Content Is Profit

I want to talk about something that confused a lot of people… and why it actually makes perfect business sense.

A lot of creators and business owners think growth comes from playing it safe. From trying to make everyone happy. From staying neutral.

That belief is costing you attention.

Today, we break down a very public, very polarizing decision—and the real marketing lesson behind the Super Bowl. Not from theory. From real-world signals.

If you’ve ever felt stuck… unsure what to say… or afraid of pushing people away with your content—this one will hit home.

In this episode, you’ll learn:

Why confusing some people can be a growth signal

How big brands think about attention long before approval

The hidden cost of staying “safe” with your message

What happens when you finally pick who you’re for

This isn’t about copying anyone. It’s about seeing growth differently.

Chapters:

00:00 – Recording On The Go

00:42 – A Polarizing Moment

01:11 – There’s A Bigger Reason

01:49 – The Numbers People Missed

02:45 – Expansion Changes Everything

03:30 – Confusion Still Creates Attention

04:13 – Choosing New Markets

05:02 – Why Polarizing Content Works

06:14 – Trust With Your Current Audience

07:04 – New Audiences, New Messages

07:45 – Business Over Personal Opinion

08:32 – The Risk Creators Avoid

09:29 – Doing Things “Wrong” On Purpose

10:36 – Why Neutral Content Loses

11:44 – Growth After The Noise

12:42 – Feeling Misunderstood As A Builder

13:58 – Why You Owe People Your Offer

14:52 – The Real Reflection

The One Decision That Changes Content Quality

I see this problem all the time.

People are posting more. Trying harder. Getting their team involved.

And still… the numbers don’t move.

In this episode, I break down what’s really happening behind the scenes when content feels messy, slow, or out of control. This isn’t about better gear or more posts. It’s about something most creators and business owners completely skip.

If you’ve ever felt frustrated with your content, this might shift how you see the whole game.

In this episode, you’ll learn:

- Why more people creating content can actually hurt growth

- The silent mistake that makes editing harder and results worse

- What most teams never agree on before hitting record

- Why “just post more” isn’t the answer right now

- The real lever that changes consistency and quality

Listen closely. This one hits closer than you think.

Chapters:

00:00 – Cold open and early banter

00:56 – Why this episode matters

01:56 – What we’re seeing with creators right now

02:23 – Short form vs long form reality

03:18 – When teams create the content

04:15 – The biggest issue with group recording

04:53 – Why editors struggle with inconsistency

05:40 – When recording becomes a new skill

06:26 – The cost of bad documentation

07:13 – Alignment before more content

08:05 – Raising the baseline skill level

08:56 – A different way to approach content

09:54 – Brand voice and control

10:37 – Setting minimum standards

11:29 – Testing with short form content

12:31 – What early results really mean

13:30 – Standards vs experimentation

14:46 – Feedback, goals, and tension

16:19 – Why goals change everything

17:33 – Consistency before optimization

19:12 – Defining “good” content

20:04 – Final thoughts and wrap-up

Tune in and enjoy!

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The Biggest Monetization Lie Holding Creators Back

You Don’t Need Big Downloads to Make Money With Content

A lot of people think you need massive downloads to make money with content.

I used to hear this all the time, and honestly, it drives me crazy.

In this episode, I break down why that belief is holding so many creators and business owners back. I share what actually matters when it comes to monetizing content, even if your audience is small. This is based on what we’ve done, what we see in the studio, and what we teach inside our community.

I don’t give you a magic button. But I do walk you through how to think about content, money, and opportunity in a totally different way.

If you’ve ever felt stuck, frustrated, or close to quitting because the numbers look small, this episode is for you.

In this episode, you’ll learn:

- Why small audiences can sometimes be more powerful than big ones

- The hidden reason content makes money for some people and not others

- How sponsors actually think about shows with low downloads

- The big difference between creating as a business vs creating as a creator

- Where most people put their money first and why that can slow everything down

If you’re creating content and wondering how this ever turns into revenue, listen closely.

Chapters:

00:00 – Do you really need big downloads to monetize?

00:54 – Why this belief makes people quit content

01:36 – How content actually connects to revenue

03:24 – Creator vs business owner mindset

04:06 – The real path from content to money

05:35 – The misconception about audience size

06:42 – Choosing the right monetization strategy

07:51 – Sponsors, ads, and partnerships explained

08:45 – Monetizing without an audience

10:16 – Real example of a small show landing a sponsor

12:23 – Positioning, niche, and why it matters

14:54 – Monetizing through relationships

16:32 – Audience fit beats audience size

18:16 – Where to invest first to grow faster

20:56 – Final takeaway on monetization

Connect with Fonzi:

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Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Hey Fam! Today I’m talking about a skill that most people skip... and that’s a BIG mistake.

This is Fonzi BTW hijacking the show 😉 (shhh don't tell LuisDa)

It’s not storytelling. It’s not hooks. It’s not editing. It’s the thing that tells you EXACTLY what to fix to grow faster with content. No more guessing. Just real answers.

I’ll help you see what works and what doesn’t. You’ll learn where to focus, so you can stop wasting time and make your content really pay off.

You’ll learn:

How to know if your hook sucks (and what that looks like)

The biggest reason people stop watching your videos (hint: it’s in the middle)

Why your CTA might be scaring people off

The tool that shows you what to fix first

One thing to look at that tells you what skill to work on next

Not gonna lie… most people ignore this stuff. But once you see it, you can’t unsee it. Let’s dive in.

Chapters:

00:00 - The worst jingle ever (but hey, I tried)
00:28 - One skill every creator overlooks
01:00 - Why “data” sounds boring but is your secret weapon
01:30 - Stop spraying and praying: what to look at instead
02:20 - Asymmetrical effort (aka where to put your time)
03:50 - What you MUST fix first in your videos
05:00 - The plan: how to set your content North Star
06:15 - Why your content feels random (and how to fix that)
06:45 - A beginner’s way to read retention graphs
07:30 - 3 graph types that tell you what’s broken
08:30 - If your hook is weak, this will show it
09:20 - The problem with retention (and how to fix it)
10:10 - Copywriting tips for better storytelling
11:40 - Why your CTA might be turning people off
13:00 - Where to really place your call to action
14:00 - Recap: how to know what skill to work on next
15:10 - What pro athletes can teach us about content
15:50 - Your next step (don’t skip this)

Come Join the fam: www.businesscreator.club

Connect with Fonzi:

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Connect with LUISDA:

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Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Today, I sat down with someone who reminded me why we started this podcast in the first place...

She’s launching a show. She’s telling her story. And she’s not holding back.

But here’s the wild part… not everyone’s excited about it.

In this convo, we talk about what really happens when you decide to speak your truth — and how it can affect your family, your business, and even your friendships.

You’ll learn:

Why most people are scared to tell their stories (and what it’s really costing them)

What to do when people say your message is “too much”

How to stay true to your voice without blowing up relationships

The biggest trap creators fall into with AI, and how to avoid it

What actually gets people to trust you online (hint: it’s not better gear)

This one’s real. This one’s raw.

And if you’ve ever worried about being “too honest” online… you need to hear this.

Chapters:

00:00 - We’re not in the studio today…
01:10 - Meet Caryn: A serial creator on a mission
03:00 - The hidden fear behind sharing real stories
06:30 - Is authenticity becoming rare?
09:50 - What AI can’t fake
13:15 - Storytelling in real estate and content
15:40 - When tech makes us question our truth
18:00 - Building trust in a filtered world
21:30 - Being judged for your story
25:00 - Her raw story about parenting & mental health
29:10 - What happens when friends don’t agree
32:00 - The real risk of staying silent
35:50 - Why you must tell your story anyway
38:00 - Final message: You’re not alone

Come join the community: www.businesscreator.club

Come join the FREE Challenge: www.bizbros.co/monetize

Connect with Fonzi:

Facebook

Instagram

LinkedIn

Twitter

Connect with LUISDA:

Facebook

Instagram

LinkedIn

Twitter

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.