PodcastsBusinessI Am That Content Creator Podcast

I Am That Content Creator Podcast

Kristen Werner & Mia Steel
I Am That Content Creator Podcast
Latest episode

112 episodes

  • I Am That Content Creator Podcast

    EP#113 WORD OF THE YEAR 2026

    12/1/2026 | 38 mins.
    Send us a text
    Start your year with the messy truth. If you're feeling flat, scrolled out, and allergic to AI-polished B-roll telling you how to live this one’s for you.
    We’re anchoring 2026 to two words: Launch and Joy.
    In this episode, we unpack the platform shift that’s already happening:
     🚫 Scripted sameness is out.
     ✅ Real, intuitive, human content is in.
     People can feel when it’s honest and it’s converting better, too.
    You’ll hear:
    Why our best-performing content came from a mid-launch pivot
    The secret to holding a room (or a phone screen) for hours
    How we’re using our phones to build a sustainable, joy-fueled business
    Why low-edit videos, live sessions, and IRL workshops are the formats to watch
    How to let JOY be your content filter if it drains you, it drains them
    You don’t need a 9-step funnel and AI content map.
     You need your gut, a good story, and the guts to show up before it's perfect.
    🎯 Your action step:
    Pick your word of the year and tag us on socials. We’ll cheer you on every step of the way.
    🫶 If this hit home, follow the show, share it with a creator friend, and leave us a review. The algorithm might be broken, but your recommendation still matters.
    JOIN OUR EVOLUTION COACHING CONTAINER HERE

    🐝 Join our Free Community - The Multi Brilliant Project HERE
    🤳🏼 Grab our on demand UGC Course HERE
    📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer]
    Follow Us:
    Instagram: @hivehubcollective
    TikTok: @kristenwernercoach & @dopaminedelivered
    Products We Recommend & are Affiliates for:
    14-Day Free Trial at STAN STORE
    Get OPUS Clips for your Social Media
    Get a Referral Code for Riverside
    Sign U...
  • I Am That Content Creator Podcast

    Ep #112 How to Build A Community With A Heartbeat, Not A Course That Sits Still [Listener Q&A]

    04/12/2025 | 30 mins.
    Send us a text
    Tired of burning out after every launch? You’re not alone. In this episode, we unpack why paid memberships are the most sustainable, scalable business model for creative, ADHD-fuelled, Multi-Brilliant entrepreneurs.
    We answer a powerful voice note from a listener who's done with reselling one-off webinars and is craving a model that feels softer on her nervous system and stronger for her income. Spoiler: the answer isn’t another course. It’s a membership designed around real transformation, not static info dumps.
    Inside, we break down:
    How to shift from selling events to selling a transformation
    Why memberships outperform courses for long-term engagement
    The best beginner-friendly platforms (Circle, Kajabi, Stan Store — and even Google Drive!)
    How to structure your membership for ease, not overwhelm
    Why the “one live session a month” model works better than trying to be everything all the time
    Whether you’re a coach, content creator, or digital educator, this is your invitation to build a business that makes recurring revenue and leaves room for your side quests. Memberships aren’t just a monetisation strategy they’re a nervous system-regulating ecosystem built to evolve with you.
    If you’re neurodivergent, multi-passionate, and ready to stop sprinting and start compounding, this one’s for you.
    JOIN OUR EVOLUTION COACHING CONTAINER HERE

    🐝 Join our Free Community - The Multi Brilliant Project HERE
    🤳🏼 Grab our on demand UGC Course HERE
    📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer]
    Follow Us:
    Instagram: @hivehubcollective
    TikTok: @kristenwernercoach & @dopaminedelivered
    Products We Recommend & are Affiliates for:
    14-Day Free Trial at STAN STORE
    Get OPUS Clips for your Social Media
    Get a Referral Code for Riverside
    Sign U...
  • I Am That Content Creator Podcast

    Ep#111 From Online to IRL: Neurodivergent Creators, The TikTok Awards, Business Besties, and Building Beyond the Algorithm

    30/11/2025 | 37 mins.
    Send us a text
    What went down when we finally met at the TikTok Awards?
    In this episode, Kristen and Mia spill the behind-the-scenes of meeting IRL after years of building a wildly successful creator community without ever sharing the same timezone. From the joyful AF airport reunion to the red carpet chaos, we break down what went down at the TikTok Awards 2025 and why we left with way more than glitter.
    We unpack:
    The power of creator rooms that feel like real life, not just highlight reels
    What the TikTok Awards got right and what was missing for brands & business builders
    How platform dependence is risky AF (and what we’re doing instead)
    Why we're moving our entire creator community into Circle for deeper connection
    Our content + community roadmap for 2026 (spoiler: co-creation, meetups, momentum)
    This episode is a love letter to the creators who want to do it differently, to build something lasting, human, and wildly magnetic. If you’ve been craving deeper connection, better systems, and a business that aligns with your creative brain… this is your nudge.
    🎟️ Join our new community HERE
    🫶 DM us your biggest takeaway
    📣 Share this episode with a multi-brilliant friend who needs to own their voice
    🎧 Hit play and let’s build what lasts.
    JOIN OUR EVOLUTION COACHING CONTAINER HERE

    🐝 Join our Free Community - The Multi Brilliant Project HERE
    🤳🏼 Grab our on demand UGC Course HERE
    📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer]
    Follow Us:
    Instagram: @hivehubcollective
    TikTok: @kristenwernercoach & @dopaminedelivered
    Products We Recommend & are Affiliates for:
    14-Day Free Trial at STAN STORE
    Get OPUS Clips for your Social Media
    Get a Referral Code for Riverside
    Sign U...
  • I Am That Content Creator Podcast

    Ep#110 You’re Not Too Much: Why Multi-Passionate Creators Are the Future and How To Join The Cluuurb 🤘

    12/11/2025 | 38 mins.
    Send us a text
    What if your many passions aren’t a flaw to tame, but the engine of your best work?
    In this raw, electric episode, we share the BIG news we’ve been bursting to tell you: we’re finally meeting IRL at the TikTok Awards and we’re launching The Multi-Brilliant Project, a fresh kind of community for women who are done being boxed in.
    ✨ Kristen opens up about growing up with undiagnosed dyslexia, the rigid world of corporate branding, and how she finally claimed her creativity as a strategy, not a setback.

     ✨ Mia shares her story of burnout in emergency services, the freedom that came with her late ADHD diagnosis, and how she went from spirals and side quests to six-figure content creation.
    We go deep into:
    Why "too many ideas" is not your problem, it’s your power
    The burnout trap of rigid courses, over-planning, and forced niche
    The content sweet spot: intuition, connection, and real-life co-creation
    How to build a business that bends with your brain and evolves with you
    What’s coming inside The Multi-Brilliant Project (and how to join early)
    If you’re craving a creative space that celebrates your chaos, curiosity, and change-of-heart energy this is for you. Think salon-style convos, dopamine dressing, behind-the-scenes building, co-working sprints, and unapologetic self-expression all rooted in connection, not hustle.
    Your passions aren’t the problem they’re the portal.
    Let’s build a business and life that reflects all of you.
    🎧 Listen now + join the waitlist for The Multi-Brilliant Project
    💬 DM us “BRILLIANT” on Instagram if you’re ready to find your people
    JOIN OUR EVOLUTION COACHING CONTAINER HERE

    🐝 Join our Free Community - The Multi Brilliant Project HERE
    🤳🏼 Grab our on demand UGC Course HERE
    📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer]
    Follow Us:
    Instagram: @hivehubcollective
    TikTok: @kristenwernercoach & @dopaminedelivered
    Products We Recommend & are Affiliates for:
    14-Day Free Trial at STAN STORE
    Get OPUS Clips for your Social Media
    Get a Referral Code for Riverside
    Sign U...
  • I Am That Content Creator Podcast

    Ep#109 The Business Model Built for Neurodivergent Creators: How Paid Communities Create Steady Income & Creative Freedom

    22/10/2025 | 37 mins.
    Send us a text
    What if your many passions were the business model not the problem?
    In this episode, we (Kristen & Mia) map out the business model that finally worked for our fast-moving, neurodivergent brains: paid communities that generate monthly recurring revenue (MRR) while giving us space to follow side quests, switch gears, and stay regulated.
    We explore the real cost of relying on courses, coaching, or 1:1 work calendar fatigue, emotional crash after launches, and constantly starting from scratch. Instead, we show you how to:
    Design a membership model that works with your energy (not against it)
    Use monthly themes, live workshops, or templates to deliver value without burning out
    Turn your course into a backend community to unlock longevity and connection
    Create a pivot-proof personal brand based on your values, not just your topic
    You’ll also hear how to:
    Let go of career shame (especially if you’re leaving healthcare or service-based work)
    Use AI & community feedback for rapid product development
    Keep your nervous system calm with a doable delivery cadence
    Leverage TikTok for top-of-funnel growth—no dancing required
    If you’re neurodivergent, multi-passionate, and exhausted from chasing every trend, this is your permission slip to build a business that actually feels good to run.
    🎧 Listen now, then tag us with your biggest takeaway and tell us: What kind of community would you launch first?
    15% off code for the HOPR drinks HERE
    JOIN OUR EVOLUTION COACHING CONTAINER HERE

    🐝 Join our Free Community - The Multi Brilliant Project HERE
    🤳🏼 Grab our on demand UGC Course HERE
    📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer]
    Follow Us:
    Instagram: @hivehubcollective
    TikTok: @kristenwernercoach & @dopaminedelivered
    Products We Recommend & are Affiliates for:
    14-Day Free Trial at STAN STORE
    Get OPUS Clips for your Social Media
    Get a Referral Code for Riverside
    Sign U...

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About I Am That Content Creator Podcast

"I Am That Content Creator" with Kristen & MiaTurn scroll-stopping content into serious income with your hosts Mia (a burnt-out Ambo who scaled her TikTok to multiple six figures fast) and Kristen (a seasoned Brand Strategist with 15+ years of marketing and branding expertise).This podcast is designed for the perimenopause entrepreneur, mums with hustle, and ambitious women 40+ who want to make money online by turning content into cash. Whether you're diving into user-generated content (UGC), creating and selling digital products, or building your personal brand, this is your space to grow.Each week, we unpack digital marketing strategies that work, drop insider tips for content monetisation, and share the step-by-step playbook for landing premium UGC brand deals. From side hustle to full-time freedom, you'll learn how to create content that converts, scale with video marketing, and build a thriving online business without the burnout.If you're a digital creator, UGC expert/beginner, business-savvy mum, or woman over 40 ready to rewrite the rules and build wealth online this show is for you.Join us every Monday for real talk, proven strategies, and unapologetic motivation to go from content creator to cash generator.So Let’s GOOOOO
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