We Are Selling is a weekly podcast about real estate, business and tackling life's challenges. Hosted by renowned real estate industry coach, Lee Woodward, lear...
160 - Athletes in Business: How Sports Discipline Transforms Success in Property Sales
Send a message directly to Lee ( Include your details )The parallels between professional sports and high-performance real estate are striking, especially when viewed through the journey of someone who's excelled in both arenas. Cameron Cullum's transformation from NRL footballer to leading property agent offers a masterclass in transferable skills, resilience, and strategic team building.Cameron spent years in the trenches of professional rugby, enduring five gruelling NRL pre-seasons before finally making his debut at 22. This extended apprenticeship taught him patience and perseverance that would later become cornerstone qualities in his real estate career. A chance meeting with established agent Andrew Reibelt opened the door to property sales – a field where Cameron would discover his second professional calling.What makes his story particularly compelling is the methodical way he approached growth. Starting as an associate who "never had to find business," Cameron had to develop prospecting skills from scratch when launching his own operation under the "supported by Image" model. His first year generated an impressive $330,000 in commission, but what followed demonstrates his exceptional capacity for continuous improvement. Today, his three-person team targets $1.6 million annually with a disciplined approach to accountability and performance.Perhaps most instructive is Cameron's team-building philosophy. Rather than seeking experienced agents, he prioritises mindset – hiring individuals like Sheldon, whom he observed completing the challenging "75 Hard" program while working at the local council. This emphasis on discipline and commitment over industry background has created a high-performance culture where teammates hold each other accountable while remaining supportive.Want to build a real estate business that consistently outperforms? Listen to Cameron's insights on creating clear targets, developing resilience through rejection, and applying sporting principles to property sales. This episode offers a roadmap for transforming determination and disciplined habits into exceptional results, regardless of your starting point in the industry.Hosted by Lee WoodwardProudly brought to you by Lee Woodward Training Systems. Brought to you by NexrElevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today. Discover more: Next Events Lee's New Book – Claiming Doors Explore Lee Woodward Short Courses
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159 - The Power of Systems in Real Estate
Send a message directly to Lee ( Include your details )I'd like you to please rewrite your approach to real estate sales systems with insights from Matt Condit. We explore the essential systems and strategies that can lead to success in today’s market. • Importance of technological integration in real estate • Lead generation through practical communication tools • Creating an inclusive hub for team collaboration • Enhancing client relationships through personalised outreach • The role of leadership in implementing new systems • Best practices for using AI in real estate operations Hosted by Lee WoodwardProudly brought to you by Lee Woodward Training Systems. Brought to you by NexrElevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today. Discover more: Next Events Lee's New Book – Claiming Doors Explore Lee Woodward Short Courses
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158 - Lisa Pennell's Journey to Leadership Success With Building Teams
Send a message directly to Lee ( Include your details )In this enlightening episode of "We Are Selling," host Lee Woodward sits down with Lisa Pennell, the CEO of Barry Plant in Victoria, to delve into the art and science of building effective teams. With a rich background spanning crisis management, journalism, and real estate leadership, Lisa shares her unique insights on creating and nurturing successful teams in today's competitive environment.The conversation began with Lisa's journey from an undergrad accountant to a respected leader in the real estate industry. She reflects on her early career experiences and her mother's influence as a journalist and how these shaped her understanding of communication and leadership. As they explore the intricacies of team dynamics, Lisa emphasises the importance of humility and self-awareness in leadership, highlighting the critical fork in the road where ego can take over or collaborative spirit can flourish.As they discuss the current landscape of the real estate industry, Lisa shares her vision for the future, advocating for improved leadership practices that prioritise integrity, collaboration, and continuous learning. This episode is packed with practical advice and thought-provoking insights to inspire current and aspiring leaders.Hosted by Lee WoodwardProudly brought to you by Lee Woodward Training Systems. Brought to you by NexrElevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today. Discover more: Next Events Lee's New Book – Claiming Doors Explore Lee Woodward Short Courses
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157 - Running Out Of Saturdays - Peter Brewer
Send a message directly to Lee ( Include your details )Welcome to our latest episode featuring Peter Brewer, a true inspiration in the real estate industry. In this conversation, Peter shares themes from his upcoming book, "Running Out of Saturdays," taking us on a journey from his beginnings on the Bay Islands to his current expertise.He emphasizes the importance of genuine connections and a supportive community, advocating for a "One Big Tent" approach where shared values lead to success. Peter also highlights the power of curiosity in adapting to new technologies and the crucial role of leaders and organizations like the REIQ during challenging times.His stories offer valuable lessons in resilience, balance, and self-belief, along with insights on mental health and prioritising relationships. Whether you're in real estate or another field, Peter's reflections provide profound takeaways for navigating both personal and professional landscapes.Order The Book - Running Out Of Saturdays Hosted by Lee WoodwardProudly brought to you by Lee Woodward Training Systems. Brought to you by NexrElevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today. Discover more: Next Events Lee's New Book – Claiming Doors Explore Lee Woodward Short Courses
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156 - Ray Ellis and the Future of Century 21
Send a message directly to Lee ( Include your details )Ray Ellis joins us as the new CEO of Century 21, sharing his vision for enhancing market share and building community among agents. We discuss the importance of leadership, the changing landscape of Australian real estate, and the collaborative spirit necessary for success.• Ray Ellis introduces himself and discusses his journey to becoming CEO • Focus on improving market share and supporting local franchises • Importance of community and collaboration in real estate • Challenges in the Australian rental market and agent support systems • Impact of technology and social media on real estate sales • Leadership role in fostering a positive team culture • Encouragement of authentic relationships in sales • Commitment to creating a happy and motivated workforceHosted by Lee WoodwardProudly brought to you by Lee Woodward Training Systems. Brought to you by NexrElevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today. Discover more: Next Events Lee's New Book – Claiming Doors Explore Lee Woodward Short Courses
We Are Selling is a weekly podcast about real estate, business and tackling life's challenges. Hosted by renowned real estate industry coach, Lee Woodward, learn from experts in their field and maximise your life.
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