Marketing 4 Business

• People Over Profit: Why We Don’t Work With W@nkers!

  Discover how a brutally honest core value helped scale one of New Zealand’s most respected construction businesses.Paul Lloyd shares the no-BS leadership philosophy behind Apollo Projects, why being selective about who you work with is a growth superpower, and how this thinking and innovation shaped the building of a $200M company.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Connect with Paul on LinkedIn hereFollow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action

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• The Attention Seeker’s Guide to Leadership & Personal Brand

  In this episode of the Marketing 4 Business Podcast, Scott chats with Stanley Henry, founder of The Attention Seeker, former hotel GM, and unapologetically bold business leader, to unpack what it really takes to build a brand that cuts through the noise and a business culture that makes people want to stay.From running eight-figure hotels to scaling a content agency from a spare bedroom to 40 staff, Stanley shares what he's learned about leadership, storytelling, and systemising for scale. He dives into the power of EOS (Entrepreneurial Operating System) for growing young leaders, how to build creative processes that encourage radical feedback, and why transparency, even around salaries, drives team buy-in and business performance.You’ll also hear:Why Stanley believes marketing hasn’t changed – but the bar for storytelling hasHow “don’t be a dick, grow or die, challenge the status quo” became a core company valueThe origin and impact of Decompression Week (and why it’s worth every cent)How personal branding helped fuel 50% of Stanley’s business growthThe mindset behind setting a BHAG of 10 billion followers (yes, billion)Whether you're building a creative agency, leading a small business, or just want to be a better storyteller and leader, this episode is packed with bold insights, real-life lessons, and plenty of ideas to take back to your team.See below for ways to get in touch with us…Connect with Stanley on LinkedIn hereFollow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action

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• From Crates to Community: Building Business the Kiwi Way

  In this episode of the Marketing 4 Business Podcast, Scott sits down with Dean Payn, entrepreneur, business mentor, and the driving force behind The Crate and Business Blueprint NZ, to explore how business owners can build true freedom by thinking bigger, systemising smarter, and leading with generosity.Dean shares his journey from bootstrapping an online marketing agency in a spare bedroom to launching one of New Zealand’s first co-working spaces, growing a thriving business community, and stepping into the national leadership role for a cutting-edge AI-powered business education platform. Along the way, he’s learned how to scale without burning out, how to lead with service (and snacks), and why creating systems is the fastest way to get your time back.From pre-selling before launching, to using AI to automate blog posts and SOPs, Dean unpacks the mindset, strategy and practical tools that help small business owners break free from the grind and focus on what really matters. If you’re tired of being stuck in the day-to-day, wondering how to scale sustainably or curious about using AI without losing your personal touch – this episode is a must-listen.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Connect with Dean on LinkedIn hereFollow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action

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• How to Market Smarter (Even in a Slow Market)

  In this episode of the Marketing 4 Business Podcast, Scott and Renée kick off a new series of raw, unfiltered conversations focused on real-time insights from the frontlines of sales and marketing. Drawing from dozens of weekly strategy sessions and high-performance reviews with business owners across New Zealand, they unpack what’s actually happening in the market right now – no fluff, just honest conversations that business owners can relate to.They dive into the big questions business owners are asking, like: How much should I be spending on marketing? What’s the best way to build trust in a cautious market? And how do I make $1,000 work if that’s all I’ve got? If you’re a business owner trying to find your footing in a shifting market, unsure where to invest your time and money – this Marketing 4 Business podcast episode will give you clarity, confidence, and a few good laughs along the way.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Renée on LinkedIn hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action

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• Leading Under Pressure: Lessons from Crisis with Brenden Winder

  In this episode of the Marketing 4 Business Podcast, Scott sits down with Brenden Winder – Navy veteran, leadership expert, and Emergency Management Team Leader at Christchurch City Council – to explore what it takes to lead under pressure, build resilient systems, and stay prepared for the unexpected. Brenden shares powerful lessons from his time in the military, the Christchurch earthquakes, and international recovery efforts in Nepal, highlighting how crisis-tested leadership principles can apply to everyday business challenges.From simplifying complex problems with checklists to leveraging AI for scalable decision-making, Brenden unpacks how business owners can stay calm in chaos, support their teams effectively, and plan for long-term sustainability. Whether you’re leading through uncertainty, managing stress, or simply wanting to build a stronger, more adaptable business, this episode is packed with wisdom, practical strategies, and inspiration to help you lead with clarity and confidence.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Connect with Brenden on LinkedIn hereFollow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action

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