Creative Juice

Your music career is a business. But not everyone sees it that way...
 
In this episode of Creative Juice, Jack and Circa dive deep into artist management, offering insights from our clients and their managers that blend music marketing with business strategy! Learn about the mindsets of successful managers, how they view marketing, and the dynamics between artists and managers, so you can make your artist's project thrive!
 
Whether you're an artist who wants to take control of your career or a manager looking to be the best for your clients, this episode will give you a combined look at the business and creative sides!
 
DISCOVER:
How Artists And Managers Can View The Music Business Like An Actual Business
Why Direct-To-Fan Marketing Doesn't Conflict With Building Awareness
How To Filter Noise And Focus On What Matters For Growth
Why A Manager Needs To Know How To Make Money In The Artist's Business
What Common Mistakes Managers Make And How To Avoid Them
How To Balance Short Term Wins With Long Term Growth Strategies
 
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Join Us In The Indepreneur Discord Server!
Looking to expand your team or need marketing help? Apply to work with IndieX!

In your music career, one area of focus could be the glue that keeps the rest of your marketing and growth together...
 
In this episode of Creative Juice, Jack and Circa discuss a pivotal music marketing lesson learned from our agency artists in 2025 that will shape the year ahead! Learn about the importance of an omni-channel marketing approach and how ignoring one critical channel can cripple your impact and sales!
 
Whether you want your next release to hit harder than ever or need a revenue reboot in the new year, this episode will help you take a 360-degree look at your strategy!
 
DISCOVER:
How an Omni-Channel Approach Amplifies Your Marketing Reach
Why Neglecting Your Organic Social Content Can Harm Your Sales
How To Maintain A Balance Between Organic Content And Paid Promotions
What The Real Purpose Of Organic Social Should Be For Artists
When To Leverage All Your Communication Channels For Maximum Impact
Why Believing In Your Product Should Drive Your Sales Tactics
What Lessons From 2025 You Should Carry Into 2026 To Succeed
 
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Join Us In The Indepreneur Discord Server!
Looking to expand your team or need marketing help? Apply to work with IndieX!

Planning your music career for the next year doesn't have to be a brain-melting task, but it does take some reflection to nail your strategy...
 
In this episode of Creative Juice, Jack and Circa provide a planning framework to help you dominate your music marketing in 2026. Learn about auditing your past year, setting realistic and achievable goals, and aligning your activities with long-term success. Discover how to harness your best habits and navigate your path with a clear approach to growing, capturing, and monetizing your audience!
 
If you're ready to turn your dreams into an actual plan for the new year, this episode will guide you toward creating an epic 2026 for your music career!
 
DISCOVER:
Why It's Crucial To Audit Your Past Year Before Planning Ahead
How To Set Goals That Excite You And Work
What The Three Main Channels Of The Buddy System Can Do For Your Growth
How To Reverse Engineer Your Monthly And Weekly Actions
Why Focusing On Habits Is More Effective Than Checking Off Tasks
What Difference Framing Makes When You Fall Short
How To Stay Flexible When You Need To Pivot
 
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Join Us In The Indepreneur Discord Server!
Looking to expand your team or need marketing help? Apply to work with IndieX!

Wondering what 2026 will hold for your music career and the music industry as a whole?
 
In this episode of Creative Juice, Jack and Circa dive into the future with their 2026 predictions, focusing on how AI is set to revolutionize the music industry! Learn about the implications of AI development on copyrights, how artists can leverage these tools, and why the so-called "AI Wars" are coming to the industry!
 
Whether you're just curious about AI in music or worried about its impact on your career, this episode is a must listen for staying ahead of the curve!
 
DISCOVER:
Why Warner's Deal With Suno Is A Big Deal For Music AI
How Open Source AI Models Could Change The Landscape for Suno
What Musicians Need To Rethink About Copyright Protection In The AI Era
How AI Tools Can Be A Creative Ally Rather Than A Threat
Why You Shouldn't Rely On Old Models Of Monetizing Music
When We Might See The Shift Away From Traditional Record Labels
How The Line Between Consumers And Artists Is Blurring
 
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Join Us In The Indepreneur Discord Server!
Looking to expand your team or need marketing help? Apply to work with IndieX!

The music industry is constantly evolving, that should come as no shock. And 2026 is shaping up to be a pivotal year...
 
In this episode of Creative Juice, Jack and Circa kick off our year-end predictions series, where they share insights into the future of music marketing, industry trends, and beyond! Learn about how the future role of AI, changes in advertising strategies, and direct-to-fan trends can impact your music career!
 
Whether you're plotting your 2026 game plan or simply curious about what's on the horizon, this episode will give you our insights to help you stay ahead in the new year!
 
DISCOVER:
Why Content Diversity Will Be Key In Your 2026 Ad Strategy
How AI Is Reshaping The Music Industry And What It Means For Artists
Why Direct To Fan Isn't As Straightforward As It Seems
What Potential Grifts In Music AI Tooling Should Be On Your Radar
How To Think Critically About Anti-AI Narratives In Music
What You Can Learn From Past Technology Shifts To Prepare For The Future
 
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Join Us In The Indepreneur Discord Server!
Looking to expand your team or need marketing help? Apply to work with IndieX!