Sales Maven

• Ego Thinking vs. Strategic Thinking - Are You Selling or Reacting?

  Are your sales conversations being driven by confidence and strategy—or by your ego? In this episode of the Sales Maven Show, host Nikki Rausch unpacks the critical difference between ego-driven reactions and strategic thinking in sales. She highlights common traps that entrepreneurs and sales professionals fall into—like rushing to pitch, taking objections personally, hesitating to send offers, or feeling deflated when clients don’t take action. With relatable examples and actionable tips, Nikki shares how to shift into a more empowered, service-focused mindset. You’ll learn how to respond with intention, boost your confidence, and make smarter decisions that grow your business. If you’ve ever felt stuck, frustrated, or overly reactive in your sales process, this episode is your invitation to lead with strategy instead of emotion. Timestamps 00:43 – Welcome to the Sales Maven Show 01:15 – Ego Thinking vs. Strategic Thinking 04:01 – Common Sales Pitfalls and How to Avoid Them 04:39 – Planning to Pitch Too Soon 10:44 – Handling Objections with Curiosity 13:04 – When Clients Don't Take Action 16:27 – Dealing with Discount Requests 19:23 – Overcoming the Fear of Sending Offers 23:35 – Shifting from Ego to Strategic Thinking 28:14 – Final Thoughts and Encouragement Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch [email protected] Facebook | Twitter | LinkedIn | Instagram Sales Maven Society https://calendly.com/salesmaven/work-with-nikki-discussion

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• Sales Confidence That Converts - A Client Shares Her Journey

  Want to boost your sales confidence while juggling business, family, and faith? In this episode of the Sales Maven Show, host Nikki Rausch chats with Shana Cooper—CPA, entrepreneur, and mom of five—about the power of sales confidence in both personal and professional life. With over 30 years of experience, Shana shares how she blends biblical principles with practical financial strategies to help women lead with clarity and confidence. She opens up about her journey from employee to entrepreneur, the lessons she’s learned raising five kids while running a business, and how improved communication and sales skills can transform marriages, families, and careers. Shana also introduces her brand Happy Homes and Families and her upcoming framework, Coming Home by Design, which empowers women to create lives rooted in purpose, connection, and confidence—starting at home. Whether you're building a business or a better family dynamic, this episode will inspire you to own your voice and grow your sales confidence. Timestamps: 00:43 Welcome to the Sales Maven Show 01:34 Meet Shana Cooper: CPA and Mom of Five 02:13 Blending Finances, Family, and Faith 02:58 Homeschooling and the Entrepreneurial Mindset 04:18 Facing Financial Challenges in Marriage 07:40 The Life CFO Framework 10:41 From Corporate Job to Entrepreneurship 12:13 Building Sales Confidence Through Communication 16:56 How to Adjust Messaging for Better Engagement 17:15 Boosting Productivity and Purpose 17:43 Navigating Multiple Roles with Grace 19:04 Gaining Confidence and Letting Go of Perfectionism 20:12 Effective Outreach and Relationship-Building 21:24 Why Sales Skills Are Essential for Growth 23:01 Creating a Positive Ripple Effect 27:59 Final Takeaways and What’s Ahead Connect with Shana Cooper: 🔗 Website: happyhomesandfamilies.com 🔗 LinkedIn: Shana Cooper on LinkedIn

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• How to Retain Clients When Budgets Are Tight - Sales Strategies That Work

  How do you keep clients coming back—even when times get tough financially? In this episode of the Sales Maven Podcast, Nikki Rausch shares actionable tips on how to retain clients during economic downturns. Learn how to stay top of mind, introduce effective downsell offers, and communicate proactively to meet your clients where they are—without losing the relationship (or the revenue). If client retention is part of your business strategy, this episode is packed with insights you can use right away. Timestamps: 00:43 – Welcome to the Sales Maven Podcast 01:04 – Why budget concerns shouldn’t mean goodbye 01:59 – Stay ready: Planning for client pushback 03:31 – What is a downsell offer (and why you need one) 05:28 – Communicating with confidence and compassion 06:26 – Creative examples of downsell offers in action 11:55 – Keep the connection: proactive engagement strategies 14:20 – Final thoughts and next steps Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch [email protected] Facebook | Twitter | LinkedIn | Instagram Sales Maven Society https://calendly.com/salesmaven/work-with-nikki-discussion

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• Pacing The Room - How To Build Instant Rapport With Groups

  Want to build instant rapport with your audience—without feeling fake or forced? In this episode of the Sales Maven Show, host Nikki Rausch reveals how to quickly connect with groups during presentations. Drawing from her NLP background and years of experience, Nikki unpacks the subtle but powerful ways to create a sense of safety, respect, and engagement from the moment you take the stage. You’ll learn how to pace and lead effectively, why positive acknowledgment matters, and how to avoid common missteps that can alienate your audience. Whether you're speaking to a small team or a packed room, these practical tips will help you win over the group and communicate with confidence. Timestamps: 00:43 Introduction to the Sales Maven Show 00:53 Overcoming Presentation Fears 02:23 Creating Safety Through Pacing and Leading 04:23 Engaging the Audience Respectfully 07:40 The Importance of Positive Acknowledgment 08:36 A Counter Example: What Not to Do 15:52 Practical Tips for Winning Over a Group 18:32 Conclusion and Call to Action Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch [email protected] Facebook | Twitter | LinkedIn | Instagram Sales Maven Society https://calendly.com/salesmaven/work-with-nikki-discussion

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• From Default to Design - The Path to a Choiceful, Aligned Life - Mastering Excellence

  What does it really take to live an aligned life—one where your personal and professional goals support each other instead of compete? In this episode of the Sales Maven Show, host Nikki Rausch is joined by bestselling author, book strategist, and coach Stacy Ennis to unpack what it means to live and work intentionally. Drawing from her global lifestyle and extensive publishing background, Stacy shares practical strategies for designing a choiceful life—one that aligns with your values, energy, and aspirations. Nikki and Stacy explore the power of intentional decision-making, boundary-setting, and wellness practices that fuel sustainable success. They dive into how to attract ideal clients, maintain momentum through rejection, and the value of celebrating wins both big and small. Stacy also reflects on her transformative TEDx experience and the freedom that comes from building a life rooted in purpose and clarity. This episode is full of actionable insights for entrepreneurs, leaders, and creatives looking to align their business with the life they truly want. Timestamps: 00:43 Introduction to the Sales Maven Show 01:19 Meet Stacy Ennis: Bestselling Author and Book Strategist 02:54 Discovering Common Ground: Idaho Connections 04:35 The Impact of Travel on Personal Growth 06:59 Challenges and Adventures of Living Abroad 09:27 Designing a Choiceful Life: Insights and Strategies 14:60 Balancing Personal and Professional Life 22:28 Embracing European Work-Life Balance 24:04 Attracting the Right Clients 26:58 Pursuing Dreams and Overcoming Rejections 28:09 Transformative TEDx Experience 32:59 The Importance of Personal Wellness 38:53 Celebrating Wins and Team Culture 41:25 Exciting Developments in Business 42:37 Connecting with Stacy Learn more about Stacy and her work at www.stacyennis.com Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00! For more actionable sales tips, download the FREE Closing The Sale Ebook. Find Nikki: Nikki Rausch [email protected] Facebook | Twitter | LinkedIn | Instagram Sales Maven Society https://calendly.com/salesmaven/work-with-nikki-discussion

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