Welcome to the New Zealand Tech Marketers Podcast, where we spotlight Kiwi marketers shaping the future of Aotearoa’s tech sector.
In this episode, we chat with Lisa Jansen — B2B marketing expert, writer, and TMG exec member — about her recent article “B2B Marketing in 2025 and Beyond.” Lisa shares why she believes B2B marketing is at a turning point, and how marketers can adapt.
We cover:
The five biggest challenges facing B2B marketers today
How AI is reshaping (and complicating) the landscape
Why trust, original content, and real human connection matter more than ever
The shift from alignment to true collaboration across teams
Whether you’re rethinking strategy or looking for inspiration, Lisa’s insights are timely, practical, and thought-provoking.
Let’s dive in.
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40:17
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40:17
Yvonne Gill - Executive Director of TechWomen
Yvonne Gill is the Executive Director of TechWomen and Strategic Programmes Lead at NZTech, driving initiatives that champion women in tech, education, and leadership across New Zealand’s tech sector.
With a background spanning event marketing, strategic communications, and market research, Yvonne brings a passion for building communities and creating real impact.
Tune in to hear Yvonne’s career journey, her insights on leadership and mentoring, and how she’s helping shape the future of tech in New Zealand, with Tech Marketers Group podcast host Brittany Cain.
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46:29
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46:29
Justin Flitter - Founder of AI New Zealand
Justin Flitter is the Chair of the NZ Tech Marketers Group, a Director on the board of Business Mentors New Zealand and the Founder of NewZealand.AI.
His B2B Marketing career spans 20+ years working for high-growth tech companies like Zendesk, and professional services companies.
Tune in to this interview to hear about Justin's career, professional insights and much more with Tech Marketers Group podcast host Brittany Cain.
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44:05
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44:05
Sophie Neate - International Tech Marketer
In this podcast Sophie Neate talks to Brittany about her story.
With 16 years of marketing experience primarily centered on strategy, Sophie discusses her journey in the tech sector. Having held various roles throughout her career in New Zealand, Australia, and Sweden, she brings a wealth of insights to share.
The key takeaway from Sophie is that when presenting results around marketing outcomes, whether direct or digital, you have to show results. To change mindsets, you need to walk your talk. I always tell the team “It’s a marathon, not a sprint”.
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43:13
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43:13
Nick Whitehead - Serko CMO
Nick Whitehead is the CMO of NZX listed company Serko. In 2023 Nick was recognised as the NZ Tech Marketer of the Year. Join Brittany in this interview to hear Nick's story and advice for marketers building brand, partnerships and international growth.
The New Zealand Tech Marketers Group brings you the NZ Tech Marketers podcast. Join us for interviews and discussions on marketing for and with SaaS, Tech and B2B exporting businesses.
New Zealand