When You Think You Should Be Further Along In Your Coaching Business (and what to do about it)
Let’s be real - the thought “I should be further by now” is one of the most painful and private burdens coaches carry.It’s the quiet shame that creeps in when your launch doesn’t go as planned.When your offer flops.When you're scrolling and everyone else seems to be thriving.In this episode, I’m opening up about the shame spiral that almost stalled my momentum this year - and how I moved through it with compassion, truth, and “day one” energy.We’ll talk about:How shame affects your visibility, creativity, and salesWhy success isn’t linear (and what to do when you're in the dip)The mindset shift that changed everything for meWhat it really takes to rebuild trust with yourself and your audienceIf you’re in a season of doubt, comparison, or recalibration… this is your reminder:You’re not behind.You’re becoming.Let’s slay the shame game - and get back into your power. 💥If you want to work with me, apply for my mastermind Richesse Or book a 5 day private intensive with me! 👇The Business ResetBecome A Private Client
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The $10K Coaching Mistake I Don’t Want You to Make
I spent $10,000 on a coaching certification — and still had no idea how to get clients. In this episode, I share the truth about what it really takes to build a coaching business, why certifications aren’t enough, and the business lessons I had to learn the hard way.If you're ready to turn your wisdom into wealth, this one’s for you.✨ Wisdom to Wealth™ is coming — join the waitlist
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The First Thing Every New Coach Should Do (and Why You’re Leaving Money on the Table if You Don’t)
Welcome back to The Midlife Business Coach Podcast! It’s 2025 and we’re starting strong—with a truth bomb that every coach (new or seasoned) needs to hear.In this episode, I’m sharing the very first thing I tell every new coach to do—and it’s the exact move that helped me scale my business to $280K+ with ease, alignment, and a whole lot less hustle. Spoiler: it’s not another Reel, another post, or dancing on TikTok. It’s building your email list—the most powerful, profitable asset in your business.We’re diving into:Why your email list is the only audience you truly ownHow to grow your list daily (even if tech overwhelms you)Why social media is not a strategy—it’s a supplementThe exact system I use to bring in hot leads for as little as $1/dayHow I nurtured leads into masterminds, private clients, and multi-figure monthsPlus, I’ll tell you how to actually get it done without overthinking or perfectionism holding you back—and how to join my 4-week Level Up Your List mini mind to make it real (finally).If you’ve ever said, “I want to grow my business but I don’t have an audience…” this episode will change everything.✨ Let’s build your list, your movement, and your empire—together.➡️ Join the Level Up Your List™ Mini Mind here
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17:26
How I Built My Coaching Business Step by Step (and How You Can Too)
In today’s episode, I’m sharing The Coach’s Roadmap—the exact step-by-step process I followed to build my coaching business from scratch in my late 40s.
Whether you're a new midlife coach or someone ready to grow and scale your business, this episode is packed with actionable insights, including:
✅ How I signed my first clients in just 7 days✅ Why having a social media presence is key (and how to start)✅ The importance of creating your first offer and freebie✅ Why building an email list is a non-negotiable✅ How I used Facebook ads to grow my audience quickly✅ Lessons learned (and mistakes made) on my journey
I also dive into why it’s essential to find the right community and support system (like my Launch membership) to guide you along the way.
If you're looking for practical tips, inspiration, and a roadmap to get started, this episode is for you. 💼🎉
👉 Tune in now and start building the coaching business of your dreams!
Want to dive deeper? Join me inside my memberships:🔗 Launch Membership – $49/month🔗 The Signature Program Academy 🔗 The Collective – $297/month
Let’s turn your wisdom into wealth! 💡💸
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Why Being Messy Might Be Your Secret to Success
In this empowering episode, Shaheen shares an honest and inspiring message about embracing imperfection when starting your coaching business.
She explores how perfectionism, often ingrained through cultural and corporate experiences, can hold us back and why giving yourself permission to be messy is the key to success. If you're feeling stuck waiting for the "perfect moment" to launch your business or create your first offer, this episode is for you.
In this episode you’ll learn:
Perfectionism is self-sabotage: Waiting for everything to be perfect slows you down and prevents progress.
Start messy: Confidence and clarity come from taking action, not waiting until you're ready.
Reframe fear: Worrying about what others think keeps you small. Shift your mindset to prioritize your dreams.
Set time limits: Give yourself 10 minutes to create and post without overthinking.
Celebrate the journey: Your imperfections are part of your growth and inspire others to take action too.
Community matters: Surround yourself with like-minded individuals who support your growth.
And hey, if you love what you hear, leave a review and let me know. You can always find me on Instagram @shaheenplunier—let’s connect!
Join LAUNCH the new membership to help you launch your coaching business: https://theshaheenplunier.com/launch-your-coaching-business
"The Midlife Business Coach Podcast" is a source of inspiration for anyone ready to explore their true purpose, rediscover their identity, and create a life of fulfillment and abundance. Join Shaheen in celebrating your journey toward becoming the best version of yourself and achieving your dreams. Tune in and start your path to self-discovery and entrepreneurial success today.
New Zealand