Legal Talk Network - Law News and Legal Topics

To run a thriving legal business, you need your prospective clients to easily find and connect with your law firm. Rocky Dhir welcomes marketing professionals Amanda Sexton and Zack McKamie to discuss effective marketing strategies for law firms. They discuss SEO tactics and what lawyers need to know about developing an advertising approach that makes sense for their individual law firm. Later, they also dig into the ethics of lawyer marketing, AI considerations, social media usages, and much more.

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Adriana has trained lawyers through legal tech developments for decades, so she’s pretty much seen it all! Dennis and Tom pick her brain on the trajectory of AI tools, technology competence, collaboration, and much more. Adriana offers deep insights into lawyers’ commonly underutilized tools in Microsoft and Adobe, pointing out that they may already be paying for the solutions they need.

Later, they also discuss Adriana’s career path and dig into the advantages of using practice management platforms in today’s midsize and small firms.

As always, stay tuned for the parting shots, that one tip, website, or observation that you can use the second the podcast ends.

Have a technology question for Dennis and Tom? Call their Tech Question Hotline at 720-441-6820 for the answers to your most burning tech questions.

Show Notes:

UPS Devices

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As an attorney, you do great work, you get results for your clients, but do you ever feel invisible? Getting your name out there and letting people know what you do is still important, no matter how good you are, and it doesn’t have to be expensive or take up all your time.

Guest Karen Korr is a veteran legal communications professional and an expert in legal media relations, public relations, marketing, and branding who helps lawyers get their name out there, build relationships, and make a lasting impression.

Of course, it starts with being consistent and being human. But it’s been said most of us don’t remember something until we see it 15 times. So, making your firm visible is important, whether that’s in a news release, or social media, or sponsorships, or advertising. The secret is, it’s not that time consuming or costly. It just takes some knowhow.

Hear Korr’s tips for letting your light shine, tips you can start using today to make your firm top of mind. Visibility lets clients know about the great work you do and the problems you solve.

Questions or ideas about solo and small practices? Drop us a line at NewSolo@legaltalknetwork.com.

Topics:

It’s not enough to do good work. If nobody knows, how does that build your business? Guest Karen Korr is a legal communications pro who gets legal professionals the attention and recognition they deserve.

Awards, rankings, social media, advertising, and networking do matter. Many lawyers avoid that part of building a business because they think it’s too time consuming or expensive. The secret? It’s not.

How do you write an effective news release? What do reporters and influencers want to know in the first paragraph. What does using a generic (hint, “Gmail”) email address say about your firm?



Resources:

Super Lawyers

Best Lawyers

LinkedIn

Bluesky

X

Eventbrite

Reddit

Businesswire

PR Newswire

ABA Techshow 2026

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Special thanks to our sponsors CallRail, ALPS Insurance, Wyzer Staffing, and LEX Reception.

Privacy is not just about keeping secrets. It is about protecting your power. In episode 629 of the Lawyerist Podcast, Zack Glaser talks with Oxford professor and author Carissa Véliz about how personal data gives companies, governments, and technology platforms the ability to influence our choices and shape our lives.

Carissa explains why seemingly harmless information, from the music you enjoy to the way your phone battery drains, can be used to identify, categorize, and predict you. They explore how AI has made surveillance cheaper and more powerful, why predictions should never be treated as facts, and how automated scores can affect important decisions without giving people a meaningful way to challenge them.

The conversation also offers practical ways to reclaim control without abandoning technology entirely. From choosing more private digital tools to questioning the predictions presented as inevitable, Carissa shows why every decision to protect your privacy matters.

If you have ever clicked “accept” without thinking about what happens next, this episode will change the way you think about your data, your autonomy, and who gets to shape your future.

Listen to our previous episodes on AI, Privacy & Legal Ethics.

#618: AI and Legal Ethics: Protecting Client Privacy in a Changing Legal System, with Sunny Eaton Apple | Spotify | LTN

#612: AI for Lawyers: What You Need to Know Before Your Clients Do, with Cat Casey Apple | Spotify | LTN

#582: Deepfakes, Data, and Duty: Navigating AI Ethics in Law, with Merisa Bowers Apple | Spotify | LTN

#543: What Lawyers Need to Know About the Ethics of Using AI, with Hilary Gerzhoy Apple | Spotify | LTN

#486: How to Safely Include AI in Your Legal Tech Stack, with Will Anoh Apple | Spotify | LTN

Have thoughts about today’s episode? Join the conversation on LinkedIn, Facebook, Instagram, and X!

If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! Looking for help beyond the book? See if our coaching community is right for you.

Access more resources from Lawyerist at lawyerist.com.

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Chapters / Timestamps

00:00 – Introduction

00:55 – The Future of Law Firm Leadership

05:00 – The Four Cornerstones of Leadership

09:00 – Be a Next Level Leader

10:45 – Meet Carissa Véliz

11:45 – Why Privacy Is Power

13:30 – How Personal Data Limits Your Autonomy

15:50 – Who Decides What Your Data Says About You?

17:50 – How Companies Exploit Personal Vulnerabilities

20:10 – The Data You Never Realized Was Personal

21:15 – The Connection Between Surveillance and Prediction

22:30 – Applying Fiduciary Duties to Personal Data

24:15 – Why You Cannot Contest a Prediction

26:20 – Banning the Sale of Personal Data

28:25 – Predictions Are Power Plays, Not Facts

30:30 – AI and the Expansion of Digital Surveillance

33:25 – How to Take Back Your Digital Privacy

37:30 – Why Every Privacy Choice Matters

40:00 – The Future Is Not Predetermined

41:25 – The Most Private Way to Read a Book

The hosts unpack what ego really means in the legal profession and why female attorneys especially need a healthy dose of it. They trace the word's negative connotations alongside its necessary flip side: the confidence to stand in front of a jury and believe what you're arguing whether that's a damages number or a case strategy. Stories range from convincing a jury of a dollar amount you have to actually believe, to colleagues questioning why you're on a case, to the TikTok-fueled discourse about young female attorneys feeling embarrassed to even say "I'm a lawyer" out loud. The throughline: ego isn't about arrogance, it's competence-backed confidence and it's something you build over time.

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