To Build a Brand or Resell Brands? Which Path Wins for Your Ecommerce HustleAre you building from scratch—or buying someone else’s brand? In this episode of The E Hustle, I break down the real pros and cons of launching your own brand vs. reselling established ones. Whether you're an aspiring ecommerce founder, side‑hustler, or growth operator, here’s what we cover:
Building from the ground up: total control, brand identity, long-term equity
Buying in: faster launch time, existing systems, but less creative autonomy
Strategic hybrid plays you can pull off today
Real‑world examples, pitfalls to avoid, and what works in 2025
My checklist to figure out which path suits your goals
Listener questions answered: niche, margins, agency support, and scale models
How to make the decision without second-guessing
What success looks like on each path—5 years, not 5 days
Tune in to discover:
Don’t miss out!
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🎧 Apple Podcasts: https://podcasts.apple.com/au/podcast/19-why-your-organic-social-media-strategy-isnt-working/id1770497959?i=1000710828445🎧 Spotify: https://open.spotify.com/episode/4HOCYGIFD5JoK34OgBfv75
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