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Therapists Rising Podcast

Dr. Hayley Kelly
Therapists Rising Podcast
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  • Facebook Ads for Beginners: How Therapists Can Grow Their Audience Without Wasting Money with Natalie Alaimo
    Ever thought, “Facebook ads are just a fancy way to light my money on fire”? If the idea of opening Business Manager, setting a budget, or seeing a giant $0 in your results column makes your armpits sweat, this episode is for you.Today, I'm joined by Facebook Ads and Funnel Strategist Natalie Alaimo—the magical unicorn who actually makes ads feel doable (and dare I say, a little bit fun?). With over a decade of real-world experience helping course creators, coaches, and service providers, Natalie’s here to spill the tea on how therapists can use Facebook ads to grow their audiences without blowing their budget or losing their minds.We're pulling back the curtain on Facebook ads—what they really are, why they’re not as scary (or expensive) as you think, and how you can use paid ads to grow your programs, memberships, and impact in a way that actually feels aligned and strategic.In this episode, we unpack:Why Facebook ads feel terrifying for therapists (and how to reframe that fear)The biggest myths about running ads—and the truths therapists need to knowHow Facebook ads can actually feel ethical, intentional, and alignedThe foundations you need in place before running your first ad (no guesswork!)How even a $5–$10/day budget can grow your audience and email listWhy your funnel, messaging, and creative matter more than your targetingHow to use ads to build visibility and nurture trust (not just sell)What it looks like to make your ad spend pay for itself (yes, really)This episode is an invitation to see Facebook ads differently: not as a last resort or a "risky gamble," but as a powerful tool to help you connect, grow, and serve in bigger ways.Whether you’ve been ads-curious for a while or you’re ready to stop relying solely on organic marketing, this conversation with Natalie will help you ditch the fear, demystify the tech, and finally feel confident pressing publish.Rate, Review, & Follow on Apple Podcasts Loving the podcast? Your reviews mean the world to me—and they help more therapists discover a different (and way more sustainable) path to entrepreneurship.Here’s how to support the show:Click here and scroll to the bottomTap to rate with five starsSelect “Write a Review” and share your favourite takeawayHit follow for more episodes on therapist entrepreneurship, marketing, and ethical scalingLinks mentioned in this episode:Join Natalie Alaimo’s Paid Ads Challenge to start running your first Facebook ads with confidence.Ready to create, sell, and scale your first online program? The Therapists Rising Incubator is where the magic happens.Connect with Natalie on Instagram - @natalie_alaimoFollow me on Instagram @dr.hayleykelly for therapist biz real talk, launch behind-the-scenes, and the occasional pep talk (or puppy photo).*Disclosure: Please note this episode contains an affiliate link, and we may receive a small commission if you sign up for the Paid Ads Challenge using our link. However, we only recommend products and services that we genuinely believe in and/or use ourselves.
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  • 5 Quick Ways to Use AI to Grow Your Practice, Brand, and Programs
    Think AI is just for writing session notes? Think again. If you've been avoiding AI because you don't want to sound like a robot—or worse, feel like you’re cheating—this episode is for you.We’re pulling back the curtain on AI for therapists—specifically how it can help you grow your practice, build your brand, and sell your digital offers faster and with way less burnout.This isn’t a tech tutorial or a boring AI hype session. It’s a grounded, therapist-brained deep dive into practical ways to use AI as your personal marketing sidekick (without losing your voice or your values). Whether you’re new to the world of AI or already dabbling but feeling overwhelmed, this episode will give you fresh insights and simple next steps.In this episode, we unpack:Why AI isn't here to replace therapists—and how it can actually amplify your impactThe real reason therapists feel resentful about marketing (and how AI can help)5 powerful, practical ways to use AI right now to grow your businessHow AI can shortcut your content creation without sounding genericWhy audience research, email marketing, and launch planning just got a whole lot easierHow to use AI to boost your SEO and get visible—without burning outThe #1 mistake therapists make when using AI (and how to avoid it)This episode is an invitation to see AI differently: not as a threat, but as a tool to help you work smarter, grow faster, and stay true to your mission.If you’re ready to make marketing easier, more aligned, and more sustainable, this quick and punchy episode is your permission slip to get started.🎧 Rate, Review, & Follow on Apple PodcastsLoving the podcast? Your reviews mean the world to me—and they help more therapists discover a different (and way more sustainable) path to entrepreneurship.Here’s how you can support the show:Click here and scroll to the bottomTap to rate with five starsSelect “Write a Review” and share your favourite takeawayHit follow for more episodes on business, mindset, and building beyond the therapy room🔗 Links mentioned in this episode:Want in on the AI Marketing Lab? Jump on the waitlist here and be the first to know when doors open!Follow me on Instagram @dr.hayleykelly for therapist biz real talk, AI tips, and the occasional puppy photo 🐾
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  • Webinars 101 for Therapists: Teach, Connect, and Sell with Integrity
    Ever thought, “There’s no way in hell I could run a webinar”? If the idea of live teaching, pitching, or even showing up on Zoom makes your armpits sweat, this episode is for you.We're pulling back the curtain on webinars—what they really are, why they’re not as scary (or salesy) as you think, and how therapists can use them to grow their programs without turning into awkward marketing robots.This isn’t a how-to or a slide-building masterclass. It’s a belief-shifting, therapist-brained deep dive into the mindset, mission, and magic behind webinars that actually feel good to run. Whether you’re launching your first course or still stuck in analysis paralysis, you’ll walk away with a fresh, grounded perspective on visibility and ethical selling.In this episode, we unpack:Why webinars feel terrifying for therapists (and how to reframe that fear)What a webinar actually is—and how it’s more like a group session than a sales pitchThe #1 mindset shift that makes webinars easier (and less cringe)How to run a webinar without feeling fake, forced, or overexposedWhy live teaching builds more trust than any sales page ever couldHow webinars help you grow your audience and your confidenceThe real reason webinars work—even if you mess it up the first timeThis episode is an invitation to see webinars differently: not as a “launch strategy,” but as a way to serve, connect, and show up as the leader your people need.Whether you’ve got a course idea brewing or you’re knee-deep in launch mode, this episode will help you ditch the fear, build belief, and finally press go live.Rate, Review, & Follow on Apple PodcastsLoving the podcast? Your reviews mean the world to me—and they help more therapists discover a different (and way more aligned) path to entrepreneurship.Here’s how to support the show:Click here and scroll to the bottomTap to rate with five starsSelect “Write a Review” and share your favourite takeawayHit follow for more episodes on business, mindset, and rising beyond the therapy roomLinks mentioned in this episode:Ready to create, sell, and scale your first online program? The Therapists Rising Incubator is where the magic happens.Follow me on Instagram @dr.hayleykelly for therapist biz real talk, launch behind-the-scenes, and the occasional pep talk (or puppy photo).Let’s rise together—one heart-aligned webinar at a time.
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  • 5 Course Platforms Therapists Love (and How to Choose the Right One for You)
    Ever stared at your course platform and thought, “What in fresh hell is this?!” If the idea of choosing the right tech stack for your online program makes you want to throw your laptop out the window, this episode is for you.We’re cutting through the noise to talk about the real-world pros and cons of the most popular hosting and delivery platforms for therapists creating online programs, memberships, and courses. No fluff. No tech jargon. Just honest, practical guidance to help you pick a platform that works for you—without the tears and 1 a.m. Google spirals.Heads up: This episode isn’t about free or low-cost tools. If you’re looking for budget-friendly tech, go listen to Episode 96, where we break those down in detail. Today’s episode is all about sustainable, scale-ready platforms for therapists ready to do this thing right the first time.In this episode, we discuss:- The 4 core features therapists actually need in a course platform- How to figure out what YOU need before choosing a tool- Why your tech should feel invisible to the end user- The pros, cons, and quirks of Kajabi, Thinkific, Teachable, MemberVault, Podia, and Innovorise- How to avoid shiny object syndrome and focus on launching- The #1 tech mistake that delays most therapist course creators- Why “good enough” tech beats “perfect” tech every damn timeWhether you're mid-launch, picking your first platform, or considering a switch—this episode will help you get clarity, cut through overwhelm, and finally move forward with confidence.Rate, Review, & Follow on Apple PodcastsLoving the podcast? I’d so appreciate a quick review! Your feedback helps us reach more therapists who are ready to rise, build scalable businesses, and change the mental health game.Here’s how to support the show:Click here and scroll to the bottomTap to rate with five starsSelect “Write a Review” and tell me what you loved about the episodeHit that follow button for more no-fluff episodes on business, mindset, and therapist entrepreneurshipLinks mentioned in this episode:Want to bootstrap with low-cost tools? Listen to Episode 96: Budget-Friendly Tech for TherapistsKajabi: Sign up for a free 30 day trial of Kajabi here.Ready to build and scale your online program? Check out the Therapists Rising IncubatorCurious about Innovorise (our therapist-specific platform)? Learn more inside the IncubatorFollow me on Instagram @dr.hayleykelly for behind-the-scenes biz wisdom, real talk, and the occasional dog picLet’s rise together—without the tech headaches, friend.*Disclosure: Please note this episode contains an affiliate link, and we may receive a small commission if you sign up for Kajabi using our link. However, we only recommend products and services that we genuinely believe in and/or use ourselves.
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  • Why You’re Still Stuck (And How to Use Tapping to Finally Move Forward) with Dr. Peta Stapleton
    Ever feel like you're doing all the “right” things—planning, learning, dreaming big—but you still can’t seem to move forward?You’re not lazy. You’re not broken. You’re likely stuck in a very real nervous system response… and no amount of strategy can fix that alone.In this powerful and vulnerable episode, I’m joined by clinical health psychologist, researcher, and EFT powerhouse Dr. Peta Stapleton to unpack the real reasons so many therapists feel paralyzed when trying to launch, pivot, or diversify their income. (Spoiler alert: it’s not just about mindset. It’s about safety.)We talk about the subconscious beliefs keeping you stuck and how Emotional Freedom Techniques (EFT tapping) can help you move from freeze to flow.Oh—and we do a LIVE tapping demo, right in the middle of the episode. Yep. I let Peta walk me through real-time decision-making anxiety and fear of failure… and you can tap along with us!In this episode, we discuss:The real reason overthinking and analysis paralysis hits therapists so hardWhy “little therapist you” might be scared AF of being visibleWhat’s actually happening neurologically when you feel frozenHow tapping calms the body and unlocks decision-making and actionA guided EFT sequence you can follow along with (for fear of failure + being stuck)How to use tapping proactively before launches, posts, or scary visibility momentsWhat Peta herself taps on as a business owner and creatorWhether you’re dragging your feet on launching that offer, stuck in logo-picking limbo, or just secretly terrified of being seen—this episode is a gentle, practical intervention for your nervous system and your dreams.🎧 Rate, Review, & Follow on Apple PodcastsLove this episode? I’d love to hear from you! Your reviews help us reach more therapists who are ready to rise above the doubt and build impactful, sustainable businesses.Here’s how to support the pod:Click here and scroll to the bottom.Tap to rate with five stars.Select “Write a Review” and tell me what you loved most about the episode!And if you’re not already following the Therapists Rising Podcast, hit that follow button—I’ve got more transformational episodes (and live coaching moments) coming your way.🔗 Links mentioned in this episode:Learn more about Dr. Peta Stapleton and EFT at petastapleton.comGet access to the free EFT personal-use course at evidencebasedeft.comFollow Peta’s podcast The 4th Wave in Therapy on your favourite platformReady to build an ethical, scalable business as a therapist? Check out the Therapists Rising IncubatorFollow me on Instagram @dr.hayleykelly for more behind-the-scenes, therapy-meets-entrepreneurship goldLet’s rise together—and finally do the thing that’s been waiting on the other side of fear.
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About Therapists Rising Podcast

Welcome to the Therapists Rising Podcast, where we share real, raw, and behind-the-scenes stories and lessons from Therapists who are thinking outside the traditional clinical box and choosing to do things differently in their careers. I’m your host, Dr. Hayley Kelly, and I myself have made the journey from a very experienced, but burnt out and unhappy, Clinical Therapist - to a successful entrepreneur who runs a business she loves, is thriving financially, and working and living life on her own terms. Join me, and be inspired, as I speak with other Therapists who too are broadening their horizons, and experiencing more abundance, joy, and fulfilment than ever before. Together we will laugh, soak up priceless wisdom and take actionable steps, to help you transition from clinical practice to non-clinical offerings, and diversify and amplify your income - all while honouring your wellbeing and having a work-life balance. If you’re ready to be inspired and take action on your dreams, then you’re in the right place, friend. This is the Therapists Rising Podcast.
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