The 10–20K Month Blueprint (you can use this to come out of a dip!)
In this raw and honest episode, I share the truth behind my biggest business dip - how I went from multi six-figure flow to a $6K month, and what it really took to climb back stronger.I’ll walk you through:What a “dip” actually means in business (and why they happen)The self-sabotage patterns that nearly derailed meThe exact framework I used to rebuild momentum and return to $18K+ monthsWhy energetics matter just as much as funnels (yes, even in ads)How to hold your power and manage the energy of successIf you’ve ever found yourself spiraling, doubting, or wondering if your business is over - this episode is proof that your comeback is always possible.If you want the EXACT FRAMEWORK, sign up here for my workshop. https://shaheenplunier.thrivecart.com/the-10k20k-month-blueprint/
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22:24
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22:24
When You Think You Should Be Further Along In Your Coaching Business (and what to do about it)
Let’s be real - the thought “I should be further by now” is one of the most painful and private burdens coaches carry.It’s the quiet shame that creeps in when your launch doesn’t go as planned.When your offer flops.When you're scrolling and everyone else seems to be thriving.In this episode, I’m opening up about the shame spiral that almost stalled my momentum this year - and how I moved through it with compassion, truth, and “day one” energy.We’ll talk about:How shame affects your visibility, creativity, and salesWhy success isn’t linear (and what to do when you're in the dip)The mindset shift that changed everything for meWhat it really takes to rebuild trust with yourself and your audienceIf you’re in a season of doubt, comparison, or recalibration… this is your reminder:You’re not behind.You’re becoming.Let’s slay the shame game - and get back into your power. 💥If you want to work with me, apply for my mastermind Richesse Or book a 5 day private intensive with me! 👇The Business ResetBecome A Private Client
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18:11
The $10K Coaching Mistake I Don’t Want You to Make
I spent $10,000 on a coaching certification — and still had no idea how to get clients. In this episode, I share the truth about what it really takes to build a coaching business, why certifications aren’t enough, and the business lessons I had to learn the hard way.If you're ready to turn your wisdom into wealth, this one’s for you.✨ Wisdom to Wealth™ is coming — join the waitlist
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9:46
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9:46
The First Thing Every New Coach Should Do (and Why You’re Leaving Money on the Table if You Don’t)
Welcome back to The Midlife Business Coach Podcast! It’s 2025 and we’re starting strong—with a truth bomb that every coach (new or seasoned) needs to hear.In this episode, I’m sharing the very first thing I tell every new coach to do—and it’s the exact move that helped me scale my business to $280K+ with ease, alignment, and a whole lot less hustle. Spoiler: it’s not another Reel, another post, or dancing on TikTok. It’s building your email list—the most powerful, profitable asset in your business.We’re diving into:Why your email list is the only audience you truly ownHow to grow your list daily (even if tech overwhelms you)Why social media is not a strategy—it’s a supplementThe exact system I use to bring in hot leads for as little as $1/dayHow I nurtured leads into masterminds, private clients, and multi-figure monthsPlus, I’ll tell you how to actually get it done without overthinking or perfectionism holding you back—and how to join my 4-week Level Up Your List mini mind to make it real (finally).If you’ve ever said, “I want to grow my business but I don’t have an audience…” this episode will change everything.✨ Let’s build your list, your movement, and your empire—together.➡️ Join the Level Up Your List™ Mini Mind here
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17:26
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17:26
How I Built My Coaching Business Step by Step (and How You Can Too)
In today’s episode, I’m sharing The Coach’s Roadmap—the exact step-by-step process I followed to build my coaching business from scratch in my late 40s.
Whether you're a new midlife coach or someone ready to grow and scale your business, this episode is packed with actionable insights, including:
✅ How I signed my first clients in just 7 days✅ Why having a social media presence is key (and how to start)✅ The importance of creating your first offer and freebie✅ Why building an email list is a non-negotiable✅ How I used Facebook ads to grow my audience quickly✅ Lessons learned (and mistakes made) on my journey
I also dive into why it’s essential to find the right community and support system (like my Launch membership) to guide you along the way.
If you're looking for practical tips, inspiration, and a roadmap to get started, this episode is for you. 💼🎉
👉 Tune in now and start building the coaching business of your dreams!
Want to dive deeper? Join me inside my memberships:🔗 Launch Membership – $49/month🔗 The Signature Program Academy 🔗 The Collective – $297/month
Let’s turn your wisdom into wealth! 💡💸
"The Midlife Business Coach Podcast" is a source of inspiration for anyone ready to explore their true purpose, rediscover their identity, and create a life of fulfillment and abundance. Join Shaheen in celebrating your journey toward becoming the best version of yourself and achieving your dreams. Tune in and start your path to self-discovery and entrepreneurial success today.
New Zealand