Marketing 4 Business

Where did your last 10 leads come from?
Not your best guess. Not “probably Meta.” Do you actually know?
In this episode of the Marketing 4 Business podcast, Scott and Renée break down what it really means to know if your marketing is working, and why so many businesses are operating on activity instead of strategy.
From tracking leads properly to understanding your cost to acquire a customer, they unpack the systems, numbers, and mindset shifts that give you confidence to scale.
You’ll learn:
The simple question every business owner should be able to answer
Why “probably” is an expensive word in marketing
How to track leads through your CRM and into revenue
What’s changed with Meta and why creative now matters more than targeting
The difference between busy marketing and profitable marketing

If you want clarity, confidence, and marketing that actually drives revenue, this episode is for you.
Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Renée on LinkedIn here
Connect with Scott on LinkedIn here
Have Fun & Take Action

What do people actually feel when they interact with your business? Because that feeling is your brand, and it’s either working for you… or quietly costing you sales.
In this episode of the Marketing 4 Business podcast, Scott sits down with Islay Wharton, brand strategist, designer, and director at Forme Creative Studio, to unpack what brand really means for business owners, and why so many get it wrong.
From starting her business by Googling “how to start a business in New Zealand” to now helping ambitious companies clarify their vision and position themselves properly, Islay shares practical insights on how brand drives growth, pricing power, and long-term trust.
You’ll learn:
Why brand is “the way people feel when they interact with your business”
The 5% vs 95% rule, and why short-term sales thinking keeps businesses stuck
The simple positioning questions most owners never ask (like why customers leave)
Why “better service” isn’t a strategy unless customers can see and feel it
How culture and team behaviour directly shape your brand in the market

If you’re serious about building a business that stands out, earns trust, and grows sustainably, this episode will challenge how you think about marketing and give you practical direction on where to focus next.
Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Islay on LinkedIn here
Connect with Scott on LinkedIn here
Have Fun & Take Action

What do you do when life takes everything?
In this raw and moving episode, Scott sits down with Sheena Hemens, writer, entrepreneur, and speaker, to talk about the year her world fell apart. After losing her business, her relationship, and her daughter, Sheena had to start from scratch.
She shares what got her through, and how she found a way to move forward:
Why hitting rock bottom changed her view of success
How writing helped her process grief (and why her first novel won’t ever be published)
The small, practical things that helped her rebuild day by day
What she’s doing now, from a new business to a powerful charity project helping young people through sport

This one’s honest, real, and full of takeaways if you’ve ever felt like you were starting over.
If you’re going through something tough, or just need a reminder of what really matters, this episode is for you.
The Three Secrets of Resilient People TED Talk
Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Sheena on LinkedIn here
Connect with Scott on LinkedIn here
Have Fun & Take Action

What if your business could thrive without you there every day?
In this episode of the Marketing 4 Business podcast, Scott chats with Brad Ferris, a Canadian agency owner, author, and former nurse turned entrepreneur, about how to build a team that actually runs the business, so you don’t have to.
Brad’s been in the trenches. From managing at McDonald’s to running a 40-person agency, he’s learned what it really takes to hire well, grow leaders from within, and create a culture people want to stick around for.
You’ll hear:
Why most hiring processes are broken, and what to do instead
How Brad takes 6 weeks off with full confidence in his team
The interview question he uses to find serious talent
A simple framework to grow leaders inside your business
How your Google reviews will shape your AI visibility
And why marketing never fixes your problems, it just reveals them

If you’re serious about building a better business, this one’s packed with insights you’ll want to action straight away.
Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Brad on LinkedIn here
Connect with Scott on LinkedIn here
Have Fun & Take Action

Who’s in your corner when business gets tough?
In this episode of the Marketing 4 Business podcast, Scott sits down with Margie Foster – former Silver Fern, high-performance coach, breast cancer survivor, and founder of Motivations NZ – to talk about the power of coaching, belief, and backing people to grow.
From elite sport to youth mentoring to running government-backed employment programmes, Margie shares the mindset and methods she uses to help people bounce back, level up, and find their purpose.
You’ll learn:
Why every business owner (and young person) needs someone who believes in them
How Margie built a purpose-driven business that now holds six government contracts
What sport taught her about leadership, resilience, and culture
How to turn your team into a pack – and why themes matter more than you think
Why “finding a way” beats following a plan

If you’re leading a business, growing a team, or just need a reminder that you’re not alone – this episode will give you clarity, energy, and a few laughs too.
Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.
If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.
See below for ways to get in touch with us…
Follow the Marketing 4 Business podcast on Instagram here
Follow Digital Influence on Instagram here
Connect with Margie on LinkedIn here
Connect with Scott on LinkedIn here
Have Fun & Take Action