Marketing 4 Business

What if your business could thrive without you there every day?
In this episode of the Marketing 4 Business podcast, Scott chats with Brad Ferris, a Canadian agency owner, author, and former nurse turned entrepreneur, about how to build a team that actually runs the business, so you don’t have to.
Brad’s been in the trenches. From managing at McDonald’s to running a 40-person agency, he’s learned what it really takes to hire well, grow leaders from within, and create a culture people want to stick around for.
You’ll hear:
Why most hiring processes are broken, and what to do instead
How Brad takes 6 weeks off with full confidence in his team
The interview question he uses to find serious talent
A simple framework to grow leaders inside your business
How your Google reviews will shape your AI visibility
And why marketing never fixes your problems, it just reveals them

If you’re serious about building a better business, this one’s packed with insights you’ll want to action straight away.
Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Brad on LinkedIn here
Connect with Scott on LinkedIn here
Have Fun & Take Action

Who’s in your corner when business gets tough?
In this episode of the Marketing 4 Business podcast, Scott sits down with Margie Foster – former Silver Fern, high-performance coach, breast cancer survivor, and founder of Motivations NZ – to talk about the power of coaching, belief, and backing people to grow.
From elite sport to youth mentoring to running government-backed employment programmes, Margie shares the mindset and methods she uses to help people bounce back, level up, and find their purpose.
You’ll learn:
Why every business owner (and young person) needs someone who believes in them
How Margie built a purpose-driven business that now holds six government contracts
What sport taught her about leadership, resilience, and culture
How to turn your team into a pack – and why themes matter more than you think
Why “finding a way” beats following a plan

If you’re leading a business, growing a team, or just need a reminder that you’re not alone – this episode will give you clarity, energy, and a few laughs too.
Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Margie on LinkedIn here
Connect with Scott on LinkedIn here
Have Fun & Take Action

Feeling the pressure of running a business in uncertain times? Here’s how to stay calm, clear, and in control (backed by science).
In this episode of the Marketing 4 Business podcast, Scott chats with clinical psychologist Dr Sarah Anticich about how business owners can manage stress, build resilience, and lead more effectively using her Executive Frame framework.
Sarah works with everyone from high-performing CEOs to people overcoming trauma, and she shares simple, powerful tools that help in both business and life.
You’ll learn:
What happens when you “flip your lid” and how to reset fast
The 3 pillars of strong leadership: Emotional Intelligence, Executive Functioning, and Self-Determination
Why micro-habits matter more than big goals
How to build a psychologically safe workplace that actually performs

If you want to lead with more clarity and calm (especially when the pressure’s on) this one’s for you.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Dr Sarah Anticich on LinkedIn here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action

What will actually move the needle for your business in 2026?
In this episode of the Marketing 4 Business podcast, Scott is joined by Renée from Digital Influence to break down what business owners should really focus on this year – and what they can safely ignore.
Together, they unpack five key marketing priorities for 2026 based on what’s working now, what’s shifting in the market, and where the biggest opportunities lie.
You’ll learn:
Why video is non-negotiable in 2026 – and how to get started without overthinking it
The rise of zero-click marketing and how to win in AI-driven search
What small businesses need to know about YouTube as a lead-gen tool
How most businesses are leaking money by underusing their CRM – and how to fix it
Why offline events are making a comeback (and how to run one that actually works)

Whether you’re recharging at the beach or already back into the swing of things, this episode gives you a clear, confident roadmap for marketing smarter in 2026.
If you're a business owner ready to grow with more clarity and less fluff, this one’s for you.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Renée on LinkedIn here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action

What do you do after a 17-year professional rugby career? If you’re Tim Bateman, you turn personal struggle into purpose and build a franchise that’s redefining recovery and wellbeing.
In this Marketing 4 Business episode, Tim joins Scott to share how lessons from elite sport helped shape O-Studio, a growing wellness brand across New Zealand and now Australia. From stress and leadership to habits and high performance, this episode is not one to miss.
You’ll learn:
Why stress quietly kills performance and how to fix it
How to build a culture people want to be part of
The habits Tim swears by to stay mentally and physically fit
Why recovery is the next frontier for health-focused businesses

If you’re leading a business and want to perform at your best, this one’s for you.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Tim on LinkedIn here
Connect with Scott on LinkedIn here
Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.
Have Fun & Take Action