Good Content with Shannon McKinstrie

If you’re the person who is stuck right now and you don’t know what to post, I need you to get out and start having more conversations. Once you start having these conversations, notice what sparks interest. My audience shapes everything I do, from offers to website content to taglines, and noticing the smallest details can start meaningful conversations that help grow your brand. I’ll share how conversations have impacted my content and helped me get brand deals. We’ll also look at real content examples and hooks that you can use, even as an introvert or someone who hates talking on camera.

In this episode we’ll be covering:
Sharing things you notice throughout your day without exposing every last detail of your life.
Observe reactions and take people behind the scenes recording little things that someone on the outside has never seen before.
Start noticing when you’re out or working with clients, what is unexpected? What do they ask about? Use this to create content that people will find interesting and start a conversation.
Using easy to understand language that anyone can connect with. 

Featured content in this episode:
Gesoderberg: Expensive things that changed my life
The.hostess.collective: What to buy for the host
Toast_events: Reception crowd favorite
Tangkarmen: 10 Things I do on a flight as a nutritionist

Recommended episodes:
Episode 113: This Instagram Story Strategy Became My Biggest Sales Funnel
Episode 119: Your Boring Life Moments are the Shortcut to Success
Episode 121: Discover What’s Valuable Once You Start Posting
Episode 122: Insider Style Content is Taking Over Social Media
Episode 123: Fill in the Blanks and Start Sharing Your Insider Knowledge

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I hope you did your homework last week because we’re jumping right in with some prompts to help you start sharing your insider experiences. This type of content works for any industry, whether you’re a stay at home parent, a grad student, or you work a 9 to 5, we want all of your unique insider knowledge. We’ll walk through multiple high performing content ideas, with easy prompts and I’m sharing lots of ideas to help you fill in the blanks. Today, we’re embracing identity, taste, and real life experiences to create irresistible content that actually works. 

In this episode we’ll be covering:
Using your unique insider knowledge and experiences to connect with your audience. 
Content ideas for the next week with five prompts including examples to help you fill in the blanks so you can start creating right away.
How to create the insider experience with your unique perspectives and experiences, building trust with your audience.

Featured content in this episode:
ShannonMcKinstrie: The best content ideas I saved for you this week

Recommended episodes:
Episode 100: Use Identity Driven Content to Connect and Engage with Your Audience
Episode 111: It’s How You Fill in the Blanks That Makes the Hook Unique to You
Episode 115: It’s Time to Get Yapping On Camera
Episode 118: Identity Maxxing Will Help You Find Your Ideal Audience
Episode 122: Insider Style Content is Taking Over Social Media

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If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)

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We have entered yet another new era of content creation and it all leads back to human connection. One of the biggest and most underrated growth hacks on social media is bonding with your audience, and for a while people forgot the whole reason we are on social media to begin with. Well I think we’ve all realized what was missing and now we are looking for people to connect with and feel seen. And when we look at what’s really working on Instagram right now, its content based on lived experiences, personal journeys, beliefs, and perspectives. Think less influencer and more insider, and that doesn’t mean the end of influencers or that every single thing you share needs to be behind the scenes content, but it does mean that we want to see more from the people working behind the scenes.

In this episode we’ll be covering:
Why sharing your inside perspective is going to change everything for content creation, we don’t like to feel like outsiders, we want to experience an insider's perspective.
Taking what you’re already doing and things you see everyday that your audience doesn’t, and turning it into content that changes your life.
How to build trust with your audience through insider style content, when trust is at its lowest right now.
Trade influencer style content for insider style content, with behind the scenes content that actually connects and builds trust. 
Why big corporations are paying their employees to create video content right now and what this means for content.

Featured content in this episode:
ShannonMcKinstrie: Starbucks is paying baristas to make TikToks
Janeconnery: The content I want to see
Emmagrede: GRWM for Wimbledon
Kathrynlturner: A look at some of my favorite products
Heycourtneymitchell: What I’m wearing at Anthropologie as a full time stylist

Recommended episodes:
Episode 97: We All Love Familiarity, Here’s How to Create that Familiar Feeling in Your Content 
Episode 104: How to Create Viral Reels From Everyday Video Clips
Episode 109: The Human Side of Content That Sells
Episode 119: Your Boring Life Moments are the Shortcut to Success
Episode 121: Discover What’s Valuable Once You Start Posting

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If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)

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For years I thought I had nothing valuable to share on social media. When I first started posting on Instagram, nothing I was sharing was mind blowing, I was just documenting. So, I started posting a little more, showed up in stories, and took people along on my journey, and suddenly I'm getting people asking me, “How do I work with you? Will you come into my office? I'll pay you.” All I was doing was documenting something I did not find valuable or interesting, but it was valuable and interesting to other people. It’s okay if you don’t have everything figured out just yet, your audience will tell you what is valuable, but first you have to hit post. Once you start posting, you learn what your audience loves the most. So I want to reassure you, even if you feel like you don't have anything valuable to share, you do. 

In this episode we’ll be covering:
How to find inspiration when you feel stuck. Try reading a book, sitting at a coffee shop, or having a conversation with someone.
You don’t need to have everything figured out yet, just start posting to figure out what works.
Moving past your own self doubt to find success, you’ll be so glad when you get out of your head and start recording.
Take your audience on a journey with you, document your day (even if it seems boring and basic) and share the moments that matter to you.
Start posting and let your audience tell you what is valuable, it might surprise you!

Featured content in this episode:
ShannonMcKinstrie: Hot Dog Beach Hack

Recommended episodes:
Episode 104: How to Create Viral Reels From Everyday Video Clips
Episode 108: Why You NEED To Take Content Creation Seriously
Episode 115: It’s Time to Get Yapping On Camera
Episode 116: Easy Content Ideas for When You’re Not Feeling Creative
Episode 119: Your Boring Life Moments are the Shortcut to Success

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If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)

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I tell people this all the time and I don’t think they realize that you are literally just one post away from blowing up on Instagram. But here’s the thing most people don’t think about, you need to have the systems in place before it ever happens. I’m not saying don’t post your content, or use my hooks, in fact I want you to do that today! If you’re sharing online and people are connecting with you, eventually people will start reaching out, and I want to make sure you have systems in place to handle it, because trust me, once the ball starts rolling, you might feel overwhelmed. 

In this episode we’ll be covering:
The three most important systems to have set up in case you blow up on Instagram (or other social media platforms.)
How I’m leveraging ManyChat for the podcast and other ways you can use it for your business to create effortless automations that work for you around the clock.
Creating a Canva account for digital products so you can start selling your expertise, I know you have something sitting in your notes that can make you money.
Making sure you have a way for people to contact you, whether it’s brand collaborations or speaking opportunities, you need to have a simple way for people to get in touch with you. 
It’s ok to start small and simple, I used Google Docs for years, your people don’t care about the packaging, they want your brain and your knowledge. 

Featured content in this episode:
Social.varsity is your ManyChat Expert!

Recommended episodes:
Episode 87: How to Get New Followers on Instagram: Trial Reels, Bios, and More!
Episode 98: Start Selling on Social Media without Feeling Salesy
Episode 108: Why You NEED To Take Content Creation Seriously
Episode 117: How to Start Making Money Without Fancy Funnels
Episode 119: Your Boring Life Moments are the Shortcut to Success

Send a message!
If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)

Join me in the Reels Lab!
Love this conversation? Make sure to follow and subscribe so you never miss an episode.
Connect with me on Instagram!