Busy Blooming with Tess Barclay

Will AI Influencers replace content creators in 2026? Welcome to WORK!! We're deep diving into AI-influencers today of everything that needs to come across your desk of how many AI influencers are there, are they getting brand deals & more!

CHAPTERS & TIME STAMPS
00:00 Intro
3:42 When did AI influencers start & who are they?
5:33 How many AI influencers are there & what’s the market?
6:00 Gary Vee: Why I disagree on his take
7:04 Tess’ take: They’ll replace UGC, not influencers
8:57 Influence is expensive, not content (Alix Earle)
9:50 Tess’ take: It won’t replace, we’ll co-exist with AI influencers
11:06 Tess’ take: AI influencers will win who we love that they’re AI
14:08 How people are making money from AI influencers
16:17 Content idea & trend of the week
18:59: After hours: Should you create a new channel for a new content pillar?
Check out Brevo at https://get.brevo.com/tess and use my code TESS at checkout to save 50% on their Starter and Standard Plans for your first three months!

We're getting UNHINGED today & unpacking what's working & going on with Instagram, TikTok, YouTube & influencer marketing right now!

CHAPTERS & TIME STAMPS
00:00 Intro
3:32 The VIBE of social media right now & what's working
9:24 Examples of how to do this
12:40 Action item: Post unserious content this week
13:33 Algorithm & platform updates
14:26 Influencer marketing state of the union for 2026
17:11 Which social media platform is the biggest in 2026?
18:02 Instagram algorithm & updates
23:00 YouTube algorithm & updates
14:59 TikTok algorithm & updates
19:25 Content idea & trend of the week
12:15 After-hours: January is planning MONTH (You're not behind)
34:13 Voice note: How to keep going when content is flopping
Check out Storyblocks at https://www.storyblocks.com/tessbarclay to level-up your content!

We've made it to the BEST year on social media & we have so much work to do today to get ready (even if you don't feel ready!!) Check out Rella & use code BUSYBLOOMING for for 10% off annual plans or 3 months: https://getrella.com/?via=busybloomingIn today's episode, I'm breaking down my method to get STARTED with our year at the office of consistency. A super quick 5-step planning routine, Q1 content strategy & habits that I'm taking into 2026 as a creator!

CHAPTERS & TIME STAMPS
00:00 Intro
2:08 How I'm using Rella to plan for 2026
4:06 Time to plan!!
4:44 Step 1: Stop, start, continue walk
5:16 Step 2: Big, scary vision board vs. 2026 vision board
5:51 Step 3: To-do list & wish list vs. goals
7:36 Step 4: Creator habits & schedule
8:25 Step 5: Q1 Content strategy
9:07 10 Habits I'm doing in 2026 as a creator
9:31 No social media on my phone
10:40 Monthly meetings, habit stack filming, founder hour
12:08 Batching, doing less, Notion & monthly challenges
14:30 How to plan your content for January
17:05 Action item for the week
17:40 Content ideas & trends for the week
19:39: Voicenote: Should I niche down in 2026?
23:54 Hitting 100k!! & feeling cringe in your hometown lol
Busy Blooming HQ: https://www.busyblooming.ca/hq
#contentcreation #2026planning #2026goals

We're getting UNFILTERED at work today unpacking what NOT to post in 2026 to grow on social media - basically a list of my content icks lol!

CHAPTERS & TIME STAMPS
00:00 Intro
4:23 ChatGPT content
6:26 Audio-only podcasts vs. YouTube podcasts
7:38 Podcast YouTube titles & thumbnails
8:27 Viral & views-only content
9:20 Instagram stories that don't do anything
11:05 Content for pity (lol)
13:17 Aesthetic-only content
14:58 Break announcements
15:28 A "why" hook
16:21 Tips & hacks content (3 ways..)
17:26 Hustle fear-mongering energy
18:30 Day in my life vlogs
21:01 After-hours: How to grow on Instagram as a YouTuber?

LINKS
Check out Storyblocks at https://www.storyblocks.com/tessbarclay to level-up your content!
Busy Blooming HQ: https://www.busyblooming.ca/hq

Welcome to WORK!! Today we're kicking off a new series "2026 is the golden era of social media" and the future of social media is BRIGHT! Today we're unpacking the future of social media, the industry stats & why it's such a good time to grow on social media and I'm breaking down my predictions of what I think is going to work in 2026!!

Check out Rella here: https://getrella.com/?via=busyblooming (Use code “BUSYBLOOMING” for 10% off annual plans or 30% off 3 months 💙)

Chapters & Time-Stamps
00:00 Intro
5:17 Why 2026 is such a good year for social media
9:22 What content will work on social media in 2026?
9:32 2026 is the year of the niche..
11:43 The death of aesthetic influencers, the birth of polished, casual
14:45 People will have a higher bar for the vibes of content in 2026
16:03 Prediction: Live content & podcasting is the future
17:38 Prediction: Instagram & YouTube will win in 2026
19:05 Highly edited short-form is over
20:04 Updates on HQ & the show
22:12 After-hours Q&A What's a good content strategy for 2026?