CREATIVE STRENGTHS

How do you find a good business mentor for your creative business, and know they're actually the right one?
The mentors who changed my business most, all had two things in common: they were completely in my corner, and brave enough to tell me when I'd got something wrong.
This week I'd love to share exactly what I look for, the one question I'd ask before committing to anyone, and the quiet signs that it isn't the right fit.
IN THIS EPISODE YOU'LL DISCOVER:
◼️ The two things every mentor who truly changed my business had in common
◼️ The six specific things I look for, and the one that matters more than all the rest
◼️ Where to actually find a good mentor, beyond comparing websites and testimonials
◼️ The one question I'd ask before committing to anyone, and what their answer tells you
◼️ The quiet signs it isn't the right fit, starting with the one that feels the nicest
RESOURCES MENTIONED:
The Missing Piece, Free Training
The Bright Line: Application form
This week's Blog Post
SEO and GEO Series
Episode 164, The big companies used to own Google
Episode 165. The page that gets you found
Episode 166, How much does a business mentor cost
Subscribe: Weekly newsletter
Website: www.philippacraddock.com
Instagram: @philippacraddock
Email: hello@philippacraddock.com
SHARE YOUR INSIGHTS:
What's the one thing you'd most want from a mentor, the one quality you couldn't do without? Reply to the Thursday newsletter or send me a DM on Instagram, I'd genuinely really love to hear!
NEVER MISS AN EPISODE:
My weekly newsletter is where I think out loud. It's where you'll find my behind-the-scenes thinking, where I share the tools I'm currently trying/using, where new resources are shared first and where the conversations happen that often form future episodes. I'd love you to join the many creative business owners already benefitting and joining the conversations.

How much does a business mentor actually cost for a creative business? It's one of the questions people ask Google and the AI tools most, and the honest answer ranges from almost nothing to thousands of pounds for a single day. This week I'd love to answer it properly: what the different kinds of support really cost, what you're actually paying for underneath the number, and what I'd look for if I were spending my own money.
IN THIS EPISODE YOU'LL DISCOVER:
◼️ The real range a creative business mentor costs, in both pounds and dollars
◼️ The one thing that changes the price far more than anything else, and it isn't the person's experience
◼️ Why I decided not to offer a single intensive day
◼️ The three things I'd want most if I were spending my own money on support
◼️ The ten-minute exercise to do before you compare anyone's prices
RESOURCES MENTIONED:
The Missing Piece, Free Training
The Bright Line: Application form
This week's Blog Post
Episode 164, the introduction to SEO and GEO series:
Episode 165, The One Clear Page That Gets You Found:
Subscribe: Weekly newsletter
Website: www.philippacraddock.com
Instagram: @philippacraddock
Email: hello@philippacraddock.com
SHARE YOUR INSIGHTS:
Before you look at anyone's prices, what do you actually want from the support: one-to-one or a group, a single day or months alongside you? Reply to the Thursday newsletter or send me a DM on Instagram, I'd genuinely love to hear what matters most to you.
NEVER MISS AN EPISODE:
My weekly newsletter is where I think out loud. It's where you'll find my behind-the-scenes thinking, where I share the tools I'm currently trying/using, where new resources are shared first and where the conversations happen that often form future episodes. I'd love you to join the many creative business owners already benefitting and joining the conversations.

When I checked, not one AI tool named me as a Creative Business Mentor, and Google's AI still had me down as a florist. The fix turned out to be surprisingly simple, and completely within reach: one clear page on my website, written to answer the exact question my ideal client would ask. This week I'd love to walk you through exactly what went on that page, why it matters far beyond SEO, and the four simple steps to writing your own.
IN THIS EPISODE YOU'LL DISCOVER:
◼️ The surprising place the AI tools pulled most of their recommendations from, and why that's such good news for creatives
◼️ The one short paragraph at the top of the page that an AI tool is most likely to lift word for word
◼️ Why saying clearly who your work isn't for matters just as much as saying who it is
◼️ The kind of visibility that works quietly in the background, with no videos or reels needed
◼️ The four steps to writing your own page, starting with one question in your client's own words
RESOURCES MENTIONED:
The Missing Piece, Free Traning 
The Bright Line: Application form 
This week's  Blog Post
SEO and GEO series started at Episode 164. 
Subscribe: Weekly newsletter
Website: www.philippacraddock.com
Instagram: @philippacraddock
Email: hello@philippacraddock.com
SHARE YOUR INSIGHTS:
What's the exact question your ideal client would type into Google or an AI tool when they go looking for someone like you? Reply to the Thursday newsletter or send me a DM on Instagram. I'd genuinely love to see it.
NEVER MISS AN EPISODE:
My weekly newsletter is where I think out loud. It's where you'll find my behind-the-scenes thinking, where I share the tools I'm currently trying/using, where new resources are shared first and where the conversations happen that often form future episodes. I'd love you to join the many creative business owners already benefitting and joining the conversations.

This week I'd love to explain SEO and GEO in plain English, because there is a part that genuinely surprised me: For the first time, AI search (GEO) is quietly levelling the playing field between the big corporates and small creative businesses like ours. And the thing that tips it in our favour is the exact thing I talk about on Creative Strengths more than anything else: Being known, clearly and consistently, for your one thing.
IN THIS EPISODE YOU'LL DISCOVER:
◼️ What SEO and GEO actually are, explained in plain English
◼️ The one line Google's AI served up about me that showed the whole problem at a glance
◼️ Why AI has quietly levelled the playing field for small creative businesses, 
◼️ The single thing both search engines and AI tools reward above everything else
◼️ A twenty-minute check that shows you exactly how Google and AI describe you right now
RESOURCES MENTIONED:
The Missing Piece, Free Traning 
The Bright Line: Application form 
This week's  Blog Post
Subscribe: Weekly newsletter
Website: www.philippacraddock.com
Instagram: @philippacraddock
Email: hello@philippacraddock.com 
SHARE YOUR INSIGHTS:
Try this: ask ChatGPT, or any AI tool, the exact question one of your ideal clients might ask, and see whether it names you. I'd genuinely love to know what comes back.
Reply to the Thursday newsletter or send me a DM on Instagram.
NEVER MISS AN EPISODE:
My weekly newsletter is where I think out loud. It's where you'll find my behind-the-scenes thinking, where I share the tools I'm currently trying/using, where new resources are shared first and where the conversations happen that often form future episodes. I'd love you to join the many creative business owners already benefitting and joining the conversations.

Marketing has a habit of taking up more room in your head than almost anything else in your business. It never feels finished, and so much of what we are told about it is just do more, be louder, be everywhere, which for most creatives feels like a huge performance. This week, I'd love to show you how marketing can feel so much lighter, because underneath it all, it's really just one simple thing you are already brilliant at.
IN THIS EPISODE YOU'LL DISCOVER:
◼️ The difference between time and headspace, and why marketing quietly steals far more of the second
◼️ The one thing marketing really is underneath all the noise, and why you're already a natural at it
◼️ The 1966 line about advertising that takes almost all the pressure off
◼️ The simple habit that means you never sit down to a blank page again
◼️ Why a room of twelve people once beat posting to 125,000 followers
RESOURCES MENTIONED:
The Missing Piece, Free Traning 
The Bright Line: Application form 
Episode 153, Why Saying It Again And Again Is So Important
Episode 156, The Thing That Grows A Creative Business
This week's  Blog Post
Subscribe: Weekly newsletter
Website: www.philippacraddock.com
Instagram: @philippacraddock
Email: hello@philippacraddock.com 
SHARE YOUR INSIGHTS:
Where do you capture your ideas before they slip away, a notebook, an app, something else? Reply to the Thursday newsletter or send me a DM on Instagram, I'd love to hear what works for you.
NEVER MISS AN EPISODE:
My weekly newsletter is where I think out loud. It's where you'll find my behind-the-scenes thinking, where I share the tools I'm currently trying/using, where new resources are shared first and where the conversations happen that often form future episodes. I'd love you to join the many creative business owners already benefitting and joining the conversations.