Coaching Culture with Ben Herring is your weekly deep-dive into the often-overlooked “softer skills” of coaching—cultural innovation, communication, empathy, le...
Conrad Smith: Coachability Unleashed, The Culture-Driven Approach to Rugby.
TEXT US HERE If you have feedback or requests for the show!Conrad Smith unpacks the anatomy of winning team culture with remarkable clarity and authenticity. Drawing from his 94 tests with the All Blacks and captaincy experience with the Hurricanes, Smith reveals how culture transcends motivational posters and becomes a living force within truly great teams.Smith's framework for culture starts with vision—that high-level aspiration everyone buys into—but he quickly moves beyond theory to practical application. "Values are difficult," he acknowledges, "because any team can put 'trust' and 'teamwork' on a wall." The difference lies in behaviors: concrete actions that demonstrate values in real time. The famous All Blacks tradition of "sweeping the sheds" wasn't just symbolic but a tangible behavior reinforcing their commitment to staying grounded regardless of success.Leadership emerges as the crucial final element, with Smith candidly reflecting on his own growth from a player who noticed problems but remained silent to one who respectfully held teammates accountable. His transformation accelerated when coach Mark Hammett controversially released several Hurricanes stars, forcing Smith to step up when nothing was left but "to make a difference." His goal wasn't championships but simply making players "want to be a Hurricane again"—prioritizing culture over silverware.Perhaps most revealing is Smith's assessment of his own success despite physical limitations. "I was pinned under the bench press in my first gym session," he laughs, attributing his rise to being coachable—listening, asking good questions, and working relentlessly. This approach prevented coaches from having any excuse to drop him, even when he wasn't the strongest or fastest.Ready to transform your team? Discover why culture isn't some "airy-fairy" concept but the bedrock of sustainable performance, and learn practical ways to build behaviors that reflect your values rather than just writing them on walls.Support the show
--------
1:14:06
Frans Ludeke: The Soft Skills of Really Caring and Loving People
TEXT US HERE If you have feedback or requests for the show!Frans Ludeke, legendary rugby coach with over 30 years of experience spanning South Africa to Japan, reveals the leadership principles that have defined his remarkable journey. Having transformed the Kubota Spears from a struggling second-division team to Japanese champions, Frans shares how authentic leadership and genuine care create the foundation for sustainable success."Take your wins to your heart and your losses to your head," Frans advises, describing a mental approach that allows coaches to appreciate victories emotionally while processing defeats intellectually. This wisdom, passed down from his mentor, serves as a powerful framework for handling the inevitable ups and downs of coaching.Frans defines culture as "glue" that binds teams together, something that must be fed daily through consistent messaging, clear vision, and accountability. His philosophy centers on creating environments where players can grow, enjoy themselves, and succeed by striking the perfect balance between fun, fairness, and toughness. The transformative experience of raising triplets in Japan fundamentally shifted his leadership approach, teaching him the "soft skills of really caring and loving people."What distinguishes Frans's coaching is his commitment to creating "tables" where players contribute meaningfully to team direction. Even with world-class players like Victor Matfield at the Bulls, Frans prioritized player involvement in strategic decisions. His willingness to adapt his approach based on circumstances—simplifying communication in Japan and returning to teaching fundamentals—demonstrates his remarkable flexibility as a leader.For aspiring coaches, Frans emphasizes authenticity and emotional intelligence: "Be yourself, but have the ability to change gears in your leadership style." Different players require different approaches—veterans need ownership while rookies need clear direction. This adaptive leadership philosophy has proven successful across cultures and competitions.Join us for this unmissable conversation with one of rugby's most thoughtful and successful coaches, and discover leadership insights that extend far beyond the playing field.Support the show
--------
1:04:28
Glenn Delaney: The 80-20 Rule of Authentic Leadership
TEXT US HERE If you have feedback or requests for the show!Rugby has always been about far more than the scoreboard. At its heart, it's about belonging—being part of something bigger than ourselves. Few understand this better than Glenn Delaney, whose coaching journey has taken him from Nottingham to London Irish, Canterbury, the Highlanders, the Scarlets, and now Mitsubishi in Japan."Culture is an observation that others make of you," Glenn explains, breaking down his triangular leadership philosophy of values, behaviors, and identity. Rather than prescribing rigid behaviors, he focuses on understanding what each player brings and how their natural tendencies can strengthen the collective. This approach acknowledges diversity while creating a cohesive identity that outsiders recognize through consistent interactions.What truly sets Glenn apart is his "80-20 rule": maintain consistency 80% of the time so your team knows exactly what to expect, but keep them on their toes with 20% unpredictability. This calculated unpredictability—like having Tom Youngs throw petanque balls as preparation for becoming a hooker—creates engagement and prevents complacency. It's the coaching equivalent of the mad scientist who occasionally blows up the lab, ensuring everyone pays attention because they never know what might happen next.Perhaps most touching is Glenn's commitment to connection. "The biggest job I do every day is to connect and say good morning to everybody in the building," he shares. These seemingly small interactions allow him to gauge emotional states, identify who needs additional support, and build the invisible threads that strengthen teams. His storytelling ability turns technical lessons into memorable narratives, helping players process challenges through historical context and shared references.Having weathered professional setbacks, including being let go from London Irish, Glenn embraces authenticity above all else. "You're driving the train, but remember it's not your train set," he advises coaches navigating the unpredictable landscape of professional sport. Want to thrive in coaching? Bring your whole self—coffee addiction, colorful language, and all. Your team will thank you for it.Subscribe now and join our conversation about what truly builds championship teams, on and off the field.Support the show
--------
56:47
James O’Connor Unfiltered: A Player’s Perspective on What Makes—or Breaks—a Good Coach and Culture
TEXT US HERE If you have feedback or requests for the show!Trust and connection are the cornerstones of any winning sports culture. In this engaging episode, we're joined by rugby legend James O'Connor, who reflects on his incredible journey in professional sports. With nearly two decades under his belt, James shares his unique insights on how coaching significantly shapes team dynamics and individual performances.Coaches play an instrumental role in creating an environment where players feel safe, valued, and heard. James emphasizes that open and honest communication is essential for building trust. He discusses the importance of authentic relationships and how they not only enhance function on the field but also cater to the emotional well-being of players. Throughout our conversation, listeners will gain invaluable advice on navigating difficult conversations, fostering a supportive atmosphere, and understanding the impact of coaching styles.Furthermore, James underscores the need for a balanced approach to leadership that recognizes the individual talents of players while cultivating a cohesive team spirit. He sheds light on his experiences with various coaching techniques, urging coaches to embrace their vulnerabilities to lead more effectively and connect deeply with their teams. Our discussion serves as a reminder that sports are about more than just competition—it's about the human connections that drive success. James illustrates that when players come together, supported by a culture of respect and care, they are more likely to thrive. This episode is a must-listen for coaches, athletes, and anyone interested in understanding the vital role of culture in achieving excellence. Tune in to discover powerful lessons that can transform your coaching journey, foster growth, and inspire greatness. If you found value in this episode, please subscribe, share your thoughts, and leave a review!Support the show
--------
1:05:06
Chris Webb: Rugby Management and Leadership Insights
TEXT US HERE If you have feedback or requests for the show!Chris Webb, a luminary in high-performance sports management, shares captivating stories from his tenure in rugby, spanning World Cups with top teams like Australia and Japan. Tune in as Chris recounts his journey from rural New South Wales with aspirations of becoming a stock and station agent, to a career in rugby management. His reflections on people management and the value of making each day meaningful provide valuable life lessons, offering listeners wisdom from both his professional and personal experiences. Explore the forward-thinking initiatives in rugby that focus on player welfare and career development, demonstrating how the sport has long prioritized preparing players for life beyond the field. Hear about the transformative transition from amateur to professional rugby and the dynamic roles that sports management entails. Sharing my own unique career journey, which blends experiences from rugby and equestrian sports, this episode delves into how versatility and adaptability, especially in the face of challenges like COVID-19, are crucial for maintaining a harmonious work-life balance.Discover the nuanced dynamics of leadership within Rugby Australia, highlighted by the challenging transition of replacing coach Dave Rennie with Eddie Jones. Chris Webb underscores the critical role of resilience, communication, and culture in high-stakes environments. Through insights gathered from working with renowned coaches, we emphasize the importance of fostering strong relationships and a positive organizational culture. This episode is a rich tapestry of experiences and insights, focusing on the power of interpersonal connections and the importance of fostering individual growth in achieving success on and off the field.Support the show
Coaching Culture with Ben Herring is your weekly deep-dive into the often-overlooked “softer skills” of coaching—cultural innovation, communication, empathy, leadership, dealing with stress, and motivation. Each episode features candid conversations with the world’s top international rugby coaches, who share the personal stories and intangible insights behind their winning cultures, and too their biggest failures and learnings from them. This is where X’s and O’s meet heart and soul, empowering coaches at every level to foster authentic connections, inspire their teams, and elevate their own coaching craft. If you believe that the real gold in rugby lies beyond the scoreboard, Coaching Culture is the podcast for you.
New Zealand