I Am That Content Creator Podcast

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The world feels loud right now.
If you've stared at your phone wondering whether anyone will still buy your coaching, program, or services you're not alone. Kristen is dropping in on the road from regional South Australia with a steadier way to think about business when fuel prices, interest rates, and the cost of living are squeezing everyone.
This episode walks you through three practical shifts that help multi-passionate creators build a business that can actually handle uncertainty  without burning down what's already working.
Shift 1  Stop treating followers like passive viewers. Start building a ride or die community people genuinely want to belong to. We're talking real connection, real belonging, and yes  the option of a paid community that creates recurring, stable income.
Shift 2  Anchor to one core offer. Clear marketing. Focused energy. Income that isn't diluted across a dozen half-built ideas. Your core offer is the trunk  and right now, you need roots.
Shift 3  Build a dynamic personal brand with a through line. So you can stay versatile, keep pivoting, and never have to force yourself into a niche that doesn't fit while still being instantly recognisable to your audience.
Once your core is rooted? That's when you get to play in the branches  one-on-one coaching, events, pop-up workshops, creative collabs without blowing up what's already working.
And one more thing Kristen wants you to hear: don't spend other people's money in your head. Your job is to invite, not convince.
If this lands, subscribe, share it with a fellow multi-brilliant creator, and leave a review so more entrepreneurs can find it. Want more on Evolution? DM us "evolution".
The Multi-Brilliant Project is for Neurodivergent Creatives to Own Their Brilliance  
JOIN OUR FREE 90 MIN WORKSHOP: 💎  How you can Build a 6-Figure, Burnout-Free Offer the Multi-Passionate Way - this is your Evolution 👉 (REGISTER HERE)
💸 Make 6 Figures Creating Content...Before You Even Have an Audience. This is how our students have gone from $0 to $100K with Brand Partnerships even with under 1000 followers 👉  (HERE)

Follow Us:
YouTube: @multibrilliantproject
Instagram: @multibrilliantproject
TikTok: @kristenwernercoach & @dopaminedelivered
Products We Recommend & are Affiliates for:
14-Day Free Trial at STAN STORE
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You know that sinking feeling when you're told to "just pick a niche", follow the seven steps, and talk to one ideal client forever and your whole body wants to rebel?
We're naming that experience for what it is: a mismatch, not a moral failing.
If you're a multi-passionate entrepreneur with ADHD or a neurodivergent brain, the pressure to stay in one lane can create real shame especially when you've tried plan after plan and can't repeat results the way other people seem to. In this episode, Kristen breaks down exactly why traditional business advice fails multi-passionate founders, and what to build instead.
They share the metaphor that hit them like a lightning bolt: a disco ball is hundreds of pieces of broken mirror glass turned into something magical. That's you. Your curiosity, pivots, passions, and "too muchness" aren't proof you're broken they're raw materials for brilliance.
From there, it gets practical. How to build a scalable core offer the trunk that creates consistent revenue, then give yourself full permission to explore the branches through workshops, retreats, experiments, and creative side quests without wrecking your foundations.
If this lands, subscribe, share it with a multi-brilliant mate, and leave a review so more neurodivergent founders can find a business model that actually fits.
Register for our FREE 90-Minute workshop here: https://www.multibrilliantproject.com/online-event-pod
The Multi-Brilliant Project is for Neurodivergent Creatives to Own Their Brilliance  
JOIN OUR FREE 90 MIN WORKSHOP: 💎  How you can Build a 6-Figure, Burnout-Free Offer the Multi-Passionate Way - this is your Evolution 👉 (REGISTER HERE)
💸 Make 6 Figures Creating Content...Before You Even Have an Audience. This is how our students have gone from $0 to $100K with Brand Partnerships even with under 1000 followers 👉  (HERE)

Follow Us:
YouTube: @multibrilliantproject
Instagram: @multibrilliantproject
TikTok: @kristenwernercoach & @dopaminedelivered
Products We Recommend & are Affiliates for:
14-Day Free Trial at STAN STORE
Get OPUS Clips for your Social Media
...

Send us Fan Mail
If you've been feeling like you're doing marketing "wrong," this episode is your permission slip to stop shrinking.
Kristen gets brutally honest  recording on the move  about why content has started to feel heavy, why so much Instagram advice is exhausting, and why a lot of what you've been told to do is already out of date. The pace of change is real, and multi-passionate entrepreneurs feel it first because we move fast, pivot fast, and refuse to stay in a box.
In this episode, Kristen breaks down why the pressure to niche down can actually work against you when you're building a dynamic personal brand  and introduces the concept that changes everything: you can be the niche.
You'll learn how to find your "through line"  the core story that runs through everything you've ever built, created, or been obsessed with by digging into old content, past passion projects, hyper-focus seasons, and the stories you keep telling. There's even a simple prompt you can use today: ask your friends what they associate with you, then keep building the list until the pattern becomes impossible to ignore.
From there, Kristen walks you through the "eye of the storm" approach to content strategy: you stay grounded in your values, mission, and voice, while your different interests swirl around you as connection points that pull the right people into your world.
Understanding why you do what you do isn't just meaningful. It's the key to sustainable marketing, real community, and a pivot-proof path to six figures and beyond.
This episode is for you if:
You feel like "too much" for one niche
You've been told to pick a lane and it makes you want to quit
You're a multi-passionate woman who's done playing small
Key Takeaways:
You don't need to niche down your unique through line is your brand
Authenticity and storytelling create deeper audience connection than any strategy
Your "deep why" is the foundation of a business that can evolve with you
If this hit
Register for our FREE 90-Minute workshop here: https://www.multibrilliantproject.com/online-event-pod
The Multi-Brilliant Project is for Neurodivergent Creatives to Own Their Brilliance  
JOIN OUR FREE 90 MIN WORKSHOP: 💎  How you can Build a 6-Figure, Burnout-Free Offer the Multi-Passionate Way - this is your Evolution 👉 (REGISTER HERE)
💸 Make 6 Figures Creating Content...Before You Even Have an Audience. This is how our students have gone from $0 to $100K with Brand Partnerships even with under 1000 followers 👉  (HERE)

Follow Us:
YouTube: @multibrilliantproject
Instagram: @multibrilliantproject
TikTok: @kristenwernercoach & @dopaminedelivered
Products We Recommend & are Affiliates for:
14-Day Free Trial at STAN STORE
Get OPUS Clips for your Social Media
...

Send us Fan Mail
What if the secret to entrepreneurial success wasn't about doing more but giving just 10% extra? 

In this episode, Kristen breaks down her powerful 10% Rule and reveals why the most overlooked asset in your business is the one you've been carrying all along: your own story.
Whether you're battling imposter syndrome, struggling to articulate your value, or wondering if your scattered experiences could ever add up to something cohesive this episode is your permission slip to own every part of your journey and build a brand, visibility, and income around it.
What We Cover
The 10% Rule how small, consistent extra effort creates massive trajectory shifts
Why entrepreneurship is fundamentally a journey of self-discovery
The real cost of imposter syndrome and how to move through it
How to map your journey and use it as a monetisable asset
Why you are the expert in your own story and how to charge for what you know
Celebrating your wins as a tool for combating entrepreneurial loneliness

Would LOVE you to leave a review and screenshot & share where you're Listening from 🤘
The Multi-Brilliant Project is for Neurodivergent Creatives to Own Their Brilliance  
JOIN OUR FREE 90 MIN WORKSHOP: 💎  How you can Build a 6-Figure, Burnout-Free Offer the Multi-Passionate Way - this is your Evolution 👉 (REGISTER HERE)
💸 Make 6 Figures Creating Content...Before You Even Have an Audience. This is how our students have gone from $0 to $100K with Brand Partnerships even with under 1000 followers 👉  (HERE)

Follow Us:
YouTube: @multibrilliantproject
Instagram: @multibrilliantproject
TikTok: @kristenwernercoach & @dopaminedelivered
Products We Recommend & are Affiliates for:
14-Day Free Trial at STAN STORE
Get OPUS Clips for your Social Media
...

Send us Fan Mail
Ever Been Told You’re “Too Much”? This Is Why It  May Still Follows You Online.
If you feel a tightness every time you go to hit post, this episode is for you.
We go straight at the visibility wound the old stories, negative comments, and childhood echoes that quietly keep smart, creative people playing small.
From personal stories to practical tools, we break down how to turn hesitation into horsepower.
Why one negative comment outweighs 100 positive ones (negative bias explained)
How to delete the junk immediately instead of letting it linger
The “Positivity Bank” system that rewires your brain for confidence
How to screenshot, record, and revisit praise until it becomes muscle memory
Why tiny, finishable goals build real creative momentum
How visualisation and self-talk help you push through the wobbly middle
Why confidence is a trained skill not a personality trait

The Positivity Bank Method
Instead of replaying criticism, you’ll learn how to:Screenshot kind DMs, comments, and emails
Record a voice note reading them
Revisit them daily
Build evidence that your work matters

Because positive feedback shouldn’t disappear it should compound.

🎧 Subscribe to the show
 📤 Share this with a friend who needs a nudge
 ⭐ Leave a review to help more creators heal their visibility wounds
Register for our FREE 90-Minute workshop here: https://www.multibrilliantproject.com/online-event-pod
The Multi-Brilliant Project is for Neurodivergent Creatives to Own Their Brilliance  
JOIN OUR FREE 90 MIN WORKSHOP: 💎  How you can Build a 6-Figure, Burnout-Free Offer the Multi-Passionate Way - this is your Evolution 👉 (REGISTER HERE)
💸 Make 6 Figures Creating Content...Before You Even Have an Audience. This is how our students have gone from $0 to $100K with Brand Partnerships even with under 1000 followers 👉  (HERE)

Follow Us:
YouTube: @multibrilliantproject
Instagram: @multibrilliantproject
TikTok: @kristenwernercoach & @dopaminedelivered
Products We Recommend & are Affiliates for:
14-Day Free Trial at STAN STORE
Get OPUS Clips for your Social Media
...