Mobile Dev Memo Podcast

In this episode of the podcast, I discuss the long-term effects of brand advertising with Carl Mela and Ross Link.
Carl Mela is the T. Austin Finch Foundation Professor of Business Administration at Duke University and one of the leading academics in the field of quantitative marketing and consumer choice. Ross Link is the CEO of Marketing Attribution, having previously served as the President of Global Marketing ROI Solutions at Nielsen. Carl and Ross provide a balanced perspective on brand marketing and measurement from both academic and industry lenses.
Among other things, our discussion covers:
What firms get wrong about brand measurement, both from an analytical and a conceptual standpoint
The most common internal political issues that Ross sees arise around marketing measurement within organizations
The non-obvious stakeholders for marketing measurement within an organization
How marketing teams can implement the two brand-performance measures that Carl introduced in his seminal Harvard Business Review piece, If Brands Are Built Over Years, Why Are They Managed Over Quarters?
The differences in approaches to marketing measurement taken across verticals for successful companies
The benefits and drawbacks of the various established methods of measuring long-term marketing effects 
The tools available to a CMO to make the case for the long-term effects of brand advertising for a nascent brand
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.
Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.
⁠Branch⁠. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming back
Interested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising.
The Mobile Dev Memo podcast is available on:
YouTube
Apple Podcasts
Spotify

My guest on this week's episode of the podcast is Rishabh Jain, the CEO and co-founder of FERMÀT Commerce, an eCommerce advertising optimization platform. I invited Rishabh back to the podcast to discuss OpenAI's recent announcement that it will bring advertising to ChatGPT.
Among other things, we cover:
The commercial potential for ads in ChatGPT.
OpenAI's decision to launch ChatGPT ads essentially as a "brand unit," with CPM pricing and little targeting or measurement functionality.
How quickly ChatGPT advertising is likely to evolve past its launch form.
What success looks like for ChatGPT advertising in one year's time.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.
Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.
⁠Branch⁠. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming back
Interested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising.
The Mobile Dev Memo podcast is available on:
YouTube
Apple Podcasts
Spotify

My guest on this episode of the podcast is Karl Stillner, the CEO and co-founder of BrightCanary, an app that allows parents to glean insights from their children's digital activities. Note that I am an investor in BrightCanary through Heracles Capital.
In this podcast, we discuss the challenge of protecting children from digital harm. Among other topics, we cover:
The concerns that parents face in the current digital landscape
The specific issues that arise with teens' use of social media
The tools that parents have to manage the risks faced by their children from digital products
Whether being too restrictive as a parent with digital products is a genuine risk
How active US regulators have been in creating digital protections for children
Whether any consensus exists around the "right age" for a child to be given a smartphone
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.
Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.
⁠Branch⁠. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming back
Interested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising.

My guest on this week's episode of the podcast is Alfred Succer, the founder of Nova Nuggets, which provides private, end-to-end secure operating environments for AI applications.
The topic of our conversation is sovereign AI, or the importance of controlling the environment on which AI-based applications, but especially chatbots, operate. Among other things, we discuss:
The definition of a sovereign AI system
The privacy vulnerabilities inherent in web-scale LLMs
The purpose of hosting an LLM on-premises or within a company's own data environment
The use cases that most necessitate private model training or hosting
The cost profile of private model hosting and training
The liabilities that companies face in sending sensitive data to publicly-accessible LLMs in their workflows
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.
Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.
⁠Branch⁠. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming back

Interested in advertising in the Mobile Dev Memo newsletter or podcast? Get in touch.

My guest on this week's episode of the podcast is Francesco D'Orazio, the President and Chief Product Officer at Pulsar, an audience intelligence and insights platform. The topic of our conversation is the use of AI to develop an understanding of a product's existing audience for feature planning, marketing, and optimization. Among other things, we discuss:
How AI is being applied to audience development and audience insights currently
The difference between audience analysis for existing users and audience analysis for advertising targeting, and whether these two use cases converge
How a team should balance efforts across optimizing a product for an existing audience versus optimizing the product to onboard new, previously unserved audiences
Who in an organization typically owns audience insights, and whether that's optimal
How audience insights combine with user-level personalization
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.
Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.
⁠Branch⁠. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming back
Interested in advertising in the Mobile Dev Memo newsletter or podcast? ⁠Get in touch⁠.
The Mobile Dev Memo podcast is available on:
YouTube
Apple Podcasts
Spotify