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116. WHY I DO WHAT I DO!
This episode is a deeply personal one. I'm sharing why the last episode about 'expensive hobbies' was quite difficult for me to create, and why the work that I do matters so much to me. Key Moments: [01:45] Philippa's childhood experiences and understanding of financial independence [03:50] Learning about entrepreneurship through a transformative family in London [09:13] The importance of supportive partnerships and personal financial independence [15:30] Two types of creative entrepreneurs Philippa serves [21:18] Why viability and alignment matter beyond business metrics Notable Quotes: "Financial independence isn't a luxury. It's not about being ambitious or wanting more. It's about having choices. It's about safety. It's about being able to leave a situation. "When you build something that's genuinely yours, that uses your natural strengths, that creates real value for people, and that rewards you properly for it, that pride in your work transforms how you show up in every part of your life." Resources Mentioned: Read: This Week's Full Journal Post Listen Episode 115: "An Expensive Hobby Versus A Viable Business" Link: The Base Notes Waitlist Subscribe to our Weekly newsletter Website: www.philippacraddock.com Email: [email protected] Share Your Insights: What does financial independence mean to you? How has your creative business journey been shaped by your desire for personal and professional freedom? Share your thoughts and experiences through DMs over on Instagram Never Miss an Episode: Subscribe to my weekly newsletter to receive exclusive insights into what's coming, behind-the-scenes content, and additional support for creative entrepreneurs wherever you are in your business.
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115. AN EXPENSIVE HOBBY VERSUS A REAL BUSINESS
"My husband has called what I do the most expensive hobby." That comment from a member of our recent live session, followed by a casual "LOL," broke my heart a little bit. Because behind that seemingly lighthearted laugh is something so many creative business owners are sitting with, the uncomfortable question about whether what they're building is actually viable. In this episode, I walk through the very specific difference between an expensive hobby and a viable business and share a straightforward method to help you move from one to the other. Key Moments [00:00] Introduction: The uncomfortable truth about "expensive hobbies" [08:11] Defining the difference between a hobby and a business [11:23] The three-step framework for moving from hobby to viable business [17:18] Why charging properly is actually more generous [21:16] How to know if you're running a business or funding a hobby [26:09] The work required to shift from hobby to business Quotes: "If you're feeling guilty about charging, that guilt is actually keeping you from helping and providing to as many people as you can." "When you build something that genuinely works for your life, instead of something your life works around." Resources Mentioned: Read: This Week's Full Journal Post Listen Episode 107: "Why There's never been a better time to build a creative business" Link: The Base Notes Waitlist Subscribe to our Weekly newsletter Website: www.philippacraddock.com Email: [email protected] Share Your Insights: What stage is your creative business in right now? Are you struggling with seeing it as a viable business over an expensive hobby? Share your thoughts and experiences on Instagram and let's continue the conversation... Never Miss an Episode Join our weekly newsletter for behind-the-scenes insights and be the first to hear what is coming next!
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114. THE QUESTION THAT CHANGES EVERYTHING
What if the secret to unsticking your business isn't about complex strategies, but about changing a single fundamental question? In this powerful episode, we explore how one simple shift can transform your entire business approach, create more meaningful client connections, and reignite your entrepreneurial excitement. Key Moments: [01:37] The story of Kate and how changing one business question transformed her entire team's approach [05:30] Why creative entrepreneurs are often measuring the wrong things in their businesses [08:02] The real cost of the wrong questions [13:20] Identifying the questions that might be keeping you stuck in your business [17:36] Practical steps to recognise and shift your business questioning approach Notable Quotes: "When you focus on 'when did a client call?' you're focused on timing and mechanics. But when you ask 'what is the client getting from this interaction?' you're focused on value, on relationship, on the human element that actually drives creative business forward." Resources Mentioned: Read: This Week's Full Journal Post Link: The Base Notes Subscribe to our Weekly newsletter Philippa Craddock Website: www.philippacraddock.com Email: [email protected] Share Your Insights: What questions are you currently asking in your business that might be holding you back? Please do DM me on Instagram and share your insights! I'd love to hear how this episode resonates with your creative entrepreneurial journey. Never Miss an Episode: Want to dive deeper into the foundations of building a creative business that truly reflects who you are? Join our weekly newsletter for exclusive insights, and weekly guidance to help you turn your creative passion into a thriving, aligned business.
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113. THE FOUNDATION THAT MAKES EVERYTHING ELSE WORK
Over the last few weeks, we've explored what makes you a creative business owner, why your creativity is your most valuable asset, what's working right now for creative businesses, why 26 Pinterest visitors matter more than a million views, and ways to generate revenue that feel aligned with how you work best. I've been getting messages from so many of you saying, "This all makes complete sense. I can see how my creativity is valuable. I understand I need to position myself differently, but how do I actually make this shift? How do I go from understanding these ideas to genuinely embodying them?" This episode looks at the foundational work to make this happen... Key Moments: [00:00] The gap between understanding business concepts and genuinely implementing them [02:05] Why creativity is your greatest business advantage [04:20:] The Missing Piece: Stories of transformation [07:05:] Building on what we have discussed [09:50] The realistic timeline that actually works [14:01] Introduction to The Base Notes Experience and its approach [19:02] What this prepares you for and why now [24:15] Understanding to transformation: Justine explains what happens when you finally make this shift Notable Quotes: "There's a gap between knowing you're valuable, knowing you have so much value to offer others, and actually showing up with that confidence." "It's not about learning to do these things despite being creative. It's all about celebrating and realising these things work better because you're creative, and thenbuilding your entire business from that foundation." Resources Mentioned: Read: This Week's Full Journal Post Link: The Base Notes Subscribe to our Weekly newsletter Philippa Craddock Website: www.philippacraddock.com Email: [email protected] Share Your Insights: What's your biggest challenge in truly embodying your creative business identity? Are you struggling to see your unique strengths or feeling stuck between understanding and implementing? I want to hear your story. Send me a direct message on Instagram your journey matters, and you might just be on the brink of your own transformation! Never Miss an Episode: Want to dive deeper into the foundations of building a creative business that truly reflects who you are? Join our weekly newsletter for exclusive insights, behind-the-scenes stories and weekly guidance to help you turn your creative passion into a thriving, aligned business.
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112. GIVING YOURSELF PERMISSION TO SHOW UP AS YOURSELF
Today's episode is different. I'm in conversation with Vicky Hagen, founder of Hattie & Vic, a personal styling business that empowers women through beautifully considered clothing. What makes this conversation special is that Vicky participated in The Base Notes first cohort earlier this year, and you'll hear how understanding her exceptional strengths has transformed not just her business clarity and confidence, but how she shows up for her clients every single day. Key Moments: [02:57] Vicky's origin story: Transforming personal styling to be more accessible and emotionally supportive [08:54] The transformative power of styling: Understanding women's life stages and personal empowerment [19:34] Choosing reflection over fear: Discovering the Base Notes as a method for business realignment [22:36] Finding the permission slip to turn up as you are [32:14] The challenges of running a business before finding a clear method [43:41] The power of finding your own business answers through guided reflection [51:24] Experiencing growth through intentional foundational work [105:55] The podcast as a supportive resource for creative entrepreneurs [112:30] Envisioning the future of Hattie & Vic Notable Quotes: "The Base Notes is a method, not a formula. It doesn't tell you what the answer should be - that's your decision. It gives you the opportunity to consider all aspects of your business in a comprehensive way." - Vicky Hagen "What makes the Base Notes so powerful is that it allows you to dip back into it in a non-linear fashion. After the initial deep dive, it becomes a resource that shines a spotlight on opportunities to do things differently." - Vicky Hagen Resources Mentioned: Read: This Week's Full Journal Post Link: The Base Notes Subscribe to our Weekly newsletter Philippa Craddock Website: www.philippacraddock.com Email: [email protected] Hattie & Vic Website: www.hattie&vic.com Hattie & Vic Instagram @hattieandvic Share Your Insights: Are you feeling the tension between your creative passion and business identity? What holds you back from fully embracing your role as a creative business owner? Share your thoughts with me over on Instagram i read every message Never Miss an Episode: Join our weekly newsletter to receive exclusive insights, behind-the-scenes content, and support for creative entrepreneurs straight to your inbox.
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About PASSION to PROFIT

Welcome to Passion to Profit, the business podcast for creative entrepreneurs ready to build a profitable, sustainable business. Your host, Philippa Craddock, believes the most successful businesses are built by recognising and embracing what you're naturally brilliant at. Having grown her own design business from the kitchen table to a seven-figure global brand, she now helps creative business owners build energising, thriving businesses that truly value their time and expertise. Each week, Philippa shares practical, jargon-free advice on pricing, marketing, mindset, and growth, helping you charge what you're worth, show up with confidence, and build a business around your strengths, without the burnout. If you're ready to turn your passion into real profit, you're in the right place.

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