9-15-25 - The Head of Instagram Explains Reach for Creators vs. Businesses
The Head of Instagram does a weekly Ask Me Anything and I share his answers on the show. Today we discuss if there's a way to find out which followers are most engaged (there isn't a way!) and how DM groups are different from Broadcast Channels (DM groups allow anyone to reply, Broadcast Channels only allow the person who owns it to post) and if reach goes down if lots of people mute you (reach doesn't go down in that scenario!) Links:Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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9-12-25 - Instagram Fixes Stories, YouTube Rolls Out Multi-Language Audio and AI News
Today on the show, the Head of Instagram explains how they've fixed Instagram Stories, and the YouTube team rolls multi-language audio. Additionally, Ashley Coffey and I talk AI news, including an AI Podcast company that's going to make podcasts for $1 and a California bill that would regulate AI chatbots.Links:Today on the show, the Head of Instagram explains how they've fixed Instagram Stories, and the YouTube team rolls multi-language audio. Additionally, Ashley Coffey and I talk AI news, including an AI Podcast company that's going to make podcasts for $1 and a California bill that would regulate AI chatbots.Links:Instagram: Stories Change (Instagram)YouTube: Unlock a world of viewers with multi-language audio (YouTube)YouTube: Multi-Language Audio's Recipe for Reach with Nick DiGiovanni (YouTube)AI News:5,000 Podcasts. 3,000 Episodes a Week. $1 Cost Per Episode — Behind an AI Start Up’s Plan (Hollywood Reporter)A California bill that would regulate AI companion chatbots is close to becoming law (TechCrunch)Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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9-8-25 - The Head of Instagram Explains What Metrics Matter Most on a Reel
Today, the Head of Instagram explains what metrics to focus on for analyzing Reels performance - it's average watch time, then likes. Additionally he explains why it took so long to make an iPad app, and gives some input on other feature requests, like the ability to send a message to everyone's followers.Links:Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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9-5-25 - Instagram Comment Pinning and Adobe Premiere for Mobile
Today's show features the Head of Instagram, Adam Mosseri, talking about a feature request they have implemented - the ability to pin your own comment. Additionally Threads now allows up to 10,000 characters in posts to compete with Substack, Adobe is releasing Premiere for mobile so you can edit videos on your phone, and Jenn Hermann stops by to share some strategies around Reels. Links:Instagram: Pin Your Own Comment (Instagram)Threads:Attach Text to Your Threads Posts and Share Longer Perspectives (FB Blog)Meta: Meta Connect Developer Conference (Meta)Adobe: Adobe Premiere is bringing pro-quality video editing to your iPhone (Adobe) Interview with Jenn Herman:Audio (Apple) (Spotify) (Others)Video (YouTube)Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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9-3-25 - Instagram gets an iPad app with a whole new design!
After many years of not treating the iPad like a device that needed a good Instagram experience, the team is finally rolling out an iPad app, with a different experience - the Reels tab will be featured, and you watch videos while commenting and responding to messages. If you feel left out because you don't have an iPad, I explain how to use Instagram on other devices. Additionally we have some TikTok updates including new tools to help creators get on the TikTok shop, and the YouTube team shares an update on Communities. Links:Instagram: Instagram for iPad, designed for bigger screens (Instagram)Instagram: A New Ranking Framework for Better Notification Quality on Instagram (FB.com Blog)TikTok: Creator tips: Your TikTok Shop toolkit (TikTok)TikTok: TikTok Deadline will keep getting extended, says Trump (FastCompany)YouTube: This Week at YouTube: Gift Effects, Gift Goals Experiment, and Direct Links for Communities! (YouTube) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
The ultimate destination for the latest in social media news, focusing on Instagram, YouTube, TikTok, Threads, and Edits. The show features exclusive audio clips from the voices behind the platforms, giving updates and insider insights. Whether you're a creator, marketer, or social media enthusiast, stay ahead of the curve and on top of social media news with 'The Instagram Stories - Social Media News'.
Instagram and the Glyph are trademarks of Instagram, LLC in the U.S. and other countries. The publisher, author, and contributing photographers are independent and not affiliated with, endorsed, or sponsored by Instagram, LLC. Instagram and the Glyph are used with permission by Instagram, LLC.
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