It’s not just a platform anymore.In this week’s episode of Overnight Experts, Chris and Sam dive into the world of OnlyFans — the subscription empire that turned creators into entrepreneurs, intimacy into commerce, and the creator economy on its head.What started as a niche content site has become a global cultural force. OnlyFans didn’t just disrupt adult entertainment, it rewired how creators control their image, their income, and their relationship with audiences. It’s direct-to-consumer… taken literally.We explore how the platform has normalised digital intimacy, created new career paths, and sparked tough conversations around empowerment, exploitation, and the economics of attention. And as celebrities, athletes, and influencers jump on board, the line between mainstream and taboo grows thinner by the tap.From financial freedom to parasocial fandom, from privacy risks to billion-dollar business models, Chris and Sam break down how OnlyFans reshaped our expectations of content, connection, and control.Tune in as they explore what happens when everyone has the power to monetise themselves, and what it means for the future of the creator economy. Hosted on Acast. See acast.com/privacy for more information.
--------
36:51
--------
36:51
Overnight Deepfakes
Seeing is believing. Well…it used to be. If you’ve opened up TikTok, Shorts, Stories, or Reels recently no doubt you’ve come across a flood of frighteningly realistic AI videos powered by OpenAI’s Sora platform. These videos don’t just make you double take but double guess your concept of reality itself. In this week’s episode of Overnight Experts we explore the rise of “deepfakes” –a world where AI doesn’t just imitate reality, it manufactures it. From Hollywood face swaps to political misinformation, synthetic media is reshaping the boundaries between truth, performance and persuasion.Since we recorded this ep (it’s been in the can for a while) we’ve seen the sophistication and democratization of these models exponentially increase. What started as playful internet experiments has evolved into a global industry of generative trickery — where anyone with a laptop can conjure a celebrity confession, a fake CEO statement or a hyper-real brand ad that never actually happened. As this technology continues to advance faster than its safeguards, it raises some urgent questions about consent, authenticity and the future of trust itself.One thing you can be sure of, is this week’s episode was almost entirely human. Hosted on Acast. See acast.com/privacy for more information.
--------
22:04
--------
22:04
Overnight Sports Disruption
Well… it’s not just a game anymore.In this week’s episode of Overnight Experts, Chris and Sam dive into Sports Disruption — how tech, media, and money are rewriting the rules of fandom.In Australia, sport has always been about identity and belonging. But streaming and social media have turned that passion into a full-time engagement loop. Drive to Survive didn’t just revive Formula 1. It changed how every sport markets itself, turning behind-the-scenes storytelling into the main event. Now leagues from the AFL to the UFC are chasing that same binge-worthy formula.From fantasy leagues to fan data, from broadcast to brand, the boundary between sport and entertainment is disappearing.Tune in as Chris and Sam unpack how disruption is transforming not just the game — but the way we feel about it. Hosted on Acast. See acast.com/privacy for more information.
--------
34:37
--------
34:37
Overnight High
Well… they’re finally legal (ish)In this week’s episode of Overnight Experts, Chris and Sam blaze a trail through the booming world of Cannabusiness, the fast-growing, multi-billion-dollar industry turning weed from counterculture to commercial culture.Once whispered about behind sheds and share houses, cannabis is now sold in boutique dispensaries, backed by investors, and branded with promises of wellness and creativity. The stoner stereotype has gone up in smoke, replaced by sleek packaging, clinical research, and marketing teams with a green conscience.We explore how legalisation has sparked a global rush, from Byron to Berlin, from hemp gummies to medicinal-grade THC. But as the money flows and the laws loosen, the question gets hazy — who’s really benefiting from the boom?Behind the polished branding and talk of reform lies a complicated story of politics, policing, and profit, where the people once punished for cannabis are often the last to see its rewards.So spark up your curiosity and tune in as Chris and Sam unpack the business, the backlash, and the brave new world of legal weed. Hosted on Acast. See acast.com/privacy for more information.
--------
29:49
--------
29:49
Overnight Success
Well… that’s what they want you to think.In this week’s episode of Overnight Experts, Chris and Sam dig into one of the music industry’s dirtiest open secrets.....the Industry Plant.From Drake’s label-engineered come-up to the suspiciously polished debuts of internet “nobodies,” the line between discovery and design has never been murkier. These are the artists who “blew up overnight,” who sold you the story of the bedroom dreamer while being quietly fertilised by million-dollar marketing plans.We unpack how major labels manufacture momentum, planting artists in playlists, seeding viral moments, and fine-tuning personas until “authentic” becomes just another algorithmic setting. Because in 2025, fame isn’t found, it’s forecast.But maybe the bigger question is… does it matter? If the hooks hit and the streams climb, do we really care who’s pulling the strings?Tune in as Chris and Sam get into the roots, rumours, and receipts behind the “industry plant” phenomenon, where the soil of success is anything but organic. Hosted on Acast. See acast.com/privacy for more information.
Geer and Colter are two of Australia’s leading communications strategists, pioneering Accenture Song’s media footprint in Australia, Having spent a combined 27 years delivering strong business outcomes for an impressive portfolio of clients, the pair have established themselves as invaluable cultural excavators and experts in discerning what matters to consumers today and tomorrow. Overnight Experts is an invitation to join Geer and Colter as they dive headfirst into the twists and turns of today’s cultural landscape. Each episode unpacks a timely topic, from cancel culture and industry plants to OnlyFans and deep fakes, offering sharp takes on what it all means for business. Hosted on Acast. See acast.com/privacy for more information.
New Zealand