Learn How to Launch and Scale Your Online Business
From the No. 1 Ecommerce coach in the world, and best selling author of Shopify for Dummies and Selling Onlin...
#17 - Crafting your USP - How To Make Your Brand The Only Choice
Crafting a Killer USP: How to Make Your Brand the Only ChoiceWhat makes your brand truly different — and why should customers choose you over anyone else?In this episode of The E Hustle, ecommerce coach Paul Waddy breaks down how to craft a powerful Unique Selling Proposition (USP) that doesn’t just compete — it dominates.You’ll learn:• Why most USPs are way too generic (and how to fix yours)• The 3 questions every great brand must answer• Real-world examples of brands that nailed their USP — and what you can learn from them• How to shift your messaging from “just another option” to “the only option” If you’re trying to grow a brand in 2024, clarity beats cleverness.This episode will help you cut through the noise and lock in a message that actually converts.Follow Paul on Instagram for daily ecommerce tips: @paulwaddyecommerce Learn more at www.learnecommerce.com
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#16 - What Online Business Would I Start With $10k Today?
If you gave me $10K and told me to start an online business from scratch… here's exactly what I’d do (and what I actually did back in 2007). In this solo episode, I walk you through how I turned $10K into a successful ecommerce side hustle selling fashion accessories online—with no fancy branding, no massive warehouse, and no high-risk inventory. Just smart strategy, lean operations, and products with big margins. Whether you're thinking about starting your first ecommerce business or you're looking for a lean model to replicate today—this episode breaks it all down. -> Why I chose fashion accessories -> How I sourced stock with no MOQs -> What products I picked (and how I branded them) -> The 80% margin rule I lived by -> How this outperformed my wholesale biz selling to 200+ stores What would you build with $10K? Drop your thoughts or questions over on Instagram—I'd love to hear them.Want to start or scale your own ecommerce business? Check out www.learnecommerce.com for coaching, tools, and no-fluff resources. Follow Paul on Instagram: @paulwaddyecommerce for daily ecommerce tips, behind-the-scenes, and live Q&As.
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#15 - The Pros & Cons of Wholesale for an Ecommerce Business
📢 The e hustle by Paul Waddy – The Pros and Cons of Wholesale💼 Thinking about adding wholesale to your eCommerce business? It sounds great—bigger orders, brand exposure, and more revenue. But is it worth the cash flow risks? In this episode of The E Hustle, Paul Waddy shares hard-earned lessons from his early days in wholesale, breaking down the real pros and cons of this business model.🚀 What You’ll Learn in This Episode:✔️ The #1 mistake Paul made in wholesale—and how you can avoid it✔️ Why holding stock can sink your cash flow✔️ The benefits of wholesale: revenue diversification, brand exposure & hitting MOQs✔️ The risks: bad debts, long payment terms & being someone else’s bank✔️ Paul’s non-negotiable rules for making wholesale work without cash flow nightmares💡 "It's not a sale until the money hits the bank." If you're considering wholesale, listen to this first!🎧 Listen now:👉 Apple Podcasts: https://podcasts.apple.com/au/podcast/the-e-hustle/id1770497959👉 Spotify: https://open.spotify.com/show/2OcuZDgcFx1KVTpIMvSToG📲 Follow Paul on Instagram for more eCommerce insights: @paulwaddyecommerce📚 Learn how to scale your eCommerce business: www.learnecommerce.com
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#14 - How to Grow Your Cash in Your Online Business Very, Very Quickly
The e hustle by Paul Waddy – How to Grow Your Cash in Your Online Business Very, Very Quickly💰 Want to scale your eCommerce business and build a strong cash flow strategy? In this episode of The E Hustle, Paul Waddy reveals a game-changing approach to ordering stock, pricing for profitability, and negotiating with suppliers—so you never have to pay out of pocket for stock again!🚀 What You’ll Learn in This Episode:✔️ The stock ordering strategy that keeps your cash flow positive✔️ How to price for a 70% intake margin to maximize profitability✔️ The supplier negotiation tactics that can get you zero upfront payment and extended payment terms✔️ The 33% sell-through rule that ensures your sales cover your stock costs in just 30 days🔑 Cash flow issues can sink even profitable businesses—this episode will show you how to avoid that trap and grow your online business FAST!🎧 Listen now:👉 Apple Podcasts: https://podcasts.apple.com/au/podcast/the-e-hustle/id1770497959👉 Spotify: https://open.spotify.com/show/2OcuZDgcFx1KVTpIMvSToG📲 Follow Paul on Instagram for more eCommerce insights: @paulwaddyecommerce📚 Learn how to scale your eCommerce business: www.learnecommerce.com#ecommerce #ecommercetips #shopify #dropshipping #entrepreneur #smallbusiness #ecommercebusiness #cashflow #ecommercemarketing #supplychain #onlineretail #businessgrowth #ecomhustle #PaulWaddy
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#13 - Scaling an Ecom Business to a $100k a Month with ONE full time team member
Can you scale an ecommerce business to $100k/month with just ONE full-time team member? 💰 The answer is YES—and in this episode of The E Hustle, Paul Waddy breaks down exactly how one of his clients did it, all while working from home and staying profitable at 20%! 🚀👉 This episode covers:✅ The 10 key steps to hitting $100k/month in sales✅ Why inventory turnover and low MOQs are CRUCIAL to cash flow✅ The 25% reinvestment rule for long-term growth✅ How to eliminate the need for constant discounting✅ Why new product drops and organic content drive sustainable revenue✅ Why running your own Facebook Ads (at first) makes all the differenceIf you're an eCommerce founder looking for a lean, profitable, and scalable business model, this episode is a MUST-LISTEN. Stop burning cash on ads, start controlling your margins, and build a business that actually pays you in the long run!📲 Follow Paul on Instagram for daily eCommerce tips: @paulwaddyecommerce🌐 Learn more & access resources at Paul’s website: LearnEcommerce.com
Learn How to Launch and Scale Your Online Business
From the No. 1 Ecommerce coach in the world, and best selling author of Shopify for Dummies and Selling Online for Dummies, Paul Waddy.
New Zealand