PASSION to PROFIT

• 095. THE COLLABORATION OPPORTUNITY: HOW GETTING OUT THERE GROWS YOUR CREATIVE BUSINESS

  Last week, I found myself interviewing Cath Kidston in front of 50 creative entrepreneurs, and whilst I could tell you all about her incredible journey, what's more valuable is understanding how I came to be on that stage in the first place. The truth is, you cannot build a creative business in isolation. Behind every successful creative entrepreneur I know is a network of genuine relationships that have amplified their voice and opened doors to opportunities they never could have created alone. This isn't about becoming a networking machine - it's about being intentional with your connections whilst staying true to your values.   Key Moments: [03:07] The foundation of business growth - why clear messaging comes before everything else [05:47] Meeting Sophie Perkins and how genuine relationships develop naturally over time [07:22] The internal battle between fear and opportunity - why I nearly said no [08:12] The extensive preparation behind a 30-minute interview and why it matters [09:29] The real return on investment from collaborative opportunities [11:15] Why viral moments aren't the goal - understanding what actually builds your business [12:34] The five-part framework for authentic networking and collaboration [14:40] How comfort zones limit business growth and why fear often signals opportunity [15:59] Practical next steps for building meaningful professional relationships   Notable Quotes: "Comfort zones are not where businesses grow. They're where businesses stay exactly the same." "You cannot build a creative business in isolation. Behind every successful creative entrepreneur is a network of genuine relationships that have amplified their voice."   Resources Mentioned: Read: This Week's  Full Journal Post Link: The Base Notes handbook Subscribe to our Weekly newsletter Website: www.philippacraddock.com Email: [email protected]    Share Your Insights: I'd love to hear about a time when you stepped outside your comfort zone for your business - what happened, and what did you learn? Perhaps you're considering an opportunity right now that feels a bit scary but aligned with your values. Send me a DM on Instagram - I read every message and genuinely love hearing about your experiences with putting yourself out there.   Never Miss an Episode: Subscribe to my weekly newsletter for behind-the-scenes insights from each episode, plus exclusive resources and first access to new offerings. You'll also receive practical guidance delivered straight to your inbox each week.

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• JOIN THE BASE NOTES FOUNDING MEMBERS COMMUNITY!

  Something truly wonderful is happening! The Base Notes founding members community launched just days ago, and the conversations unfolding are absolutely extraordinary. If you've been considering joining us or perhaps haven't yet got yourself a copy of The Base Notes handbook, this is your personal invitation to be part of this special community we're creating together. (To join as a founding member you have until 6pm on Thursday, June 12th). The Base Notes is a step-by-step digital handbook designed to help you transform your natural creative talents into a confident, profitable business. When you join before the deadline, you become a founding member with exclusive access to our private community space throughout June, where creative entrepreneurs at every stage are implementing the handbook together and supporting each other's growth.   Notable Quotes: "I've watched people have complete breakthrough moments when they finally identify their exceptional strength, often realising that what they'd been treating as a small side service was actually their greatest asset." "What's beautiful is how everyone's questions and insights support everyone else, regardless of experience level. We're all in this together, learning from each other, growing together."   Resources Mentioned: Registration: Link To Book Live Sessions  Direct link: The Base Notes handbook Subscribe to our Weekly newsletter Website: www.philippacraddock.com Email: [email protected]    Share Your Insights: I'd love to hear from you about this episode! Are you curious about joining our founding members community? What questions do you have about building a business around your natural strengths? Send me a DM on Instagram @philippacraddock - I read and respond to every message, and your questions often inspire future episodes.   Never Miss an Episode: Make sure you're subscribed to Passion to Profit so you never miss our weekly insights on building sustainable creative businesses. You'll also be the first to know about new resources and opportunities in our weekly newsletter, where I share behind-the-scenes insights and exclusive access to new offerings.

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• 092. THE BASE NOTES HANDBOOK: BUILD YOUR CREATIVE BUSINESS BY DOING WHAT COMES NATURALLY

  After months of development, I'm revealing the complete framework that transforms struggling creative businesses into thriving ones. Many creative entrepreneurs unknowingly struggle against their natural strengths instead of building from them. In this episode, I introduce The Base Notes framework, a proven approach that helps you align your creative business with what you naturally do best. Learn why sustainable growth, authentic marketing, and real confidence come from recognising and building around your exceptional strengths. This isn't about becoming someone different, it's about growing a thriving creative business by doing what comes naturally.   Key Moments: [03:33] Why traditional business approaches aren't designed for creative minds [05:30] The turning point in my journey that changed everything - building around natural strengths instead of fighting against them [06:46] The three critical shifts that separate struggling creatives from thriving ones [09:15] What makes The Base Notes different from other business guides you may have tried before [12:38] The Nine Base Notes Framework - A walkthrough of all nine transformational chapters [17:18] Why I called it "The Base Notes" - the foundational elements that give lasting impact [21:08] Everything included: the complete handbook plus three practical bonuses [25:56] A special founding member opportunity    Notable Quotes: "When creative entrepreneurs build businesses around what comes naturally to them, everything becomes clearer, more sustainable, and genuinely more enjoyable." "You're not looking to become a different person - you want to build a business that honours who you already are. And you are absolutely right to believe that's possible."   Resources Mentioned: Learn more: The Base Notes handbook Read: This Week's  Full Journal Post Subscribe to our Weekly newsletter Website: www.philippacraddock.com Email: [email protected]    Share Your Insights: After listening to this episode, I'd love to hear which of the nine Base Notes resonates most with where you are right now in your creative business. Perhaps you're recognising exceptional strengths you've been overlooking, or maybe you're ready to step fully into creative business ownership. Share your thoughts with me on Instagram - I read every message and genuinely love hearing about your unique journey.   Never Miss an Episode: Subscribe to my weekly newsletter for weekly insights that go deeper than what we cover on the podcast. You'll get behind-the-scenes thoughts on building sustainable creative businesses, plus you'll be the first to know about new resources and opportunities like The Base Notes Handbook. It's where I share practical implementation details that make all the difference.

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