Send us Fan Mail What if ranking on Google is no longer the goal, and being cited by AI is? In this episode, I’m joined by Kevin Roy, founder and CEO of GreenBanana SEO, to unpack what SEO looks like in the age of AI, and why this might just be the industry’s “golden era.” We dive into the rise of the citation economy, how AI is reshaping search behaviour, and why authority is now the most valuable asset you have online. Kevin shares practical strategies you can start using today, from structuring content for AI to proving credibility so you actually get cited. We also tackle the big questions: Are websites really disappearing? How do you measure success in a zero-click world? And what should every business owner be doing right now to stay visible? If you want to future-proof your digital presence, this is a conversation you can’t ignore. Want to go deeper on AI? 📖 Buy AI Playbook 📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
Ep 382: Adobe and Claude Join Forces
08/05/2026 | 6 mins.
Send us Fan Mail What if you could run Photoshop, Premiere, and Illustrator… without ever opening them? In this episode, I’m diving into a big move from Adobe and Anthropic that brings 50+ pro creative tools directly into Claude. You stay in the chat, describe what you want, and the tools do the work. I’ll walk you through how this actually works for comms teams, from headshots and social campaigns to video resizing, and why this changes the game for anyone who’s ever felt locked out of pro design software. #AdobeExpressAmbassadors #Ad #HowToAdobeExpress Want to go deeper on AI? 📖 Buy AI Playbook 📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
Ep 381: AI Literacy Is National Infrastructure, Says NESC
07/05/2026 | 8 mins.
Send us Fan Mail AI literacy isn’t a nice-to-have anymore; it’s a national infrastructure. In this episode, I unpack a major new report from the National Economic and Social Council that puts AI literacy on the same level as broadband and electricity. The message is clear: without it, leaders are making decisions they can’t properly assess, govern, or trust. So what does true AI literacy actually look like? And why is it now a governance issue, not a training exercise? Let’s get into it. Want to go deeper on AI? 📖 Buy AI Playbook 📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
Ep 380: The UAE Is Putting 50% of Government on AI
06/05/2026 | 7 mins.
Send us Fan Mail What if half of the government were run by AI within two years? In this episode, I unpack the UAE’s bold plan to put 50% of government operations on agentic AI and what’s really behind it. This isn’t a quick win. It’s the result of years of strategy, investment, and leadership. I break down the key lessons for other governments and the risks that come with AI at this scale. If you work in the public sector, this is a glimpse of what’s coming next. Want to go deeper on AI? 📖 Buy AI Playbook 📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
Ep 379: Run Your Own Local LLM: A review of LM Studio
05/05/2026 | 6 mins.
Send us Fan Mail What if you could run AI on your own laptop, without sending any data to the cloud? In this episode, I review LM Studio, a powerful app that lets you run large language models locally, keeping your data private and fully under your control. I explain how it works, why the latest update makes it viable for teams (not just individuals), and what this means for organisations handling sensitive information. From built-in document retrieval to enterprise-ready deployment, LM Studio is a major step towards what I call “sovereign AI.” Want to go deeper on AI? 📖 Buy AI Playbook 📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
Introducing the AI SIX Podcast: Learn AI on the GoArtificial intelligence is changing marketing, offering new ways to connect, create, and deliver value. To help marketers adapt, I’m introducing the AI SIX Podcast – a practical, daily resource designed to make AI learning manageable and relevant.What Is the AI SIX Podcast?The AI SIXPodcast is a six-minute daily podcast tailored for marketers looking to understand and use AI effectively. Hosted by me, Joanne Sweeney, a communications and marketing practitioner, author, and trainer with years of experience in digital transformation, this podcast provides clear, actionable insights to support your work.Why Six Minutes?Marketers often have busy schedules. The AI SIX Podcast offers focused content you can fit into your day, whether during your morning routine, commute, or a short break. Each episode delivers practical tips you can apply immediately, helping you stay informed without feeling overwhelmed.What to ExpectHere’s what the podcast includes:Daily Episodes: Updates and advice on AI tools, trends, and how to use them in marketing.Weekly Long-Listen Interviews: On Saturdays, a 20-minute session featuring experts and professionals sharing their experiences with AI in marketing.Practical Guidance: Strategies for integrating AI into workflows, improving efficiency, and using AI responsibly.Who Is This Podcast For?This podcast is ideal for marketing professionals who want to:Learn how AI can streamline marketing tasks.Find tools that improve efficiency and creativity.Understand how to incorporate AI ethically and effectively.Stay informed about developments in AI for marketing.
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