Creating content has never been easier – but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through observation, ex...
#241: Lara Acosta — How LinkedIn’s fastest-growing female creator uses the platform
Lara Acosta is one of the fastest-growing creators on LinkedIn. She specializes in personal branding and teaching people how to tell short stories in their posts. As a result of her SLAY framework (which you’ll hear about in this conversation), Lara has generated tens of millions of impressions on LinkedIn.
In this episode, Lara teaches us her secrets to growth on LinkedIn, her outlook on the future of video on the platform, how she thinks about the opportunity of Company Pages, and more.
Full transcript and show notes
Lara's Website / LinkedIn / Instagram / YouTube / Twitter
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→ #188: Richard van der Blom – How the man behind the LinkedIn Algorithm Report uses LinkedIn.
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58:04
#240: Valerie Feghali – Her FAST evolution from coach to creator with custom software
Valerie Feghali is a member of our membership community, The Lab. She impressed me immediately – and during my paternity leave, she hosted a workshop inside The Lab about how she’s used paid ads to grow her business. Namely, she used paid ads to convert to paying customers for a low-priced membership, generating enough revenue to cover the ad spend while also growing her email list.
Her story gets even more incredible because just a few years ago, she was a wellness coach serving clients 1:1. But she quickly transitioned from being a wellness coach to empowering *other* wellness coaches with all of the tools and resources she had built for her own service business.
She then went a step further by turning those resources into a custom-built web app that she sells as a monthly subscription. And her retention is through the roof. Valerie has a fantastic story, and you’ll hear how she made these transitions, how she thinks about paid ads, and what it took to build her software.
Full transcript and show notes
Valerie's Website / Instagram / Facebook / LinkedIn
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RECOMMENDED NEXT EPISODE
→ #221: Ryan Hawk – Anatomy of a $12,500 membership earning $400,000+ per year
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57:57
#239: Justin Moore – What it feels like launching a book and an in-person event at the same time
Justin Moore is a sponsorship coach who has generated over $5,000,000 in brand partnerships. As a full-time creator since 2014 and a former influencer marketing agency owner, he brings unique insider knowledge of how brands evaluate and select their ideal partners. Through his school, community, and latest book, Sponsor Magnet, Justin shares proven frameworks for attracting, pricing, and executing lucrative brand deals with a mission to help creators big and small land one million paid sponsorships.
Justin's first-ever book is now available for purchase. It's called Sponsor Magnet: How to Attract, Price, and Execute Your Dream Brand Partnerships. I was an early reader of Sponsor Magnet, and I enthusiastically endorsed this book.
In this conversation, we get candid about the highs and lows of writing this book, including launching it just ahead of his first-ever in-person event Sponsor Games, which I will be at in March of this year.
→Get a free copy of Sponsor Magnet
Full transcript and show notes
Justin's Website / Instagram / Twitter / YouTube / TikTok
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RECOMMENDED NEXT EPISODE
→ #160: Tori Dunlap – A transparent look at writing a New York Times best-selling book. The process, numbers, and lessons learned.
→ #176: April Dunford – How self-publishing a book exploded her client service business.
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57:51
#238: OK I have some thoughts on AI (and its impact on creator-educators) [Voice Memo]
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6:44
#237: Rachel Botsman – Trust expert on how you can earn trust with your audience
Rachel Botsman is a leading expert on trust in the modern world. She is the author of 3 critically acclaimed books, What's Mine is Yours, Who Can You Trust, and How to Trust and Be Trusted, that have been translated into 14 languages.
That last one, How to Trust and Be Trusted, is brand new and actually just released today in audio only, which is a fascinating decision that we'll also discuss later in the conversation.
Rachel is consistently recognized as a top keynote speaker, and her TED Talks have been viewed more than 5,000,000 times. If there's anyone who understands trust more than Rachel, I haven't found them yet.
→ How to Trust and Be Trusted - Audible & Spotify
Full transcript and show notes
Rachel's Website / Instagram / LinkedIn
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RECOMMENDED NEXT EPISODE
→ #219: Robin Dreeke – How to earn someone’s trust (from a former FBI special agent)
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WHEN YOU'RE READY
📬 Creator Science Newsletter
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***
CONNECT
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SAY THANKS
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Creating content has never been easier – but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through observation, experimentation, and iteration.
This podcast is your weekly guide to evidence-backed strategies and experiments you can apply to your business. Each episode features candid conversations with today’s top creators—like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez—sharing actionable insights to help you grow your audience, build trust, and boost your income.
This isn’t just an interview podcast—it’s a deep dive into the business of content, hosted by Signal Award-winner Jay Clouse.
It's growth for creators, down to a science.
New Zealand