Legal Talk Network - Law News and Legal Topics

Google Search Console is serving up AI search impressions… and we’re not impressed. But first, good ol’ email marketing campaigns are more effective than you might think!

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Email marketing is often pretty underrated, but, with the right finesse, it’s a great way to stay in touch with your people and grow your business. Gyi And Conrad share email best practices and key business objectives to help you make good use of this inexpensive, but advantageous, marketing tool.

Later, some data is better than no data right? Right? Or, is AI search sliding down the slippery slope to minimal marketing accountability? Zeroing in on today’s first news item, the guys dig deep into the ways AI features track impression data, taking a particularly hard look at its imperfections. But, is there still hope? Gyi and Conrad share practical ways to analyze the data available to you to attempt to shine some light on the efficacy of your law firm marketing in AI search. 

 

The News:

Google’s newest offering really wants to sound like it’s giving some helpful AI search segmentation, but it’s pretty embarrassingly basic. – Introducing Search Generative AI performance reports in Search Console

Win a trip to the LHLM Super Summit!!! Learn how: The Lunch Hour Legal Marketing FIFA Pool || FIFA World Cup 2026 Contest

Our good friends at Lawyerist are doing their annual Website Competition, and they’ve found that new AI-created sites are pretty substandard and—shocker—dealing with security issues.

Don’t forget!  Google is opting you in for call recordings on JULY 1 if you currently have that as ‘unselected’. Take appropriate action, folks. 

 

Podcast Appearances: 

Un-Billable Hour – Seat At The Table: Getting an “A+” in Client Satisfaction

Lawyerist – AI for Law Firm Growth: Building Smarter Systems and Better Business Decisions, with Conrad Saam

Championing Justice: A Personal Injury Podcast – PART 1: Why Legal SEO Isn’t Dead, But Most Law Firm Marketing Is and PART 2: Why Legal SEO Isn’t Dead, But Most Law Firm Marketing Is

Answering Legal – Lunch Hour Except the Law? Conrad & Gyi on How Clients ACTUALLY Find Your Firm

 

Make Summer More Fun: 

Come see us in Nashville 8/11-8/13 at the LHLM Super Summit!

 

Listen Next:

What is AI Visibility, Anyway?

 

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This episode moves from the philosophy of improv into its specific mechanics and direct parallels to the craft of trial law. Guest Ashley Rube breaks down what she actually teaches: starting with being a great teammate, then building active listening, presence, and scene mechanics from there. The principle that your job is to make your scene partner look incredible reframes how Tim Cronin thinks about direct examination: rather than ticking through an outline, the attorney's role is to set up the witness to shine. Ryan Myers draws the same parallel from his years in sales: the best client conversations happen when you stop following a script and start genuinely listening for what the other person needs. Research shows that stress narrows lateral thinking and produces tunnel vision. Improv, the guests argue, doesn't replace a lawyer's skills, it quiets the parts of the nervous system that get in the way of those skills.

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Back in 2025, the Department of Justice issued a legal opinion stating that presidents may have authority not only to create but also to revoke national monuments established by prior presidents. So what does this mean for protections for national monuments and public lands like the Grand Staircase and Bears Ears National Monument?

On this Lawyer 2 Lawyer episode, Craig welcomes professor of law, Mark Squillace from the University of Colorado Law School, as they spotlight national monuments, public lands, and presidential power. Craig & Mark discuss the DOJ’s legal opinion on national monuments, monument and public land protections, Congressional authority, the Antiquities Act of 1906, conservation law, and federal land management.

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A federal judge carried on a two-year affair with a high-ranking law enforcement officer by having sex in chambers and lying about it to investigators. The Eleventh Circuit responded with a private reprimand, concealing the judge's identity. But the judges didn't think through their anonymization strategy nearly well enough and AI cracked the case in minutes, revealing Judge Eleanor Ross of the Northern District of Georgia. Meanwhile, in lawyer ethics, a bar complaint in New York focuses on Todd Blanche, citing the ruling out of Tennessee finding a presumptively vindictive prosecution of Kilmar Abrego Garcia. And down in Florida, the scores of former judges and other professionals behind the complaint against Pam Bondi -- that Florida previously punted, claiming that it couldn't investigate a sitting Attorney General -- renewed the call, noting that Bondi may be many things, but she's definitely not the Attorney General anymore.

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In certain capacities, artificial intelligence is quite capable of doing quality legal work. It may enhance a lawyer’s workflows, provide new opportunities for access to justice, assist in legal research—the possibilities seem innumerable. So, should we be fearful of its potential? Are we all out of a job? Amanda Arriaga and Patrick Palace welcome Ed Walters to talk through the ethics and opportunities lawyers must consider in the age of AI. Ed focuses on the important role bar associations should play in the lives of all attorneys and highlights the need for thoughtful leadership for AI use as we move into the future.

Ed Walters is Vice President of Legal Innovation and Strategy at Clio. 

To learn more about NCBP or to become a member, visit ncbp.org

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