Marketing: Expense or Asset? The Mindset Shift That Separates 7 & 8 Figure Businesses.
Most business owners treat marketing like an expense. Marti Amos treats it like his biggest asset, and it’s helped him build a global business.In this episode of the Marketing 4 Business podcast, Scott chats with Marti Amos, founder of The Professional Builder, about the mindset shift that helped him scale a global coaching company, and how you can apply the same thinking to grow your own business faster.Marti shares why so many business owners stay stuck at 6 or low-7 figures, the real reason most marketing doesn’t work (hint: it’s not the ads), and how to identify your number one constraint using data, not guesswork. You’ll also learn why “hope marketing” is dead, how to build a team that thinks like founders, and why Marti spends over $250K a month on marketing with confidence.If you’re ready to stop winging it and start scaling with intent, this one’s for you.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereConnect with Marti on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action
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Debt-Free by Design: How to Escape the System and Build Real Wealth
Think being mortgage-free is out of reach? Jacque Elias wants you to think again, and she's helped hundreds of Kiwi homeowners prove it’s possible.In this episode of the Marketing 4 Business Podcast, Scott chats with Jacque Elias, CEO of Futurebound, about how everyday people can escape the debt cycle, take control of their finances, and build long-term wealth – all without earning more or giving up the things they love.Jacque shares her journey from credit card debt to financial freedom, the mindset shift that changed everything, and how she now helps others do the same. You’ll learn how to get out of short-term debt using the “snowball method,” why budgets don’t work (and what to use instead), and how to set up bank account buckets that make managing money simple.If you’ve ever felt stuck, frustrated, or unsure where your money’s going, this episode will show you a better way – and why your future self will thank you for it.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Learn about working with Futurebound hereFollow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Jacque on LinkedIn hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action
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Video or Vanish: The 2026 Business Owner’s Video Marketing Playbook
Think video marketing is just for influencers or ecommerce brands? Kaushik Kumar knew better, and now he helps business owners turn their expertise into video content that actually gets results.In this episode of the Marketing 4 Business Podcast, Scott chats with Kaushik Kumar from Dark Matter about how service-based businesses can start using video to build trust, show up in search, and grow authority – without needing fancy gear, viral views or polished scripts.Kaushik shares how he went from engineering to video strategy, why most business owners are sitting on a goldmine of untapped knowledge, and the easiest way to turn FAQs into content that works. You’ll learn why consistency beats perfection, how to beat the fear of looking silly, and why video is a long-term asset in a world of short attention spans.If you’ve been thinking about video but keep putting it off, this episode will help you get out of your own head and finally hit record.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Kaushik on LinkedIn hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action
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Beat 2026 Before It Starts: The Business Owner’s Marketing Cheat Code
The end-of-year rush is coming and the businesses that win are planning for it now.In this episode of Marketing 4 Business, Scott and Renée unpack what smart business owners should be doing right now to finish the year strong and kickstart 2026 with real momentum.From planning your Christmas campaigns to fixing your follow-up and doubling down on what already works – this is a fast-paced guide to avoiding the panic and getting ahead. You’ll learn how to stay visible during the silly season, where to focus your time and budget, and why content consistency matters more than ever.If you want 2026 to be your best year yet, it starts with the decisions you make this quarter. This episode will help you get clear, take action, and stay top of mind when it matters most.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Renée on LinkedIn hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action
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The Instagram Effect: How Reels and Video Turned Followers Into Paying Clients
Think your business isn’t “right” for video marketing? Georgia Hale thought the same, until her Instagram Reels started filling up her calendar.In this episode of Marketing 4 Business, Scott chats with Georgia Hale, founder of The Face by Georgia Hale, about how she turned a niche injectable clinic into a fast-growing brand using authentic video content.Georgia shares the real story behind launching her business, faking confidence until she found it, and why being “a bit cringe” on camera is worth it. You’ll learn how she uses video to build trust before people ever walk in the door, plus how free consultations, educational content, and standout customer experience drive ongoing referrals.If you're running a service-based business and struggling to stand out online, this episode will show you what’s possible when you hit record and start showing up.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Georgia on LinkedIn hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action
The Marketing 4 Business Podcast gives business owners the insights and strategies they need to succeed. M4B episodes feature a mix of interviews with successful business owners, during which we discuss their business, marketing, and mindset.
Plus, you will get actionable direct response marketing advice and real-world examples of what works from your Marketing 4 Business Podcast host Scott Wilson.
New Zealand