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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Consumer Behavior Lab
BusinessMarketing
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Latest episode

106 episodes

  • Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

    Awarded Campaigns: Lucky Yatra, on how a ticket-lottery turned fare dodgers into paying passengers

    04/03/2026 | 35 mins.
    In this episode, MichaelAaron and Richard launch a new series by unpacking Lucky Yatra, an award-winning Indian Railways campaign that turned tickets into lottery entries. They explore how uncertain rewards, positive framing, and smart incentives drove a 34% rise in ticket sales
  • Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

    How small behavioral shifts can help make you happier

    25/02/2026 | 46 mins.
    In this episode, MichaelAaron and Richard explore how small behavioral shifts can boost happiness. Drawing on research into the hedonic treadmill, pro-social spending, experiences over possessions, and the power of anticipation, they unpack practical, science-backed ways to increase joy in everyday life.
  • Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

    Interview: Mark Ritson on consistency, pricing power, and the myths holding marketers back

    18/02/2026 | 1h 5 mins.
    In this episode, we’re joined by the brilliant Mark Ritson - marketing professor, columnist and founder of the MiniMBA in Marketing. We talk about the underestimated power of consistency in marketing, his “Bothism” approach to strategy and why insights from B2C marketing also work in B2B.
  • Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

    How to use behavioral science to create positive social impact

    11/02/2026 | 49 mins.
    In this episode, we start our mini-series on behavioral science for social good. This time, we’re discussing how to encourage people to stop smoking. We explore three principles – social proof, the importance of starting small, as well as why fear-mongering can backfire.
  • Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

    Interview: Kevin Chesters, co-author of The Creative Nudge, on why great creativity requires discomfort, not consensus

    04/02/2026 | 1h 1 mins.
    In this episode, we speak with Kevin Chesters, author of The Creative Nudge and ex-CSO at Ogilvy UK, about the behavioral science of creativity. Kevin explains how small tactics can boost creativity, why time pressure kills it, and how organizations can build a culture of lateral problem solving.

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About Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
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BusinessMarketing

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