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I Am That Content Creator Podcast

Kristen Werner & Mia Steel
I Am That Content Creator Podcast
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5 of 109
  • Ep#110 You’re Not Too Much: Why Multi-Passionate Creators Are the Future and How To Join The Cluuurb 🤘
    Send us a textWhat if your many passions aren’t a flaw to tame, but the engine of your best work?In this raw, electric episode, we share the BIG news we’ve been bursting to tell you: we’re finally meeting IRL at the TikTok Awards and we’re launching The Multi-Brilliant Project, a fresh kind of community for women who are done being boxed in.✨ Kristen opens up about growing up with undiagnosed dyslexia, the rigid world of corporate branding, and how she finally claimed her creativity as a strategy, not a setback. ✨ Mia shares her story of burnout in emergency services, the freedom that came with her late ADHD diagnosis, and how she went from spirals and side quests to six-figure content creation.We go deep into:Why "too many ideas" is not your problem, it’s your powerThe burnout trap of rigid courses, over-planning, and forced nicheThe content sweet spot: intuition, connection, and real-life co-creationHow to build a business that bends with your brain and evolves with youWhat’s coming inside The Multi-Brilliant Project (and how to join early)If you’re craving a creative space that celebrates your chaos, curiosity, and change-of-heart energy this is for you. Think salon-style convos, dopamine dressing, behind-the-scenes building, co-working sprints, and unapologetic self-expression all rooted in connection, not hustle.Your passions aren’t the problem they’re the portal. Let’s build a business and life that reflects all of you.🎧 Listen now + join the waitlist for The Multi-Brilliant Project 💬 DM us “BRILLIANT” on Instagram if you’re ready to find your people📱 90 Day TikTok Challenge is here- How to Blow up on socials & Build a Ride or Die Community on TikTok EVOLUTION IS HERE🐝 Join the Multi Brilliant waitlist HERE 📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer] Follow Us: Instagram: @hivehubcollective TikTok: @kristenwernercoach & @dopaminedelivered Products We Recommend & are Affiliates for: 14-Day Free Trial at STAN STORE Get OPUS Clips for your Social Media Get a Referral Code for Riverside...
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  • Ep#109 The Business Model Built for Neurodivergent Creators: How Paid Communities Create Steady Income & Creative Freedom
    Send us a textWhat if your many passions were the business model not the problem?In this episode, we (Kristen & Mia) map out the business model that finally worked for our fast-moving, neurodivergent brains: paid communities that generate monthly recurring revenue (MRR) while giving us space to follow side quests, switch gears, and stay regulated.We explore the real cost of relying on courses, coaching, or 1:1 work calendar fatigue, emotional crash after launches, and constantly starting from scratch. Instead, we show you how to:Design a membership model that works with your energy (not against it)Use monthly themes, live workshops, or templates to deliver value without burning outTurn your course into a backend community to unlock longevity and connectionCreate a pivot-proof personal brand based on your values, not just your topicYou’ll also hear how to:Let go of career shame (especially if you’re leaving healthcare or service-based work)Use AI & community feedback for rapid product developmentKeep your nervous system calm with a doable delivery cadenceLeverage TikTok for top-of-funnel growth—no dancing requiredIf you’re neurodivergent, multi-passionate, and exhausted from chasing every trend, this is your permission slip to build a business that actually feels good to run.🎧 Listen now, then tag us with your biggest takeaway and tell us: What kind of community would you launch first?15% off code for the HOPR drinks HERE📱 90 Day TikTok Challenge is here- How to Blow up on socials & Build a Ride or Die Community on TikTok EVOLUTION IS HERE🐝 Join the Multi Brilliant waitlist HERE 📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer] Follow Us: Instagram: @hivehubcollective TikTok: @kristenwernercoach & @dopaminedelivered Products We Recommend & are Affiliates for: 14-Day Free Trial at STAN STORE Get OPUS Clips for your Social Media Get a Referral Code for Riverside...
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  • Ep#108 [PART 2] Your Content Isn’t Cringe; It’s Just Off-Purpose. Let’s Fix That With Knowing Your Why
    Send us a textYour content shouldn’t feel like pushing a boulder uphill. When you lock onto a deep, personal why, ideas snap into place, messaging gets simple, and your audience leans in because they finally understand what you stand for. We open up about the messy, vulnerable path to clarity and share the exact tools we used to build brands that can pivot without breaking.We walk through the seven whys exercise, showing how to move past surface answers like money or freedom and get to the moments that shaped your voice. You’ll hear how a mission-first pitch unlocked funding, sponsorship, and national exposure, and why that outcome wasn’t luck it was alignment. Simon Sinek’s golden circle isn’t just theory (see YouTube for full video); it’s a practical filter for your offers, scripts, and social content, especially when your brain doesn’t fit the old mould. If you’re neurodivergent, your difference can be the value: simplifying the complex, documenting the real process, and giving others the map you wish you had.We don’t sugarcoat the discomfort. Digging for your why can feel slow and awkward, but that tension is where breakthroughs live. We share voice-note tactics, story prompts, and a simple check: if content feels forced, you’re probably off-purpose. Bring it back to the foundation. We also talk strategy: why TikTok is leading consumer discovery, how to use it as a top-of-funnel engine, and how to keep your through line intact across every pivot and platform.If you’re ready to stop chasing trends and start building a brand that lasts, press play. Then subscribe, share this with a creator who needs the nudge, and leave a review to tell us the first “why” you uncovered.📱 90 Day TikTok Challenge is here- How to Blow up on socials & Build a Ride or Die Community on TikTok EVOLUTION IS HERE🐝 Join the Multi Brilliant waitlist HERE 📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer] Follow Us: Instagram: @hivehubcollective TikTok: @kristenwernercoach & @dopaminedelivered Products We Recommend & are Affiliates for: 14-Day Free Trial at STAN STORE Get OPUS Clips for your Social Media Get a Referral Code for Riverside...
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  • Ep#107 [Part 1] How to Build a 6-Figure Business That Works For Your ADHD Brain (Not Against It)
    Send us a textWhat if your business didn’t punish your brain for being Multi-Brilliant?In this episode, we pull back the curtain on how two neurodivergent founders built a six‑figure brand by ditching rigid business rules and designing a digital ecosystem that actually works with their brains not against them.You’ll learn how to:Identify the dopamine‑driven build‑and‑burn cycle so many ADHD entrepreneurs fall into.Do a quick alignment check before chasing shiny ideas (and avoid burning everything down).Replace “busywork” like fonts and feeds with what actually moves the needle traffic, leads, and conversion.Shift your mindset from “I failed” to “I collected data” so you can build self‑trust, not shame.Create sustainable content rhythms that work with your energy instead of forcing consistency.Use TikTok as your top‑of‑funnel discovery tool to grow visibility fast and authentically.Design a pivot‑proof personal brand anchored in your throughline — the belief you challenge, the transformation you deliver, and the method you teach.No 5 a.m. routines. No 17‑step funnels. Just honest, repeatable systems you’ll actually maintain.If the word “niche” makes you claustrophobic, this episode hands you the permission slip to build breadth with integrity and depth that compounds over time.📱 90 Day TikTok Challenge is here- How to Blow up on socials & Build a Ride or Die Community on TikTok EVOLUTION IS HERE🐝 Join the Multi Brilliant waitlist HERE 📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer] Follow Us: Instagram: @hivehubcollective TikTok: @kristenwernercoach & @dopaminedelivered Products We Recommend & are Affiliates for: 14-Day Free Trial at STAN STORE Get OPUS Clips for your Social Media Get a Referral Code for Riverside...
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  • Ep#106: [PART 2] Burn the Content Calendar: The ADHD Creator’s Guide to Showing Up Anyway
    Send us a textIf you've ever created a content calendar...and then ghosted it 3 days later this episode is for you.We’re pulling back the curtain on how two neurodivergent mums built a multi–six-figure brand without rigid content plans by following energy spikes, trusting timing, and using platforms that actually responded back (hello, TikTok).You’ll learn:Why intuition-led content works better for creative brainsHow human design shapes when and where you should postWhat to do when visibility wounds and rejection sensitivity strikeHow to grow a small, converting audience (even if you’re under 1K)A lightweight, flexible content path: quantity → quality → conversionHow to use AI without losing your voice or authenticityThis is your permission slip to create content your way—no more shame spirals, no more shoulds. Just connection, creativity, and a game plan that aligns with how you actually work.Ready to create content that feels good and sells? Hit play, join the 90‑day TikTok challenge inside Hive Hub Collective, and tell us: which platform truly loves you back? If this helped, subscribe, leave a review, and share it with a creator who needs a permission slip today.📱 90 Day TikTok Challenge is here- How to Blow up on socials & Build a Ride or Die Community on TikTok EVOLUTION IS HERE🐝 Join the Multi Brilliant waitlist HERE 📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer] Follow Us: Instagram: @hivehubcollective TikTok: @kristenwernercoach & @dopaminedelivered Products We Recommend & are Affiliates for: 14-Day Free Trial at STAN STORE Get OPUS Clips for your Social Media Get a Referral Code for Riverside...
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About I Am That Content Creator Podcast

"I Am That Content Creator" with Kristen & MiaTurn scroll-stopping content into serious income with your hosts Mia (a burnt-out Ambo who scaled her TikTok to multiple six figures fast) and Kristen (a seasoned Brand Strategist with 15+ years of marketing and branding expertise).This podcast is designed for the perimenopause entrepreneur, mums with hustle, and ambitious women 40+ who want to make money online by turning content into cash. Whether you're diving into user-generated content (UGC), creating and selling digital products, or building your personal brand, this is your space to grow.Each week, we unpack digital marketing strategies that work, drop insider tips for content monetisation, and share the step-by-step playbook for landing premium UGC brand deals. From side hustle to full-time freedom, you'll learn how to create content that converts, scale with video marketing, and build a thriving online business without the burnout.If you're a digital creator, UGC expert/beginner, business-savvy mum, or woman over 40 ready to rewrite the rules and build wealth online this show is for you.Join us every Monday for real talk, proven strategies, and unapologetic motivation to go from content creator to cash generator.So Let’s GOOOOO
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