
Ep 280: A Domain Expertise LLM
09/1/2026 | 5 mins.
Send us a textGeneral-purpose AI is powerful—but it can’t replace specialist knowledge. In this episode, I explain why domain-specific Large Language Models (LLMs) are the future and share why I’m building one for government communications. Learn how these models go beyond generic answers to provide expert-level guidance, tailored to your sector, your processes, and your context, making AI genuinely useful, consistent, and scalable for professionals. Want to go deeper on AI? 📖 Buy AI Playbook 📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.

Ep 279: When to Use AI Images
08/1/2026 | 7 mins.
Send us a textAI-generated images aren’t just a novelty, but they’re not for every situation either.In this episode, I share a practical framework for when AI images add real value to your marketing and communications, and when they risk eroding trust. From conceptual visuals, internal presentations, and social media graphics, to the high-stakes contexts where authenticity is essential, you’ll learn how to use AI imagery ethically, effectively, and transparently. Want to go deeper on AI? 📖 Buy AI Playbook 📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.

Ep 278: How to Make the Most of ChatGPT Plus
07/1/2026 | 6 mins.
Send us a textIf you’re paying €20 a month for ChatGPT Plus, are you actually getting full value from it? In this episode, I walk through the features that make ChatGPT Plus genuinely useful for everyday work. You’ll learn how to personalise ChatGPT, build repeatable workflows, and turn it from a clever chatbot into a practical productivity tool. Want to go deeper on AI? 📖 Buy AI Playbook 📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.

Ep 277: Copilot Capability for Communications
06/1/2026 | 5 mins.
Send us a textIf you think Microsoft Copilot is just for summarising emails, think again. In this episode, I share practical, real-world ways communications teams are using Microsoft 365 Copilot, from collaborative campaign planning in Loop, to stakeholder intelligence in Teams, and structured drafting in Word, to work faster, think better, and stay consistent without losing human judgment. Want to go deeper on AI? 📖 Buy AI Playbook 📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.

Ep 276: My Harvard AI Report
05/1/2026 | 5 mins.
Send us a textSix months on, I have finally finished my Harvard AI report, a personal learning ebook based on my takeaways from the AI and Public Policy Executive Program I took last summer. Today I'm sharing the biggest lessons I took away from studying AI and Public Policy at Harvard Kennedy School.Want to go deeper on AI? 📖 Buy AI Playbook 📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.



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