Authentic Marketing for Coaches: Why Being Real Beats Being Perfect (ft. Tim Brownson)
In a world where it's getting harder to tell what's real from what's fake, how do coaches build authentic businesses that actually work?
Join Noelle Cordeaux, CEO of Lumia Coaching, and Tim Brownson from The Fully Booked Coach for an honest conversation about the power of showing up as yourself in your coaching practice. Tim shares his "25-client strategy" why you only need 25 clients a year to build a successful coaching business, and how authenticity (not perfection) is what attracts them.
In this episode, you'll discover:
Why being vulnerable in your marketing creates stronger client relationships
How to balance authenticity with professionalism
The surprising power of newsletters over social media for client acquisition
Why most coaches fail (hint: it's not because they're bad at coaching)
How to overcome the cultural pressure to present a "perfect" image online
Real examples of successful coaches who built their brands around being genuinely themselves
Whether you're just starting your coaching journey or looking to attract more aligned clients, this conversation will inspire you to ditch the perfect facade and start marketing from a place of genuine connection.
Everything Life Coaching is brought to you by Lumia-- at Lumia, we train and certify impact-driven coaches, making sure they’ve got all they need to build a business they love and transform lives, on their terms.
Become a life coach, and make a bigger impact on the world around you!
Schedule a call with us today to discuss your future as a coach.
Music in this episode is by Cody Martin, used under a creative commons license. The Everything Life Coaching Podcast is Produced and Audio Engineered by Amanda Meyncke.
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Creating Real Community: Third Spaces, Hosting Retreats, and the Art of Being (ft. Kathryn Schwarz and Emma Landau)
In a world where genuine connection feels increasingly rare, how do we create spaces where people can truly belong?
Join Noelle Cordeaux, CEO of Lumia Coaching, for an inspiring conversation with two community builders: Emma Landau, who opened Philadelphia's Maisy's Meeting House as a "third space" for authentic connection, and Kathryn Schwarz, a human design coach crafting gentle retreat experiences that prioritize transformation over time. (Sign up for her Wild Blooms retreat, a gentle 3-month journey helping women nurture their unique creativity through Human Design wisdom and nature immersion)
Together, they explore:
Why third spaces matter and how they've disappeared from our culture
The art of creating intentional containers for vulnerability and growth
Embodied leadership and courage
Building sustainable businesses in the emerging "meaning economy"
Moving beyond "passion project" dismissals to recognize authentic value
Practical advice for anyone scared to create something meaningful
Whether you're a coach building your practice, an entrepreneur launching something new, or simply someone craving more authentic community, this conversation offers a blueprint for creating spaces where people can drop the performance and simply be.
Everything Life Coaching is brought to you by Lumia-- at Lumia, we train and certify impact-driven coaches, making sure they’ve got all they need to build a business they love and transform lives, on their terms.
Become a life coach, and make a bigger impact on the world around you!
Schedule a call with us today to discuss your future as a coach.
Music in this episode is by Cody Martin, used under a creative commons license. The Everything Life Coaching Podcast is Produced and Audio Engineered by Amanda Meyncke.
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How to Sell Coaching Services Joyfully (ft. Michelle Rockwood)
Lumia CEO Noelle Cordeaux is joined by Michelle Rockwood, an expert in the field of joyful sales who has taught thousands of people how to find sales methods that feel good and work for them.
The two discuss how to sell your coaching services and how to approach sales from a non-icky place -- so much wisdom and useful information in one episode!
Michelle Rockwood has sold real estate in one of the wealthiest communities in the world, has slept on a dirt floor in West Africa, and once raised a million dollars for charity over a single lunch. Now a personal coach and widely recognized sales expert, Michelle has helped hundreds of mission-driven coaches discover sales methods that feel fantastic, transforming their businesses and their lives. After personally hosting more than four hundred sales conversations and shifting entire sales teams into life-changing revenues, Michelle wrote Joyful Selling to share her knowledge with all the loving, heart-centered coaches our world so desperately needs.
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Everything Life Coaching is brought to you by Lumia-- at Lumia, we train and certify impact-driven coaches, making sure they’ve got all they need to build a business they love and transform lives, on their terms.
Become a life coach, and make a bigger impact on the world around you!
Schedule a call with us today to discuss your future as a coach.
Music in this episode is by Cody Martin, used under a creative commons license. The Everything Life Coaching Podcast is Produced and Audio Engineered by Amanda Meyncke.
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The New ICF Code of Ethics: What Coaches Need to Know
The ICF Code of Ethics just got updated, and every coach needs to know what's changed.
Lumia CEO Noelle Cordeaux sits down with beloved Lumia instructor and former CIA executive Bonnie Stith to break down the new ICF Code of Ethics updates that every practicing and aspiring coach should understand.
(Spoiler alert: The changes are mostly reorganizational, but they're important for understanding coaching's evolution as a mature profession.)
We dive deep into what these updates really mean... from the new section headings that make ethics more accessible, to how technology and AI are changing our responsibilities around client confidentiality.
Bonnie shares her wisdom on the "mortal sins" of coaching... the ethical missteps that coaches must avoid, like setting the client's agenda, giving advice, or making the session about the coach's wisdom instead of the client's.
Whether you're preparing for your ICF credential exam or simply want to understand how to practice coaching with the highest ethical standards, this episode provides the clarity and confidence you need.
Ethics is about bumpers on the bowling lanes that help you coach with confidence and protect both you and your clients.
Everything Life Coaching is brought to you by Lumia-- at Lumia, we train and certify impact-driven coaches, making sure they’ve got all they need to build a business they love and transform lives, on their terms.
Become a life coach, and make a bigger impact on the world around you!
Schedule a call with us today to discuss your future as a coach.
Music in this episode is by Cody Martin, used under a creative commons license. The Everything Life Coaching Podcast is Produced and Audio Engineered by Amanda Meyncke.
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Real Lumia Coaches Share Their Transformation Stories
Take a trip back to 2022 when Lumia brought coaching to the people at SXSW in Austin, Texas. In this special rebroadcast, you'll hear raw, unfiltered conversations with Lumia students and alumni as they share what coaching truly means to them and how it's transformed their lives.
Recorded live at SXSW by Lumia graduate Marcos Cervantes III, these intimate interviews capture the real heart of coaching. The honest reflections of people in the thick of their coaching journey. From new students discovering their calling to alumni building thriving practices, you'll hear diverse voices united by one thing... the profound impact coaching has had on their lives.
Whether you're curious about becoming a coach or looking for inspiration on your own journey, these authentic conversations will remind you why coaching is truly the profession of hope.
Featured voices: Julia Burge, Leya Aronoff, Vanessa Crues, Bryan Wilson, Barb Matias Haynes, Kelly Mulaney, Samantha Lawrence, Teresa Cano, Shawna Ventimiglia, Sarah Bartlett, and Mildred Murillo.
Everything Life Coaching is brought to you by Lumia-- at Lumia, we train and certify impact-driven coaches, making sure they’ve got all they need to build a business they love and transform lives, on their terms.
Become a life coach, and make a bigger impact on the world around you!
Schedule a call with us today to discuss your future as a coach.
Special thanks to Marcos Cervantes III. The Everything Life Coaching Podcast is Produced and Audio Engineered by Amanda Meyncke.
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