PodcastsBusinessI Am That Content Creator Podcast

I Am That Content Creator Podcast

Kristen Werner & Mia Steel
I Am That Content Creator Podcast
Latest episode

114 episodes

  • I Am That Content Creator Podcast

    Ep #115 Turning 40 & The Three Lessons That Saved My Business And Set Me Free

    12/2/2026 | 36 mins.
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    What if the most powerful strategy you’re missing is your own brain? Mia goes solo to mark turning forty and opens up about the moment a late ADHD diagnosis flipped the script on identity, success, and how to build a business that doesn’t break you. This is a raw, practical guide to honouring your wiring, ditching shame, and designing work that funds your life instead of draining it.

    We start by pulling apart the old story: the uniform, the good grades, the fear of visibility, and the burnout that followed. Then we rebuild with three anchors. First, work with your brain—name rejection sensitivity, plan for decision fatigue, and create systems that match how you actually focus. Second, rewire your mindset with language that drives action: failure as data, timeline as yours, chaos as exploration. Third, stack monthly recurring revenue so creativity has a safety net. From a tiny five-dollar community to affiliate income that paid the bills, Mia shows how memberships, retainers, and community-led offers create calm cash flow and space to experiment without constant selling.

    You’ll hear how a dynamic personal brand (the “trunk”) stops the cycle of burning down and starting over, why retention beats acquisition sprints, and how to design offers that suit a neurodivergent brain craving novelty and autonomy. Expect clear examples, punchy mindset swaps, and a playbook for turning scattered ideas into a steady income engine through community, content, and smart structure.

    Ready to breathe, build, and back yourself? Hit play, then join us for our two-day live event to channel your ideas into recurring revenue and a business that lights you up. If this speaks to you, follow, share with a friend who needs it, and leave a review so more creators can find their way.
    JOIN OUR FREE 2 DAY LIVE EVENT 17th & 19th FEB HERE

    🐝 Join our Free Community - The Multi Brilliant Project HERE
    🤳🏼 Grab our on demand UGC Course HERE
    📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer]
    Follow Us:
    Instagram: @hivehubcollective
    TikTok: @kristenwernercoach & @dopaminedelivered
    Products We Recommend & are Affiliates for:
    14-Day Free Trial at STAN STORE
    Get OPUS Clips for your Social Media
    Get a Referral Code for Riverside
    ...
  • I Am That Content Creator Podcast

    Ep#114 From Content Slump to Creative Flow: The Messy Truth About Momentum

    06/2/2026 | 30 mins.
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    What if the block isn’t your creativity—but the space between spark and share?
    In this solo riff, Kristen slices through the invisible resistance that’s been weighing down creators post-summer, post-holiday, post-everything. If your brain is full but your feed is silent, this one’s for you.
    You’ll hear:
    Why video confidence isn’t your problem (spoiler: it’s friction)
    The underestimated power of micro-systems: ready-to-go mic arms, low-energy formats, and one-tap workflows
    How to turn scattered notes into traction using screenshot folders, voice-to-text ideas, and no-pressure Stories
    The word that secretly kills momentum (👀 “should”)—and what to swap it for
    How real-time creation with your lived experience beats overthinking every time
    Whether you’re a millennial founder, a multi-passionate queen, or someone who just wants to feel like herself online again, this episode hands you tools and permission to get back in the game.
    We don’t need perfect. We need posted.
     Name the resistance, remove one step of friction, and ship it.
    🎧 If this cracked something open, share it with us
    JOIN OUR FREE 2 DAY LIVE EVENT 17th & 19th FEB HERE

    🐝 Join our Free Community - The Multi Brilliant Project HERE
    🤳🏼 Grab our on demand UGC Course HERE
    📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer]
    Follow Us:
    Instagram: @hivehubcollective
    TikTok: @kristenwernercoach & @dopaminedelivered
    Products We Recommend & are Affiliates for:
    14-Day Free Trial at STAN STORE
    Get OPUS Clips for your Social Media
    Get a Referral Code for Riverside
    ...
  • I Am That Content Creator Podcast

    EP#113 WORD OF THE YEAR 2026

    12/1/2026 | 38 mins.
    Send a text
    Start your year with the messy truth. If you're feeling flat, scrolled out, and allergic to AI-polished B-roll telling you how to live this one’s for you.
    We’re anchoring 2026 to two words: Launch and Joy.
    In this episode, we unpack the platform shift that’s already happening:
     🚫 Scripted sameness is out.
     ✅ Real, intuitive, human content is in.
     People can feel when it’s honest and it’s converting better, too.
    You’ll hear:
    Why our best-performing content came from a mid-launch pivot
    The secret to holding a room (or a phone screen) for hours
    How we’re using our phones to build a sustainable, joy-fueled business
    Why low-edit videos, live sessions, and IRL workshops are the formats to watch
    How to let JOY be your content filter if it drains you, it drains them
    You don’t need a 9-step funnel and AI content map.
     You need your gut, a good story, and the guts to show up before it's perfect.
    🎯 Your action step:
    Pick your word of the year and tag us on socials. We’ll cheer you on every step of the way.
    🫶 If this hit home, follow the show, share it with a creator friend, and leave us a review. The algorithm might be broken, but your recommendation still matters.
    JOIN OUR FREE 2 DAY LIVE EVENT 17th & 19th FEB HERE

    🐝 Join our Free Community - The Multi Brilliant Project HERE
    🤳🏼 Grab our on demand UGC Course HERE
    📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer]
    Follow Us:
    Instagram: @hivehubcollective
    TikTok: @kristenwernercoach & @dopaminedelivered
    Products We Recommend & are Affiliates for:
    14-Day Free Trial at STAN STORE
    Get OPUS Clips for your Social Media
    Get a Referral Code for Riverside
    ...
  • I Am That Content Creator Podcast

    Ep #112 How to Build A Community With A Heartbeat, Not A Course That Sits Still [Listener Q&A]

    04/12/2025 | 30 mins.
    Send a text
    Tired of burning out after every launch? You’re not alone. In this episode, we unpack why paid memberships are the most sustainable, scalable business model for creative, ADHD-fuelled, Multi-Brilliant entrepreneurs.
    We answer a powerful voice note from a listener who's done with reselling one-off webinars and is craving a model that feels softer on her nervous system and stronger for her income. Spoiler: the answer isn’t another course. It’s a membership designed around real transformation, not static info dumps.
    Inside, we break down:
    How to shift from selling events to selling a transformation
    Why memberships outperform courses for long-term engagement
    The best beginner-friendly platforms (Circle, Kajabi, Stan Store — and even Google Drive!)
    How to structure your membership for ease, not overwhelm
    Why the “one live session a month” model works better than trying to be everything all the time
    Whether you’re a coach, content creator, or digital educator, this is your invitation to build a business that makes recurring revenue and leaves room for your side quests. Memberships aren’t just a monetisation strategy they’re a nervous system-regulating ecosystem built to evolve with you.
    If you’re neurodivergent, multi-passionate, and ready to stop sprinting and start compounding, this one’s for you.
    JOIN OUR FREE 2 DAY LIVE EVENT 17th & 19th FEB HERE

    🐝 Join our Free Community - The Multi Brilliant Project HERE
    🤳🏼 Grab our on demand UGC Course HERE
    📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer]
    Follow Us:
    Instagram: @hivehubcollective
    TikTok: @kristenwernercoach & @dopaminedelivered
    Products We Recommend & are Affiliates for:
    14-Day Free Trial at STAN STORE
    Get OPUS Clips for your Social Media
    Get a Referral Code for Riverside
    ...
  • I Am That Content Creator Podcast

    Ep#111 From Online to IRL: Neurodivergent Creators, The TikTok Awards, Business Besties, and Building Beyond the Algorithm

    30/11/2025 | 37 mins.
    Send a text
    What went down when we finally met at the TikTok Awards?
    In this episode, Kristen and Mia spill the behind-the-scenes of meeting IRL after years of building a wildly successful creator community without ever sharing the same timezone. From the joyful AF airport reunion to the red carpet chaos, we break down what went down at the TikTok Awards 2025 and why we left with way more than glitter.
    We unpack:
    The power of creator rooms that feel like real life, not just highlight reels
    What the TikTok Awards got right and what was missing for brands & business builders
    How platform dependence is risky AF (and what we’re doing instead)
    Why we're moving our entire creator community into Circle for deeper connection
    Our content + community roadmap for 2026 (spoiler: co-creation, meetups, momentum)
    This episode is a love letter to the creators who want to do it differently, to build something lasting, human, and wildly magnetic. If you’ve been craving deeper connection, better systems, and a business that aligns with your creative brain… this is your nudge.
    🎟️ Join our new community HERE
    🫶 DM us your biggest takeaway
    📣 Share this episode with a multi-brilliant friend who needs to own their voice
    🎧 Hit play and let’s build what lasts.
    JOIN OUR FREE 2 DAY LIVE EVENT 17th & 19th FEB HERE

    🐝 Join our Free Community - The Multi Brilliant Project HERE
    🤳🏼 Grab our on demand UGC Course HERE
    📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer]
    Follow Us:
    Instagram: @hivehubcollective
    TikTok: @kristenwernercoach & @dopaminedelivered
    Products We Recommend & are Affiliates for:
    14-Day Free Trial at STAN STORE
    Get OPUS Clips for your Social Media
    Get a Referral Code for Riverside
    ...

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About I Am That Content Creator Podcast

"I Am That Content Creator" with Kristen & MiaTurn scroll-stopping content into serious income with your hosts Mia (a burnt-out Ambo who scaled her TikTok to multiple six figures fast) and Kristen (a seasoned Brand Strategist with 15+ years of marketing and branding expertise).This podcast is designed for the perimenopause entrepreneur, mums with hustle, and ambitious women 40+ who want to make money online by turning content into cash. Whether you're diving into user-generated content (UGC), creating and selling digital products, or building your personal brand, this is your space to grow.Each week, we unpack digital marketing strategies that work, drop insider tips for content monetisation, and share the step-by-step playbook for landing premium UGC brand deals. From side hustle to full-time freedom, you'll learn how to create content that converts, scale with video marketing, and build a thriving online business without the burnout.If you're a digital creator, UGC expert/beginner, business-savvy mum, or woman over 40 ready to rewrite the rules and build wealth online this show is for you.Join us every Monday for real talk, proven strategies, and unapologetic motivation to go from content creator to cash generator.So Let’s GOOOOO
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