Today, I’m launching my first-ever Signature Product Bootcamp: A four-week, live course for developing YOUR signature product (that you can sell with confidence for years).
Program Dates: December 4, 2025 — December 29, 2025
Registration closes Dec. 1 at 11:59pm PT.
→ Enroll Now in the Signature Product Bootcamp
→ Learn More about the Signature Product Bootcamp
→ Join The Lab
Full transcript and show notes
***
TIMESTAMPS
00:00 Creator Science: Signature Boot Camp
06:13 Building Mindshare Through Focus
08:25 Product Clarity Bootcamp
13:01 Building Your Signature Offer
14:07 Bootcamp: Plan, Not Build
17:20 Signature Product Bootcamp Info
***
ASK CREATOR SCIENCE
→ Submit your question here
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors
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18:35
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18:35
#282: David Altizer — How to Make Great Thumbnails (For Non-Designers)
David Altizer is the co-creator of Thumbnail Academy and has quickly become one of the most sought-after thumbnail designers around. David’s clients include Kurtis Connor, Jolly, Max Fosh, Hayden Hillier Smith, and now me.
David’s thumbnails have earned nearly 350 million views—and in this video, he’ll show you why creating thumbnails is actually easier than you think.
Full transcript and show notes
Hire David
Join Thumbnail Academy
David's Website / Instagram / Twitter / YouTube
***
TIMESTAMPS
(00:00) Intro to David Altizer
(05:20) Rule of Thirds Explained
(06:26) The Key to Composition
(11:07) Special Offer on 1of10
(15:02) Different Styles of Thumbnails
(19:39) Clickbait is Good, Actually
(22:05) The Key to More Clicks
(24:27) Thumbnail Text Strategy
(29:44) Learning from Far Side Comics
(32:57) Mastering Thumbnails and Outliers
(35:41) Working With Thumbnail Designers
(45:46) AI's Role in Thumbnail
***
RECOMMENDED NEXT EPISODE
→ #280: How to LEGALLY Protect Your Channel (YouTube Lawyer Tyler Chou Explains)
***
ASK CREATOR SCIENCE
→ Submit your question here
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors
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51:18
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51:18
#281: A question about the future of this podcast... [Voice Memo]
If you enjoy this episode, please leave a comment on Spotify or a review on Apple Podcasts!
→ Subscribe to the newsletter
→ Join The Lab
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4:17
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4:17
#263: How To Succeed on YouTube Today feat. Colin & Samir [Greatest Hits]
I interviewed YouTube legends, Colin and Samir. They are the most influential duo in the creator economy. Today, they talk about how to build a channel that stands the test of time.
In this episode, you’ll learn the importance of formats in building a strong brand, how to set your channel up for financial success, and we vent about miscellaneous gripes we all have.
Full transcript and show notes
Colin and Samir's Website / Twitter / YouTube / Instagram
***
TIMESTAMPS
(00:00) The Most Influential Duo on YouTube
(01:08) What Are Successful YouTubers Doing Right Now
(03:47) Relationship Between Consistency and a Strong Brand
(12:38) What Consistency Looks Like in the C&S Brand
(16:27) Don’t Commercialize Your Passion
(18:51) Turning Your Channel Into a Business
(25:52) The Future of Monetization
(29:41) YouTubers Are Underselling Themselves to Brands
(39:02) Merch as a Revenue Driver Vs Brand Loyalty
(41:12) Future of Shorts
(44:07) What Happens When Thumbnails Become Less Important
(46:41) What’s the Deal with Livestreaming
(50:23) Venting to Each Other About the World Around Us
(55:46) Learn How to Secure High Paying Brand Deals
***
RECOMMENDED NEXT EPISODE
→ #209: Paddy Galloway – How he makes any niche go viral
→ #164: Jon Youshaei – Ex-YouTube employee shares the best growth advice (that you’ve probably never heard)
***
ASK CREATOR SCIENCE
→ Submit your question here
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
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58:25
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58:25
#280: How to LEGALLY Protect Your Channel (YouTube Lawyer Tyler Chou Explains)
Tyler Chou spent nearly two decades as an entertainment attorney in Hollywood, with senior roles at Disney, Skydance, BuzzFeed, before starting her own YouTube channel, which brought her into this world of creators. And today, she helps clients like Sam & Colby, Andy Morris, and Jenny Hoyos stay on the right side of the law.
Unfortunately, that’s getting harder (and scarier) all the time. But that doesn’t mean you can’t protect yourself. And Tyler is going to show us how you can start doing so – today.
Full transcript and show notes
Tyler's Website / Instagram / LinkedIn / TikTok / YouTube
***
TIMESTAMPS
(00:00) Meet the Lawyer Saving YouTube Channels
(04:35) Music Publishers and Copyright Strikes
(09:54) Getting Strikes Removed
(13:08) YouTube Strikes and Litigation Process
(15:37) How we use 1of10
(20:28) Resolving Copyright Strikes Creatively
(21:46) How Creators Misunderstand Fair Use
(27:11) Essential Steps for Creator Protection
(30:18) Protecting Partnerships from Future Risks
(33:15) Protecting YouTube Channel Ownership
(37:37) Photo Licensing and Fair Use
(41:05) The Upside of Litigation
(42:01) Why This Shouldn't Scare You
***
RECOMMENDED NEXT EPISODE
→ #263: Colin & Samir on the future of their channel and the creator economy
***
ASK CREATOR SCIENCE
→ Submit your question here
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors
Creating content has never been easier—but breaking through the noise has gotten harder.
The only reliable way to grow as a creator is through systematic observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies you can test in your own business.
Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore what's actually working for them: the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income.
We dig into why it worked, how you can adapt it, and what constraints or anti-goals helped them stay focused and avoid burnout.
Hosted by Signal Award-winner Jay Clouse, this is a show about the business of content—from a place of curiosity, transparency, and a commitment to sustainable growth.
It's growth for creators, down to a science.
New Zealand