Expert Edge Podcast

Most coaches and course creators don't hit their stride because everything went perfectly. They get there because they stopped trying to do everything… and finally did the right thing.
That's exactly what happened for my student and podcast guest, Lindsay Williams.
Before building a $20k/month business, Lindsay faced the same challenges most entrepreneurs do - unclear messaging, too many ideas, and no consistent way to turn attention into revenue. Her real turning point came when she niched down and committed to one thing: using a single, strategic presentation to sell.
In this episode, Lindsay breaks down how she simplified her business, followed the Sell From Stage framework, and now drives nearly all of her revenue from one presentation.
If you've ever felt like you're working hard but your business isn't clicking yet, this conversation will hit home.
The Sell From Stage Implementation Program is currently open for a limited time.
 
Join here: https://colinboyd.co/join
 
Interested in Elite?
If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! 
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode309

The goal of almost every coach or course creator I've ever encountered is to build a highly lucrative and impactful expert business. It doesn't take rocket science to realize that! But as a coach it may feel like rocket science trying to figure out the formula and steps that turn your expertise into massive profits! If you've ever struggled to know a simple way to build your expert business so that it makes great money but also suits your lifestyle, then don't miss this episode!
 
During this episode you'll discover: 
 
The 5 phases to building a scalable and profitable expert business (you'll finally have a clear pathway for building and scaling...faster)

The new beliefs you must adopt to command a live or virtual stage (they are very different to what you think)!

The 3 types of signature talks you must create so that you speak in a way that sells on every occasion (most people only have one and that's why they get average results).

 
And more!
 
Want to truly master the art of selling from live & virtual stages?  
 
Don't miss this exclusive live Workshop series (Replays Available) starting February 2nd called: Selling From Live & Virtual Stages
 
Register here: https://colinboyd.co/stages
 
Interested in Elite?
If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! 
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode308
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/

Most coaches I come across have amazing content that provides a ton of value but they struggle to sell their stuff. This is a super common problem in the industry. The good news is that it's relatively easy to fix because it almost always stems from 1 of 3 mistakes. You're either delivering too much information, selling at the end of your presentation, or sharing the wrong stories. During this episode I'll go over what to do in each scenario as well as: 
 
The difference between information-based training and decision based training (this one distinction recently took Jon Acompora's webinar from 3 to 14% conversion rate instantly) 

How to choose the right signature story for your presentation so that your audience doesn't just like you, but they want to buy from you!

The Infusion Selling Method™ -  This method will instantly show you how to go from content that entertains to content that converts clients (without feeling pushy or sales-y)

 
And more!
 
Want to truly master the art of selling from live & virtual stages?  
 
Don't miss this exclusive live Workshop series (Replays Available) starting February 2nd called: Selling From Live & Virtual Stages
 
Register here: https://colinboyd.co/stage
 
Interested in Elite?
If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! 
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode307
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/

The majority of coaches understand the importance of selling from stage (live & virtual) but unfortunately, due to fear of speaking, they never cultivate or utilize this immensely valuable skill. You see the second you step on a live or virtual stage, you're instantly viewed as an authority figure. Making your audience way more receptive to what you are presenting & offering. During this episode we are going to tackle this head on so that by the end of it, fear of speaking is a thing of the past for you.  
 
During this episode you'll discover:
The simple technique to go from a fear that 'no one wants your programs' to feeling confident in under 7 seconds - it's crazy how fast it works 

The Sell From Stage Journey Model™ - the 6 levels every one must move through to command the stages and growth their business

The 4 'Big Mindset Moves' that will give you the confidence to connect with your audience from any virtual stage and move them toward your programs

 
Want to truly master the art of selling from virtual and live stages?  
 
Don't miss this exclusive live Workshop series (Replays Available) starting February 2nd called: Selling From Live & Virtual Stages
 
Register here: https://colinboyd.co/stage
 
Interested in Elite?
If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! 
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode306

Growing your business isn't just about better strategies, smarter funnels, or posting more content.
At a certain point, the thing holding most experts back isn't tactical at all - it's visibility.
In this episode of The Expert Edge, I unpack the real reason so many coaches and course creators struggle to be seen, heard, and chosen - even when they know their work actually helps people. And no, it's not because you're "bad on camera" or don't have enough confidence.
We talk about why visibility triggers fear at a nervous-system level, how success can feel unsafe when your identity hasn't caught up to your goals, and why staying hidden often feels more comfortable than growing - until it doesn't.
You'll discover:
Why fear of visibility is really fear of responsibility, judgment, and outgrowing your environment

The difference between forcing confidence and building safety in being seen

How to expand your capacity for attention, impact, and leadership without burning yourself out

This episode isn't about hyping yourself up or "just being more confident."
It's about understanding what's actually happening beneath the surface and how to move forward in a way that feels grounded, sustainable, and aligned.
If you've ever felt the pull to play bigger… while also feeling the urge to hide when momentum builds - this conversation will help you make sense of that tension and move through it.
 
I'm hosting a new LIVE and authentic workshop series called "Sell From Live & Virtual Stages" Workshop series starting Monday - February 2nd. This FREE LIVE 4 Part Workshop Series Reveals the Proven Framework for Turning Your Presentations Into Clients Everytime - [Without Awkward Pitches & Pressure]
Register here: https://colinboyd.co/stage
Interested in Elite?
If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd
Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.
https://www.conversionstoryformula.com
Hit the "Follow" button so you don't miss an episode!
Love this podcast? Write a review and give it a 5-star rating! 
For all the show notes and links:
https://www.expertedgepodcast.com/blog/episode305
Connect with Colin on Instagram:
https://www.instagram.com/colinboyd/