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I Am That Content Creator Podcast

Kristen Werner & Mia Steel
I Am That Content Creator Podcast
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  • Ep#103 One Step Forward: Why Your Excuses Are Holding You Back
    Send us a textIt's the PASSION PANTS RANT....Ever find yourself standing at the bottom of a metaphorical hill, overwhelmed by all the reasons why you can't or shouldn't climb it? That's exactly where transformation begins.Looking through voice notes from 2015 after being made redundant, Kristen discovered a powerful through-line in my life's work that remains unchanged a decade later. The message is simple yet profound: when faced with a challenge, you have a black and white decision to make. You either take that step forward or you don't. You jump or you stay put.What struck me most was how this fundamental belief has guided every aspect of my journey from corporate designer to business owner. After signing for a vineyard and facing redundancy a month later, I had to decide: return to a job I hated or leap into entrepreneurship. The decision to climb that hill to get uncomfortable, invest in myself, and build something from scratch changed everything.This isn't about demanding perfection. It's about understanding that one step forward is infinitely more valuable than standing still making excuses. The women in my Evolution program didn't join because they knew they'd succeed. They jumped because they knew they had to try, despite past disappointments and fears.My rowing coach once told me something I'll never forget: "You don't demand anything of anybody. You just step up and they step up with you." That's the philosophy behind everything I do. I won't challenge you to do something I haven't done myself, but I will absolutely push you to recognise your own capacity for growth.So here's my Passion Pants Rant for you today: Whatever you're procrastinating on, whatever you're telling yourself you're not good enough to accomplish—take that first step. The view from halfway up the hill is already better than the bottom.Ready to climb? Let's go.🐝 FREE 3 DAY BOOTCAMP IN SEPT EVOLUTION IS HERE📱 Join the Content Hive HERE 💸 Start UGC HERE anytime 📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer] Follow Us: Instagram: @hivehubcollective TikTok: @hivehubcollective Products We Recommend & are Affiliates for: 14-Day Free Trial at STAN STORE Get OPUS Clips for your Social Media Get a Referral Code for Riverside Sign Up with BuzzSprout for Podca...
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  • Ep#102 Your Brain is Not Broken: How Multi-Passionate Creators Can Build Thriving Businesses
    Send us a textWhat if your scattered, multi-passionate brain isn't something to fix but your greatest business asset? When we stopped trying to force our neurodivergent minds into neurotypical business models, everything changed.This episode reveals the behind-the-scenes story of how we completely pivoted during a live bootcamp, creating an entirely new offer on the fly that resonated so deeply with our audience that people were signing up before we'd even named our price. Why? Because we finally acknowledged what neurodivergent creators truly need: permission to build businesses that work with their brains, not against them.For years, we've been told to "niche down," "stay focused," and follow strict marketing strategies. But what if those very rules are what's holding multi-passionate entrepreneurs back? Our journey proves that sometimes the most powerful business moves come from trusting your intuition and making impulsive (but informed) jumps. As Mia explains, "When we lean into our crazy psycho brains and just do the thing that we're feeling like we want to do, that's when the magic happens, that's when you become magnetic."We're ditching intimidating marketing jargon too – transforming rigid "strategies" into approachable "game plans" that feel inviting rather than constraining. This simple language shift makes business planning more accessible for neurodivergent minds that rebel against corporate terminology.Whether you're struggling with "shiny object syndrome," feel shame about unfinished courses, or worry your multi-passionate nature is a liability, this episode is your permission slip to create content and build a business your way. Join us to discover how Evolution, our 12-month coaching container, supports neurodivergent creators ready to turn their supposed weaknesses into their greatest strengths.🐝 FREE 3 DAY BOOTCAMP IN SEPT EVOLUTION IS HERE📱 Join the Content Hive HERE 💸 Start UGC HERE anytime 📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer] Follow Us: Instagram: @hivehubcollective TikTok: @hivehubcollective Products We Recommend & are Affiliates for: 14-Day Free Trial at STAN STORE Get OPUS Clips for your Social Media Get a Referral Code for Riverside Sign Up with BuzzSprout for Podca...
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  • Ep#101 Forget the Rules: Mia's Chat with Fellow Content Creator Bic Walker on How Their Late ADHD Diagnoses Fuelled Their Love For Content
    Send us a textWhat if everything you thought was holding you back...your ADHD, your impulsivity, your inability to niche down was actually your unfair advantage?In this raw and powerful episode, Mia chats with fellow 40+ content creator Bic Walker and gets real about how being diagnosed with ADHD flipped the script on her entire life and career. From a burnt-out paramedic to building three six-figure businesses in under two years, she shares the behind-the-scenes truth most people don’t talk about.💡 What you’ll learn in this episode:Why neurodivergent traits like risk-taking and rapid pivots can actually be entrepreneurial assetsThe truth about content creation when you have ADHD (hint: ditch the rigid calendar)How Mia built a six-figure membership from her phone without fancy funnels or complex launchesWhy rejecting the “niche down” advice was the best move she ever madeThe real reason traditional content plans don’t work for spicy brains and what to do insteadWhether you're neurodivergent, multi-passionate, or just tired of playing by rules that don't work for you this episode gives you permission to build a business your way.🎧 Listen now and learn how to turn your “too much” into too powerful to ignore.Find Bic Walker at:YouTube https://www.youtube.com/@melbournecontentstudioInstagram: https://www.instagram.com/bic.walkerIn person Content Studio in Melbourne: https://melbournecontentstudio.my.canva.site/ * ADHD and entrepreneurship, neurodivergent content creators, UGC income, digital business with ADHD, personal brand for ADHD, ADHD business success, content creation with ADHD, ADHD-friendly marketing strategies, 🐝 FREE 3 DAY BOOTCAMP IN SEPT EVOLUTION IS HERE📱 Join the Content Hive HERE 💸 Start UGC HERE anytime 📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer] Follow Us: Instagram: @hivehubcollective TikTok: @hivehubcollective Products We Recommend & are Affiliates for: 14-Day Free Trial at STAN STORE Get OPUS Clips for your Social Media Get a Referral Code for Riverside Sign Up with BuzzSprout for Podca...
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  • Ep#100: How Two Neurodivergent Entrepreneurs Built a Six-Figure Brand Without Ever Meeting In Person
    Send us a textIn this milestone 100th episode, we’re pulling back the curtain on our wild, messy, magical journey from a Facebook voice note to building a six-figure business and changing hundreds of lives… without ever meeting face to face.If you're a multi-passionate, ADHD, dyslexic, or neurodivergent woman who’s tired of being told to “niche down,” this episode is your permission slip to do things differently. Kristen (a dyslexic ex-corporate brand strategist) and Mia (a former ambo with ADHD who built her business from a caravan) are proof you don’t need a traditional path to create massive impact.We share:Why chaos is our superpower (and yours too)How we built an empowered community of content creators and digital product queensThe behind-the-scenes truth about building a business that actually works for your brainWhether you’re just getting started or pivoting again, this episode will reignite your belief that you're not broken you’re just built for something different.👯‍♀️ Listen in and celebrate 100 episodes with us it’s raw, it’s real, and it’s ridiculously relatable.🔗 Listen now wherever you get your podcasts  and don’t forget to tag us when you’re tuning in!🐝 FREE 3 DAY BOOTCAMP IN SEPT EVOLUTION IS HERE📱 Join the Content Hive HERE 💸 Start UGC HERE anytime 📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer] Follow Us: Instagram: @hivehubcollective TikTok: @hivehubcollective Products We Recommend & are Affiliates for: 14-Day Free Trial at STAN STORE Get OPUS Clips for your Social Media Get a Referral Code for Riverside Sign Up with BuzzSprout for Podca...
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  • Ep#99 The UGC Marketplace Revolution: How We're Putting Power Back in Creators’ Hands with A New Platform for You
    Send us a textTired of middlemen, high platform fees, and confusing content rights? This episode reveals the behind-the-scenes story of how we partnered with Fingertip, an award-winning Australian tech company, to launch a creator-led UGC marketplace that changes the game for good.You’ll hear how a perfectly-timed email led to a partnership with Forbes 30 Under 30 founder Ollie, and how our shared values creator ownership, transparency, and direct brand access formed the foundation for a platform built by creators, for creators.We break down:Why UGC creators are done with platforms that take a cut of their payHow you can keep 100% of your earnings and still grow your creator businessWhy Fingertip’s tech stack is a game-changer for managing portfolios, contracts, and invoicesWhat this means for brands tired of scrolling TikTok to find creatorsHow you can join the marketplace now for just $10/monthWhether you're a creator sick of chasing briefs or a brand craving better content sourcing, this is your backstage pass to the platform that’s redefining the UGC space.🐝 FREE 3 DAY BOOTCAMP IN SEPT EVOLUTION IS HERE📱 Join the Content Hive HERE 💸 Start UGC HERE anytime 📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer] Follow Us: Instagram: @hivehubcollective TikTok: @hivehubcollective Products We Recommend & are Affiliates for: 14-Day Free Trial at STAN STORE Get OPUS Clips for your Social Media Get a Referral Code for Riverside Sign Up with BuzzSprout for Podca...
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About I Am That Content Creator Podcast

"I Am That Content Creator" with Kristen & MiaTurn scroll-stopping content into serious income with your hosts Mia (a burnt-out Ambo who scaled her TikTok to multiple six figures fast) and Kristen (a seasoned Brand Strategist with 15+ years of marketing and branding expertise).This podcast is designed for the perimenopause entrepreneur, mums with hustle, and ambitious women 40+ who want to make money online by turning content into cash. Whether you're diving into user-generated content (UGC), creating and selling digital products, or building your personal brand, this is your space to grow.Each week, we unpack digital marketing strategies that work, drop insider tips for content monetisation, and share the step-by-step playbook for landing premium UGC brand deals. From side hustle to full-time freedom, you'll learn how to create content that converts, scale with video marketing, and build a thriving online business without the burnout.If you're a digital creator, UGC expert/beginner, business-savvy mum, or woman over 40 ready to rewrite the rules and build wealth online this show is for you.Join us every Monday for real talk, proven strategies, and unapologetic motivation to go from content creator to cash generator.So Let’s GOOOOO
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