Ep 407: Parasocial Relationships with AI: Are We Getting Too Attached?
06/06/2026 | 12 mins.
Send us Fan Mail Would you take life advice from a chatbot? More and more people are, and it's raising important questions about our relationship with AI. In this episode, taken from my weekly Good Morning Dublin Digital Download, I explore the rise of parasocial relationships in the AI age. From AI chatbots and virtual influencers to digital versions of loved ones, I discuss why we're forming emotional connections with artificial intelligence, the risks of becoming overly reliant on AI, and how to maintain healthy boundaries while embracing the technology. Want to go deeper on AI? 📖 Buy AI Playbook 📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
New EU Guidelines on High-Risk AI Systems
06/06/2026 | 7 mins.
Send us Fan Mail testingWant to go deeper on AI? 📖 Buy AI Playbook 📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
Ep 406: AI Strategy in Practice
05/06/2026 | 9 mins.
Send us Fan Mail Frameworks are fine, but what does this actually look like in the wild? In this episode, I share four real engagements: a public sector comms team, 30+ tourism SMEs, an EU institution in a regulated environment, and a national government AI-driven SEO programme. Different sectors, different stakes, one common thread - it always starts with training people, not buying tools. Want to go deeper on AI? 📖 Buy AI Playbook 📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
Ep 405: AI Governance in Plain English
04/06/2026 | 4 mins.
Send us Fan Mail AI Governance is often the piece of work that everyone dreads in case they get it wrong. In this episode, I explain what AI governance actually means, why a 40-page document nobody reads is worse than useless, and how to build guidance light enough to live with but strict enough to protect what matters. Then I translate the EU AI Act into plain English - the four risk tiers and what they mean for everyday organisations. Want to go deeper on AI? 📖 Buy AI Playbook 📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
Ep 404: How To Build AI Confidence in Your Organisation
03/06/2026 | 5 mins.
Send us Fan Mail Your AI strategy is only as strong as your team's confidence to use it. In this episode, I walk through the five stages of AI adoption - from awareness through to strategic - and the specific risk lurking at each one. Confidence isn't something that just happens. It's a leadership outcome you build deliberately, the same way you'd build any other capability. Key takeaways: - The five stages: awareness, exposure, application, integration, strategic - each with its own trap, from panic-buying tools to complacency at the top. - Move the team one stage at a time. Audit where each person sits, lift the bottom up first, champion the most curious. - The danger zone is application without governance - that's where shadow AI use creeps in. - Confidence is a leadership outcome. Make learning continuous and celebrate visible wins. Want to go deeper on AI? 📖 Buy AI Playbook 📩 Get my weekly LinkedIn newsletter, Human in the Loop. 🎓 Level up with the CPD Accredited AI Playbook Diploma 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.
Introducing the AI SIX Podcast: Learn AI on the GoArtificial intelligence is changing marketing, offering new ways to connect, create, and deliver value. To help marketers adapt, I’m introducing the AI SIX Podcast – a practical, daily resource designed to make AI learning manageable and relevant.What Is the AI SIX Podcast?The AI SIXPodcast is a six-minute daily podcast tailored for marketers looking to understand and use AI effectively. Hosted by me, Joanne Sweeney, a communications and marketing practitioner, author, and trainer with years of experience in digital transformation, this podcast provides clear, actionable insights to support your work.Why Six Minutes?Marketers often have busy schedules. The AI SIX Podcast offers focused content you can fit into your day, whether during your morning routine, commute, or a short break. Each episode delivers practical tips you can apply immediately, helping you stay informed without feeling overwhelmed.What to ExpectHere’s what the podcast includes:Daily Episodes: Updates and advice on AI tools, trends, and how to use them in marketing.Weekly Long-Listen Interviews: On Saturdays, a 20-minute session featuring experts and professionals sharing their experiences with AI in marketing.Practical Guidance: Strategies for integrating AI into workflows, improving efficiency, and using AI responsibly.Who Is This Podcast For?This podcast is ideal for marketing professionals who want to:Learn how AI can streamline marketing tasks.Find tools that improve efficiency and creativity.Understand how to incorporate AI ethically and effectively.Stay informed about developments in AI for marketing.
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