Agent Monday - Real Estate Coach

In this episode, I give you specific strategies and a whole heap of scripts to maximise your chances of creating a positive client experience, even when the sale price ends up being less than what the owners originally wanted. We'll explain and run through the key steps:

Coach owners through your appraisal - "If your price is out there, this marketing approach will find it."
Prepare owners for every eventuality well before deadline day.
When presenting offers, don't have an agenda. Explain all options to your clients: Accept the offer, negotiate, or reject it and go back to the market.
Be on their side - back your owners up no matter what they decide to do
If they ask for your opinion, that's a privilege. Don't take advantage.
Avoid talking in absolutes at all costs. Eg. "This is the best offer your ever going to get."
Instead, say "If there was a better price out there right now, I'm confident we would have found it."
Let them think about it overnight if they want to. It's ok to let people sleep on it.
When you get close on price, don't be afraid to strategically lower your commission.

Always remember, excellent service makes the unacceptable acceptable.
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The best way to build a real estate business with a consistent, steady flow of income is to develop your own real estate newsletter. That way you can efficiently keep in touch with a large group of people while showing them you are THE go-to real estate expert in your local area.

Agent Monday is where you find your newsletter content. We are an exclusive content library for real estate professionals. We give you helpful, educational info to share with your audience and teach you how to use it to grow your business. Find out more at https://www.agentmonday.com/
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We work incredibly hard to secure each of our listings. And those listings give us a golden opportunity to meet buyers and sellers in our marketplace. And yet, most salespeople completely ignore the potential long-term value of online email enquiries.

Imagine you sold 20 houses last year. On average, those 20 houses each received 40 email enquiries of some sort. That's 800 interactions. If 10% of those enquiries turn out to be from current or future sellers who end up going on the market in the next 3 years, then that's 80 potential listing leads that have been introduced to your business.

This podcast will explain how to turn those leads into database contacts and nurture them into future listing opportunities, without adding to your workload.

For scripts and templates mentioned in this pod, plus a complete written guide to this strategy, visit our website and start your 7-day free trial today:

https://www.agentmonday.com/what-to-do-with-all-those-trademe-enquiries/

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In this episode, we break down the single metric that should be driving every decision you make in your real estate business — your weekly appraisal target.

We walk through a straightforward 5-step process to reverse-engineer your income goal into a clear, weekly action target. You'll learn how to work backwards from your commission goal to figure out exactly how many appraisals you need to complete each week to hit your numbers — whether that's 1, 3, 5 or more.

Once you know this number, everything changes. Your marketing plan has a clear purpose. Your weekly activity checklist has a measurable outcome. And instead of feeling overwhelmed by everything you could be doing, you can focus entirely on what actually moves the needle.

Because here's the truth: you can't pull a listing or a buyer out of thin air — but you can always find a homeowner to sit down with.

Tune in and do the 5-minute exercise that could simplify your entire business strategy heading into the rest of the year.

Get an Agent Monday membership today to help take your real estate business to the next level.
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We all go through periods where our confidence takes a dip. It's natural and normal, especially if you have had a run of missing out on a few good listings.
What matters is how you bounce back. How do you pick yourself up and be ready to make the most of the next listing opportunity that comes your way?

Learn how to take your real estate business to the next level at https://agentmonday.com
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In this episode, you will learn how to deal with the loss of an offer falling over, how to counsel your owners through this challenging time and how to market the property moving forward, to ensure you find another buyer as quickly as possible.

To join Agent Monday and get a 10% discount, visit: https://www.agentmonday.com/podcast-listener-discount

Members receive our weekly newsletter loaded with tips to help you succeed, plus instant access to our entire marketing content library and premium Agent Advice guides featuring hundreds of scripts and templates to make your job easier.

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Are you looking for a speaker for your next training event?
Call Andrew on 0274286686 or email andrew@agentmonday.co.nz and let's come up with a plan to help your team thrive.

"Andrew has been fantastic to work with. He has a great attitude and a depth of knowledge, tailored to the individual, not a 1 size fits all. Andrew is 'Real' with 'Real' experiences to draw from, with a cool calm manner/presentation style." Chris Davies - Managing Director, Harcourts Platinum Blue
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