Marketing Masters - The Art and Science of Modern Marketing with Host Zania Guy

• Marketing Master - PAK'nSAVE Marketing Master and Manager of the famous Stickman - Lauren Ness

  What do you get when you mix a budget-friendly supermarket with one of the most beloved and bonkers brand icons in the country? You get marketing magic that wins creative awards globally!In this episode of Marketing Masters - The Art and Science of Modern Marketing, we go deep into the yellow and black with the woman behind it all, Lauren Ness, Senior Marketing Manager at PAK’nSAVE.From Stickman’s globally award-winning antics to DJ sets at Rhythm & Vines, Lauren shares the wild ride of building one of New Zealand's boldest and most distinctive retail brands. We talk about what it really takes to be brave in marketing, not just in the creative, but in the DNA of the team that brings it to life.In this must-listen episode, we cover:• The evolution of Stickman, including how he became one of NZ’s top influencers• How to push boundaries and truly stand out• The power of agency-client trust (and yes, actual tattoo contracts)• Why recycling old ads can be smarter than starting from scratch• What modern marketers need to focus on right nowWhether you're leading a brand or just getting started, this episode is packed with insights, laughs, and proof that thinking differently seriously pays off.Hit play - you’ll never look at supermarket marketing the same way again.

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  46:44
• Stanley Henry - Marketing and Organic Social Media Master

  From Hospitality to Marketing Mastery: Stanley Henry’s Bold JourneyIntroduction:Welcome to another inspiring episode of Marketing Masters – The Art and Science of Modern Marketing, where we delve into the cutting edge of marketing, advertising, and content creation with the industry's brightest minds. This month, we are truly honoured to have Stanley Henry from The Attention Seeker Agency on the show. In this episode, Stanley takes us through his remarkable journey from the hospitality industry to becoming a recognised Marketing Master. His insights shed light on the dynamic world of social media, personal branding, and innovative content creation in today’s digital landscape.Episode Highlights:A Unique Journey: Discover how Stanley’s transition from hospitality to marketing has shaped his creative approach and strategic thinking.Social Media & Personal Branding: Learn why engaging with audiences through relatable and sometimes absurd content is essential for standing out in a crowded digital space.Storytelling & AI Integration: Explore how storytelling can transform brand narratives and how artificial intelligence is becoming a game-changer in content production.Organic vs. Paid Strategies: Unpack the challenges of balancing organic growth with paid advertising strategies to achieve sustainable success.Consistent Content Output: Gain valuable advice on establishing a system that ensures the continuous flow of engaging content.Key Takeaways:Collaborative Brainstorming: All successful campaigns begin with a team effort.Personal Branding: Your digital presence is your power in the modern era.Social Media Reach: It’s not just about visibility; it’s about connection.Content Strategy: Focus on generating a high volume of quality content to drive excellence.Relatable & Absurd: Capturing attention often means breaking the mould.Organic & Paid Balance: Mastering both is essential for long-term growth.Storytelling: A compelling narrative can transform your marketing strategy.AI in Marketing: Embrace technology to enhance production and efficiency.Consistency is Key: A systematic approach is critical to sustained success.Sound Bites:“The key is to get relatable and absurd.”“You need to trust the funnel process.”“Quantity leads to quality.”Episode Chapters:00:00 – The Genesis of a Viral Campaign03:09 – Stanley’s Journey from Hospitality to Marketing06:12 – Building a Personal Brand in the Digital Age08:50 – Understanding the Role of Social Media in Business12:12 – The Importance of Content Quality and Consistency15:00 – Creating Engaging Content that Captures Attention17:48 – Navigating the Challenges of Organic Growth20:54 – Balancing Organic and Paid Strategies24:01 – Leveraging Personal Branding for Business Growth26:58 – The Art of Storytelling in Marketing29:56 – The Evolving Landscape of Social Media Marketing33:08 – The Future of Marketing: Omnipresence vs. Focused Strategy39:38 – Budgeting for Social Media in Big Brands42:07 – The Shift from Traditional to Social Media Advertising44:50 – Testing New Advertising Models48:01 – Leveraging AI in Content Creation51:03 – The Importance of Consistency in Content Strategy56:21 – Navigating Industry Challenges and Personal Growth01:01:47 – Future Expansion Plans and Market Strategy01:04:51 – Advice for Success in Marketing and Content Creation

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  1:10:07
• Marketing Master - John Miles, CEO Marketing Association

  The Best NZ Ads of the Last 50 Years – What Can We Learn From Them? Want to know what makes an ad truly brilliant? In this first episode of 2025, we speak with John Miles, CEO of the New Zealand Marketing Association, who embarked on a mission to celebrate the Association’s 50th anniversary in a way that captured the hearts of Kiwis across the country. At the end of 2024, John set out to uncover New Zealand’s greatest ads from the past five decades. With the backing of over 12,500 public votes, he turned it into a nationwide celebration of the marketing moments that have shaped our culture. From Crunchie’s Great Train Robbery of the 1970s to the unforgettable Tina from Turners, the campaign resonated with audiences and culminated in a spectacular 50th birthday celebration for the Marketing Association. John takes us behind the scenes of this massive campaign and shares valuable insights, including: - The key elements that gave these ads such strong cut-through - Why Kiwi marketing became more risk-averse after 2010 and what we can learn from it - How humour, storytelling, and bold ideas still have the power to connect with audiences today The campaign results were impressive: - 3,200 new sign-ups to the Marketing Association - 111,000 page views - 12,500 public votes -National media coverage in NZ Herald, Business Insider, and Seven Sharp - A sold-out birthday event with 470 attendees This episode is packed with insights and inspiration to help you create marketing that stands out and captures attention. Tune in now to rediscover what makes marketing magic. Explore all the greatest ads here: https://marketing.org.nz/greatest-campaigns-of-the-decades

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  1:02:07
• Marketing Master - Ciarán Norris, Global Agency Lead at Meta.

  "How do you keep up with digital marketing and social media when everything's moving at lightning speed?" Welcome to Marketing Masters – The Art and Science of Modern Marketing. In this episode, host Zania Guy sits down with Ciarán Norris, Global Agency Lead for Omnicom at Meta. Join us as we delve into Ciarán's fascinating journey—from his early days in SEO and social media to leading global agency relationships at Meta. Discover how he navigates the ever-evolving landscape of digital marketing, the importance of sticking to marketing fundamentals, and why creativity and human insight remain crucial in a world increasingly leaning into AI. In this episode, you'll learn: Ciarán's career journey: From SEO Director to Global Agency Lead at Meta. The evolution of social media: Why Ciarán believes Meta is more than just a social media company. Staying ahead in digital marketing: The importance of understanding marketing fundamentals and staying curious. Balancing paid and organic strategies: Why paid advertising might be more effective for businesses than relying solely on organic social media. The role of AI and creativity: How AI tools can assist in production, but human insight remains key in crafting compelling campaigns. Testing and measurement: The significance of testing, multi-cell testing, and measuring incrementality in campaigns. Top tips for businesses: Ciarán's advice on focusing on marketing strategy and not neglecting the basics. We also discuss how Mark Ritson's teachings have influenced modern marketing strategies (and no, this isn't sponsored by him!). Additional Resources Mentioned: Ciarán's Radio Shows: If you're not bored of the sound of his voice, check out his radio shows on Mixcloud: ⁠https://www.mixcloud.com/mixlifecrisis/⁠ Ciarán's Spotify Profile: Get the music without the chat on his Spotify profile: ⁠https://open.spotify.com/user/ciaran⁠ Kantar & Oxford University Study: "Building Brand Equity – Is There a Recipe for Media Effectiveness?" Read it here: ⁠https://upg-cd-ncus.kantar.com/uki/inspiration/advertising-media/building-brand-equity-is-there-a-recipe-for-media-effectiveness⁠ Kantar – Attention & Media Effectiveness: "How Attention Impacts Media and Creative Effectiveness" Read it here: ⁠https://www.kantar.com/inspiration/advertising-media/how-attention-impacts-media-and-creative-effectiveness⁠ SMS vs WhatsApp: "WhatsApp Sails Past SMS" by Benedict Evans: ⁠https://www.ben-evans.com/benedictevans/2015/1/11/whatsapp-sails-past-sms-but-where-does-messaging-go-next⁠ Mix Life Crisis: Ciarán's Radio Show on Mixcloud: ⁠https://www.mixcloud.com/mixlifecrisis/⁠ Whether you're a seasoned marketer or just starting out, this episode is packed with actionable insights that can transform your approach to marketing. Visit Our Website: Zania Guy's Website: ⁠https://www.zaniaguy.com/⁠

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  1:13:29
• Marketing Master: Carsten Grueber, TikTok Country Manager NZ

  Mastering TikTok Marketing: Insights from TikTok NZ's Carsten Grueber Are you a business owner or marketer wondering if TikTok is the right platform for you? Think it's just for the younger generation filled with dance videos and viral challenges? It's time to rethink. In this episode of Marketing Masters: The Art and Science of Modern Marketing, Zania sits down with Carsten Grueber, the Country Manager for TikTok New Zealand. With an impressive career at global giants like Google, Facebook, and now TikTok, Carsten brings unparalleled insights into how businesses of all sizes can leverage TikTok's unique platform. What You'll Learn: The Real TikTok Demographics: Discover why TikTok isn't just for the young ones anymore and how the platform's user base is diversifying rapidly. Demystifying the Algorithm: Get an insider's view on how TikTok's algorithm uses micro-signals to tailor content, and how you can make it work for your brand. Content That Resonates: Learn why authenticity and less-polished content often outperform highly produced videos, and how storytelling and creativity are key to success. Practical Strategies: Find out why taking small steps and testing different types of content can lead to big wins, even if you're a small or medium-sized business new to TikTok. Success Stories: Be inspired by brands like MECCA, Les Mills, One New Zealand, and Skinny, who are effectively engaging their audiences through TikTok by embracing authenticity and creativity. The Infinity Loop of Marketing: Understand why TikTok challenges the traditional marketing funnel and how engagement leads to a continuous cycle of brand interaction and growth. Future Trends: Hear Carsten's thoughts on the rise of social commerce, the integration of AI in content creation, and why short-form video content is here to stay. Whether you're just starting out on TikTok or looking to refine your strategy, this episode is packed with actionable insights that can help you connect with your audience in meaningful ways. Ready to Unlock TikTok's Potential? Listen now to learn from one of the industry's leading experts and take your marketing game to the next level!

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  1:04:04

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