We Are Selling with Lee Woodward

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He started in real estate thinking he would last three months. Two years later, he was ready to quit for good, resignation letter in hand, when a chance run-in with Matt Steinwade flipped the script with one hard question: Do you actually want to live in Sydney forever? From that moment, Jordan Bulmer commits to the cadet path, survives the grind, and builds the work ethic that later turns him into a dominant lister in his community.

We share Jordan’s full playbook for Australian real estate agents who want a system they can actually execute. It starts with the internal stuff that matters: written goals, a vision board that keeps your “why” front and centre, and the patience to stay in the game when the market turns or a deal falls over. Then it gets practical fast, with a simple service area strategy built around 1,000 homes: daily calls and door knocking, just-listed and just-sold, monthly letters, quarterly drops, and hand-delivered suburb reports that spark real conversations.

From there, we move into standout marketing and pipeline discipline. Jordan explains “purple cow” ideas that stop locals in their tracks, how to build a digital footprint on Instagram, Facebook, LinkedIn and TikTok, and why value marketing beats shouting “are you selling?” on repeat. He also breaks down hot-list pipeline management, the “bubbles” listing-presentation flow (questions to close), and the follow-up system that wins business, including fast proposal delivery, doorstep drops, and early-morning personal video messages.

If you want better listings, cleaner processes, and marketing that people remember, hit play now. Subscribe to the podcast, share this with an agent mate, and leave us a review with the one tactic you are going to try this week.

Hosted by Lee Woodward Training Systems
Brought to you by The Agency Portal 
🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →
📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →

Discover more:
Next Events
Reaching Out - The best of AREC 
Lee's New Book – Claiming Doors
Explore Lee Woodward Short Courses
The Top 100 Business Stories & Life Lessons Of Charles Tarbey

Send a message directly to Lee ( Include your details )
We talk with executive leadership coach Mark Lang about staying calm and effective when market noise is high and buyers hesitate. We share five practical mindset tools to help us regulate emotions, reset quickly, and play the long game without tying our self-worth to this month’s numbers. 
• market noise and uncertainty driving overwhelm and hesitation 
• buyer commitment challenges and the need for buyer education 
• changing operating state when the market changes 
• locking in and flipping the switch before key work 
• stopping emotional carryover between tough conversations 
• fast reset tools plus neuroscience basics around fight or flight 
• recovery as a repeatable performance skill 
• purpose and identity beyond commission and GCI 

Hosted by Lee Woodward Training Systems
Brought to you by The Agency Portal 
🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →
📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →

Discover more:
Next Events
Reaching Out - The best of AREC 
Lee's New Book – Claiming Doors
Explore Lee Woodward Short Courses
The Top 100 Business Stories & Life Lessons Of Charles Tarbey

Send a message directly to Lee ( Include your details )
We unpack why real estate agents and principals get better results when they measure what matters, then use those numbers to coach performance with confidence. We also show how to reverse-engineer a GCI goal into appraisals, listings, sales and the daily conversations that actually make it happen. 
• Tracking activity so accountability feels fair and useful 
• Using core connects to drive KPIs and predictable results 
• Focusing on six key metrics that influence GCI and market share 
• Reverse engineering annual targets into weekly actions and ratios 
• Recognising when a solo agent needs a team structure 
• Reframing performance meetings as growth conversations using facts 
They jump onto the realmentor.com.au website, and you can get in touch with me that way. The website for this digital platform is training.realmentor.com.au. But you won’t be able to access it or try it out, so reach out to me. 

Hosted by Lee Woodward Training Systems
Brought to you by The Agency Portal 
🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →
📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →

Discover more:
Next Events
Reaching Out - The best of AREC 
Lee's New Book – Claiming Doors
Explore Lee Woodward Short Courses
The Top 100 Business Stories & Life Lessons Of Charles Tarbey

Send a message directly to Lee ( Include your details )
Chaos in real estate rarely comes from a lack of effort. It comes from a lack of structure. We sit down with Brad Barth from Bundaberg, fresh off launching his own Bell Property office, to get brutally practical about the one tool that stops deals from drifting, tasks from getting missed, and vendors from feeling in the dark: a proper listed-to-settled checklist the whole team can run.

We walk through a 10-milestone workflow that turns the messy middle of a campaign into something you can actually see and manage: activate, process, design, release, launch, market, review, negotiate, sold, and settled. When every property sits in one milestone at a time, your stock board becomes a decision-making tool, not a guessing game. Brad explains why this structure is the foundation for scalability, whether you are a solo agent or building a high-volume team with specialists who each “own their lane”.

Then we get into execution, because a checklist is only as good as how you use it. Brad shares how his team maps tasks into Monday.com so anyone can click into a listing, check what’s been completed, and know who is responsible next. We talk about the difference between an admin checklist and an everything checklist that includes prospecting, flyer drops, buyer management, vendor management, and the small actions that create a premium customer experience. We also cover how to make invisible work visible, so vendors understand the momentum you’re creating before the first inspection, especially when it’s time for a price review.

If you want calmer days, cleaner handovers, and a business that runs like a unit, press play. Subscribe for more practical real estate systems, share this with your team, and leave a review to help more agents find the framework.

Hosted by Lee Woodward Training Systems
Brought to you by The Agency Portal 
🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →
📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →

Discover more:
Next Events
Reaching Out - The best of AREC 
Lee's New Book – Claiming Doors
Explore Lee Woodward Short Courses
The Top 100 Business Stories & Life Lessons Of Charles Tarbey

Send a message directly to Lee ( Include your details )
Most agents don’t lose listings on price or commission; they lose them on the phone because they sound vague, rushed, or salesy. We sit down with Tom Hector from Harris Real Estate to role-play the five calls he repeats thousands of times to build a pipeline that converts: the database catch-up, just listed, just sold, anniversary, and the open-for-inspection callback.

We stop after each script and pull apart what makes it work in real estate prospecting today. You’ll hear why “neutral opinion on price” removes pressure, how offering two appointment times boosts your booking rate, and why getting face-to-face market appraisals is still the non-negotiable habit even when the market feels quiet. Tom also shares how he follows up like a pro with a digital introduction, meeting agenda, calendar invites, and trackable links so clients know what’s coming and you know they’re engaged.

From downsizers stuck in a supply shortage to buyers needing certainty, we talk practical transition planning, buy-first vs sell-first decisions, and how to explain your value when competitors promise a high price on a low fee. We also cover the underrated power of anniversary calls, CRM automation, Friday call blocks, and Christmas check-ins that create “clients for life” in a calm, level market where price and presentation matter more than hype.

If you want tighter scripts, better buyer management, and a cleaner way to ask for the appointment without sounding desperate, hit play, subscribe, and share this with an agent who needs five calls that actually work.

Hosted by Lee Woodward Training Systems
Brought to you by The Agency Portal 
🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →
📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →

Discover more:
Next Events
Reaching Out - The best of AREC 
Lee's New Book – Claiming Doors
Explore Lee Woodward Short Courses
The Top 100 Business Stories & Life Lessons Of Charles Tarbey