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Badass Empires

Rosie McCarthy
Badass Empires
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  • The most LUCRATIVE industry & skillset to leverage right now
    Want to escape the corporate grind? Craving flexibility and freedom? This episode is for you. I am going to talk you through one of the fastest growing, most LUCRATIVE industries to build a career in right now, and you need zero qualifications to get started. We are of course talking about…The Creator Economy ✨ It’s permissionless, it’s global, it’s limitless and it’s fuelled by the digital revolution. It’s not slowing down any time soon. In this week’s episode, we are uncovering the 4 main job options within The Creator Economy. To some extent they’re all more flexible and lifestyle friendly than corporate, and have a low barrier to entry. BUT, they have completely different vibes. Make sure you’re taking notes because this could be the career pivot you’ve been looking for 👀 -------------------- Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let’s accelerate your content machine! Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator. -------------------- LET’S CONNECT 📷 Find me on Instagram @badassempires_ 🌐 Check out my website -------------------- SHARE THE LOVE 🖤 Leave a review on Apple Podcasts 🖤 Leave a rating or comment on Spotify Email us a screenshot of your review to [email protected] and I will send you a juicy freebie that isn’t available anywhere else to say thank you!
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  • How to Charge $1500+ as a New Coach (Increasing Value Perception)
    Think charging premium prices as a new coach is impossible? I’m here to tell you that it can be done! The secret to commanding higher rates isn't about your years of experience or what certificates you have plastered on your walls or hidden in the back of some cupboard - it's about mastering the art of value perception and speaking directly to your dream clients' deepest needs. In this episode, we're cracking open the vault on what really makes clients happy to invest thousands in coaching programs (hint: it's not about cramming in more content!). We'll explore how understanding impact, odds of success, exclusivity, and ROI can transform the way you package and price your expertise. Plus, discover why a $3,000 program might actually be easier to sell than a $300 one! Whether you're hovering around those lower price points or dreaming of scaling up, you'll learn exactly how to position yourself as the premium choice in your market. Because the truth is, high-paying dream clients are out there right now, ready to invest in solving their problems - they just need you to show up with an irresistible offer that speaks their language. -------------------- Craving more freedom, flexibility, and fulfilment? We should hang out! Come along to my FREE live training: Empire Builder 4 steps to turn your existing skills into a purpose-led business that scales your income and impact so you can do life on your terms. Save your seat now https://www.badassempires.com/live -------------------- Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let’s accelerate your content machine! Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator. -------------------- LET’S CONNECT 📷 Find me on Instagram @badassempires_ 🌐 Check out my website -------------------- SHARE THE LOVE 💜 Leave a review on Apple Podcasts 💜 Leave a rating or comment on Spotify Email us a screenshot of your review to [email protected] and I will send you a juicy freebie that isn’t available anywhere else to say thank you!
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  • The PSYCHOLOGY Behind Scroll-Stopping Content (Get More Views!)
    Want to know why some content creators seem to effortlessly attract thousands of views while others struggle to get noticed? Here's the thing: being amazing at what you do isn't enough if nobody can find you. In this episode, I'm breaking down the psychology behind what makes content truly irresistible (and no, it's not about fancy editing or following trends!). From understanding the three C's of hook writing (Connection, Clued-in, and Curiosity) to mastering the psychology that makes people stop scrolling, we're diving deep into what actually makes content perform. You'll learn why warnings often outperform positive messages, how to create that addictive curiosity gap, and why "you" might be the most powerful word in your content arsenal. This isn't about cheap tricks or gaming the algorithm - it's about understanding human psychology so deeply that your content becomes impossible to scroll past. Because when you know what makes people tick, you can package your brilliant ideas in a way that actually gets seen. Let's dive into the science behind scroll-stopping content! -------------------- Craving more freedom, flexibility, and fulfilment? We should hang out! Come along to my FREE live training: Empire Builder 4 steps to turn your existing skills into a purpose-led business that scales your income and impact so you can do life on your terms. Save your seat now https://www.badassempires.com/live -------------------- Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let’s accelerate your content machine! Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator. -------------------- LET’S CONNECT 📷 Find me on Instagram @badassempires_ 🌐 Check out my website -------------------- SHARE THE LOVE 💜 Leave a review on Apple Podcasts 💜 Leave a rating or comment on Spotify Email us a screenshot of your review to [email protected] and I will send you a juicy freebie that isn’t available anywhere else to say thank you!
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  • Becoming a Self-Made Millionaire in 5 Years: My Story
    Want to peek behind the curtain of what it really takes to become a self-made millionaire? Not the highlight reel version - the actual, messy, real-life journey? In this totally transparent episode, I'm sharing exactly how I went from a $50k student loan to a million-dollar net worth in just 5 years (and yes, I'm sharing ALL the numbers!). From leveraging my coaching business to make strategic property investments, to the importance of knowing your "comfort number" versus your "must-have number", we're diving into the nuts and bolts of wealth building. You'll learn why becoming a millionaire isn't about fancy cars or designer handbags - it's about creating security, freedom, and opportunities that can impact generations. Whether you're starting from zero or already on your way, I’ll show you that building serious wealth is possible when you combine purpose with profit. Because your path to financial freedom might look different than mine, but the principles remain the same: dream big, stay focused, and keep showing up for your vision. WANT MORE? Listen to episode 48. How to Use Your Business to Retire Early (Hacking Capitalism 101) 🎧 -------------------- Want to create empathy-driven content that brings in aligned followers, nurtures your current audience, and lands you paying clients… on repeat? Let me introduce to you Content that Converts: Done-For-You 90-Day Content Plan. Let’s accelerate your content machine! Claim your title as Digital CEO with Your First 100k Roadmap - 6 steps to make your first $100k online as a brand new coach, consultant, or course creator. -------------------- LET’S CONNECT 📷 Find me on Instagram @badassempires_ 🌐 Check out my website -------------------- SHARE THE LOVE 💜 Leave a review on Apple Podcasts 💜 Leave a rating or comment on Spotify Email us a screenshot of your review to [email protected] and I will send you a juicy freebie that isn’t available anywhere else to say thank you!
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  • How Te Kahukura Went From Broke Uni Student to Successful Business Owner & Financial Literacy Coach (At the Age of 18!)
    From a broke university student who knew nothing about money to becoming a successful mindset and business coach who’s helping thousands of people build businesses and lives that they love - you’re going to LOVE today’s podcast guest. In this episode, I’m talking to the incredible Te Kahukura Boynton, who is an absolute powerhouse and founder of Māori Millionaire, here in Aotearoa (New Zealand). Te Kahukura overcame her own financial challenges by healing her money mindset and now she’s leading over 60,000 individuals to do the same. This episode is an open conversation about Te Kahukura’s personal journey with money and how she created her dream business (at the age of 18?!) with the purpose of bridging the wealth gap by sharing her own financial journey. We talk about her personal challenges and relationship with money, her business wins, money mindset blocks and so much more! Get ready to take notes because we’re about to drop some seriously life-changing money advice! Let’s dive in! 💰✨ -------------------- Connect with Te Kahukura from Māori Millionaire: Instagram: https://www.instagram.com/maorimillionaire_/ Website: https://www.maorimillionaire.com/ TikTok: https://www.tiktok.com/@maorimillionaire_ -------------------- LET’S CONNECT Instagram @badassempires_ Website: https://www.badassempires.com/ -------------------- SHARE THE LOVE 💜 Leave a review on Apple Podcasts 💜 Leave a rating or comment on Spotify Email us a screenshot of your review to [email protected] and I will send you a juicy freebie that isn’t available anywhere else to say thank you!
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About Badass Empires

Start a business. Build an empire. Leave a goddamn legacy. Badass Empires is for aspiring entrepreneurs, side-hustlers, and corporate dropouts ready to turn their skills and passion into a purpose-driven, service-based online business that has them ruling on their own terms. I'm your host, Rosie McCarthy. At the end of 2019, I took the leap, left my high-flying corporate job, and built a multimillion-dollar course & coaching business, Badass Careers, from scratch. An empire that gives me an immense amount of freedom, and profit, and allows me to make a real difference in people’s lives. Now, I’m ready to share with you the roadmap, the CEO codes, the business strategy, content creation tips, mindset upgrades, and everything that you need to supercharge your success. Get ready to take notes on some of the juiciest lessons from my entrepreneurial journey, plus priceless insights from my inspiring guests. If you are curious about starting and scaling your own course or coaching offer then I’m here to celebrate the absolute sh*t out of you every step of the way as you turn your very own online empire into a legacy. One that allows you to work from anywhere, call the shots, fund your dream lifestyle, build generational wealth, and move with purpose - all at the same damn time. So, ready to rule? Grab your crown, Badass, your empire awaits.
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