The Midlife Business Coach

• How I Built My Coaching Business Step by Step (and How You Can Too)

  In today’s episode, I’m sharing The Coach’s Roadmap—the exact step-by-step process I followed to build my coaching business from scratch in my late 40s. Whether you're a new midlife coach or someone ready to grow and scale your business, this episode is packed with actionable insights, including: ✅ How I signed my first clients in just 7 days✅ Why having a social media presence is key (and how to start)✅ The importance of creating your first offer and freebie✅ Why building an email list is a non-negotiable✅ How I used Facebook ads to grow my audience quickly✅ Lessons learned (and mistakes made) on my journey I also dive into why it’s essential to find the right community and support system (like my Launch membership) to guide you along the way. If you're looking for practical tips, inspiration, and a roadmap to get started, this episode is for you. 💼🎉 👉 Tune in now and start building the coaching business of your dreams! Want to dive deeper? Join me inside my memberships:🔗 Launch Membership – $49/month🔗 The Signature Program Academy 🔗 The Collective – $297/month Let’s turn your wisdom into wealth! 💡💸

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• Why Being Messy Might Be Your Secret to Success

  In this empowering episode, Shaheen shares an honest and inspiring message about embracing imperfection when starting your coaching business. She explores how perfectionism, often ingrained through cultural and corporate experiences, can hold us back and why giving yourself permission to be messy is the key to success. If you're feeling stuck waiting for the "perfect moment" to launch your business or create your first offer, this episode is for you. In this episode you’ll learn: Perfectionism is self-sabotage: Waiting for everything to be perfect slows you down and prevents progress. Start messy: Confidence and clarity come from taking action, not waiting until you're ready. Reframe fear: Worrying about what others think keeps you small. Shift your mindset to prioritize your dreams. Set time limits: Give yourself 10 minutes to create and post without overthinking. Celebrate the journey: Your imperfections are part of your growth and inspire others to take action too. Community matters: Surround yourself with like-minded individuals who support your growth. And hey, if you love what you hear, leave a review and let me know. You can always find me on Instagram @shaheenplunier—let’s connect! Join LAUNCH the new membership to help you launch your coaching business: https://theshaheenplunier.com/launch-your-coaching-business 

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  11:52
• Breaking Down My $150K Funnel: A Midlife Coach's Success Story

  Join me as I pull back the curtain on how I built a $150,000 funnel selling low-ticket offers. I'll debunk the biggest myths in the coaching industry, show you why you don't need high-ticket programs to be successful, and reveal how I turned a low ticket course into a thriving business. Perfect for midlife coaches who want to build their online presence without constant content creation. To learn how, join me in my new program My 150K Funnel https://theshaheenplunier.com/my-150k-funnel-flow

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  19:29
• Embrace your truth: you are the brand

  In this episode, we’ll dive into the essence of branding for coaches, particularly for those stepping into the coaching world in midlife.  Branding is not only about aesthetics, logos and fonts, it goes much deeper than that because you are the brand. Your truth, experiences, and authentic self are what make you stand out in the crowded coaching space. I’ll teach you how to build a brand by embracing your unique story and showing up authentically online, how to let go of perfectionism and start once and for all your coaching journey with confidence, regardless of where you are in life. This episode is a must-listen for anyone looking to simplify their branding process and connect more deeply with their audience. In this episode you’ll learn:  How your truth and authenticity are the core of your brand. How to embrace your unique story: your life experiences and wisdom differentiate you from others. Let go of perfectionism: Don’t wait for everything to be perfect before you start showing up online. Show up authentically: Your audience wants to see the real you—imperfections and all. Your truth is your vibe: Branding is about the energy you bring, not just aesthetics. And hey, if you love what you hear, leave a review and let me know. You can always find me on Instagram @shaheenplunier—let’s connect! Want to be come a coach? Get my course: BECOME A COACH AND SIGN YOUR FIRST 1K CLIENT ONLINE COURSE here

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• Creating Offers From Your Heart

  In this episode, I’ll discuss the importance of creating business offers from the heart rather than the head. We’ll emphasize on the need for authenticity and alignment in your offerings, and I’ll be sharing my personal experiences and insights on overcoming the pressures of perfectionism and staying true to your vision. In this episode you’ll learn: The pressure of creating a "perfect" offer suite and the challenges it brings. The pitfalls of overthinking and creating from the head, leading to doubt and misalignment. The importance of being genuinely excited about and behind your offers. The challenge of comparing oneself to others and the temptation to create offers for the wrong reasons. The importance of creating offers that resonate with your true passion and mission. Remember to stay true to your vision and create from the heart, and be kind to yourself as you navigate your entrepreneurial path. If you love what you hear, leave a review and let me know! You can always find me on Instagram @shaheenplunier —let’s connect!

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