Bringing Business to Retail

• Can the Moon Really Boost Your Revenue? - Lucy Bloomfield

  What if I told you there’s a way to make more money in your business—without changing your products, pricing, or marketing budget? And what if I told you this strategy has been quietly influencing financial markets, human behavior, and even retail trends for years? So when Lucy Bloomfield asked me if she could come on the show and discuss something she’d been putting into action to create more sales and money, I was interested. So we jump on a call to discuss, and she tells me, the secret is… we need to start syncing our sales and marketing efforts with the moon. Yep, you read that right. The moon. Trust me, I’m a logic girl through and through.  SHOW ME THE DATA! I went into this conversation with a very healthy dose of skepticism. But as Lucy explained how women’s hormonal cycles impact spending habits—and how financial markets have long documented the influence of lunar phases—I couldn’t help but lean in. Here’s the gist: there are certain times of the month that are the prime time for selling—your customers are more inclined to buy, spend impulsively, and say yes to your offers.  There are other times - not so much. That’s when resistance is higher, spending slows, and conversions take more effort. She’s been tracking sales data across multiple businesses, and the results? Eye-opening. So, if you could make twice as much during the right two-week window—without spending an extra dollar on ads—would you at least give it a shot?   Listen in and let me know your thoughts.   Sal   -------------------------------------   Introduction and Podcast Setup 0:01 Understanding Cycle Syncing 1:47 Personal Experience and Business Application 4:25 Implementing Cycle Syncing in Business 6:53 Testing and Validating Cycle Syncing 11:04 Challenges and Adjustments 18:26 Practical Steps and Tools 25:59 Conclusion and Call to Action 33:30   ------------------------------------- Full Article: https://salenaknight.com/can-the-moon-really-boost-your-revenue-lucy-bloomfield/

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• The Google Ads Nightmare You Might Not See Coming

  Google Ads—it’s a game-changer for retailers and eCommerce brands. But what happens when your ad account gets shut down without warning? No explanation. No help. Just gone... In this episode, I sit down with Google Ads expert John Horn, CEO of StubGroup, to uncover why ad accounts are getting flagged, suspended, and even banned—and what you can do to protect yourself. What you’ll learn:  ✔️ The most common (and unexpected) reasons ad accounts get shut down  ✔️ Why even legitimate retailers get flagged as “suspicious”  ✔️ Step-by-step instructions to recover a suspended Google Ads account  ✔️ The key things you MUST do to avoid getting shut down If you rely on Google Ads to drive sales (or even ig you don't right now, but are planning too!), you need to hear this before it’s too late.   --------------------- Introduction and Overview of the Podcast 0:01 John Horn's Background and Stub Group 2:13 Reasons for Google Ads Account Shutdowns 3:23 Challenges of the Appeals Process 6:10 Common Policy Violations and Compliance Tips 8:20 Handling Trademark and Reseller Issues 18:22 Strategies for Successful Appeals 21:48 Final Thoughts and Contact Information 27:26   ------------------- Full article: https://salenaknight.com/the-google-ads-nightmare-you-might-not-see-coming-john-horn/

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• Do Customers Really Care About Sustainability

  My first foray into commerce was selling reusable nappy-making fabrics on parenting forums. I would import these massive rolls, cut them up, and sell them to the mums (and dads) on the forums. This was back in 2008. Before “eco” was cool According to a 2022 NielsenIQ study, 78% of global consumers say that companies should be environmentally responsible. That sounds amazing, right?  But here’s where things get interesting—if that were really the case, why are businesses like Shein and Temu thriving?  Clearly, something isn’t adding up. And when the amount of sales that Temu turned over was in the double-digit BILLIONS, then, you have to ask yourself… “Do customers really care about sustainability?” Here are my thoughts… (from an eco-pioneer)   -----------------   Introduction and Purpose of the Podcast 0:01 The Success of Fast Fashion Giants 1:24 Consumer Behavior and Sustainability 3:40 Testing and Tracking Sustainability 6:07 Financial Considerations of Sustainability 9:32 Starting Small with Sustainability 11:35 Conclusion and Call to Action 12:40   -----------------   Full article: https://salenaknight.com/do-customers-really-care-about-sustainability/

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• Breaking The Hamster Wheel Of Hope: Creating A Sustainable Revenue Plan

  In this episode, we’re tackling what I call The Hamster Wheel of Hope—that frustrating cycle of crossing your fingers and hoping: 🚨 Hoping more customers show up 🚨 Hoping your next sale makes enough to cover the bills 🚨 Hoping your marketing finally works The truth? Hope isn’t a strategy—but a plan is. In this episode, you’ll learn: ✅ The real reason you feel stuck (and how to fix it) ✅ How to stop guessing and start making money-smart decisions ✅ The 5 essential steps to building a revenue plan that actually works ✅ Why random sales and social media trends won’t save your business—but these strategies will This episode is your roadmap to breaking free from the hustle-for-hustle’s-sake cycle and finally building a profitable, sustainable business. Hit play now and take the first step toward real business growth! --------------------------------- Breaking Free from the Hamster Wheel of Hope 0:00 Identifying the Hamster Wheel 1:49 Step One: Understanding Your Numbers 3:11 Step Two: Setting Realistic Targets 5:48 Step Three: Understanding Your Customer Journey 9:22 Step Four: Planning Intentional Promotions 10:35 Step Five: Reviewing, Refining, and Repeating 12:29 Conclusion and Call to Action 13:42 --------------------------------- Full article: https://salenaknight.com/breaking-the-hamster-wheel-of-hope-creating-a-sustainable-revenue-plan/

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• I Was Wrong About This

  Building a business that lasts isn't just about speed—it’s about getting smart with your systems, having the right mindset, and pushing forward, even when things feel slow. In my own journey, moving fast wasn’t always the best approach, and I’ve learned to focus on building solid foundations for growth. If you’re feeling stuck or like things just aren’t moving as quickly as you’d like, this episode is packed with lessons on how to take a step back and work smarter—not harder. Plus, if you’re ready to make real progress in your own business, I’ve got some exciting news about a new program that could be the breakthrough you’ve been waiting for. If you're interested in joining, or heck, you're just curious, head to this link.   -------------------- Scaling Business and Personal Growth 0:01 Realization and Overhaul 2:12 Challenges with Project Management 3:40 Implementing Detailed Planning 9:31 The Importance of Patience in Scaling 9:49 Introduction to the Accelerator Program 12:42 Application Process and Final Thoughts 14:16   --------------------   Full article: https://salenaknight.com/i-was-wrong-about-this/

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