#279: How we navigate our different internal characters (and her experience as a first time author) | Amanda Goetz
In today's episode, I am speaking with my dear friend Amanda Goetz. Amanda is my favorite kind of person. She works her butt off, but she's also sensitive and introspective. Her perspective on ambition and how to marry it with family life is baked into her new book, called Toxic Grit, How to Have It All and Actually Love What You Have.
Amanda is a two-time founder, four-time CMO, and single mom of three. She inspires over 150,000 people every week through her social insights and weekly newsletter Life's a Game. Previously, Amanda founded House of Wise, the luxury wellness brand giving women permission to make space for better sleep, hotter sex, less stress, and more strength. House of Wise was acquired in 2022, and before that, Amanda spent five years at the Knot Worldwide as Head of Brand Marketing.
Learn more about Amanda
Order Toxic Grit
Amanda's Instagram / Twitter / LinkedIn
Full transcript and show notes
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TIMESTAMPS
00:00 Amanda's Inspiring Journey & Book
04:35 Embracing Multifaceted Female Identity
06:30 Rediscovering Authentic Self Needs
11:34 Seeking Validation as a Creator
13:29 Life's a Game Newsletter Launch
18:06 Building a Brand for Publishing
22:39 Industry Feedback and Benchmarks
25:12 First Book Needn't Be Best
29:05 Self-Understanding and Growth Process
31:37 Authenticity and Emotional Maturity
37:00 Authenticity and Creative Energy
40:34 Transitioning to Intimacy Mode
42:57 Mastering Co-Parenting Early
45:23 Trusting Publisher's Title Process
49:05 Focus, Strategy, Connection
***
RECOMMENDED NEXT EPISODE
→ #276: From self-publishing to traditional and becoming a NYT best-seller | Pat Flynn (Part 2)
***
ASK CREATOR SCIENCE
→ Submit your question here
***
WHEN YOU'RE READY
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55:01
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55:01
#278: How I’m Approaching The Rest of 2025 (Behind The Scenes)
Today, I want to take you behind the scenes in The Lab this week. Every month I do a retro where I look at the months that just passed, things that went well, things that didn't go well, things that I'm changing because of that.
I wanted to share a version of that here on the channel and on the podcast feed, and hopefully by learning more about what's going on in my head, not only do you feel a little bit seen and understood, but maybe it gives you some insight and unlocks something for you in your own business as well.
So in this episode, I'll be looking at the last quarter of the year. I want to look at my business, how it's performing so far, and where we're heading.
Full transcript and show notes
***
TIMESTAMPS
00:00 Quarterly Business Review Insights
06:26 Parenting, Priorities, and Adaptation
08:09 Lab and Book Priorities
11:51 Refocusing on Creator Priorities
15:41 Ambition on My Terms
19:40 Writing, Thinking, and Mimetic Desire
21:40 Content Repurposing Across Platforms
25:56 Content & Product Strategy Update
30:29 Lab Membership Updates & Features
31:54 Making the Book a Success
35:44 Balancing the Perfect Title
38:11 Struggling to Do Less
***
RECOMMENDED NEXT EPISODE
→ #270: Being a creator and a parent | Jay-Talking with Jay Acunzo
***
ASK CREATOR SCIENCE
→ Submit your question here
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
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44:09
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44:09
#277: The best and worst income streams for creators (ranked)
I’ve been a full-time creator for 8 years now and have earned $2,192,000 since 2022. I’ve spent a LOT of time and money experimenting with different ways to make money on the internet, so I’m going to rank them. The best and the worst.
I show you 15 different revenue streams and rate them from S to F based on their potential versus the effort required. By the very end of the video, you’ll know which ones are right for you. And at any point, if you agree or disagree, let me know in the comments.
Full transcript and show notes
***
TIMESTAMPS
(00:32) AdSense
(01:36) Sponsorship & Brand Deals
(03:30) Content Memberships
(04:30) Done-For-You Services
(05:27) Royalties
(06:28) 1-to-1 Coaching & Consulting
(07:38) Affiliates
(09:36) User Generated Content (UGC)
(10:17) Group Programs
(11:25) Digital Products
(12:56) Speaking
(14:27) Live Events
(15:53) Community Memberships
***
RECOMMENDED NEXT EPISODE
→ #267: When to use low-ticket offers, refund policies, how much I earned in the last 12 months, and my 5-year vision [Ask CS Pt. 1]
***
ASK CREATOR SCIENCE
→ Submit your question here
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
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20:48
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20:48
#276: From self-publishing to traditional and becoming a NYT best-seller | Pat Flynn (Part 2)
This episode is part two of my recent conversation with Pat Flynn. Pat, is an online business legend, and this is the third time he's been on the show. Pat is the founder of Smart Passive Income.
In this episode, we dig into his experience publishing his latest book, Lean Learning: How to Achieve More by Learning Less. Lean Learning was a New York Times bestseller.
Get Pat’s book, Lean Learning
Deep Pocket Monster
Short Pocket Monster
Full transcript and show notes
Pat's Website / Twitter / YouTube / Instagram / TikTok
***
TIMESTAMPS
00:00 Reached Goal, Life Unchanged
04:14 Navigating Traditional Publishing Challenges
08:46 Leveraging Connections for Future Opportunities
12:21 Book Launch Strategy Concerns
15:38 Just in Time Learning
19:33 Unexpected Pokemon-Entrepreneurship Crossover
23:06 Multitasking Prevents Entrepreneur Burnout
25:49 Podcast Guesting Boosted Book Launch
29:37 Book Launch and Interview Journey
32:46 Monthly Networking Reflection Ritual
36:27 Collaborative Friendship and Opportunities
37:03 Embracing Abundance, Supporting Each Other
40:31 Leave Feedback on Podcasts
***
RECOMMENDED NEXT EPISODE
→ #275: From ignoring short-form video to 3.5 billion views | Pat Flynn’s Pokémon juggernaut (Part 1)
***
ASK CREATOR SCIENCE
→ Submit your question here
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
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45:06
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45:06
#275: From ignoring short-form video to 3.5 billion views | Pat Flynn’s Pokémon juggernaut (Part 1)
Pat Flynn (also known as Deep Pocket Monster or the Should I Open It Or Should I Keep It Sealed Guy) is the man with the most famous thumbs on the Internet. Pat has been a staple in the online business community for over a decade. But it's his short form Pokemon card series, that launched him to new heights. Today, we're breaking down exactly how he did it from the very beginning.
In this episode, we talk about embracing your uniqueness, how to find inspiration, and whether or not he would put shorts and long-form videos on the same channel if he were starting over.
Deep Pocket Monster
Short Pocket Monster
Full transcript and show notes
Pat's Website / Twitter / YouTube / Instagram / TikTok
***
TIMESTAMPS
(00:00) The Man Who Solved Shorts
(01:39) How SIOIOSIKIS Almost Failed
(09:52) Differences Between Short Form Platforms
(13:41) Should Shorts Be on A DIFFERENT Channel?
(20:58) How to Innovate Formats
(25:54) Using Voiceover for Storytelling
(33:24) When is it Time to Quit a Project
***
RECOMMENDED NEXT EPISODE
→ #167: Jenny Hoyos – How she averages 10 million views per video (YouTube Shorts)
***
ASK CREATOR SCIENCE
→ Submit your question here
***
WHEN YOU'RE READY
📬 Creator Science Newsletter
🚀 Get CreatorHQ (creator operating system)
🧪 Join The Lab (private membership community)
🧞♂️ Get a Personalized Offer
***
CONNECT
🐦 Connect on Twitter
📸 Connect on Instagram
💼 Connect on LinkedIn
📹 Subscribe on YouTube
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
Creating content has never been easier. But breaking through the noise? That's gotten harder.
The only reliable way to grow as a creator is through systematic observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies you can test in your own business.
Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore what's actually working for them: the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income.
But here's what makes this different: we don't just talk about what happened. We dig into why it worked, how you can adapt it, and what constraints or anti-goals helped them stay focused and avoid burnout.
Hosted by Signal Award-winner Jay Clouse, this is a show about the business of content – approached with curiosity, transparency, and a commitment to sustainable growth.
It's growth for creators, down to a science.
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