Do This, NOT That: Marketing Tips with Jay Schwedelson

Grab a free copy of Eileen's book Move The Room by visiting movetheroombook.com and just covering the shipping costs.
ㅤ
Have you ever sat through a presentation so boring you had to fake a phone call just to escape the room? Eileen Wilder knows exactly how to prevent that from happening. Jay Schwedelson sits down with the master of the stage to uncover how she went from a broke pastor to a multimillion-dollar speaking powerhouse in just a few short years. She shares her exact scripts for capturing an audience's attention instantly and explains why charging premium prices is actually the best way to serve your clients.
ㅤ
Best Moments:
(03:15) The crucial difference between a boring speaker and someone who actually causes an audience to buy.
(04:55) Why shifting your opening statements from the word "I" to "you" instantly makes you more magnetic.
(07:35) The exact phrase you should use early on to make your room relax and trust you.
(10:00) Using a Mr. Rogers ending to close your presentations and drive high emotional engagement.
(12:55) A mental reframe to turn stage fright into pure excitement by focusing strictly on the needs of your audience.
(16:45) Structuring a massive six-figure VIP day and how to confidently ask for what your knowledge is truly worth.
ㅤ
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ㅤ
Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Partner with Jay! https://www.jayschwedelson.com/contact
ㅤ
Big shoutout to our sponsor, Knak!
Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with.
Knak makes it simple. Design emails and landing pages, collaborate, and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster.
See how it all works, get started at knak.com/demo
Search habits are completely changing right now, and if you are not optimizing for Google's new AI overviews, you are going to be left behind. Jay Schwedelson reveals how tiny companies can easily beat massive brands in search results. Plus, find out why leading with future year trends is hurting your performance and hear a very important debate about movie theater candy.

Best Moments:
(00:38) New data shows a massive chunk of all Google searches now trigger AI overviews
(01:01) Typing a question with eight or more words increases the chance of an AI overview by seven times
(03:37) Scenario marketing with long natural questions helps small businesses beat out huge competitors
(06:00) Why you must stop putting future year trends in your marketing materials by the end of March
(08:42) Project Hail Mary is a fantastic movie even if you do not usually like science fiction
(09:20) The upcoming Devil Wears Prada sequel is releasing a promotional popcorn bag shaped like a red purse
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ㅤ
Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

A joke format somehow turned into 100 episodes, and this one leans all the way into the chaos. Jay Schwedelson and Daniel Murray swap painfully relatable stories of embarrassment, then turn the milestone into a rapid-fire round of marketing confessions that are way too honest to be polished. It is funny, a little unhinged, and oddly reassuring if you have ever sent the fake last-chance email or tried to avoid someone at a conference.
ㅤ
Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.
ㅤ
Best Moments:
(01:17) Jay tells the all-time brutal story of getting locked out of his hotel room in only boxers after dodging dinner plans.
(03:50) The 100th episode turns into a cheesy but very revealing round of Never Have I Ever.
(04:00) They admit marketers absolutely use "last chance" when it is very much not the last chance.
(05:15) Daniel says he deletes flopped posts all the time and is not precious about it.
(06:57) Both confess to pretending not to see people just to avoid awkward conversations.
(08:31) Daniel opens up about nearly bailing on an Inbound panel because of a full-on panic attack right before going on stage.
ㅤ
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ㅤ
Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Partner with Jay! https://www.jayschwedelson.com/contact
ㅤ
Big shoutout to our sponsor, Knak!
Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with.
Knak makes it simple. Design emails and landing pages, collaborate, and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster.
See how it all works, get started at knak.com/demo
ㅤ
Marketers often assume perfectly rounded numbers are the best way to grab attention, but that logic might actually be hurting your engagement. This time around, Jay Schwedelson breaks down the surprising psychology behind specific digits, negative stats, and the Pratfall Effect to help your content stand out. You will also want to stick around for the end, because the listener's questions take a hilarious turn into unsolicited dating advice.
ㅤ
Best Moments:
(02:48) Specific numbers like 9,122 perform significantly better than a generic 10,000 because they feel much more authentic.
(03:45) Subject lines and titles starting with non-round numbers that do not end in a zero or a five can boost engagement by over 22 percent.
(05:00) The Pratfall Effect shows that a slightly flawed rating, like 4.8, is far more believable and drives more business than a perfect 5.0 score.
(06:19) Negative numbers in a subject line trigger a rubbernecking reaction that leads to a noticeable bump in open rates.
(11:02) Getting blown off by a date only to spot them out somewhere else is an instant deal breaker that deserves zero second chances.
ㅤ
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ㅤ
Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Learn more about Patrice and her company, SEEK WISDOM FIND WEALTH, LLC, by visiting her official Instagram (@seekwisdompcw). You can also follow her on LinkedIn and download the Redefining Wealth app for iOS or Android to catch her live sessions every Sunday, and grab her free cheat sheet on the Six Pillars of Wealth at patricewashington.com.
ㅤ
Have you ever hit a major career milestone and immediately realized you were more stressed than ever? Patrice Washington built a seven-figure real estate business in her twenties, lost it all, and rebuilt her life by redefining success. She sits down with Jay Schwedelson to explain why so many high achievers feel miserable despite making great money and how to properly align their daily habits for actual happiness.
ㅤ
Best Moments:
(01:45) The true original meaning of wealth and why following the standard recipe for success often leads to misery
(04:27) Why you must build the physical and mental capacity to safely hold the money you are working so hard to make
(06:15) How neglecting personal relationships creates a guilt cycle that leads to terrible financial decisions
(09:22) Why hanging onto physical clutter from your past is silently stalling your current business growth
(14:56) The critical difference between finding a passion that excites you and a purpose that serves others
(16:28) Why standard financial advice like saving and investing will not work if the rest of your life is in chaos
ㅤ
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ㅤ
Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206