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Marketing 4 Business

Scott Wilson
Marketing 4 Business
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  • How to Market Smarter (Even in a Slow Market)
    In this episode of the Marketing 4 Business Podcast, Scott and Renée kick off a new series of raw, unfiltered conversations focused on real-time insights from the frontlines of sales and marketing. Drawing from dozens of weekly strategy sessions and high-performance reviews with business owners across New Zealand, they unpack what’s actually happening in the market right now – no fluff, just honest conversations that business owners can relate to.They dive into the big questions business owners are asking, like: How much should I be spending on marketing? What’s the best way to build trust in a cautious market? And how do I make $1,000 work if that’s all I’ve got? If you’re a business owner trying to find your footing in a shifting market, unsure where to invest your time and money – this Marketing 4 Business podcast episode will give you clarity, confidence, and a few good laughs along the way.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Renée on LinkedIn hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action
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  • Leading Under Pressure: Lessons from Crisis with Brenden Winder
    In this episode of the Marketing 4 Business Podcast, Scott sits down with Brenden Winder – Navy veteran, leadership expert, and Emergency Management Team Leader at Christchurch City Council – to explore what it takes to lead under pressure, build resilient systems, and stay prepared for the unexpected. Brenden shares powerful lessons from his time in the military, the Christchurch earthquakes, and international recovery efforts in Nepal, highlighting how crisis-tested leadership principles can apply to everyday business challenges.From simplifying complex problems with checklists to leveraging AI for scalable decision-making, Brenden unpacks how business owners can stay calm in chaos, support their teams effectively, and plan for long-term sustainability. Whether you’re leading through uncertainty, managing stress, or simply wanting to build a stronger, more adaptable business, this episode is packed with wisdom, practical strategies, and inspiration to help you lead with clarity and confidence.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Connect with Brenden on LinkedIn hereFollow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action
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  • The 6 High-Performance Habits Every Business Owner Needs
    In this episode of the Marketing 4 Business Podcast, Scott sits down with Dan Van, founder of Evolution Performance, to talk about how business owners can apply high-performance habits from elite sport to build resilience, improve focus, and lead with confidence. Dan shares his journey from coaching rugby and cricket to working with athletes, students, and corporate teams on mental skills and performance strategies. With a background in applied sports psychology and breathwork, Dan explains how simple tools like journaling, visualisation, and breathing techniques can help business owners manage stress, bounce back from setbacks, and perform under pressure.From real-world coaching experiences to lessons learned on and off the field, Dan unpacks how mindset, self-awareness, and preparation make the biggest difference – whether you're running a business or stepping onto the pitch. If you're looking to sharpen your thinking, unlock better decision-making, and create a high-performance environment for yourself and your team, this episode is full of practical insights and powerful takeaways.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Connect with Dan on LinkedIn here Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action
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  • Tech, Tools & Tactics: The Secret to Business Efficiency
    In this episode of the Marketing 4 Business Podcast, Scott sits down with Andy Carruthers, founder of Hard Basket, to talk about how business owners can simplify operations, automate workflows, and leverage technology to save time and scale smarter. Andy shares his journey from running a global creative agency to becoming one of New Zealand’s few certified Zapier experts, revealing how businesses can eliminate inefficiencies and improve customer experiences with automation.From cutting 30+ hours of manual work per month to seamlessly integrating tools like Zapier, Xero, and WorkflowMax, Andy explains how smart businesses are using automation to streamline processes and drive growth. He also shares his top five must-dos for launching a successful business in 2025, along with practical insights on leveraging tech to work smarter, not harder.If you’re looking to optimise your operations, free up valuable time, and future-proof your business, this episode is packed with actionable takeaways.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Connect with Andy on LinkedIn hereFollow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action
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  • Taking Risks and Backing Yourself in 2025 with Greg Beaman
    In this episode of the Marketing 4 Business Podcast, Scott sits down with Greg Beaman, founder of Car Money, to talk about his journey from leaving school early to becoming a successful business owner. Greg shares how his early struggles in school shaped his work ethic, his transition into sales, and how he built a thriving finance company.Discover the importance of customer service, relationship-building, and personal branding in business success. Greg also reveals how video marketing and social media ads transformed his business, the power of emotional connections in sales, and why human interaction still matters in an AI-driven world.Tune in to hear real-world insights on sales, business growth, and standing out in a competitive industry. Whether you're an entrepreneur, business owner, or someone looking to sharpen your marketing and sales skills, this Marketing 4 Business Podcast episode is packed with valuable takeaways.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Connect with Greg on LinkedIn hereFollow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action
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About Marketing 4 Business

The Marketing 4 Business Podcast gives business owners the insights and strategies they need to succeed. M4B episodes feature a mix of interviews with successful business owners, during which we discuss their business, marketing, and mindset. Plus, you will get actionable direct response marketing advice and real-world examples of what works from your Marketing 4 Business Podcast host Scott Wilson.
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