The Four Questions that Kill Bad Differentiators (feat. The Rabbi, The Coffee Founder, and The Poison Ivy Guy)
Most founders don't know what their differentiator is. That's a problem. Today, we walk through two paths to help you find a differentiator strong enough to anchor a business. We also help you root out bad differentiators - the ones that'll just waste your time. There's also a story about a Rabbi's wisdom, a founder making decaf coffee, and a poison ivy company I'm obsessed with. Tacklebox - start your company before you quit your jobHow to Find Your WedgeHow to Use Landing Page Tests 00:30 Differentiator Intro01:45 Rabbi Joke05:15 Smooth Jazz05:45 How to Find Your Differentiator06:46 Path 1: Letting a Customer Tell You11:41 Path 2: Four Questions to Pick Your Differentiator19:32 How to Test Differentiators21:00 The Reality of Differentiators (Downer)22:16 The End - Taking Yourself Seriously
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23:49
The Vacuum Strategy - Letting Go to Move Forward (A No Whisper Ideas Post)
Vacuums are uncomfortable, but they're actually far less risky than the alternative. A No Whisper Ideas post on how to think about, approach, and create vacuums.Brought to you by Tacklebox.
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Mailbag! Beating Idea FOMO, The Best Stories for Founders, and Simple Startup Math
Today, we're digging into the mailbag to answer some common questions. We hit on how to actually commit to a startup idea when you aren't confident it'll work (featuring the Discipline + Strategy Levers), the most frequent advice I give (feat. Monkeys and Pedestals and Sell the Position), and a question on the startup decision - should you do a thing that'll take 10 years? TackleboxGood Strategy Bad Strategy 00:30 Mailbag01:53 Question One: How to Commit to an Idea03:57 Discipline - Levers and Hooks05:42 Marathon Programs11:30 Strategy - Where to Run19:00 Smooth Jazz19:21 Question Two: The Key Stories20:22 Monkeys and Pedestals23:00 Sell the Position25:07 The $10K Prompt25:53 Question Three: How Old Will You Be?
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28:08
Testing an Idea's Potential Using the ERP Rubric: FODMAPs
Today is Part 2 of the series introducing the ERP (Early Rep Potential) Rubric. The idea behind ERP is that the best idea for you is the one you can do "full rep" tests on the fastest. We help Erica evaluate the potential of her FODMAP idea, where she's looking to help people identify specific food sensitivities. We score the idea and get clarity on its potential. We also talk a little Jon Hamm. Tacklebox (test your startup idea)No Whisper Ideas (weekly newsletter, sign up to get a Notion copy of the ERP Rubric)How to Pick Which (of your many) Ideas to Pursue (ERP Rubric Part 1)Jon Hamm Show 00:30 ERP Rubric Part Two03:52 The Ideas - Mold and FODMAPs06:27 ERP Intro: Choose a Specific Customer09:12 Part 1: Can You Find Your Customer?12:59 Part 2: Can You Convert Customers?17:01 Part 3: Can You Build a Solution?21:12 Part 4: Collecting Feedback23:19 Part 5: Organic Growth Potential25:23 The Final Two Questions28:00 The End
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A Startup Misogi (A No Whisper Ideas Post)
Today, we're trying something new. We send out the No Whisper Ideas newsletter every Sunday, and today, we posted it here. Maybe you'll like it. It's on Startup Misogis, a way to make a visible, memorable dent in your year. TackleboxNo Whisper IdeasThe North Fork CenturyThe RideMisogiJesse ItzlerProof That You Can Do Hard Things00:00 Intro - What This Is01: 34 A 100 Mile Bike RIde02:22 A Misogi Challenge04:16 Startup Misogis
A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We've helped launch hundreds of startups worth hundreds of millions of dollars, and these are the building blocks.
"This is, without a doubt, the best podcast for people trying to build startups out there."
"If you aren't listening to this podcast and you're considering building a business (or you're already building one), what are you doing?"
"Must listen for first-time entrepreneurs - excellent storyteller."
New Zealand