Send us a textJono and Amy Castano share their entrepreneurial journey from personal trainers to fitness empire builders, revealing how strategic social media use, celebrity networking, and an unwavering work ethic fueled their success.• Jono takes pride in being a personal trainer, seeing it as a respected profession rather than a stepping stone• Early rejection made Jono more determined, getting rejected three times before landing his first PT job• Amy's early adoption of social media as a content creator paved the way for their combined marketing strategy• Jono strategically trained celebrities for free to build his brand, leading to high-profile clients like Chris Appleton and Rebel Wilson• The couple faced challenges when their gym became known as the "influencer gym," requiring them to reposition their brand• Their business philosophy follows cycles: growth phase, chaos phase, leveling out, and either evolution or decline• For aspiring fitness professionals, they recommend creating meaningful content, taking risks, and reaching out directly to potential collaboratorsWe're continuing to evolve Acero beyond a boutique gym into a comprehensive health club with recovery services, PT, and classes to meet the growing interest in longevity and wellness. Thank-you to our sponsors Iron Edge and VALD Performance.Iron Edge are Australia’s leading equipment supplier for all your coaching needs. Check out their website: www.ironedge.com.au Instagram: @iron_edge VALD Performance are global leaders is the performance and health technology space.Check out their website: www.valdperformance.comInstagram: @vald_performanceFollow me on socials:Instagram: @coach_jorditaylorLinkedIn: Jordi Taylor For all enquires please email:
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