Figma Make for Web Design: AI Prototypes That Bring Your Website to Life
Jelle Bot and Leonarde Zamboni show how Figma Make adds real motion and interactivity to design systems. Instead of static visuals, designers can now present early-stage prototypes that feel alive, helping SaaS teams validate UX and interaction decisions before development.They discuss how this workflow fits Noco’s productized design approach and why motion design matters for B2B SaaS websites built for performance and clarity.In this episode:Why motion and micro animations build trust and clarity for usersHow AI powered prototyping speeds up design to dev handoffUsing variables and design systems inside Figma MakeEarly testing to align marketing and development teamsWhy AI tools enhance, not replace, designersBy turning ideas into interactive prototypes early, teams save time, set clearer expectations, and deliver better websites faster.CHAPTERS (TIMESTAMPS)(0:00) Intro: Weather check and episode setup(1:22) Why motion and interactivity matter for B2B SaaS(3:45) How AI helps visualize ideas earlier in design(6:15) Building a Figma Make prototype step by step(9:45) Prompt structure and AI accuracy tips(11:20) Results: light effects, hover states and micro motion(13:05) Where Figma Make fits in Noco’s design workflow(15:30) Editing and iteration with AI inside Figma Make(16:45) Why early interaction prototypes align teams(18:20) Closing thoughts and next episode preview
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19:07
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19:07
Webflow’s Forgotten Features: Logic, Users, and eCommerce
Yar and Daniel revisit some of Webflow’s biggest feature releases that quietly disappeared. They discuss what happened to Logic, Users, and eCommerce, why these features were discontinued, and how Webflow’s focus on AI might have influenced that decision.They also highlight what has worked, such as apps, components, and variables, and how these updates have created new opportunities for designers and developers building for SaaS companies. The focus is on what truly matters for B2B SaaS teams that depend on Webflow for growth and performance.Chapters:(0:00) Intro and why this topic matters(0:35) Hype versus reality in Webflow releases(2:00) The rise and fall of Webflow Users(3:45) Why Memberstack replaced Users for most teams(5:15) Logic: Webflow’s answer to Zapier that never stuck(7:00) What the cancellation says about Webflow’s priorities(8:25) Where automations still fit in: Zapier, Make, and others(10:05) The slow evolution of Webflow eCommerce(12:40) Missed opportunity: a potential Webflow and Shopify partnership(15:10) The Webflow apps ecosystem that finally took off(17:20) Why apps, variables, and components succeeded(19:00) How these tools now power SaaS focused workflows(20:20) Closing thoughts and what to expect next
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21:23
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21:23
Webflow Conf 2025 Recap: AI SEO, Code Components, and Optimization Tools
In this episode, Yar and Daniel break down the most important takeaways from Webflow Conf 2024.The focus is not on shiny new features, but on how these updates can actually help SaaS companies and marketing teams build faster, analyze better, and scale smarter.Key topics include:AI SEO and the rise of Answer Engine Optimization (AEO)The new AI assistant and how it speeds up workflowsUpdates to MCP and built-in automationCode components and Webflow CloudNative click maps and performance trackingWhy these changes matter for enterprise and growth-focused SaaS teamsChapters:(0:00) Opening thoughts and first impressions of Webflow Conf(1:25) AI as the central theme of the conference(3:10) How AI SEO and AEO will change optimization for SaaS websites(5:35) Smarter workflows with the new AI assistant(7:15) MCP updates and how automation is moving inside Webflow(9:05) Code components and the potential of Webflow Cloud(11:45) Why native click maps are a CRO game changer(14:25) The enterprise shift and what it signals for Webflow’s future(17:10) SEO in the age of AI-driven search(19:40) Wrap up and takeaways for SaaS growth teams
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21:00
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21:00
Design Fundamentals with Figma Variables
Design systems are the backbone of scalable SaaS websites.In this episode, Jelle and Leonardo break down why Figma variables matter, how they save time and money, and why marketing and product teams can’t afford messy design files.Chapters:(0:00) Intro and Leonardo’s background(1:15) Why structured design matters(3:05) How Figma variables work in practice(4:45) Benefits for developers and marketing teams(6:20) The cost of messy design files(8:15) Live demo: variables in action(10:35) Switching to light and dark mode(12:25) Consistency and speed for marketing teams(14:10) Using variables for faster campaigns(15:35) Variables as design fundamentals(17:05) Wrap up and future episodes
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17:52
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17:52
Webflow Frameworks: Client First vs Lumos, Stability vs Innovation.
In this episode, Ian and Yar break down the frameworks that shape modern Webflow builds: Client First, Lumos, and beyond.They discuss what frameworks actually do, why naming conventions matter, and how these systems impact scalability, accessibility, SEO, and developer collaboration.You’ll hear real-world stories of Lumos updates disrupting projects, why Client First remains the industry’s “safe bet,” and how agencies balance advanced features with long-term maintainability.The episode also dives into the upcoming Webflow Conference, predictions for AI-driven features, and what the presence of Seth Godin might signal for marketing and SEO updates.Chapters(0:00) - Intro & Yar’s newborn update(1:00) - Why frameworks matter in Webflow(2:40) - Client First origins and philosophy(4:00) - Lumos framework: advanced but complex(6:00) - When agencies choose one over the other(8:00) - The risk of constant Lumos updates(11:20) - Stability vs innovation: agency lessons(13:20) - Community feedback and Finsweet’s updates(16:40) - Webflow Conference 2025 preview(24:20) - Closing thoughts and next episode teaser
About 20 MINUTES by Noco - for B2B SaaS founders and CMOs that move fast
Short and sweet value and insights for B2B SaaS founders and CMOs . Focused on building brands that sell, design that converts and Webflow and Framer websites that unlock your growth and scale. From seed-stage to unicorn.
At Noco, we help B2B SaaS & tech companies grow, with top-tier design and high-performance websites and continuous CRO.
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