Scaling Joy: The Creative Vision Behind Blueyās Universal Appeal with Joe Brumm
What happens when one manās parenting experiences become the blueprint for a global storytelling phenomenon? Thatās exactly what Joe Brumm achieved with Bluey, the universally loved animated series.Ā
In this episode, we explore the journey of a father-turned-creative visionary who bet everything on capturing the magic of family life.
From creating a team culture that prioritises love and ownership to scaling joy across continents, Joeās story is an extraordinary blend of heart and hustle.
In this conversation, we cover:
š¾Ā How Joe Brumm turned everyday parenting moments into a global phenomenon
šØĀ The unique team culture at Bluey and how it fosters creative pride
šĀ Scaling a family-first story into a global business without losing authenticity
šĀ Why Bluey resonates universally: the power of storytelling rooted in truth
š”Ā The importance of trusting your instincts in creative leadership
š„Ā Behind the scenes of Blueyās weekly animator screenings and their impact on qualityĀ
šĀ How Bluey leverages global partnerships while staying true to its Australian roots
šĀ Joe Brummās lessons in transforming personal experiences into world-class content
From the magic of storytelling to the power of team pride, this episode is a must-listen for anyone curious about building authentic and lasting creative work.
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52:09
Re-writing the rules of learning: Amber Joseph on building NextWork
Amber JosephĀ is rewriting the rules of learning.
After scaling a solo business to $700,000/year without cofounders or funding, she pivoted to tackle online educationās biggest flaws.
Now the founder ofĀ NextWork, Amber is building a platform that teaches real-world skills, validated by real companies.Ā
In our latest episode of Wild Hearts, we sit down withĀ AmberĀ and dive deep into:
š HowĀ Amber JosephĀ scaled a solo services business to $700,000/year with no cofounders or funding.
š¤ Amberās pivot from a solo business to a startup solving online educationās biggest challenges.
š The ālearning loopā framework that redefines knowledge acquisition, application, and validation.
šÆ Why launching imperfect products accelerates progress and drives better user outcomes.
š” How Amber built a 40,000-strong fan community in three months, and why fans turned into co-creators.
š¤ Amberās approach to embedding her team within the customer community for faster iteration and trust-building.
š How seamless onboarding and cultural insights are critical to NextWorkās growth.
This episode isnāt just aboutĀ Amber JosephāsĀ achievementsāitās a masterclass in turning failure into fuel and building communities that power transformational learning.
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1:05:41
Fuelled by failure: Liam Millward on Instantās Rise to $100M+
How do you transform a rejectionĀ into a stepping-stone for success? For Liam Millward, founder of Instant, that rejection sparked an obsession with speed and revenue that would drive his young company to incredible heights. In this conversation, we explore Liamās journey of rapid growth, strategic pivots, and the lessons learned on the path to building a $100M+ business.
In this episode, we learn:
š The pivotal rejection and how it motivated Liam to persevere.
š¼ The early funding struggle and how a $250K angel investment changed Instantās trajectory.
š” How revenue obsession became a core philosophy, shifting focus from product perfection to customer impact.
š„ Why Instant operates without managers, and how a flat sales culture drives performance.
šÆ The role of speed in Instantās DNAāhow quick pivots and rapid decision-making fuelled growth.
š The value of a relentless customer focus that has transformed Instant from a ācheckbox featureā into an $5M+ ARR product.
Instantās journey shows that with the right attitude and strategy, even setbacks can be transformed into stepping-stones for success at great heights.
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55:03
When technology meets tradition: how Halter is changing the future of farming - with CEO & Founder Craig Piggott.
What happens when you bring innovation to the heart of traditional farming?Ā
In this episode, we sit down with Craig Piggott, CEO and Founder of Halter, to discuss the journey of transforming the farming industry with smart technology. Craig shares insights on managing supply chain and critical path changes, boosting productivity, the company's plans to expand globally, and how he and his team are reimagining the possibilities for agriculture.
What can you expect in this episode?Ā
š± The in-app experience that turns Halter into a farmer's essential tool.
š”Ā Craigs biggest lessons as he āgrows into a CEOā.
š„ The intensity of Halter's daily leadership meetings and the role of āgratitudeā.
š Halterās approach to expanding internationally, beginning with the US market.
š The challenges and insights of building a high-performance culture.
š” Lessons on operational excellence and refining the supply chain.
š„ The art of fundraising and the method Craig used in his successful rounds.
This episode explores not only the innovative technology Halter brings to agriculture but also the resilience and drive behind building an impactful company in an evolving industry.
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1:04:46
From SpaceX to Vow: Ines Lizaurās journey of reinventing reliability across industries
How do you go from launching reusable rockets to pioneering cultured meat manufacturing?
In this episode, Ines Lizaur, a former SpaceX engineer and now Head of Manufacturing at Vow, joins us on Wild Hearts to share her journey and insights on tackling big challenges in high-stakes environments.
From her early days at SpaceX where she grappled with relentless deadlines and operational reliability, to her transition to Vow, we explore how Ines has applied her experience from the fast-paced aerospace industry to cultivate sustainable solutions in food production.
š What did SpaceX teach her about decisiveness under pressure and learning from failure?
š What principles make SpaceX special, and what qualities define Elon Muskās leadership?
š How did cross-functional teamwork and scrappy problem-solving shape her leadership at Vow?
š What lessons can be drawn from simplifying processes and pushing boundaries in an emerging field?
šÆ How does she balance ambition with the grounded realities of scale and reliability in cultured meat?
This conversation is a fascinating look into how one of the great operators in the Aussie ecosystem is reshaping what it means to take calculated risks, simplify processes, and lead teams toward new frontiers in tech and sustainability.
New Zealand