Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

In this episode of Do This, Not That, host Jay Schwedelson provides a quick rundown of the latest developments in business, marketing, and pop culture. He covers a range of topics, from new AI features on social media platforms to email marketing trends and entertainment news.=================================================================Best Moments:(01:02) X (formerly Twitter) releases Grok AI chatbot to all users(02:08) LinkedIn updates video metrics visibility on mobile app(03:53) Pinterest releases "Pinterest Predicts 2024" trend forecast(05:44) New email subject line trends for B2B and consumer marketing(06:32) Netflix show recommendation: Is It Cake? Holiday Edition(07:38) Announcement of Paris and Nicole: The Encore on Peacock=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss often overlooked marketing real estate and share actionable tips to maximize these spaces for better engagement and results.=================================================================Best Moments:(00:48) Brief discussion on Spotify Wrapped results(01:51) Introduction to the main topic: valuable marketing real estate(02:07) Email signatures: An underutilized marketing space(03:04) PS sections in emails: Boosting click-through rates(03:31) Thank you pages: Turning them into opportunities for additional offers(04:28) Welcome emails: Setting the tone with a strong first impression(04:52) Instagram highlights and pinned posts: Creative ways to showcase key content(05:45) Voicemail creativity: Adding value to missed calls(06:37) LinkedIn features: Making the most of away messages and featured links=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson explores the unique marketing opportunities during the holiday season, emphasizing the power of recap-style content inspired by Spotify Wrapped. He shares actionable tips on leveraging personalized recaps to engage audiences and highlights examples for both B2B and consumer marketing. Jay also adds a touch of humor with a lighthearted segment on family gatherings and Spotify Wrapped anticipation.=================================================================Best Moments:(00:40) The holiday season as a marketing gift(01:54) Introduction to the Spotify Wrapped concept(02:59) Statistics on recap-style content effectiveness(03:17) Examples of recap-style content for marketing campaigns(05:08) Using recap content for social media engagement(06:28) Introduction to Marigold's loyalty program optimization guide(07:22) "Since You Didn't Ask" segment on family gatherings and awkward conversations(08:49) Discussion on whether to tell someone about food in their teeth(09:55) Jay's anticipation of his own Spotify Wrapped=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson welcomes Morgan J Ingram, founder and CEO of AMP Creative. They discuss the power of leveraging internal influencers and transforming company teams into dynamic content engines. Morgan shares his journey into content creation, strategies for engaging employees as brand advocates, and the significance of personality-led marketing in today's AI-driven landscape. The conversation also touches on overcoming common challenges in content creation and effective public speaking tips for marketers.=================================================================Best Moments:(01:40) Morgan's journey into content creation(03:51) Concept of turning employees into company influencers(05:32) Addressing concerns about employees becoming "stars"(08:53) Strategies for content creation across different channels(10:49) Common pitfalls in content creation and engagement(13:30) The importance of personality-led marketing in the age of AI(15:05) Morgan's tips for effective public speaking=================================================================Guest Bio:Morgan J Ingram is the founder and CEO of AMP Creative, a company that helps executives and founders create credible content that converts. With over 167,000 followers on LinkedIn, Morgan is a well-known figure in the B2B marketing universe. He started his content creation journey in 2016 and has since become an expert in leveraging internal influencers for business growth. Morgan is passionate about helping businesses harness the power of their teams to drive authentic and impactful marketing strategies.=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.