Send us a textThe European Union has pressed pause on some of its toughest AI regulations, delaying key “high-risk” obligations until late 2027 as part of a new Digital Omnibus package. In this episode, I unpack what this means for businesses, innovators and citizens, the push for simplification over red tape, and the controversial shifts around data use and consent. Is this a necessary reset to stay competitive, or a risk to ethical AI safeguards? Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners. https://publicsectormarketingpros.com
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Ep 247: My GP is Using AI
Send us a textAt my last GP appointment, an AI medical scribe called Heidi was quietly at work in the background, listening and turning the consultation into structured clinical notes. I asked my Instagram followers how they feel about this, and the results were split: 75% were happy for AI to handle transcription and follow-ups, while 25% were firmly against it.In this episode, I explore why clinicians are turning to tools like Heidi to reduce burnout and improve documentation, and why some patients remain uneasy about privacy, accuracy and the potential impact on the doctor-patient relationship. Would you be comfortable with AI in the room with your GP?Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners. https://publicsectormarketingpros.com
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Ep 246: Adobe buys SEMrush
Send us a text Adobe has agreed to acquire SEMrush for $1.9bn, signalling a major shift in digital marketing. As SEMrush pivots from traditional SEO to Generative Engine Optimisation (GEO), this move positions Adobe to help brands stay visible in AI-powered search tools like ChatGPT, Gemini and Perplexity. In this episode, I break down what the deal means, why GEO matters now more than ever, and why brands and agencies must act fast to stay discoverable in the age of AI. Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners. https://publicsectormarketingpros.com
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Ep 245: Long Listen with David Keane on Sovereign AI & Project Magpie
Send us a textI chat with David Keane, CEO of Southern Cross AI (SCX.AI), about how Australia is building sovereign AI through Project Magpie, a fine-tuned AI model designed for local culture, law, and context. David shares his insights on trust, governance, energy-efficient AI infrastructure, and the future of agentic apps, voice agents, and multimodal AI.If you’re curious about how AI can empower businesses, government, and everyday users while keeping data secure, this episode is for you.Learn more about David Keane and SCX.AI:https://www.linkedin.com/in/dakeane/https://www.scx.ai/Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners. https://publicsectormarketingpros.com
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Ep 244: Gemini 3, Is It the Best AI Model Yet?
Send us a textGoogle’s Gemini 3 promises to be their smartest AI yet but is it really a game-changer? In this episode, I dive into its multimodal capabilities, agentic workflows, and how it can handle text, images, video and code all in one go.I explore how Gemini 3 could transform marketing, communications, content creation and internal workflows, while also breaking down the safety features and what responsible use looks like.Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners. https://publicsectormarketingpros.com
Introducing the AI SIX Podcast: Learn AI on the GoArtificial intelligence is changing marketing, offering new ways to connect, create, and deliver value. To help marketers adapt, I’m introducing the AI SIX Podcast – a practical, daily resource designed to make AI learning manageable and relevant.What Is the AI SIX Podcast?The AI SIXPodcast is a six-minute daily podcast tailored for marketers looking to understand and use AI effectively. Hosted by me, Joanne Sweeney, a communications and marketing practitioner, author, and trainer with years of experience in digital transformation, this podcast provides clear, actionable insights to support your work.Why Six Minutes?Marketers often have busy schedules. The AI SIX Podcast offers focused content you can fit into your day, whether during your morning routine, commute, or a short break. Each episode delivers practical tips you can apply immediately, helping you stay informed without feeling overwhelmed.What to ExpectHere’s what the podcast includes:Daily Episodes: Updates and advice on AI tools, trends, and how to use them in marketing.Weekly Long-Listen Interviews: On Saturdays, a 20-minute session featuring experts and professionals sharing their experiences with AI in marketing.Practical Guidance: Strategies for integrating AI into workflows, improving efficiency, and using AI responsibly.Who Is This Podcast For?This podcast is ideal for marketing professionals who want to:Learn how AI can streamline marketing tasks.Find tools that improve efficiency and creativity.Understand how to incorporate AI ethically and effectively.Stay informed about developments in AI for marketing.
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