AI SIX Podcast

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AI is becoming part of how we find and consume information every day. In this episode, I explore the Reuters Institute's Generative AI and News Report 2026, which reveals how AI use is growing and why more people are turning to AI for information, advice and recommendations. I discuss the growing gap between AI adoption and public trust, what this means for news and public sector communications, and why transparency and clear, accurate content matter more than ever.Want to go deeper on AI? 
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 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.

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Are AI-generated scams becoming harder to spot? In this episode, I join Good Morning Dublin to discuss the rise of AI-generated scams across platforms like YouTube and Instagram. We explore how scammers are using AI to create convincing videos, clone voices and impersonate trusted individuals, why social media platforms are struggling to keep up, and what you can do to protect yourself from increasingly sophisticated scams.Want to go deeper on AI? 
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop. 
🎓 Level up with the CPD Accredited AI Playbook Diploma
 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.

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AI search might cite your organisation, but is it getting the information right? In this episode, I explore new UK Government guidance revealing how AI-generated answers can misrepresent information, even when citing official sources. I break down the five-step PRIME framework, share lessons from UK public sector case studies, and explain why organisations need to look beyond search rankings and website traffic to ensure AI is representing their content accurately.Want to go deeper on AI? 
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop. 
🎓 Level up with the CPD Accredited AI Playbook Diploma
 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.

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Is AI search changing how people find your content online? In this episode, I explore Reddit's reported loss of over one million weekly search visits and why its CEO is pointing to Google's AI-powered search features. I discuss what declining referral traffic means for digital marketing, why organisations need to measure their visibility in AI-generated answers, and the growing importance of building audiences through channels they control.Want to go deeper on AI? 
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop. 
🎓 Level up with the CPD Accredited AI Playbook Diploma
 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.

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Should you block AI from training on your website content? In this episode, I explore a new proposal backed by OpenAI, Google, Microsoft, and Anthropic that would allow websites to opt out of AI training using a shared setting. I explain the important difference between AI training and appearing in AI-generated answers, why this matters for your organisation's online visibility, and what you should consider before making changes to your website.Want to go deeper on AI? 
📖 Buy AI Playbook
📩 Get my weekly LinkedIn newsletter, Human in the Loop. 
🎓 Level up with the CPD Accredited AI Playbook Diploma
 📞 Let's talk about AI training for your team: digitaltraining.ie or publicsectormarketingpros.com if you are in government or publics sector.