div]:bg-bg-000/50 [&_pre>div]:border-0.5 [&_pre>div]:border-border-400 [&_.ignore-pre-bg>div]:bg-transparent [&>div>div>:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&>div>div>:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8"> _*]:min-w-0"> What does scaling past 8 figures really allow you to achieve? I thought my answer was too silly to share at first - maybe I could finally shop without obsessively checking price tags. But our purchasing psychology runs deeper than we think, and that's exactly what makes these sales strategies so powerful. In this episode, I'm breaking down three game-changing techniques that most independent retailers aren't using, but should be. What You'll Learn: The exact psychology behind why these strategies work Real-world implementation examples for both online and offline stores Technical setup tips and recommended tools How to test and track results effectively Action Step: Pick one strategy and test it in the next two weeks. DM me your results - I read every message! Sal
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28:57
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28:57
Your 4-Step CEO Reset to End the Year Strong
Halfway through 2025, I woke up facing a massive decision that would change everything. An opportunity I'd been thinking about for five years suddenly became viable - but it meant scrapping our entire plan for the rest of the year. In this episode, I'm sharing the exact 4-step half-yearly reset framework I used to navigate this crossroads. You'll learn how to identify what's truly working in your business (versus what you think is working), conduct a brutal audit of what's draining your resources, and make strategic pivot decisions with CEO-level confidence. This isn't about chasing the next shiny object - it's about making calculated moves that amplify your existing success. Perfect for established business owners who need clarity on whether to stay the course or make a bold change. What you'll discover: • The "great ideas board" system that prevents costly distractions • How to audit what's working vs. what's draining you • The refocusing technique that cuts through decision paralysis • When to pivot your business plan mid-year (and when not to) Ready to stop second-guessing and start making moves that matter? -Sal
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24:47
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24:47
How Lisa Turned Eco Values into a Global Brand
Ever had that fantasy where your business suddenly blows up online and everything changes overnight? In this episode, I sit down with Lisa Sjöblom—a digital growth strategist and operations expert—to unpack the real story of what happens when your business goes viral. Together, we talk about the traffic surge, the customer service avalanche, the unexpected pressure on operations… and the surprising truth that more eyeballs don’t always mean more sales. Lisa brings her no-fluff take on digital scaling, and I share what I learned from my own viral moment—the good, the chaotic, and what I’d do differently next time. If you’re building an ecommerce or retail brand, and dreaming of your “big break,” this is your reality check. Because visibility without preparation can cost you more than you think. 💬 We talk about: What actually breaks when your content takes off How to prepare your backend before growth hits The hidden costs of virality Building a business that’s built to last—not just built to go viral Let’s get into it. —Sal
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38:05
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38:05
How Natalie Trains Her Customers To Buy From Day One
What if your audience knew exactly when and why to buy—without you constantly reminding them? In this episode, I sit down with Natalie Santini, founder of Sew Hungry Hippie, to unpack how she turned her loyal followers into paying customers—from day one. With no marketing degree, no fancy funnels, and no burnout, Natalie built an engaged community that buys because she shows up consistently, with value and joy. Here’s what we cover: How Natalie “trains” her audience to purchase without being pushy The secret sauce behind her repeat sales and live selling success Her strategy for balancing life, business, and creativity Why authenticity + simplicity is the new sales strategy This is for every business owner who’s tired of chasing sales and is ready to build a community that wants to buy. 🎧 Subscribe for more insights like these every week.
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47:41
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47:41
Stop Gambling With Your Promotions
Can we talk about something that's been driving me absolutely crazy? I keep seeing you amazing business owners setting these big, juicy revenue goals for your promotions - and I'm talking $10K, $50K, even $100K - only to watch you hit the wall halfway through wondering if it was even possible in the first place. Sound familiar? Yeah, I thought so. Here's the thing - I used to do this too. I'd get all excited about a new promotion, pull some round number out of thin air, and declare "THAT'S my goal!" Then I'd spend the entire promotion crossing my fingers and using hope as my strategy. Spoiler alert: Hope is NOT a strategy, beautiful. In today's episode, I'm pulling back the curtain on exactly how to stop guessing and start reverse engineering your best promotion ever. No more disappointment, no more wondering what went wrong - just achievable, data-backed targets that you can actually hit. Remember, you've got this! Sal
Want a business that fills your soul AND your bank account? Retail Strategist Salena Knight, shares information, inspiration and interviews with business leaders, to help you create a more profitable, sustainable and dynamic retail or eCommerce business.
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