Found in AI: AI Search Visibility, SEO, & GEO

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How do AI search engines decide who to trust?
In this episode of Found in AI, Cassie breaks down what entity authority actually means in the context of AI search, and why strong SEO alone is no longer enough to show up in AI-generated answers. She explains how AI engines like ChatGPT, Gemini, and Perplexity build confidence in brands, creators, and concepts — and why so much of that trust is formed off your website.
In this episode, you’ll learn:
What entity authority is and how AI engines use it to assemble answers
 Why AI search prioritizes recognizable sources over perfectly optimized pages
 How YouTube explanations can influence AI visibility even when blog posts don’t rank
 Why Reddit provides critical conversational context for AI systems
 How LinkedIn posts can surface in AI Overviews — even without long-form articles
 Why consistency across platforms matters more than publishing volume
If you’re a marketer, content strategist, or founder trying to understand why your content isn’t showing up in AI answers — and what to do about it — this episode breaks down how entity authority really works.
Let’s connect:
LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com

P.S. Is your brand losing its "Answer Authority"?
Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for January 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).
Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

Send us a text
📬 Love the podcast? You’ll love the newsletter.
 Get the weekly 3-2-1 on AI search + marketing: Subscribe
ChatGPT ads are officially here, but what do they actually change?
In this episode of Found in AI, Cassie breaks down what we know so far about the OpenAI announcement, including who sees ChatGPT ads, who can opt out, and where ads appear in relation to AI-generated answers. She explains why ads sit around the reasoning layer—not inside it—and why that distinction matters for brands.
In this episode, you’ll learn:
What ChatGPT ads are, and what they don’t change about how answers are generated
Who currently sees ads and how opt-out works
Why ads create adjacency, not authority
The difference between renting attention and earning influence in AI search
How brands should think about AI visibility before spending on ads
Cassie also shares why understanding your AI visibility baseline is critical right now—and how brands can become sources AI models already trust and reuse.
If you’re a marketer, content strategist, or founder trying to understand what ChatGPT ads really mean for AI search visibility, this episode breaks down what’s changing.
Let’s connect:
LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com

P.S. Is your brand losing its "Answer Authority"?
Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for January 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).
Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

Send us a text
📬 Love the podcast? You’ll love the newsletter.
 Get the weekly 3-2-1 on AI search + marketing: Subscribe
Why does digital PR matter more now than it did five years ago? Because modern PR isn’t about press releases or volume—it’s about authority, credibility, and human expertise, which are the exact signals AI systems rely on when deciding what to surface, cite, and recommend in generated answers.
In this episode of Found in AI, Cassie is joined by Kelly Jura, Head of Product and User Experience at QWOTED, to break down what digital PR actually looks like in 2026 and how earned media plays a critical role in AI search visibility.
Rather than treating PR as a one-off tactic, this episode explores how earned media compounds—building trust signals that benefit search, AI answers, and long-term brand visibility.
In this episode, you’ll learn:
What “digital PR” really means today—and how it’s changed
Why authority, trust, and consistency matter more than backlinks alone
How journalists actually decide who to quote (and who to ignore)
Whether you need a PR agency—or can do this yourself
What makes a source credible enough for earned media mentions
Why fully built profiles matter for matching and visibility
The biggest mistakes founders and brands make when pitching journalists
How AI systems mirror journalistic trust signals
Why being quotable is more important than being available
How earned media influences AI citations and recommendations
Why promoting your mentions matters just as much as earning them
How digital PR compounds over time, even when pitches don’t convert immediately
If you’re trying to understand how PR fits into a modern AI visibility strategy—and how to build authority without press releases, spammy outreach, or a massive brand name—this episode offers a clear, practical starting point.
ChatGPT ads explained: I posted a short video breaking down what they change—and what they don’t. Watch here. 
Let’s connect:
LinkedIn → Cassie Clark | Fractional Content Strategist
Website → https://cassieclarkmarketing.com
P.S. Is your brand losing its "Answer Authority"?
Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for January 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).
Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

Send us a text
📬 Love the podcast? You’ll love the newsletter.
 Get the weekly 3-2-1 on AI search + marketing: Subscribe
Are AI assistants starting to replace websites for discovery and shopping? In many cases, yes. And the shift is already underway.
In this episode of Found in AI, Cassie breaks down two platform moves that reveal where AI-powered search is headed: Apple’s integration of Gemini-powered capabilities into Siri and Apple Intelligence, and Google’s rollout of checkout directly inside AI-driven experiences. Together, these changes show how discovery, evaluation, and purchase are increasingly happening inside AI interfaces instead of on traditional websites.
The episode explains how AI systems like Siri, Gemini, and other generative assistants decide what to surface, which brands to trust, and when users should move from question to purchase, often without a click.
In this episode, you’ll learn:
What Apple’s partnership with Google means for Siri and AI-driven discovery
Why conversational and spoken AI changes how content must be structured
How Google’s AI checkout affects attribution, funnels, and conversion tracking
Why discovery, evaluation, and purchase are moving inside AI systems
What brands should prioritize to stay visible, trusted, and chosen in AI-driven journeys
If you’re a marketer, content strategist, or founder trying to understand how AI assistants are reshaping search and commerce, this episode breaks down what’s changing—and what to do next.
Let’s connect:
LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com

P.S. Is your brand losing its "Answer Authority"?
Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for January 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).
Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

Send us a text
📬 Do you like this podcast? You’ll love the newsletter.
Join the weekly 3-2-1 on AI search + marketing: subscribe
In today’s episode of Found in AI, I sit down with Karl-Gustav Kallasmaa, founder of Attensira, to unpack a question more marketers are quietly running into this year:
If AI is now the primary interface for search, what role does the website actually play?
We explore what Karl calls the death of the webpage. We cover:
Why websites are becoming a reference layer, not the primary destination
What information AI systems actually need from brands (and what they ignore)
Why clarity is starting to matter more than clever branding
How writing for machines and humans requires different tradeoffs
What “machine-readable” really means for B2B and e-commerce brands
Why content volume still matters, but only when it answers real questions
How outdated or vague information forces AI systems to guess (and why that’s risky)
If you’re thinking about AI search, GEO, or how your brand shows up when fewer people are clicking through to websites, this episode will help you rethink what your site is for — and what it needs to communicate more explicitly going forward.
📌 Mentioned in this episode:
The “death of the webpage” and how its role is evolving
Writing content for AI systems without abandoning human trust
Clarity vs. branding in AI-driven discovery
Content freshness, usefulness, and avoiding low-value “slop”
How systems like ChatGPT, Gemini, and Perplexity evaluate information
Why clearer signals beat more pages in AI search visibility
Let’s connect:
LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com
P.S. Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for January 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).
Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/