Chew the Fat

• Building a $1.5M Personal Brand and Why You Shouldn’t Niche Down. Tom Noske Was $12K in Debt and Nearly Quit Entrepreneurship

  Debt forces many entrepreneurs to “get a real job”. Moving out with his fiance whilst $12k in debt almost made Tom Noske quit. But today his personal brand of 424k followers earns him over $1.5M a year through his business, Time To Build.This week on Chew the Fat, Tom shares how he lost a mentor by asking them how much they earn from their personal brand, the childhood experiences that make him feel like he still “isn’t good enough”, and why sharing your unique passions rather than niching down can open doors you never expected.If you’ve ever doubted whether building a personal brand is worth it — this episode is your wake-up call.Follow my journey:Website: www.eatwithpurpose.net Instagram: ⁠frankgreeff_ ⁠Youtube: ⁠@Frankgreeff

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• The Girl Who Turned Glue into Gold: Shark Tank Offered Me More Than I Asked, But I Still Rejected Them. Raising The Largest Pre-Seed in Consumer Goods History! Annabel Hay

  Can a daughter achieve her father’s dreams of becoming an inventor? Annabel Hay, the founder of Clutch Glue proves you can.Annabel is the first person to be offered more money than she asked for on Shark Tank. She turned it down, but then raised $1.4 million from Blackbird, marking the largest pre-seed round in FMCG history. From her TV appearance, one clip hit 200 million views, before a casual Tiktok of her applying Clutch Glue drove $160K in sales overnight.In this conversation, Annabel shares how moved to Hong Kong for its tax benefits to keep the company afloat, why she thrives when people underestimate her, and what she learned about scaling after turning down a Shark Tank deal.

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• Australian Active-Wear Icons! The Husband-And-Wife Powerhouse That Started A Multi-Million Dollar Activewear Brand In A Spare Bedroom: STAX

  Does “winging it” really work for a multi-million dollar company? And what if you started the company with the love of your life?Don Robertson and Matilda Murray, the husband-and-wife powerhouse behind STAX., prove you can. They’ve created Australia’s first inclusive fitness fashion brand, offering sizes from XXS to 4XL. Today, STAX. has over 150 employees relying on them — but according to Don and Matilda, they’re still “winging it.”In this episode of Chew The Fat, Don and Matilda tell Frank how to penetrate a crowded market with the strongest community, the key difference between a brand and business, and why they used to hate retail but now have twelve stores.

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• “World's Safest Helmet” Disguised As A Beanie. Worn By Travis Rice!: Rob Joseph

  Jamie Oliver and Bear Grylls wore his helmets. But Rob Joseph still hasn’t had taxable income since JobKeeper. This is the reality of building a business from the ground up.Rob is the founder of Anti-Ordinary, a revolutionary action sports helmet that fits and looks like a beanie. His mission? To create the safest helmet in the world — without sacrificing comfort or style. But that mission hasn’t come cheap. After an initial $200,000 investment, Rob found himself $1 million in debt. A competitor copied his patent. He spent four nights a week sleeping in the office only to wake up at 4:45 AM to do it all again. And through it all, he’s refusing to compromise on quality, replacing every unsatisfactory product at a loss.In this episode of Chew The Fat, Rob and Frank dive into the brutal truth of building a protective gear business, why he never does outreach (yet still lands partnerships), and the moment he’ll finally feel like he’s “made it.”Follow my journey:Website: www.eatwithpurpose.net Instagram: ⁠frankgreeff_ ⁠Youtube: ⁠@Frankgreeff

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• Australia’s Hangover Cure Winning $250,000: Sophie Hood

  🎙️ Welcome to "Chew the Fat," where real business insights meet real-world success stories.From launching a Korean-inspired wellness brand out of her Bondi garage to winning $250K on Gordon Ramsay’s Food Stars last year, Sophie Hood is shaking up the hangover relief game - one pear at a time  🍐 Her brand, @SeoulTonic, blends traditional East Asian ingredients with slick, modern branding, landing her in 80+ retailers (and counting). But Sophie isn’t stopping there… She's on a mission to take Seoul Tonic global, proving that wellness and play can go hand in hand.In this episode, Sophie spills the (pear-infused) tea on how she built her brand from the ground up, why your personal brand is non-negotiable, and what it was like getting business lessons from Gordon Ramsay and Boost Juice’s Janine Allis. From marketing wins to scaling strategies that actually work, she’s got insights that every startup needs to hear - especially if you’re playing in the booming beauty, health, and wellness space.Stocking in Dan Murphy’s, BWS, Amazon, Uber Eats, and beyond... A cross-cultural partnership with Korean legend Mr. Park, and a whole lot of helping Aussies drink responsibly while preventing the dreaded next-day regret.. Sophie is on a roll. Tune in as she shares her wild journey, her biggest lessons, and the marketing moves that made it all happen. Yeah, the pear! 🍐🍐🍐Top 5 takeaways: Personal branding is crucial The art of storytelling Bootstrapping & mentorship Marketing that stands out Cross-cultural partnerships Follow my journey:Website: www.eatwithpurpose.net

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