Sawyer Hemsley - Cookie Crumbl: Organic Micro Influencing Using Instagram and TikTok
Right About Now with Ryan Alford
Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.
Resources:
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SUMMARY
In this episode of "Right About Now," host Ryan Alford interviews Sawyer Hemsley, co-founder and COO of Crumbl Cookies. Sawyer shares Crumbl’s journey from a college side hustle to a tech-driven bakery empire with over 500 stores. The conversation covers their unique rotating menu, innovative marketing strategies, and in-house technology that powers seamless customer experiences. Sawyer also discusses the challenges of rapid growth, maintaining quality, and building a strong brand identity. The episode offers insights into entrepreneurship, brand building, and the power of combining tradition with innovation in the food industry.
TAKEAWAYS
Origin story of Crumbl Cookies as a side hustle
Development of a tech-driven bakery model
Unique rotating menu of cookie flavors
Rapid growth to over 500 stores in under four years
Integration of custom-built technology for customer experience
Importance of family recipes and customer feedback in product development
Franchise model evolution and community-driven expansion
Marketing strategies, including social media engagement and branding
In-store experience and sensory elements of visiting Crumbl locations
Challenges of entrepreneurship and maintaining brand consistency across locations
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18:37
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18:37
Charles Nader's Changing the Healthcare System: Doc.com's Mission to Deliver Free Care Worldwide
Right About Now with Ryan Alford
Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.
Resources:
Right About Now Newsletter | Free Podcast Monetization Course | Join The Network |Follow Us On Instagram | Subscribe To Our Youtube Channel | Vibe Science Media
SUMMARY
In this episode of "Right About Now," host Ryan Alford interviews Charles Nader, CEO of Doc.com, about revolutionizing global healthcare access through telemedicine and AI. Charles shares his inspiration from witnessing healthcare challenges in Mexico and explains how Doc.com offers free, AI-powered medical consultations via smartphone. The discussion covers Doc.com’s for-profit model, which funds free care through pharmacy sales, its rapid expansion, and upcoming NASDAQ listing. Charles also highlights the company’s mission to make healthcare universally accessible and invites listeners to follow Doc.com’s journey toward transforming healthcare worldwide.
TAKEAWAYS
Overview of Doc.com and its mission to revolutionize healthcare access globally.
The role of telemedicine in providing free basic healthcare consultations.
Use of AI technology to enhance the diagnostic process and streamline patient-doctor interactions.
Discussion of the challenges in healthcare accessibility observed in Mexico.
The business model of Doc.com, including its for-profit structure and revenue generation through a pharmacy.
Efficiency of consultations, with a focus on primary care and preventative medicine.
Statistics on case resolution rates during initial telemedicine consultations.
Plans for expansion of services, including therapy and veterinary care.
Preparation for a public offering on the NASDAQ stock exchange.
Strategic importance of the Doc.com domain name for global branding and outreach.
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18:43
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18:43
Brevin Galloway: Inside the Mind of a D1 & Professional Athlete
Right About Now with Ryan Alford
Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.
Resources:
Right About Now Newsletter | Free Podcast Monetization Course | Join The Network |Follow Us On Instagram | Subscribe To Our Youtube Channel | Vibe Science Media
SUMMARY
In this episode of "Right About Now," host Ryan Alford interviews Brevin Galloway, a former college basketball star now playing professionally in Lithuania. Brevin shares his inspiring seven-year journey across four schools, overcoming a major ACL injury and mental health struggles. He discusses the realities of being a Division 1 athlete, the impact of social media, navigating early NIL deals, and offers advice for parents and athletes. The episode highlights his transition to European basketball and his efforts to build a global brand both on and off the court.
TAKEAWAYS
Brevin Galloway's journey as a former college basketball player and professional athlete.
Overcoming significant challenges, including an ACL tear and mental health struggles.
The realities and pressures of being a Division 1 athlete.
The impact of mental health on athletes, including depression and anxiety.
Navigating early Name, Image, and Likeness (NIL) deals and their implications.
The balance between being an athlete and a content creator in the age of social media.
Advice for parents and young athletes regarding NIL opportunities.
Transitioning to professional basketball in Lithuania and cultural adjustments.
The competitive landscape of international basketball and its challenges.
Future aspirations in basketball and content creation, including building a personal brand.
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14:39
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14:39
Eric Mac Lain on Clemson Football, NIL, and His Journey from Player to Analyst
Right About Now with Ryan Alford
Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.
Resources:
Right About Now Newsletter | Free Podcast Monetization Course | Join The Network |Follow Us On Instagram | Subscribe To Our Youtube Channel | Vibe Science Media
SUMMARY
In this episode of "Right About Now," host Ryan Alford interviews Eric Mac Lain, former Clemson football player and current ESPN/ACC Network analyst. Eric shares his journey from aspiring basketball player to college football standout, recounts memorable moments like playing in the national championship, and discusses his pivot to sports sales and broadcasting after his NFL dreams ended. He offers insights on the evolving landscape of college athletics, including NIL and transfer rules, and reflects on the business skills that shaped his post-football career. The episode highlights resilience, adaptability, and the power of seizing unexpected opportunities.
TAKEAWAYS
Eric Mac Lain's transition from basketball to football during high school.
Recruitment process and commitment to Clemson University.
Memorable experiences playing in the national championship game.
Career pivot after football, including a role in sports sales with JMI Sports.
Skills learned in sports sales that contributed to his career.
Unexpected opportunity with ESPN and the journey to becoming a sports analyst.
Challenges of transitioning to a professional analyst role, including film study and time management.
Current landscape of college athletics, including NIL (Name, Image, Likeness) and transfer rules.
Issues of fairness and chaos in college sports due to varying regulations.
Insights on the growing gap between well-resourced and under-resourced programs in college athletics.
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16:57
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16:57
AI Meets CMS: How WordPress Is Powering the Next Wave of Digital Marketing | Nick Gernertt
Right About Now with Ryan Alford
Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.
Resources:
Right About Now Newsletter | Free Podcast Monetization Course | Join The Network |Follow Us On Instagram | Subscribe To Our Youtube Channel | Vibe Science Media
SUMMARY
In this episode of "Right About Now," host Ryan Alford interviews Nick Gernert, CEO of WordPress VIP. They discuss WordPress’s evolution from a blogging tool to a leading enterprise CMS, emphasizing the importance of simplicity, openness, and empowering people over complex tech stacks. The conversation explores the integration of AI to enhance content creation and SEO, while stressing the value of owning digital channels rather than relying on external platforms. Nick shares insights on adapting WordPress for large organizations and the future of digital experiences in an AI-driven landscape.
TAKEAWAYS
Evolution of WordPress from a blogging platform to a leading content management system (CMS).
Challenges and strategies for transitioning WordPress into the enterprise space.
Importance of simplicity in technology solutions for digital transformation.
Role of artificial intelligence (AI) in content creation and SEO.
Impact of AI on enhancing human creativity and productivity in content management.
WordPress's open-source nature and its ecosystem of plugins and integrations.
SEO best practices integrated into WordPress since its inception.
Importance of building a strong owned digital presence versus relying on external platforms.
Insights on the relationship between AI-generated content and website referral traffic.
The significance of empowering organizations to own their content, data, and audience relationships.
The #1 Marketing & Business Show on Apple Podcasts
Welcome to Right About Now, where real American business gets a megaphone—and the B.S. gets the boot.
Hosted by marketing disrupter Ryan Alford, entrepreneur, founder, and the guy brands call when they want attention, this show slices through the noise with uncensored insights, hard-earned wisdom, and straight-up truths from the frontlines of business.
Every week, you’ll get two punchy Guest episodes where Ryan talks with legendary business founders, trending authors, and industry titans about what it takes to build a business and some of the most cutting edge tools and services available.
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