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COACH'D

Jordi Taylor
COACH'D
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  • BRAIN DUMP: The Real Pros & Cons of Online Training For Coaches & Athletes
    Send us a textOnline programming bridges geographical barriers between coaches and athletes, offering unique benefits and challenges that require understanding from both perspectives to create successful virtual training relationships.• Coaches gain scalability and flexibility by creating programs that aren't limited by time or location• Online coaching provides passive income opportunities alongside regular coaching work• Global reach allows coaches to connect with athletes anywhere, expanding their potential client base• Effective online coaching requires systems for video feedback, check-ins, and accountability• Coaches must balance automation with personalization to maintain connection with remote athletes• The market is saturated, making niching down and clear messaging essential for success• Athletes benefit from accessing specialized coaching regardless of their location• Self-motivated, experienced athletes typically succeed best with online programming• The hybrid model combining online programming with occasional in-person sessions offers the "best of both worlds"• Finding the right coach-athlete fit requires thorough vetting and clear communication about expectations• New coaches should prioritize in-person experience before expanding to online programmingIf you're considering online coaching as either a coach or athlete, focus on providing or seeking value. The relationship works best when both sides are committed to communication and the coach delivers more value than the athlete pays for.Thank-you to our sponsors Iron Edge and VALD Performance.Iron Edge are Australia’s leading equipment supplier for all your coaching needs. Check out their website: www.ironedge.com.au Instagram: @iron_edge VALD Performance are global leaders is the performance and health technology space.Check out their website: www.valdperformance.comInstagram: @vald_performanceFollow me on socials:Instagram: @coach_jorditaylorLinkedIn: Jordi Taylor For all enquires please email:[email protected]://open.spotify.com/show/1YJMztpYSgnPusEXB3fWcc?si=FJsWITv7QdSCSgCt3lkElw
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  • BRAIN DUMP: Why Elite Athletes Travel for Rehab - The Bill Knowles Experience (& What You Can Learn From It)
    Send us a textWe explore why elite sporting clubs send their injured athletes overseas for rehabilitation instead of keeping them at home, using NRL players visiting Bill Knowles in Philadelphia as the primary example.• Breaking monotony is crucial during long-term rehab, with overseas trips providing a mental reset• Bill Knowles focuses on rebuilding the entire athlete, not just repairing the injury• Clubs send staff members along with athletes, creating valuable professional development opportunities• The commercial benefits include faster return-to-play times, reduced re-injury risk, and recruitment advantages• Content creation opportunities allow clubs to document the journey and create compelling stories• The experience includes cultural immersion and cross-sport knowledge exchangeIf you're new to the show, please give us a five-star review on Apple or Spotify - it helps the show grow and lets me know what I'm talking about is on the right track.Thank-you to our sponsors Iron Edge and VALD Performance.Iron Edge are Australia’s leading equipment supplier for all your coaching needs. Check out their website: www.ironedge.com.au Instagram: @iron_edge VALD Performance are global leaders is the performance and health technology space.Check out their website: www.valdperformance.comInstagram: @vald_performanceFollow me on socials:Instagram: @coach_jorditaylorLinkedIn: Jordi Taylor For all enquires please email:[email protected]://open.spotify.com/show/1YJMztpYSgnPusEXB3fWcc?si=FJsWITv7QdSCSgCt3lkElw
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  • BRAIN DUMP: Why Personal Trainers Make More Than S&C Coaches
    Send us a textThe financial and professional gap between personal trainers and strength and conditioning coaches reveals fundamental differences in how they approach attention, branding, and business development. This thought-provoking analysis explores why personal trainers frequently achieve millionaire status while S&C coaches struggle despite their expertise.• Knowledge ego in S&C leads to endless pursuit of education without application • Personal trainers understand attention is currency and build their personal brands• S&C coaches often remain invisible, limiting their audience and opportunity• Top personal trainers sell solutions while S&C coaches typically sell time• Entrepreneurial mindset vs employee mindset creates vastly different outcomes• Building trust through content and client transformations expands reach• Personal trainers leverage their knowledge into scalable products beyond 1:1 coaching• COVID-19 revealed the vulnerability of coaches without established audiences• Focus on serving athletes with clear communication rather than impressing peers• Using current positions and credibility to build your brand before transitions occurJoin my upcoming second mentorship program focused on the business side of coaching and brand development. Message me on Instagram if you're interested in learning more about applying these concepts to your coaching business.Thank-you to our sponsors Iron Edge and VALD Performance.Iron Edge are Australia’s leading equipment supplier for all your coaching needs. Check out their website: www.ironedge.com.au Instagram: @iron_edge VALD Performance are global leaders is the performance and health technology space.Check out their website: www.valdperformance.comInstagram: @vald_performanceFollow me on socials:Instagram: @coach_jorditaylorLinkedIn: Jordi Taylor For all enquires please email:[email protected]://open.spotify.com/show/1YJMztpYSgnPusEXB3fWcc?si=FJsWITv7QdSCSgCt3lkElw
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  • Jono and Amy Castano - From Personal Trainer to Empire Builders
    Send us a textJono and Amy Castano share their entrepreneurial journey from personal trainers to fitness empire builders, revealing how strategic social media use, celebrity networking, and an unwavering work ethic fueled their success.• Jono takes pride in being a personal trainer, seeing it as a respected profession rather than a stepping stone• Early rejection made Jono more determined, getting rejected three times before landing his first PT job• Amy's early adoption of social media as a content creator paved the way for their combined marketing strategy• Jono strategically trained celebrities for free to build his brand, leading to high-profile clients like Chris Appleton and Rebel Wilson• The couple faced challenges when their gym became known as the "influencer gym," requiring them to reposition their brand• Their business philosophy follows cycles: growth phase, chaos phase, leveling out, and either evolution or decline• For aspiring fitness professionals, they recommend creating meaningful content, taking risks, and reaching out directly to potential collaboratorsWe're continuing to evolve Acero beyond a boutique gym into a comprehensive health club with recovery services, PT, and classes to meet the growing interest in longevity and wellness. Thank-you to our sponsors Iron Edge and VALD Performance.Iron Edge are Australia’s leading equipment supplier for all your coaching needs. Check out their website: www.ironedge.com.au Instagram: @iron_edge VALD Performance are global leaders is the performance and health technology space.Check out their website: www.valdperformance.comInstagram: @vald_performanceFollow me on socials:Instagram: @coach_jorditaylorLinkedIn: Jordi Taylor For all enquires please email:[email protected]://open.spotify.com/show/1YJMztpYSgnPusEXB3fWcc?si=FJsWITv7QdSCSgCt3lkElw
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  • BRAIN DUMP: Being An Authentic Human > A Coach & How To Travel For Free (Kind Of)
    Send us a textEach week I'll share some of my thoughts in a mini episode called "Brain Dump" with some of the things that's on my mind. These are designed to be short, sharp and straight to the point (maybe with some ramblings).Coaches often feel the pressure to maintain control and authority, which can hinder genuine connections with athletes. This episode is a deep dive into the importance of vulnerability in coaching and how embracing our humanity can lead to stronger relationships.• Discusses the unfiltered reality of being a coach • Explores the significance of authenticity in enhancing athlete trust • Provides tips for traveling as a coach and working while on the move If this resonated with you, reach out on social media! I’d love to hear your thoughts.Thank-you to our sponsors Iron Edge and VALD Performance.Iron Edge are Australia’s leading equipment supplier for all your coaching needs. Check out their website: www.ironedge.com.au Instagram: @iron_edge VALD Performance are global leaders is the performance and health technology space.Check out their website: www.valdperformance.comInstagram: @vald_performanceFollow me on socials:Instagram: @coach_jorditaylorLinkedIn: Jordi Taylor For all enquires please email:[email protected]://open.spotify.com/show/1YJMztpYSgnPusEXB3fWcc?si=FJsWITv7QdSCSgCt3lkElw
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About COACH'D

Join us on COACH’D, a podcast where the some of the world's top athletes, coaches, and performance experts come together to share their stories, insights and secrets to what has made them successful in their own right. Think of it as a "locker room" chat — unfiltered, raw, and real. We dive deep into all things athletic performance, wellness, science and culture.
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