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108. WHAT'S WORKING RIGHT NOW FOR CREATIVE BUSINESSES
Last week, I had dinner with a brand strategist named Sarah who was completely deflated. She'd just lost a potential client to someone charging half her rates. But here's the fascinating part: that client had spent twenty minutes explaining why Sarah's approach felt so different, so thoughtful, and exactly what they needed. They praised her insights, described her process in detail, even said they felt confident she could transform their business. And then they chose someone else purely on price. Sarah thought this was evidence she needed to lower her rates. I saw something completely different... a pattern I've seen across many creative businesses that, once you understand it, changes everything about how you position your work... Key Moments: [00:00] The dinner conversation with Sarah that sparked a critical business insight [03:14] Why price isn't the ultimate deciding factor for clients [06:17] The real value of understanding your unique business approach [10:03] How to communicate your exceptional strengths [16:10] Strategies for attracting clients who value expertise [21:55] Breaking the cycle of underpricing and overdelivering [28:24] Transforming consultations into value-demonstration opportunities Notable Quotes: "When you price based on the outcomes you create rather than competing on cost, you attract clients who are looking to invest in what you deliver and what they want to achieve." "Quality has become non-negotiable, but it's no longer enough on its own. Beautiful work is expected. What makes you stand out now is how you think, how you solve problems, and how the experience of working with you feels from the very first interaction." Resources Mentioned: Read: This Week's Full Journal Post Link: The Base Notes Waitlist Subscribe to our Weekly newsletter Website: www.philippacraddock.com Email: [email protected] Share Your Insights: Have you experienced a moment when a client recognised your unique value but chose a cheaper alternative? Share your story and insights with me over on Instagram. DM me and let's discuss how we can better communicate our exceptional strengths. Never Miss an Episode: Subscribe to my weekly newsletter for exclusive behind-the-scenes insights, early access to new resources, and weekly inspiration for creative entrepreneurs. Get the first look at upcoming programs and special offers
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107. WHY THERE'S NEVER BEEN A BETTER TIME TO BUILD A SMALL CREATIVE BUSINESS (AND WHAT ACTUALLY WORKS)
The combined creative economies of Western Europe, US, Australia, New Zealand and Canada are now valued at over $1 trillion - driven primarily by solo entrepreneurs and small teams. So why in these seemingly booming times do many creative entrepreneurs still feel like they are struggling? Today we explore the disconnect between this massive opportunity and the way most creative entrepreneurs are trying to build their businesses - and reveal the three key shifts that are making all the difference for those who are succeeding. You will discover you are more ready than you think... Key Moments: [00:00] Challenging conventional wisdom about creative businesses [02:00] The incredible scale of the creative economy - UK and global figures [05:53] Why creative businesses still struggle despite market strength [08:58] The three real reasons creative entrepreneurs get stuck [11:44] Why now is actually the perfect time for creative businesses [17:33] What's working now - key shifts for success [17:50] First shift: Identity over tactics [19:33] Second shift: Building around your natural strengths [20:59] Third shift: Sustainable systems that support creativity [23:45] Your place in the creative economy and next steps Notable Quotes: "What's easy for you is often impossible for your clients - that's exactly why they need you." "The creative entrepreneurs who are succeeding aren't starting with marketing strategies or business plans. They're starting with a fundamental shift in how they see themselves." Resources Mentioned: Read: This Week's Full Journal Post Link: The Base Notes Waitlist Pinterest Experiment Guide: Follow Along with My Pinterest Experiment Subscribe to our Weekly newsletter Website: www.philippacraddock.com Email: [email protected] Share Your Insights: How has your perspective on your creative business changed after hearing these market insights? I'd love to hear what resonated most with you - send me a DM on Instagram. I really do read and respond to every message, however old the episode - your insights often inspire future episodes. Never Miss an Episode: Subscribe to my weekly newsletter for behind-the-scenes insights from each episode, plus exclusive resources and first access to new offerings. You'll get the deeper context that makes each episode even more valuable.
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106. MY PINTEREST EXPERIMENT: ONE MONTH IN
One month into my Pinterest experiment and I've discovered that everything I'd heard about Pinterest was wrong. Everyone says post daily (some say 30 times a day!). But three strategic pins per week actually works better than seven rushed ones. The results? 11,000 impressions in month one and people clicking through to my website. Sometimes the sustainable approach beats the overwhelming one! Key Moments: [05:52] Why this Pinterest Experiment matters [10:32] The big revelation [17:55] The sustainability reality check [26:05] Surprising technical discoveries [30:24] The numbers from month one and what they actually mean [32:36] The Strategic shift - What’s coming next with AI agents [35:52] Overview and my hypothesis [37:28] My practical take aways and the deeper lesson [44:17] What to expect next Notable Quotes: "Pinterest success isn't about posting more - it's all about posting strategically. I always prefer careful and practical strategy over sheer numbers for the sake of it." "You need enough time to get past the initial excitement and see how something feels when it becomes routine. So much business advice focuses on the first week or two, but sustainability shows up in week three and beyond." Resources Mentioned: Read: This Week's Full Journal Post Pinterest Experiment Guide: Follow Along with My Pinterest Experiment Link: The Base Notes Waitlist Subscribe to our Weekly newsletter Website: www.philippacraddock.com Email: [email protected] Share Your Insights: I'd love to hear if you're testing Pinterest in your own business or considering it after hearing about my experiment. What resonated most with your approach to sustainable marketing? Send me an email at [email protected] with your discoveries or DM me on Instagram. I'm genuinely curious about what works for others too. Never Miss an Episode: Subscribe to my weekly newsletter for behind-the-scenes insights, exclusive resources, and first access to new offerings. You'll get practical guidance delivered straight to your inbox, plus monthly Pinterest experiment updates as my six-month journey unfolds.
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105. IN DEPTH: 5 QUESTIONS TO CREATE YOUR NEXT CHAPTER
An Instagram post about spending eight weeks in Greece with my family has so far generated over 165,000 views and revealed something profound... creative entrepreneurs yearning for freedom but unsure how to get there. This week, I'm answering the five questions myself and showing you exactly what your answers reveal about building the business and life you actually want. Key Moments: [00:00] The Instagram post that has now generated 165,000 views and what it revealed about creative entrepreneurs [04:46] Why traditional business advice fails creative minds and the breakthrough that changed everything [07:22] The question that reveals your true business vision (and why most people get this completely wrong) [13:11] The natural ability you're probably undervaluing that could transform your income [18:16] How to identify the part of your business where you feel most authentically yourself [22:53] The permission question that could eliminate half your current stress immediately [26:38] The vulnerable truth most entrepreneurs won't admit (but must address to move forward) [30:24] What your answers reveal about your path to genuine freedom and success [32:37] One simple step to start building your ideal Tuesday this week Notable Quotes: "The gap between where you are and where you want to be is almost never about working harder or learning more tactics - it's about recognising what you naturally do brilliantly and building everything around that." "Your impossible dream? It starts with believing it's possible." Resources Mentioned: Read: This Week's Full Journal Post Coffee invitation: 5 Questions to Create Your Next Chapter Pinterest experiment: Follow Along with My Pinterest Experiment Link: The Base Notes Waitlist Subscribe to our Weekly newsletter Website: www.philippacraddock.com Email: [email protected] Share Your Insights: I'd love to hear which of these five questions resonated most with you! What came up when you imagined your ideal ordinary Tuesday? Share your insights with me on Instagram - I read every message and love hearing about your discoveries. Please know your reflections often inspire future episodes and help our entire community grow. Never Miss an Episode: Subscribe to our weekly newsletter for behind-the-scenes insights, exclusive resources, and first access to new offerings. You'll also receive practical guidance for building a creative business that aligns with your natural strengths whilst creating genuine freedom.
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104. A COFFEE INVITATION: THE QUESTIONS THAT CHANGED EVERYTHING
Last week, a simple Instagram post about our family summers in Greece generated over 110,000 views and more responses than anything I've shared in a while. But it wasn't the Greece part that resonated, it was the underlying message about designing your business around the life you actually want to live. The messages revealed the same question: "I can see what I want, but I don't know how to bridge the gap." Here are the five questions that will help you find that bridge. Key Moments: [01:37] The Instagram post that reached over 110,000 people and what it revealed [03:04] Why the gap isn't about lacking skills or strategies [03:36] Introducing "The 5 Questions to Create Your Next Chapter" [10:05] How to use these questions this week and what's coming next Notable Quotes: "Most of us are so busy following generic business advice that we've never stopped to ask ourselves the fundamental questions about what we truly want our business to make possible in our lives." "The clarity you're seeking is already inside you. You just need the right questions to access it." Resources Mentioned: Read: This Week's Full Journal Post Coffee invitation: 5 Questions to Create Your Next Chapter Pinterest experiment: Follow Along with My Pinterest Experiment Link: The Base Notes Waitlist Subscribe to our Weekly newsletter Website: www.philippacraddock.com Email: [email protected] Share Your Insights: I'd love to hear which of these five questions immediately sparked something for you. Sometimes just hearing the right question can shift everything about how we see our business possibilities. Send me a message on Instagram - I read every single one and your insights often inspire future episodes. Never Miss an Episode: Subscribe to my weekly newsletter for behind-the-scenes insights, exclusive resources, and first access to new programmes and community launches. Plus, you'll be the first to know when The Base Notes community opens again
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About PASSION to PROFIT

Welcome to Passion to Profit, the business podcast for creative entrepreneurs ready to build a profitable, sustainable business. Your host, Philippa Craddock, believes the most successful businesses are built by recognising and embracing what you’re naturally brilliant at. Having grown her own design business from the kitchen table to a seven-figure global brand, she now helps creative business owners build energising, thriving businesses that truly value their time and expertise. Each week, Philippa shares practical, jargon-free advice on pricing, marketing, mindset, and growth, helping you charge what you're worth, show up with confidence, and build a business around your strengths, without the burnout. If you're ready to turn your passion into real profit, you're in the right place.

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