerce owners who are ready to stop guessing and start making money on purpose. Each episode delivers sharp strategy, real-world stories, and practical insights to help you scale smarter and more profitably.
What You'll Learn
How to think like a CEO, not just a store owner, so every decision you make is rooted in profit, clarity, and long-term growth.

Proven retail and e-  commerce strategies that improve cash flow, margins, and inventory decisions without overcomplicating your business.

How to detach emotionally from stock and results, treat business like a game, and make money feel lighter, simpler, and more fun.

Because when you understand the game of business, making money stops being stressful — and starts being strategic.
Grab the free 5X CEO Scorecard to audit your business in under five minutes and instantly see where to focus next: selenainight.com/scorecard.

What if you could steal the marketing secrets behind powerhouse brands like Lululemon and Pottery Barn, and use them to grow your own retail or ecommerce business?
In this episode, Sal sits down with fractional CMO Jessica Shirra, who has led global campaigns, shaped iconic brand identities, and helped companies of all sizes create marketing that builds true community. Jessica breaks down the strategies big brands rely on, and more importantly, how you can adapt them without big budgets, huge teams, or agency-sized resources.
From brand storytelling to customer experience, innovation, and emotional connection, this conversation reveals the real levers that move the needle in modern marketing.
If you're ready to market your business with the clarity, intentionality, and confidence of the world's top brands, this episode is a must-listen.
— Sal

As the holiday season reaches its peak, this re-run of one of our most-loved episodes is the perfect pause-and-reset moment. If you're heading into 2026 wanting to get more sales and more customers, this episode is where you start.
Sal breaks down three simple but powerful strategies retailers consistently miss — and they're some of the easiest ways to boost visibility and bring in better customers. Whether you're bricks and mortar, ecommerce, or both, these are grassroots tactics that work even when traffic slows and budgets tighten.
✨ In this episode: • A mindset shift that removes the "I need more customers" panic • The overlooked platform filled with your best buyers • A collaboration opportunity sitting inside your supplier relationships • A real-life example of a no-ad event that pulled in new customers fast
A short episode, a big payoff — and the perfect reset as you head into the new year.
Grab the 5 Minute CEO reset - salenaknight.com/reset

Most retailers panic on Boxing Day and end up giving away their December profits.
In this episode, Sal shares a simple, strategic framework to discount smart, not desperately.
Learn how to segment your stock, protect your margins, turn gift card holders into high-value customers, and use "Treat Yourself" messaging to keep sales strong after Christmas.
If you want your post-Christmas sales to work for your business (and not drain your bank account), this episode gives you the exact plan to follow.
#retailstrategy #boxyingday