Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

• Interview: Rory Sutherland, author of Alchemy, on why irrational ideas work

  In this episode we sit down with Rory Sutherland, author of Alchemy. As one of advertising’s most original thinkers, he makes the case for embracing irrationality in marketing, argues why logic is overrated and explains how small shifts can lead to big behavioral effects. 

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  2:26:39
• Behavioral science for agencies: media planning

  In this episode we explore how behavioral science can be applied to media planning. We discuss the fundamental attribution error and why this suggests brands should spend less time thinking about target audiences and more time thinking about target contexts. We then look at some specific moments that brands can target – such as when people are in a good mood or when their age ends in nine.

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  33:31
• How Five Guys uses the illusion of effort to make their burgers taste even better

  In this episode, we look at the story of Five Guys and how they used behavioral science to become one of the most successful brands in the ‘better burger’ category. We identify some of the secrets to their success such as ending the experience on a high, harnessing the illusion of effort by letting dinners see into the kitchen and - perhaps most importantly of all – harnessing the power of simplicity!

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  31:52
• Interview: Steve Martin, author of Messengers, on the eight key traits of an effective messenger

  In this episode we speak with Steve Martin, co-author of Yes! 60 secrets from the science of persuasion which has sold over 1.5 m million copies. We talk to Steve about his latest work on the messenger effect and the eight traits that make a messenger influential. 

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  53:33
• How Oatly used the messenger effect to become the world's most successful milk alternative

  In this episode, we explore how Oatly became a billion-dollar brand by using behavioral science in clever, unexpected ways. We unpack how the launch of their Barista Edition—crafted specifically for coffee shops—tapped into the Messenger Effect, where who delivers a message matters as much as what is said. Along the way, we break down what makes a messenger truly persuasive—and how your brand can apply the same principles to win trust and grow.

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  38:22

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