#107: The big TikTok episode - why I love TikTok, busting myths & how to start using it
“I’m too old for TikTok!”, “Isn’t it just dance videos?”, “My kids use it!” – sound familiar? In this episode, I am busting some myths. Breaking down whyTikTok isn’t just for Gen Z. And show you why I genuinely think it’s one of the most exciting platforms out there for growing your business - especially if you value reach, community, and not having to post perfectly curated, polished content every day.Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please leave a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉 Links mentioned in the episode:Get my free social media newsletter hereBook a 1:1 session with me How I can support you with your social media marketing - my website Connect with me on Instagram or Facebook
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#106: Succeeding at PR & social media in 2025 with Fiona Fraser
Think PR is old-school and social media is the only way to grow your brand in 2025? Not quite. In this episode, I’m joined by PR consultant Fiona Fraser to unpack how traditional media coverage and social content don’t compete - they complement each other. We dive into why getting featured in the press still matters, how to make those wins work harder on social, and why the best visibility strategies don’t choose sides.Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please leave a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉Contentment PR website & Fiona's InstagramGet my social media newsletter hereBook a 1:1 Power Hour with me How I can support you with your social media marketing - my website Connect with me on Instagram or Facebook
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#105: Why I think the proposed social media ban in NZ is a bad idea
It's been all over the headlines: the proposed social media ban for NZers under 16. In this episode, I unpack what this proposed ban is all about, what the research really says, and why I think we might need a different approach. Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please leave a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉Links mentioned in the episode:The proposed social media billMy thoughts on the ban on my blogThe SpinOff: Banning teens from social media won't keep them safe. Regulating platforms mightNZHerald: 10 reasons why banning social media is a bad ideaB416 website & InstagramYouthline report: State of the generation 2023Horizon Poll: 74% in favour of limiting child access to social mediaGet my social media newsletter hereBook a 1:1 Power Hour with me How I can support you with your social media marketing - my website Connect with me on Instagram or Facebook
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#104: Creating videos for social media with Cheyenne Blackburn
Video content is a must on social media in 2025. In this episode, we unpack why video is so important, what to prioritise when you’re just starting out, and how to create scroll-stopping content (even if you're awkward on camera or filming with your phone). If you’ve been putting off video, this conversation with Chy might be the nudge you need.Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please leave a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉Follow Chy on InstagramGet my social media newsletter hereBook a 1:1 Power Hour with me How I can support you with your social media marketing - my website Connect with me on Instagram or Facebook
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#103: UGC vs influencer marketing - what’s better for your next product launch?
Wondering whether you should invest in influencer marketing or UGC for your next launch? In this episode, we’re going to break it down — what’s the difference, what’s the actual goal behind both approaches, and how to choose the best option for your next launch.Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please leave a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉Watch my free launch masterclass hereMy launch services: set-to-launch audit, launch post-mortem & more.Get my social media newsletter hereBook a 1:1 Power Hour with me How I can support you with your social media marketing - my website Connect with me on Instagram or Facebook
Let's Talk Socials is the social media podcast that helps solopreneurs to spice up their socials! The latest social media trends as well as tips & tricks on how to use social media for your business presented to you by Hanna - your Social Media Strategist.
New Zealand