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We Are Selling with Lee Woodward

Lee Woodward
We Are Selling with Lee Woodward
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228 episodes

  • We Are Selling with Lee Woodward

    How To Avoid Burnout And Still Sell More - Mat Steinwede

    24/06/2026 | 36 mins.
    Send a message directly to Lee ( Include your details )
    Burnout in real estate rarely arrives with a warning siren; it shows up as dread when the phone rings, short patience with the people you care about, and a body that can’t keep up with the pace you’ve normalised. Lee Woodward sits down with returning guest Mat Steinwede to talk about the part of selling that too many agents ignore: the cost of giving all day, every day, and what it takes to perform without breaking. Matt opens up about hitting a major wall, stepping away, and getting a medical reality check that forced a full reset.

    From there, we get practical. We unpack how to structure your day for peak performance: bookend routines, clear boundaries, and a team model that creates leverage instead of more pressure. We dig into consistent real estate prospecting, the difference between “busy” and effective, and why quality conversations beat endless dials. Lee’s idea of “working in the cracks” turns dead time into momentum, as long as you decide in advance who you’ll contact and why.

    Health isn’t treated like a side quest; it’s the foundation. We talk about sleep, training, sunlight, hydration, and cutting the comfort habits that quietly drive anxiety and poor decisions. Matt also shares why he protects Sundays and family time, and how clients often respect your standards when you communicate them well. Finally, we explore a changing property market, why speed and service matter more than ever, and how AI might automate tasks but can’t replace trust built through real relationships.

    If you want a sustainable sales career with more energy, better boundaries, and sharper results, hit play. Subscribe, share this with an agent who needs it, and leave a review to help more people find the show.

    Hosted by Lee Woodward Training Systems
    Brought to you by The Agency Portal 
    🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →
    📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →

    Discover more:
    Next Events
    Lee's New Book – Claiming Doors
    Explore Lee Woodward Short Courses
    The Top 100 Business Stories & Life Lessons Of Charles Tarbey
  • We Are Selling with Lee Woodward

    Number 1 For C21 - Josh Brockhurst

    18/06/2026 | 22 mins.
    Send a message directly to Lee ( Include your details )
    A real estate career doesn’t become a “machine” by working longer hours; it becomes one by removing the bottlenecks that cause buyers to give up and sellers to miss out. We’re joined by Josh Brockhurst from Century 21 WA, who recorded the morning after he cleaned up at the awards and stepped into the Hall of Fame. While the trophies are impressive, the real story is the system behind them: a team built to answer enquiries fast, follow up relentlessly, and deliver a customer experience that keeps referrals flowing. 

    We dig into what a true support team looks like day-to-day, why Josh doesn’t try to handle every call and every email himself, and how that creates more clarity for the work only the lead agent can do: pricing, negotiation, and advice. Josh also shares why he sells well beyond a single suburb, taking on Perth Metro homes and regional Western Australia property when others won’t travel. The result is momentum, a sharper market feel, and some eye-opening outcomes in which sellers secure well above what they were told locally. 

    You’ll also hear a practical breakdown of the Century 21 no-price method, how to handle the buyer pushback, and how to reduce the twin risks that ruin campaigns: going too high and going stale, or going too low and conditioning the market. We finish with what Josh is seeing as the Perth property market changes, plus the personal backstory that shaped his approach. If you get value from this, subscribe, share it with a mate in real estate, and leave us a review.

    Hosted by Lee Woodward Training Systems
    Brought to you by The Agency Portal 
    🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →
    📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →

    Discover more:
    Next Events
    Lee's New Book – Claiming Doors
    Explore Lee Woodward Short Courses
    The Top 100 Business Stories & Life Lessons Of Charles Tarbey
  • We Are Selling with Lee Woodward

    Top Performers Strip It Back And Execute - Blake Stretton

    10/06/2026 | 25 mins.
    Send a message directly to Lee ( Include your details )
    You can feel it when the market changes: auctions soften, buyers hesitate, and suddenly the “easy” listing strategies stop working. So we tried something different. Blake Stretton jumps into the host seat and puts Lee on the spot about what really separates the top 1% in Australian real estate sales, especially when conditions tighten, and every conversation matters.

    We dig into the underrated superpower of elite agents: focus. Not just what they do, but what they refuse to do. We talk prospecting discipline, getting match fit on the phone, and why the best operators keep tech simple while mastering words, connection, and presence. From there, we move into market correction strategy, including fee defence, higher service standards, and the transparency buyers now expect if they’re going to feel safe enough to act.

    Vendor management takes centre stage, with practical dialogue and frameworks you can take straight into your next listing presentation. We unpack the shift from the likeable agent to the advising agent, how to use duty-of-care language, why progress meetings should be pre-booked, and the “three prices” technique that keeps pricing conversations factual and calm. We also tackle AI in real estate: where it saves time, where it becomes a distraction, and why the winners will be the agents who balance tech and technique.

    If you want stronger scripts, cleaner structure, and better client communication for the months ahead, hit play. Subscribe, share this with a mate in the industry, and leave us a review with the one technique you’re going to try this week.

    Hosted by Lee Woodward Training Systems
    Brought to you by The Agency Portal 
    🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →
    📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →

    Discover more:
    Next Events
    Lee's New Book – Claiming Doors
    Explore Lee Woodward Short Courses
    The Top 100 Business Stories & Life Lessons Of Charles Tarbey
  • We Are Selling with Lee Woodward

    Don't Become A Sales Prevention Officer - Justin Nickerson

    03/06/2026 | 24 mins.
    Send a message directly to Lee ( Include your details )
    The vibe on the ground has shifted, and you can feel it at the auction. Buyers are showing up with more caution, sellers are clinging to yesterday’s numbers, and agents are getting squeezed in the middle. I’m joined by auctioneer Justin Nicholson, fresh off a run of auctions, to share what’s actually happening right now, and what to do about it before you miss the market.

    We get practical fast: how to open the listing conversation with integrity, how to uncover a seller’s real motivation, and why “testing the market” is a dangerous plan when buyers can smell uncertainty. Justin and I break down a proactive vendor management approach that keeps pricing realistic without burning trust, including a simple weekly structure around three numbers: buyer engagement, the seller’s expectation, and our honest view of where it will sell today.

    We also dig into campaign communication that creates certainty: pre-booked progress meetings, a tight reporting cadence, and quick executive summary voice notes so no one can say “I didn’t know”. On the auction side, we explain the snapshot intel an auctioneer needs to build a strategy and why a neutral, fee-for-service voice can help vendors make clearer decisions. The thread that ties it together is courage: making the hard call early, speaking plainly, and leading with empathy while still protecting the outcome.

    Event - Launch 26

    Hosted by Lee Woodward Training Systems
    Brought to you by The Agency Portal 
    🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →
    📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →

    Discover more:
    Next Events
    Lee's New Book – Claiming Doors
    Explore Lee Woodward Short Courses
    The Top 100 Business Stories & Life Lessons Of Charles Tarbey
  • We Are Selling with Lee Woodward

    A Smart Lease Strategy Turned A Disaster Into A Record Sale - Joshua Barnes

    27/05/2026 | 15 mins.
    Send a message directly to Lee ( Include your details )
    We walk through a commercial real estate turnaround where a long-term tenant vacates on bad terms and leaves a stripped, income-free shell that looks destined for a low sale. We share how a leasing-first strategy secures a national tenant, upgrades the asset, and drives a $1.625m auction result that changes the owner’s outcome.  
    • Market rent assessment and good-faith lease offer  
    • Negotiation breakdown and end-of-lease vacancy risk  
    • Illegal fit-out removal and the real cost of make-good failures  
    • Building a leasing strategy for a stripped fast food site  
    • Using agent networks to reach national and international operators  
    • Long-cycle negotiations with large corporate tenants  
    • 10-year Pizza Hut lease and rapid refit to compliance standards  
    • Auction campaign mechanics, enquiry volume, bidder depth and cap rate outcome  
    • Why an agent’s role is advice that protects capital value  

    Hosted by Lee Woodward Training Systems
    Brought to you by The Agency Portal 
    🎓 The Complete Salesperson Course – Australia’s premier real estate training, delivered nationally throughout the year. Build the skills, systems, and mindset to perform at the highest level. Learn more →
    📚 The Super Coaching Program – An exclusive membership providing ongoing coaching, resources, and strategies to support sustained growth in real estate. Join today →

    Discover more:
    Next Events
    Lee's New Book – Claiming Doors
    Explore Lee Woodward Short Courses
    The Top 100 Business Stories & Life Lessons Of Charles Tarbey
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About We Are Selling with Lee Woodward
We Are Selling is a weekly podcast about real estate, business and tackling life's challenges. Hosted by renowned real estate industry coach, Lee Woodward, learn from experts in their field and maximise your life.
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