The Amy Porterfield Show

• Know Your Numbers: The Game-Changing Shift Most Entrepreneurs Skip

  The Real Growth Is Hidden In The Data That Most People Overlook In this episode, I’m pulling back the curtain on the exact numbers I teach inside my Millie Club Mastermind. These are the same numbers that help 7-figure business owners stop flying blind and start making decisions that actually move the needle. If you’re only tracking top-line revenue, you’re missing the full story. The four numbers I walk you through today are the ones most entrepreneurs ignore because they either feel overwhelming, vulnerable, or just not "fun." But here’s the truth: these numbers hold the key to smarter launches, healthier profits, and a deeper sense of ownership over your success. Whether you're heading into your first six-figure year or gunning for your first million, this episode will help you finally feel grounded and clear when it comes to your business metrics. Your Homework: 1. Choose two of the four pillars I share in this episode and start tracking them immediately if you’re not already. 2. Schedule a 30-minute CEO time block this week to review your numbers, even if they’re incomplete. Start building that data-driven muscle! HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ You Can’t Scale What You Can’t Track – Tracking numbers gives you agency not overwhelm. You stop throwing spaghetti at the wall, and you start making decisions that are rooted in evidence. 2️⃣ Your Conversion Rate Is Your Business IQ – Understanding where leads convert and where they fall off gives you instant clarity on what to fix for your next launch.  3️⃣ Profit Is Power – You don't need to make a million dollars. You need to keep more of what you earn. Tracking profit margin keeps your business sustainable. RESOURCES MENTIONED IN THIS EPISODE: How does your digital course offer stand out from the sea of offers just like it? If your answer is “dunno 🤷🏻‍♀️”, then grab my FREE guide, How to Create a Course Offer That Does NOT Sound Like Everyone Else: 3 AI Prompts To Ensure You Create a Course That Stands Out. Sign up for my weekly newsletter to get actionable business tips in your inbox every Tuesday: amyporterfield.com/newsletter  Get your copy of Gap and the Gain by Dan Sullivan and Dr. Benjamin Hardy: gapandgainbook.com  Get your copy of my book, Two Weeks Notice: twoweeksnoticebook.com  Join the waitlist for my signature program, Digital Course Academy: amyporterfield.com/online-business-courses  MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

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• More Peace, More Profit: The Power of Walking Away From the Wrong Goals with Morgan DeBaun

  The Bold Reset You Didn't Know You Needed If you’ve ever found yourself chasing a version of success that no longer fits, this episode is your reminder that you have the power to rewrite your rules. I’m joined by powerhouse entrepreneur and author Morgan DeBaun to explore what it really means to build a business and life on your own terms. We talk about everything from recovering from burnout, scaling sustainably, and how to unapologetically choose joy, clarity, and freedom over hustle. Morgan shares honest insights about defining what "enough" looks like in her personal and professional life that I think  every ambitious woman should hear.  Whether you’re at a turning point in your business, reevaluating your goals, or just feeling stretched too thin, this episode will help you reset your mindset and business strategy. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Redefining Success Starts With Radical Clarity – Morgan shares how she learned to step away from external expectations and get crystal clear on what success looks like for her — not what’s impressive on paper. 2️⃣ Use the "Three Pillar" Framework to Find Focus – You can’t do it all. Morgan introduces her Six Pillars of Life and explains why focusing on just three at a time creates sustainable growth and less overwhelm. 3️⃣ Wealth Isn’t About Stuff, It’s About Freedom – Discover how Morgan makes decisions that maximize joy and align with her deepest values. RESOURCES MENTIONED IN THIS EPISODE: You don’t have time to build out a course offer that doesn’t sell. So before you pour your energy into slides, scripts, or sales pages, grab my FREE guide with 5 templates to validate your idea first.  Order your copy of Rewrite Your Rules: worksmartprogram.com/book  Follow Morgan on Instagram: @morgandebaun  Join Morgan’s Patreon: patreon.com/MorganDeBaun MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

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• Your Copy's Too Safe - Here's How to Fix It (And Finally Sound Like You)

  When Your Copy Evolves, So Does Your Business  In this episode, I share how shedding "safe" copy transformed my business. From sharpening your brand message to showing up as your unapologetic self, I dive into the copywriting strategies that helped me write with more clarity, confidence, and connection. You’ll learn how to channel bold, emotionally resonant messaging that doesn't just attract your audience—it moves them to act. I break down lessons from standout copywriters and marketers like Marie Forleo, Gary Vee, and Veronica Romney, and explain how to apply these proven strategies to your emails, social posts, sales pages, and beyond. Whether you’re still writing all your own copy or managing a team, this episode is your guide for developing a voice that feels authentic and sells. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ The Copy That Works Is the Copy That Feels Risky – If your message feels neutral, it’s likely you’re playing it too safe. The copy that truly resonates often feels vulnerable to write—and that’s what makes it powerful. 2️⃣ You Don't Need More Ideas, Just More Ways to Say What Matters – Inspired by Gary Vee, I explain how repeating your core messages in creative ways builds trust, visibility, and connection across platforms. 3️⃣ Identity Marketing Beats Feature-Driven Copy Every Time –  Veronica Romney's concept of identity marketing reframes your messaging to reflect who your audience is becoming, not just what you’re selling. It’s a subtle shift that drives deeper resonance and more conversions. RESOURCES MENTIONED IN THIS EPISODE: If you're not seeing the sales you expected, there's a good chance it's your copy. 🤦‍♀️ Try my FREE guide, Sales Copy That Connects: How To Write Copy That Converts (Without Sounding Salesy). Check out more examples of Marie Forelo’s title style: youtube.com/@marieforleo  Listen to my episode with Gary Vee: Go Against The Grain To Grow Your Business with Gary Vaynerchuk Listen to my episode with Veronica Romney: Why Customers Buy When They Feel Like They Belong  Learn more about StoryBrand: storybrand.com  MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

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• Design Like a Big Brand, on a Small Budget with Jen Olmstead

  The Website Upgrade Your Business Has Been Waiting For Want a brand that instantly builds trust and makes you money? It all starts with your website. In this episode, I’m joined by Jen Olmstead, co-founder and lead designer of Tonic Site Shop. Jen is a design powerhouse with a journalism background, and she’s here to show you how to incorporate your story into every corner of your brand. We talk personal newsletters, visual branding, and how to make your audience feel like they already know and trust you—before you even make the ask. This conversation will help you step into the next version of yourself as a business owner. You’ll learn how to evolve your brand as you grow, stand out in a crowded market, and connect with your audience in a way that feels both strategic and authentic.  If your website is feeling outdated or your content isn’t converting like it used to, Jen will guide you on exactly how to make your online presence reflect the level of business you’re building. P.S. Are you one of those people who gets their best work done on a plane? DM me on Instagram @amyporterfield and let me know! HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣  Your Story Is Your Superpower – No one can copy your story. Not AI. Not your competitors. If you want to stand out in your niche, start sharing the personal stories only you can tell. 2️⃣ Your Website Should Reflect Where You’re Going – If your site still looks like “you” from five years ago, it’s time for a refresh. Your online presence should reflect the founder you’re becoming—not the scrappy startup you once were. 3️⃣ Consistency > Funnels in Today’s Market – Forget the funnel-first formula. Jen shares why long-term trust and repeat messaging (backed by a strong brand) are now the keys to conversions. RESOURCES MENTIONED IN THIS EPISODE: To shop TONIC’s collection of website + marketing templates and get the special discount code JUST for Amy Porterfield podcast listeners, visit www.tonicsiteshop.com/amy.  You’ll also find two exclusive Amy Porterfield X TONIC templates we made just for you! MORE FROM JEN Sign up for Jen’s newsletter tonicsiteshop.com/tonic-vip/ Follow Jen on Instagram @jenolmstead Learn more about Tonic Site Shop tonicsiteshop.com Follow Tonic Site Shop on Instagram @tonicsiteshop MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEWIf you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

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• The Pressure to Keep Winning (and What It’s Costing You) with Patrick Lencioni

  What Helped Me Trust My Team, Protect My Energy, and Step Into True Leadership I’ll be honest—this conversation with Patrick Lencioni shook me (in the best way). If you’ve ever felt like running your business is way harder than it should be, or like you’re carrying the weight of every single task on your back, this episode is going to be a game changer. Patrick introduces his powerful framework called the Six Types of Working Genius. It helped me understand why certain parts of my business drain me, and why trying to be “good at everything” was actually slowing me down. In this episode, we explore how to build a team that complements your strengths, how to identify the work that energizes you, and why letting go doesn’t mean losing control—it means finally creating the business you thought you were building all along. If you're tired of feeling stretched thin, second-guessing your hires, or silently resenting tasks that suck the life out of you, this one’s for you. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Your Genius Isn’t What You’re Good At—It’s What Energizes You – Just because you can do something doesn’t mean you should. Patrick explains how working in your genius fuels your joy, while living in your “competency” or “frustration” zones can quickly burn you out. 2️⃣ You Weren’t Meant to Do It All—And That’s Not a Flaw, It’s the Fix – We dive into how trying to wear every hat as your business grows actually holds you back. The magic starts when you let your team do what they do best so you can lead from where you thrive. 3️⃣ Self-Awareness Is the Shortcut to Better Hires, Better Systems & Better Leadership – This framework isn’t another personality quiz like Enneagram or Myers Briggs. It's a strategic tool that helps you make smarter hires, build a team that fits, and finally stop micromanaging things that were never yours to own. RESOURCES MENTIONED IN THIS EPISODE: Take the Working Genius Assessment: workinggenius.com Get your copy of The 6 Types of Working Genius: The Working Genius Book  Get your copy of The Five Dysfunctions of a Team: The Five Dysfunctions Book MORE FROM PATRICK Learn more about Patrick tablegroup.com/pat  Follow Patrick on LinkedIn @patrick-lencioni MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

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