Marketing Master and Content Creator - Ryan Stokes
Ryan Stokes has a gift for turning the ordinary into the unforgettable. You might remember him as the face of Skinny, or for the wild Trade Me stunt where he sold a “Covid-free bag of air” that became one of the ten most-viewed auctions of all time. Or maybe you watched him on The Kelly Clarkson Show, after teaching his family to play music together during lockdown.Now Ryan’s behind the scenes as Social Content Creator and Community Manager for ASB, helping the bank tell stories that connect to customers in fresh, authentic and unexpected ways. Organic views are soaring, the requests to be featured on their social channels are on the rise and the content is proving a bank really can be fun to follow.At the Marketing Association's OnSocial conference, I sat down with Ryan to talk about the shift from being in front of the camera to building the stories behind it, why he still loves creating, and how he keeps content entertaining, relatable, and share-worthy.Ryan has earned a reputation as one of the most creative content makers in the country. If he can make finance engaging, just imagine what ideas you’ll walk away with after listening to this episode of Marketing Masters.
--------
21:05
--------
21:05
Marketing and SEO Master - Richard Conway - Pure SEO. Winning in Search and AI
Welcome to Marketing Masters - The Art and Science of Modern Marketing. In this episode we cover a very hot topic! The way people search is evolving. Google still dominates in volume - billions of daily searches - but it’s no longer the only game in town. AI tools like ChatGPT, Perplexity, and Claude are quickly becoming alternative starting points for search.This shift isn’t about replacing Google, it’s about expanding how and where people discover brands and your business/brand being everywhere where potential customers are. From TikTok and Instagram to Amazon and AI chatbots, we’re entering the era of 'Everywhere Optimisation'. So, how do businesses ensure they’re visible across all these channels? To help us unpack it all, today’s guest is Richard Conway - founder and Managing Director of Pure SEO, one of New Zealand’s top digital agencies and a 2024 Google Premier Partner. For over 15 years, Richard has helped Kiwi businesses master online visibility. He’s also a columnist, speaker, investor, and mentor.
--------
59:22
--------
59:22
Marketing Master: Andrew Hughes on SEM - Winning with Google Ads and SaaS Growth
What happens when a former journalist discovers the power of Google Ads? For Andrew Hughes, it sparked a 15-year career in digital marketing that took him from small-scale campaigns to leading global SEM at Xero. Along the way, he even won one of Google’s most prestigious global awards.In this episode of Marketing Masters, Zania unpacks the thinking, strategy, and financial modelling behind Andrew’s high-performance marketing approach. From budget planning to full-funnel frameworks, and from AI automation to boardroom credibility, this episode is a practical guide to mastering SEM at scale.What you'll learn:How a $10-a-day campaign kickstarted Andrew’s curiosity in paid mediaWhy smart marketers “earn the right to spend” by starting with unit economicsHow Xero structures SEM inside a global SaaS businessFull-funnel marketing strategies that link brand, performance, and acquisitionHow automation, AI, and Performance Max are reshaping paid searchHow to build trust with finance and executive teams using clear outcomes and a sharp strategyIf you’re working in paid search, performance marketing, or responsible for digital growth, this conversation is essential listening.#MarketingMasters #DigitalMarketing #SEM #PerformanceMarketing #AndrewHughes #XeroMarketing #GoogleAds #FullFunnelMarketing #Marketing #MarketingLeadership
--------
1:09:13
--------
1:09:13
Kelsi Boocock aka Healthy Kelsi + Founder of Shnack - NZ's first plant-based, canned protein shake.
In this episode of Marketing Masters - The Art and Science of Modern Marketing, we sit down with Kelsi Boocock, aka Healthy Kelsi, to talk content, community, and NZ's first-ever plant-based canned protein shake!What started as a lockdown side hustle sharing recipes on social has grown into a powerhouse wellness brand. Today, Kelsi has a following of over 500,000, her own supplement line (Second Nature Supplements), and Schnack – New Zealand’s first plant-based protein drink in a can.We unpack:The content habits that built her brandHow audience feedback led to new productsBalancing creativity with business logisticsThe magic of showing up authentically (and how her dad became a brand character)If you’ve ever wondered how creators become founders, this episode is packed with insights and inspiration.🎧 Listen now and follow Marketing Masters for more conversations with the minds shaping modern marketing.#MarketingMasters #HealthyKelsi #Schnack #SecondNature #ContentToCommerce #NZBusiness #KiwiFounders #SocialMediaMarketing
--------
17:20
--------
17:20
Rob Thomas - Marketing Master and Global Head of Digital at Zuru
16 Brands. 81 Countries. No TV Ads. How ZURU Does Marketing Differently - with Rob ThomasHow do you launch 16 brands in 81 countries in just 12 months - all without a single TV ad in the US?In this special episode of Marketing Masters, recorded live at the #OnSocial25 event by the Marketing Association NZ, Zania Guy chats with Rob Thomas, Global Head of Digital at ZURU. He lifts the lid on what it takes to build billion-dollar brands from scratch - fast.From testing in New Zealand to scaling globally, Rob shares ZURU’s digital-first, content-led approach to brand building. He unpacks how they use creators, test-and-learn tactics, and smart strategy to win in market after market - and why staying scrappy is still in their DNA.You’ll learn:Why over 90% of ZURU’s marketing is digitalHow they test in NZ before going globalThe story behind "Granny XSHOT content” that went viral with 200M+ viewsWhat marketers can learn about speed, agility and thinking bigThis one’s a must-listen for anyone working in brand, digital, strategy or content.🎧 Follow the show and leave a review if you enjoyed it.More episodes at: zaniaguy.com/podcast-marketing-masters#MarketingMasters #ZURU #RobThomas #DigitalMarketing #BrandBuilding #GoToMarket #OnSocial25
About Marketing Masters - The Art and Science of Modern Marketing with Host Zania Guy
Welcome to 'Marketing Masters – The Art and Science of Modern Marketing,' the definitive podcast for exploring the cutting-edge of marketing, advertising, and content creation. Dive into conversations with the industry's luminaries, uncovering the alchemy of their success – a blend of art, science, and sheer genius. Together, we'll unlock the secrets to mastering the marketing universe. Let's embark on this journey of discovery and transformation.
Listen to Marketing Masters - The Art and Science of Modern Marketing with Host Zania Guy, The Property Academy Podcast and many other podcasts from around the world with the radio.net app
New Zealand