No Shortcuts: Shane Bond on Pressure and Performance
In this episode of the Marketing 4 Business podcast, Scott is joined by Shane Bond, former Black Cap, police officer, and now elite-level cricket coach. From late bloomer to world-class fast bowler, Shane shares the mindset shifts that helped him rise fast and stay at the top.They cover pressure, performance, and the parallels between sport and business leadership. Shane unpacks how he builds trust in high-performing teams, his coaching philosophy, and why success always comes back to doing the work. Whether you lead a team or want to level up yourself, this episode is full of lessons worth hearing.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Connect with Shane on LinkedIn hereFollow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action
--------
59:22
--------
59:22
Making Money Fun Again: The Sharenanigans Story
In this episode of the Marketing 4 Business podcast, Scott is joined by Alli Kennedy, the 24-year-old founder of Sharenanigans, the board game teaching Kiwi families about money. From a university project to national distribution in The Warehouse, Alli shares how she turned a simple idea into a successful product-based business.They cover product validation, using TikTok for growth, DIY PR, and what it really takes to get stocked by major retailers. Whether you're a first-time founder, parent, or just curious about launching a business in NZ, this episode is full of practical lessons and fresh ideas.Timestamps:00:00 – Intro01:35 – Why a board game about money?04:28 – Turning a uni project into a real business06:45 – Building an audience before launch08:12 – Using TikTok for product marketing10:30 – Overcoming imposter syndrome13:15 – Getting into The Warehouse15:42 – How to validate your business idea18:10 – Why face-to-face feedback still matters20:05 – Getting media coverage without a PR agency22:47 – Top 5 tips for product-based startups26:30 – Focus on solving real problems28:14 – Final advice + where to follow AliIf you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Connect with Alli on LinkedIn hereFollow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action
--------
1:13:04
--------
1:13:04
Stop Being Ignored: 5 Steps to Messaging That Gets Customers Off the Couch
Got a great product or service but feel like your message just isn’t landing? You’re not alone.In this Marketing 4 Business podcast episode, Scott is joined by Renée Omand, our Growth Specialist at Digital Influence, to unpack why so many businesses struggle with messaging, and what to do about it. Drawing on insights from over 50 strategy sessions, Renée shares the common traps, missed opportunities, and practical ways to make your message matter.They dive into how to write messaging that actually moves people (not just ticks boxes), why “full-service” isn’t a selling point, and the power of storytelling to create connection and drive action. Plus, Scott shares his go-to “PASTA” copywriting framework and why your messaging should be compelling, not just convincing.If your website, ads, or socials aren’t converting like they should, this episode will help you find the gaps and fix them fast.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Renée on LinkedIn hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action
--------
31:09
--------
31:09
Loyalty Isn’t a Stamp Card: Why Your Marketing Strategy Needs an Upgrade
What do thriving hospitality businesses have in common? It’s not just great food or fast service, it’s systems that scale and data that drive smarter decisions.In this Marketing 4 Business podcast episode, Scott chats with Andrew McClurg, hospitality expert and Managing Director at Tevalis, about how better systems, smarter use of data, and genuine customer connection can transform hospitality businesses.Andrew shares what he’s learned from working with over 1,000 venues across New Zealand and Australia, including how to use loyalty marketing the right way, why customer data often goes unused, and what makes service truly unforgettable.If you’re in hospitality or just want to understand how to turn service into scale, this episode is packed with real insights.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Connect with Andrew on LinkedIn hereFollow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action
--------
1:11:47
--------
1:11:47
Work Less, Win More: How Digital Systems Create Freedom!
Drowning in to-do lists and feeling chained to your business? This episode is for you.In this Marketing 4 Business podcast episode, Scott chats with Kate MacGregor, founder of Out of Office, about how smart digital systems can help business owners reclaim their time, scale sustainably, and create more freedom in their lives.Kate shares how her own business pivoted during COVID and how she now helps others build digital products like courses, memberships, and toolkits that deliver real value, without requiring the business owner to show up live every time.They dive into what it takes to design a business around your ideal lifestyle, why progress beats perfection, and how digital platforms can serve hundreds without burning you out.If you’re ready to work less, serve more, and build a business that fits your life, this episode is a must-listen.If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Connect with Kate on LinkedIn hereFollow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.Have Fun & Take Action
The Marketing 4 Business Podcast gives business owners the insights and strategies they need to succeed. M4B episodes feature a mix of interviews with successful business owners, during which we discuss their business, marketing, and mindset.
Plus, you will get actionable direct response marketing advice and real-world examples of what works from your Marketing 4 Business Podcast host Scott Wilson.
New Zealand