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PASSION to PROFIT

Philippa Craddock
PASSION to PROFIT
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  • 113. THE FOUNDATION THAT MAKES EVERYTHING ELSE WORK
    Over the last few weeks, we've explored what makes you a creative business owner, why your creativity is your most valuable asset, what's working right now for creative businesses, why 26 Pinterest visitors matter more than a million views, and ways to generate revenue that feel aligned with how you work best. I've been getting messages from so many of you saying, "This all makes complete sense. I can see how my creativity is valuable. I understand I need to position myself differently." Then comes the crucial question: "But how do I actually make this shift? How do I go from understanding these ideas to genuinely embodying them?"   Key Moments: [00:00] The gap between understanding business concepts and genuinely implementing them [02:05] Why creativity is your greatest business advantage [04:20:] The Missing Piece: Stories of transformation  [07:05:] Building on what we have discussed [09:50] The realistic timeline that actually works  [14:01] Introduction to The Base Notes Experience and its approach [19:02] What this prepares you for and why now [24:15] Understanding to transformation: Justine: when you finally make this shift   Notable Quotes: "There's a gap between knowing you're valuable, knowing you have so much value to offer others, and actually showing up with that confidence."  "It's not about learning to do these things despite being creative. It's all about celebrating and realising these things work better because you're creative, and thenbuilding your entire business from that foundation."   Resources Mentioned: Read: This Week's  Full Journal Post Link: The Base Notes Join Our Lives: Today Tursday 23rd October 11am or 6pm Join Our Lives: Sunday 26th October 11am Subscribe to our Weekly newsletter Philippa Craddock Website: www.philippacraddock.com Email: [email protected]    Share Your Insights: What's your biggest challenge in truly embodying your creative business identity? Are you struggling to see your unique strengths or feeling stuck between understanding and implementing? I want to hear your story. Send me a direct message on Instagram  your journey matters, and you might just be on the brink of your own transformation!   Never Miss an Episode: Want to dive deeper into the foundations of building a creative business that truly reflects who you are? Join our weekly newsletter for exclusive insights, behind-the-scenes stories from creative entrepreneurs who've made incredible shifts, and first access to our upcoming cohort. Plus, you'll receive weekly guidance to help you turn your creative passion into a thriving, aligned business.
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  • 112. GIVING YOURSELF PERMISSION TO SHOW UP AS YOURSELF
    Today's episode is different. I'm in conversation with Vicky Hagen, founder of Hattie & Vic, a personal styling business that empowers women through beautifully considered clothing. What makes this conversation special is that Vicky participated in The Base Notes first cohort earlier this year, and you'll hear how understanding her exceptional strengths has transformed not just her business clarity and confidence, but how she shows up for her clients every single day.   Key Moments: [02:57] Vicky's origin story: Transforming personal styling to be more accessible and emotionally supportive [08:54] The transformative power of styling: Understanding women's life stages and personal empowerment [19:34] Choosing reflection over fear: Discovering the Base Notes as a method for business realignment [22:36] Finding the permission slip to turn up as you are [32:14] The challenges of running a business before finding a clear method [43:41] The power of finding your own business answers through guided reflection [51:24] Experiencing growth through intentional foundational work [105:55] The podcast as a supportive resource for creative entrepreneurs [112:30] Envisioning the future of Hattie & Vic   Notable Quotes: "The Base Notes is a method, not a formula. It doesn't tell you what the answer should be - that's your decision. It gives you the opportunity to consider all aspects of your business in a comprehensive way." - Vicky Hagen "What makes the Base Notes so powerful is that it allows you to dip back into it in a non-linear fashion. After the initial deep dive, it becomes a resource that shines a spotlight on opportunities to do things differently." - Vicky Hagen   Resources Mentioned: Read: This Week's  Full Journal Post Link: The Base Notes Subscribe to our Weekly newsletter Philippa Craddock Website: www.philippacraddock.com Email: [email protected]  Hattie & Vic Website: www.hattie&vic.com Hattie & Vic Instagram @hattieandvic   Share Your Insights: Are you feeling the tension between your creative passion and business identity? What holds you back from fully embracing your role as a creative business owner? Share your thoughts with me over on Instagram i read every message   Never Miss an Episode: Join our  weekly newsletter  to receive exclusive insights, behind-the-scenes content, and support for creative entrepreneurs straight to your inbox.  
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  • 111. FINDING REVENUE OPPORTUNITIES THAT ALIGN WITH HOW YOU WORK BEST
    In the final months of the year, many creative entrepreneurs feel pressure to "finish strong" by launching something new, addind yet another service or completely reinventing what they are doing.. But what if the most straightforward path to additional revenue is already sitting right in your existing work and relationships? In this episode I share five practical approaches specifically designed for creative minds to generate income that aligns with your natural working style.   Key Moments: [00:00] Challenging the pressure to "finish strong"  [04:26] Why traditional business advice often fails creative entrepreneurs [05:37] First approach: Creating simple, focused solution-based services [09:29] Second approach: Authentically reconnecting with existing network [10:56] Third approach: Identifying overlooked opportunities people already ask about [12:06] Fourth approach: Collaborative partnerships that complement your work [14:56] Fifth approach: 30-day commitment to a new communication strategy [15:50] Importance of confidence and clarity in implementing these approaches   Notable Quotes: "Your creative business doesn't need to become something completely different to be more profitable. You need to get better at recognising and valuing what you already do brilliantly."   Resources Mentioned: Read: This Week's Full Journal Post Link: The Base Notes Waitlist Subscribe to our Weekly newsletter Website: www.philippacraddock.com Email: [email protected]    Share Your Insights: What revenue approach resonates most with you? Share a strategy you're excited to explore in your creative business. Send me a DM on Instagram and let me know!   Never Miss an Episode: Join our weekly newsletter for behind-the-scenes resources and exclusive content that will help you build a business that feels authentically yours
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  • 110. WHY 26 VISITORS MATTER MORE THAN A MILLION VIEWS: MY PINTEREST EXPERIMENT MONTH TWO
    After watching Pinterest webinars promising millions of views and instant success, I uncover the game-changing truth about sustainable marketing for creative entrepreneurs. Discover why 26 strategic website visitors matter infinitely more than vanity metrics, and how authentic, strengths-led marketing can transform your business growth.   Key Moments: [02:27] The problem with Pinterest webinars promising instant success [04:43] September's Pinterest metrics: 14,905 impressions, 26 unique website visitors [06:26] Why 26 real people matter more than millions of views [10:30] Creating a simple, 30-minute weekly Pinterest routine [12:48] The importance of having a website that supports visitors [14:34] Building marketing strategies around personal strengths [20:20] October's Pinterest strategy: increasing to 5 pins per week [22:36] The bigger picture: sustainable business growth through authentic marketing   Notable Quotes: "Twenty-six people finding your perfect-for-them website is worth more than a million views that lead nowhere!" "Your creative business doesn't need millions of anything to succeed. It needs the right people to find you, and it needs you to be ready to look after them really well when they do."   Resources Mentioned: Read: This Week's Full Journal Post Pinterest Experiment Guide:  Follow Along with My Pinterest Experiment  Link: The Base Notes Waitlist Link: My Story Page Podcast Episode: 106. My Pinterest Experiment: Month 1 Subscribe to our Weekly newsletter Website: www.philippacraddock.com Email: [email protected]    Share Your Insights: I'd love to hear if you're testing Pinterest in your own business or considering it after hearing about my experiment. What resonated most with your approach to sustainable marketing? Send me an email at [email protected] with your discoveries or DM me on Instagram. I'm genuinely curious about what works for others too.   Never Miss an Episode: Subscribe to my weekly newsletter for behind-the-scenes insights, exclusive resources, and first access to new offerings. You'll get practical guidance delivered straight to your inbox, plus monthly Pinterest experiment updates as my six-month journey unfolds.
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  • 109. WHAT MAKES YOU A CREATIVE BUSINESS OWNER?
    "What actually makes you a creative business owner?" Last week, I was asked this brilliant question at a creative business event and it made me think deeply: While it sounds simple, how you answer this question could fundamentally change everything about how you see your entrepreneurial capabilities.   Key Moments: [02:05] A transformative conversation at LineUp, London [04:22] Defining what truly makes a creative business owner [09:30] Why creativity drives business success and why traditional advice falls short for creative entrepreneurs [12:40] How creativity fuels problem-solving, differentiation, and business resilience [17:02] The power of understanding and building around your individual strengths [20:05] How to stand out in a saturated market by embracing your unique approach     Notable Quotes: "The most memorable creative businesses aren't the ones following industry norms or copying what everyone else does. They're built on the unique talents of their founders."   Resources Mentioned: Read: This Week's Full Journal Post Link: The Base Notes Waitlist Subscribe to our Weekly newsletter Website: www.philippacraddock.com Email: [email protected]    Share Your Insights: What's your exceptional creative strength? How could you build your business more intentionally around what you naturally do best? DM me on Instagram and share your thoughts! I'd love to hear your unique perspective.   Never Miss an Episode: Join my weekly newsletter for exclusive behind-the-scenes content, early access to resources, and inspiration delivered straight to your inbox every Thursday.
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About PASSION to PROFIT

Welcome to Passion to Profit, the business podcast for creative entrepreneurs ready to build a profitable, sustainable business. Your host, Philippa Craddock, believes the most successful businesses are built by recognising and embracing what you’re naturally brilliant at. Having grown her own design business from the kitchen table to a seven-figure global brand, she now helps creative business owners build energising, thriving businesses that truly value their time and expertise. Each week, Philippa shares practical, jargon-free advice on pricing, marketing, mindset, and growth, helping you charge what you're worth, show up with confidence, and build a business around your strengths, without the burnout. If you're ready to turn your passion into real profit, you're in the right place.
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