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We’re long overdue for a classic Gyi and Conrad mess-around. Let’s poke fun at Scorpion’s new AI marketing guide, shall we? Later, the guys highlight your juicy LinkedIn comments about discount pricing in the personal injury market.

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While we can see some merit here and there, is too much of Scorpion’s Not All Ai is Created Equal: How to Evaluate AI for Law Firm Marketing guide just so-so? The guys talk through the elements of both its questions and recommendations to help you understand its hits and misses.

Some personal injury lawyer in Indiana is pitching discount pricing to undercut competitors, but is that actually a good idea? His LinkedIn commenters aren’t impressed—stick around to get Gyi and Conrad’s take.

The News:

Major eyeroll moment here for the Google overlords – Google: Reddit Gets No Special Preference In Google Search Rankings.

We wouldn’t recommend FirmPilot, but we have immensely enjoyed watching it fall on its face.

LinkedIn has added a “Seems like AI Slop” Button, and we’re totally here for it.



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Naturalized citizens have served as federal judges, including as Justices of our Supreme Court, for more than two centuries, many with great distinction. Recently Representative Nancy Mace introduced a joint resolution calling for an amendment to our Constitution that would require that federal judges, alongside members of Congress, be born in the United States. Previously, Representative Pete Stauber proposed legislation requiring that all American judges be “natural born citizens” and require sitting judges with dual citizenship to renounce foreign ties.

On this Lawyer 2 Lawyer episode, Craig welcomes Judge Jeremy D. Fogel, formerly of the United States District Court for the Northern District of California, as they discuss these proposals that would require federal judges to be born in the United States or qualify as “natural born citizens, and the opposition by a group of bipartisan judges, Keep Our Republic's Article III Coalition, who are leading the charge against these proposals which create hateful rhetoric and go against the framers of our Constitution’s ideals.



Mentioned in this Episode:

Keep Our Republic's Article III Coalition

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In this episode of the Un-Billable Hour’s Seat at the Table:

A law firm’s culture. What is it? Your firm has a culture even if you’ve never identified it. The problem is, if you don’t create an intentional culture, an identity, you may slip into a culture you didn’t want to be part of

Start with what you want to be, how you want to be known, who you want to work with. Understanding your culture can help your firm come together, move as a team, and even keep you from making a hire that’s doomed from the start.

“Everybody on the same train, moving in the same direction, with the same values” matters. Develop the workplace you want to work in. Communicate it. Live it everyday.

First, what is “firm culture?” The personality and backbone of the firm? Is it what happens when the boss isn’t around? Is it what people say about your firm when you’re not in the room? Every firm has a culture, whether you know it or not.

Guests Lori Brown-Simmons, Hannah Hembree Bell, and Ben Hockema are experienced professionals who share their thoughts with host Christopher T. Anderson on building a healthy firm culture.

For a lot of firms, “culture,” is an afterthought, if it’s thought about at all. But every firm develops a culture, either by accident or intentionally. (Intentionally is better). Understanding your firm’s culture, its mission, values, and goals helps everyone work together, collaborate, and even helps your firm from making a hire that may look good on paper but “wasn’t a good fit.”

Do you have the right people in the right seats? Do your clients represent you and your goals? You can be a team with a recognized reputation, or you can be an office with a bunch of lawyers chasing billable hours. An intentional culture is the difference.

Mentioned in This Episode:

Clio

ClioCon 2026, Oct. 26-27, 2026

Legal Talk Network Unbillable Hour

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To run a thriving legal business, you need your prospective clients to easily find and connect with your law firm. Rocky Dhir welcomes marketing professionals Amanda Sexton and Zack McKamie to discuss effective marketing strategies for law firms. They discuss SEO tactics and what lawyers need to know about developing an advertising approach that makes sense for their individual law firm. Later, they also dig into the ethics of lawyer marketing, AI considerations, social media usages, and much more.

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Adriana has trained lawyers through legal tech developments for decades, so she’s pretty much seen it all! Dennis and Tom pick her brain on the trajectory of AI tools, technology competence, collaboration, and much more. Adriana offers deep insights into lawyers’ commonly underutilized tools in Microsoft and Adobe, pointing out that they may already be paying for the solutions they need.

Later, they also discuss Adriana’s career path and dig into the advantages of using practice management platforms in today’s midsize and small firms.

As always, stay tuned for the parting shots, that one tip, website, or observation that you can use the second the podcast ends.

Have a technology question for Dennis and Tom? Call their Tech Question Hotline at 720-441-6820 for the answers to your most burning tech questions.

Show Notes:

UPS Devices

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