Kelsey Maynard: The Hidden Risks of Medspa Service Providers
Join host Felix Bertram as he chats with Kelsey Maynard, a serial entrepreneur from Santa Rosa, California, who turned a one-room medspa into a million-dollar business in just her first year! Drawing from her extensive experience—from running successful fitness studios to working in and eventually launching her own medspa—Kelsey dives deep into the pitfalls of working with medspa service providers like Portrait and why patient-centered care matters more than ever in today’s profit-driven world.
Discover why Kelsey believes these service providers "sound too good to be true"—and what you need to know before signing up.
Key Highlights:
The pros and cons of working with service provider Portrait. 9-11% revenue share, discounts on inventory costs, but what’s the catch?Beyond the $3-4k entry fee, what other expenses should you plan for?How to protect your patient data and why you should be careful with service provider contractsOverpromised and underdelivered—how medspa service providers fall short in Kelsey's experienceKelsey’s #1 tip—hire an attorney to review every contract carefully and ensure your best interests are covered.Tips for transitioning out of a service provider agreement without losing your footing—and how to go solo with confidence.Felix’s Advice: Protect your patient data at all costs, invest in yourself, and continually improve your interpersonal skills—your medspa is a reflection of your personal brandKelsey’s passion for helping other providers become entrepreneurs and achieve their own financial growth—she’s here to help!
If you’re considering working with a medspa service provider or launching your own practice, this episode is packed with essential advice to help you navigate the risks and seize opportunities. Tune in and learn how to take control of your aesthetics career.
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53:53
Dr. Jake Sloane and David Segal: Creating the #1 Podcast in the Aesthetics Industry
In this episode, Felix Bertram sits down with Dr. Jake Sloane, a Cosmetic Doctor, and David Segal, an Aesthetic Entrepreneur, to uncover the incredible journey behind Inside Aesthetics—the most successful podcast in the aesthetics industry.
Launching in 2019, Inside Aesthetics started as a passion project, covering wellness and nutrition before evolving into the go-to resource for aesthetic professionals. With over 250 episodes and a monthly listenership of 60,000 (with the US as their biggest market), Dr. Jake and David have turned their podcast into a platform that educates, inspires, and informs.
In this conversation, they share the secrets to their success and what it takes to create meaningful content that resonates with their audience of injectors and aesthetics enthusiasts. From building intimacy with their listeners to creating multiple revenue streams, their insights offer a masterclass in podcasting.
🎙️ Key Highlights:
Why they started Inside Aesthetics and how it evolved.The art of creating meaningful, educational, and relevant content.How storytelling and emotional engagement foster listener loyalty.The challenges of growing a podcast and analysing audience dataHow 6-8 hours of preparation, editing, and promotion go into each episodeThe importance of momentum and understanding your endgame in podcasting.Exploring different monetization strategies: Patreon, partnerships, consultancy, events.Their process for selecting topics and guestsThe growing trend of business education in aestheticsBalancing professional success with personal fulfilmentDr. Jake and David's dreams for the future
Follow Jake: https://www.instagram.com/drjakesloane/
Follow David: https://www.instagram.com/david_insideaesthetics/
Follow Inside Aesthetics: https://www.instagram.com/insideaestheticspodcast/
Follow Felix: https://www.instagram.com/drfelixbertram/
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55:41
Dan and Michele Julien: From Clinic to Clicks - Building a Global Aesthetic Empire on YouTube and Patreon
Join host Felix Bertram as he sits down with Canadian aesthetic entrepreneurs and educators, Dan and Michele Julien, the dynamic duo behind Danesthetics Medical. Based in Ottawa, Canada, Dan and Michele have transformed their passion for aesthetics into a global online learning empire, amassing millions of views every month on YouTube and Patreon. Incredibly, their online ventures now generate more revenue than their clinic!
In this episode, the couple shares their journey to success and the pivotal moments that shaped their careers. From Dan's early drive to become a business owner to his unexpected entry into the world of aesthetics, this conversation is packed with insights and inspiration.
Episode highlights:
How Dan's childhood experiences and career as a Nurse Practitioner fuelled his courage to take risks.The story behind their YouTube successTips on being genuine and charismatic on cameraWorking together as a coupleYouTube vs Instagram vs TikTok vs PatreonI want to be the "Face of Canada"Choosing the "hard" path that offers the most rewardTransparent talks on revenue streams from their online platformsThe future of Danesthetics MedicaManaging the balance between online growth and the clinicHow AI could reshape the future of aesthetics
Follow Dan: https://www.instagram.com/danestheticsmedical
Follow Michele: https://www.instagram.com/michele_julien
Follow Felix: https://www.instagram.com/drfelixbertram
Rich Dad, Poor Dad by Robert Kiyosaki: https://www.amazon.com/Rich-Dad-Poor-Teach-Middle/dp/1612680194
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1:04:48
Dr Tiphany Hall: My Hustle to Achieve Conference Success
Join Felix Bertram for his latest in-depth conversation with Dr. Tiphany Hall, Chief Growth Officer at Aesthetic Record, the all-in-one EMR and practice management solution that powers over 9,000 locations and serves more than 1.5 million patients. Dr. Hall is also the Founder and CEO of Aesthetic Next, one of the largest and most successful conferences in the US, which in 2024 will host over 1,500 attendees across four action-packed days in Dallas, Texas.
In this episode, Dr. Hall shares her remarkable journey and expertise in the aesthetics industry, touching on everything from building a thriving software business to her resilience to building a major industry conference with a unique experience like no other.
Episode highlights include:
Tiphany’s relentless work ethicHow weight loss trends are influencing consumer behaviorTiphany’s top 5 essential tips for launching a successful medspaThe pros and cons of running a training instituteThe future for Key Opinion Leaders (KOLs) and why becoming one can give you a competitive edgeWhat Tiphany expects from conference speakersHow to build a strong ersonal brand in AestheticsAesthetic Next, from a visionary idea to a leading industry eventKey resources and logistical planning needed to run a large-scale conference successfullyWorking with Continuing Medical Education (CME)Critical factors for a successful industry conferenceWhat Tiphany believes Aesthetics will look like in the next 10-15 years
Follow Tiphany Hall:
https://www.instagram.com/drtiphanyhall/
Follow Felix Bertram:
https://www.instagram.com/drfelixbertram/
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47:27
Felix Bertram: My Story Behind the World’s Fastest 2 Michelin Star Triumph
In this episode of AESTHETICS & BIZ, Felix picks up where he left off in 2018. On the verge of opening his flagship clinic, Felix conceived an ambitious idea: to create a luxurious dining space where his team could gather, connect, and maintain the unique, family-like culture as the business scaled. However, the road to realizing this vision was anything but smooth. With a six-month delay and an overspend of over 2 million CHF, Felix faced significant challenges.
In this captivating episode, discover how Felix navigated these obstacles and transformed a troubled start into an extraordinary success, culminating in the astonishing achievement of earning 2 Michelin stars in record time.
Episode highlights include:
The stark realization that scaling a business requires a different approach than running a single-location clinicKey structures Felix implemented for successful growth: Leadership strategies, KPIs, and a robust Reporting SystemThe inspiration behind Felix's innovative restaurant, “Skin’s”Lessons learned from the pitfalls of renovating a historically listed buildingHow Felix managed budget overruns and timing crises during constructionThe challenging first months after Skin’s opened in July 2022The shocking moment when Skin’s was awarded 2 Michelin stars just four months laterHow record-breaking success can fuel even greater achievements
Join Dr. Felix Bertram, esteemed host and successful self-made entrepreneur. As CEO and founder of Skinmed, the fastest-growing and largest clinic chain in Switzerland with 5 locations and over 140 employees, he takes you on the highs and lows of combining aesthetics and business. Dr. Bertram’s track record goes beyond Skinmed as he is also the owner of a successful skincare brand, the renowned Swiss Aesthetic Institute, and the fastest-ever restaurant to be awarded 2 Michelin stars.
In each episode of Aesthetics & Biz, Dr. Bertram welcomes guests from various corners of the aesthetics industry to share their invaluable experience, skills, and wisdom. Through engaging conversations and insightful interviews, you'll gain a deeper understanding of the intricate workings of the aesthetics field and discover their secrets to building a successful career.
New Zealand