Sales Maven

Have you ever known exactly what you should be doing in your business, yet still found yourself avoiding it?
Whether it's posting on social media, following up with prospects, raising your rates, or having sales conversations, many entrepreneurs struggle with taking consistent action on the activities that generate revenue.
In this Mastering Excellence episode of the Sales Maven Show, Nikki Rausch sits down with EFT tapping expert Nancy Linnerooth to explore why smart, capable women entrepreneurs often get stuck in patterns of procrastination, self-sabotage, and avoidance.
Nancy combines her experience as a Harvard-trained attorney, therapist, and EFT practitioner to help women identify and release subconscious blocks that keep them from reaching their next level of success. Together, Nikki and Nancy unpack the hidden beliefs that can influence everything from visibility and confidence to money, leadership, and business growth.
The conversation explores how Emotional Freedom Techniques (EFT), commonly known as tapping, can help uncover subconscious patterns that traditional mindset work may miss. Nancy shares examples of the surprising beliefs that often surface during tapping sessions and explains how those beliefs can quietly prevent entrepreneurs from taking action, even when they know exactly what to do.
Nikki also shares her personal experience participating in a tapping session with Nancy and discusses the powerful shifts that can happen when long-held beliefs are finally released.
If you've ever wondered why you keep delaying important business activities despite your best intentions, this episode offers a fascinating look into what may be happening beneath the surface.
 
 
 
In this episode, learn:
Why women entrepreneurs often avoid revenue-generating activities

How subconscious beliefs influence business decisions

Common money blocks that keep entrepreneurs stuck

What EFT tapping is and how it works

How childhood experiences can shape beliefs about success and money

Why procrastination is often a symptom, not the root problem

How tapping helps uncover and release limiting beliefs

Ways to reduce resistance and take action with more confidence

 
 
 
A question to consider:
What is the revenue-generating activity you've been avoiding lately?
And what belief might be hiding underneath that resistance?
 
 
 
Sometimes the challenge is not a lack of strategy or knowledge. Sometimes it's an invisible belief that's quietly influencing your actions. Listen in to discover how identifying and releasing those blocks can help you move forward with greater ease, confidence, and consistency.
If this episode resonated with you, subscribe to the Sales Maven Show and share it with another entrepreneur who is ready to stop procrastinating and start taking action on the activities that grow their business.
 
 
 
 
Find Nancy:
Website: https://unblockresults.com/
Podcast: EFT Breakthroughs Podcast
https://unblockresults.com/eft-breakthroughs/
https://podcasts.apple.com/us/podcast/eft-breakthroughs/id1874039628
Free Resource: Procrastination Breakthrough Kit
https://unblockresults.com/get-nancys-procrastination-breakthrough-kit/
 
 
 
 
 
 
You're invited to join the Sales Maven Society. Take advantage of this opportunity to get the support needed to increase your close rate. Bring your questions, concerns, and sales situations; Nikki provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then check out and use coupon code 47trial to get your first month for$47.00!
 
 
For more actionable sales tips, download the FREE Closing The Sale Ebook.
 
Find Nikki:
Nikki Rausch
nikki@yoursalesmaven.com
Facebook | LinkedIn | Instagram
Sales Maven Society
https://calendly.com/salesmaven/work-with-nikki-discussion

Why do people choose one business over another when the prices, expertise, and offerings seem similar?
The answer is often simpler than we think: trust.
In this episode of the Sales Maven Show, Nikki Rausch explores the hidden currency behind successful sales conversations and lasting client relationships. While many people assume buyers make decisions based solely on price, expertise, or visibility, Nikki explains why trust is often the deciding factor.
Trust is not built by accident. It is earned through rapport.
Drawing from a real client coaching example, Nikki shares how strategic communication before an important meeting helped build rapport, create psychological safety, and ultimately lead to a more successful outcome. She introduces her concept of the "rapport bank account" and explains how every interaction either makes a deposit or a withdrawal in your relationship with another person.
From asking thoughtful questions and following through on commitments to avoiding assumptions and respecting boundaries, Nikki breaks down the practical behaviors that strengthen trust over time. She also shares common mistakes that quickly erode rapport and make it harder to influence, lead, and sell effectively.
Have you ever wondered why some conversations flow effortlessly while others feel like an uphill battle? This episode gives you a deeper understanding of the role trust plays in every stage of the relationship.
 
In this episode, learn:
Why trust is the true currency behind buying decisions

How rapport reduces perceived risk in sales conversations

Nikki's "rapport bank account" framework

The difference between rapport deposits and withdrawals

How trust can be built before a sales conversation ever happens

Why thoughtful communication creates stronger relationships

Simple ways to strengthen trust with clients, prospects, and referral partners

 
A question to consider:
Are your daily interactions building trust?
Or are they quietly making withdrawals from your rapport bank account?
 
 
Every conversation is an opportunity to strengthen a relationship. The more intentional you become about building rapport, the easier it is to create trust, reduce resistance, and foster meaningful connections that lead to long-term business success.
Did this episode resonate with you? Please subscribe to the Sales Maven Show and share it with someone who wants to build stronger relationships, create more trust, and improve their sales conversations.
 
 
 
You're invited to join the Sales Maven Society. Take advantage of this opportunity to get the support needed to increase your close rate. Bring your questions, concerns, and sales situations; Nikki provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then check out and use coupon code 47trial to get your first month for$47.00!
 
 
Find Nikki:
Nikki Rausch
nikki@yoursalesmaven.com
Facebook | LinkedIn | Instagram
Sales Maven Society
https://calendly.com/salesmaven/work-with-nikki-discussion
 
 
 
Chapters:
 
00:00 Introduction
00:17 Why Trust Drives Buying Decisions
02:06 Reduce Risk Through Rapport
04:43 The Rapport Bank Account
06:32 Rapport Withdrawals That Cost Sales
08:20 Build Trust Before You Need It
11:22 Rapport First, Relationship Always

Have you ever had a prospect enthusiastically say yes, only to have the sale stall when it came time to pay?
 
In this episode of the Sales Maven Show, Nikki Rausch explores a surprisingly common mistake that costs business owners real revenue: creating unnecessary friction in the payment process.
 
Many entrepreneurs are looking for ways to reduce expenses and avoid credit card processing fees. While the intention is understandable, Nikki explains why asking clients to jump through extra hoops to pay can slow momentum, create hesitation, and even cause deals to fall apart entirely.
 
When a buyer is ready to move forward, every additional step introduces risk. Whether it's asking someone to send a bank transfer, use a payment platform they don't normally use, or manually pay invoices month after month, friction can quickly turn excitement into delay.
 
Nikki shares practical examples of how payment processes impact buyer behavior, why recurring payment systems strengthen client relationships, and how hidden labor costs often outweigh the savings business owners hope to gain by avoiding payment processing fees.
 
If you've ever wondered whether your payment process is helping or hurting your sales, this episode challenges you to rethink how easy it is for clients to do business with you.
 
In this episode, learn:
Why friction is one of the biggest threats to closing a sale

How payment delays can lead to lost revenue

The hidden costs of manually chasing invoices and late payments

Why recurring payment systems often improve client relationships

How complicated payment options can reduce buyer momentum

Simple ways to make it easier for clients to pay you

Why convenience is often more valuable than avoiding fees

 
A question to consider:
How many steps does a buyer have to take after they say yes?
And are these extra steps helping your business, or costing you sales?
 
The easier you make it for clients to take action, the more likely they are to follow through.
 
Listen in to learn how a few small changes to your payment process can create a smoother experience, increase conversions, and keep more of the business you've already earned.
 
Did this episode resonate with you? Please subscribe to the Sales Maven Show and share it with another business owner who wants to remove friction from their sales process and make it easier for clients to say yes.
 
.....................................
 
You're invited to join the Sales Maven Society. Take advantage of this opportunity to get the support needed to increase your close rate. Bring your questions, concerns, and sales situations; Nikki provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then check out and use coupon code 47trial to get your first month for $47.00!
 
For more actionable sales tips, download the FREE Closing The Sale Ebook.
 
Find Nikki:
Nikki Rausch
nikki@yoursalesmaven.com
Facebook | LinkedIn | Instagram
Sales Maven Society
https://calendly.com/salesmaven/work-with-nikki-discussion
 
 
Chapters:
 
0:00 Intro
00:50 How Payment Friction Kills Sales
02:00 The Hidden Cost of Alternatives
04:11 Why Chasing Payments Hurts Business
06:45 Make Paying Easy for Clients
08:21 Credit Card Fees vs Lost Sales
10:33 The Two-Step Payment Rule
12:00 Final Challenge: Audit Your Process

The Networking Conversation Strategy That Leads to Clients
 
Have you ever been at a networking event and completely blanked when someone asked, "So, what do you do?"
 
Or maybe you found yourself rambling through an explanation of your business, hoping the other person would somehow connect the dots and become a client.
 
In this episode of the Sales Maven Show, Nikki Rausch shares a simple yet powerful communication framework to transform the way you approach networking conversations.
 
Instead of feeling pressured to deliver the perfect elevator pitch, Nikki introduces a practical NLP-based strategy called TOTE: Test, Operate, Test, Exit.
 
The goal is not to pitch harder. The goal is to create enough curiosity with the right people so that conversations naturally move to the next step.
 
Nikki explains how to answer the "What do you do?" question in a way that sparks interest, how to recognize buying signals when they show up, and how to confidently extend invitations without feeling pushy or salesy. She also shares a real-life story about a networking connection that became a coaching client after multiple invitations all in one conversation.
 
When networking feels awkward, forced, or unproductive, this episode offers a new approach to conversations with more confidence, strategy, and ease.
 
In this episode, learn:
 
Why your networking conversations should focus on curiosity, not pitching

How to use the TOTE framework in real-time conversations

A better way to answer the question, "What do you do?"

How to recognize buying signals during networking events

Why short, concise responses create better engagement

How to issue invitations without feeling pushy

The role persistence plays in turning conversations into clients

 
 
A question to consider:
Are you trying to impress people at networking events?
Or are you creating enough curiosity for the right people to want to know more?
 
Selling gets easier when you stop trying to perform and start paying attention. Listen in to learn how a simple framework allows you to navigate networking conversations with confidence while creating more opportunities for meaningful client relationships.
 
Did this episode resonate with you? Please subscribe to the Sales Maven Show and share it with another entrepreneur who wants to turn networking conversations into business opportunities.
 
 
Next Steps:
You are invited to join the Sales Maven Society. Take advantage of this opportunity to work together with Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then check out and use coupon code 47trial to get your first month for $47.00!
 
For more actionable sales tips, download the FREE Closing The Sale Ebook.
 
Find Nikki:
Find Nikki:
Nikki Rausch
nikki@yoursalesmaven.com
Facebook | Twitter | LinkedIn | Instagram
Sales Maven Society
https://calendly.com/salesmaven/work-with-nikki-discussion
 
 
 
Chapters:
00:00 Intro
00:57 The TOTE Networking Framework
03:01 Create Curiosity, Not Confusion
05:10 Spot Buying Signals Early
07:37 When to Extend an Invitation
10:38 The Client Who Needed Seven Invitations
15:39 Turn Networking Into More Clients

Why Strategy Fails Without Belief
What if the real thing holding your business back is not your strategy, but your belief in what's possible?
In this Mastering Excellence Series episode of the Sales Maven Show, Nikki Rausch sits down with business coach and strategist Andrea Liebross to explore the connection between belief, decision-making, and sustainable business growth.
Andrea specializes in helping women entrepreneurs who have hit a "success ceiling" uncover the invisible mindset and infrastructure gaps that keep them stuck, overwhelmed, or unable to scale. As the author of She Thinks Big and host of the podcast by the same name, Andrea helps business owners bridge the gap between belief and strategy so they can grow without constantly outworking themselves.
Together, Nikki and Andrea unpack why even the best business strategy will fail if you do not truly believe you can execute it or achieve the outcome you want.
This conversation dives into the importance of stepping into the CEO role, increasing your risk tolerance, and learning how to move from what Andrea calls "stuck stress" into "progress stress." You'll hear powerful analogies around building belief bridges, creating the right support structure for growth, and making confident decisions even when uncertainty is present.
Andrea also shares how entrepreneurs can identify the thoughts that are quietly sabotaging their growth and how small mindset shifts can lead to major breakthroughs in business and life.
If you've ever felt stuck between wanting more growth and doubting whether you're capable of achieving it, this episode will give you a practical and empowering perspective on how belief and strategy must work together.
 
 
 
In this episode, you'll learn:
Why strategy alone is not enough for business growth

How belief acts as the infrastructure behind successful execution

The difference between stuck stress and progress stress

What it means to build a "belief bridge"

How to increase your risk tolerance as a business owner

Why clear, confident decision-making creates momentum

The role of uncertainty in entrepreneurship and growth

 
 
 
A question to consider:
Where in your business might things be out of alignment?
And what would change if everything worked together instead of against each other?
 
If this episode resonated with you, be sure to subscribe and share it with someone who's ready to strengthen their business foundation and increase their sales with intention.
 
 
Connect with Andrea Liebross:
 
Website: AndreaLiebross.com
https://www.andrealiebross.com/
 
Podcast: She Thinks Big
https://www.andrealiebross.com/podcast
https://www.youtube.com/@andrealiebrosscoaching/
 
Book: She Thinks Big
https://www.andrealiebross.com/books
 
Quiz: https://www.andrealiebross.com/quiz
 
 
 
 
 
Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity to work together with you and Nikki. Bring your questions, concerns, and sales situations; she provides answers and guidance. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!
 
For more actionable sales tips, download the FREE Closing The Sale Ebook.
 
Find Nikki:
Nikki Rausch
nikki@yoursalesmaven.com
Facebook | Twitter | LinkedIn | Instagram
Sales Maven Society
https://calendly.com/salesmaven/work-with-nikki-discussion
 
 
 
 
Chapters:
00:00 Introduction
03:16 Why CEOs Struggle With Belief
07:08 The Bonfire Belief Analogy
09:20 Building a Belief Bridge
14:05 Belief vs Strategy Explained
15:28 Increasing Your Risk Tolerance
19:55 Stuck Stress vs Progress Stress
22:41 Real Business Growth Example
27:18 High-Value Decision Loops
31:58 Refining Business Offers and Growth