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Real Business Owners

Trevor Cowley and Rick Trimmer
Real Business Owners
Latest episode

382 episodes

  • Real Business Owners

    Ask Me Anything | Episode 387

    27/10/2026 | 20 mins.
    If you are ready to level up personally and professionally, go to joinrbo.com

    Starting a business is one thing. Building one that actually makes money, survives hard times, and eventually runs without you is a completely different game.

    In this episode of The Real Business Owners Podcast, Rick Trimmer answers real questions from entrepreneurs about hiring, sales, managing finances, and the critical decisions that determine whether a business succeeds or fails.

    Drawing from his own experiences of losing everything during the recession and rebuilding his companies, Rick shares the lessons he's learned about overcoming setbacks, making smarter business decisions, and creating long-term financial freedom.

    From knowing when to hire your first employee to understanding when it's time to walk away from a failing idea, this episode gets into the practical side of entrepreneurship that every business owner needs to understand.

    In This Episode, You'll Learn:

    The biggest mistakes new business owners make

    When to hire your first employee and start building a team

    Why sales should be your number one priority

    How to pay yourself without sacrificing business growth

    The financial numbers every business owner needs to track

    When to keep pushing and when to walk away from a failing idea

    How to grow a business with limited capital

    Why finding the right mentor can save you years of mistakes

    Building a successful business takes more than hard work. It takes smart decisions, financial discipline, and the ability to adapt when things don't go according to plan.
  • Real Business Owners

    Stop Playing The Victim | Episode 386

    20/10/2026 | 28 mins.
    If you are ready to level up personally and professionally, go to joinrbo.com

    Most people don't fail because they lack ability. They fail because they aren't willing to do what success requires.

    In this solo episode of The Real Business Owners Podcast, Trevor Cowley breaks down why so many people fall short of their potential, challenging the victim mentality and exposing the excuses that keep people stuck. He explains why one of the hardest parts of building a successful business isn't solving the problems around you—it's confronting the person responsible for them.

    From tolerating poor employee performance to abandoning personal commitments when things get uncomfortable, the problems you complain about may be the very problems you're allowing to continue.

    If you want better results, you need to stop negotiating with yourself, raise your standards, and prove your commitment through action.

    In This Episode, You'll Learn:

    Why your business problems often reflect your own leadership and standards

    How to recognize when you're making excuses to avoid discomfort

    Why discipline is built when things get hard, not when things are easy

    How facing discomfort builds resilience and changes your identity

    Why tracking streaks creates undeniable evidence of consistency

    How to stop playing the victim and take responsibility for your results

    Why your daily decisions must align with the goals you claim to want

    Stop complaining about the results you're getting and start taking responsibility for the decisions that create them.
  • Real Business Owners

    Grace, Accountability, and Becoming a Better Man with Ryan Michler | Episode 385

    13/10/2026 | 1h 15 mins.
    If you are ready to level up personally and professionally, go to joinrbo.comPersonal growth starts when you're willing to confront the parts of yourself you'd rather hide.In this episode of The Real Business Owners Podcast, Rick Trimmer sits down with Ryan Michler for a raw conversation about personal failure, accountability, leadership, and what it actually takes to become a better man.Ryan opens up about the struggles that forced him to reevaluate his life, including alcohol abuse and divorce, and explains why being honest about your failures can have a greater impact than pretending you have everything figured out. Together, they discuss showing grace without abandoning accountability, learning from other people's mistakes, and building the kind of character that holds up when life gets difficult.The conversation also explores consistency, financial discipline, identity beyond business, and why real growth often comes from surrounding yourself with the right people and taking action instead of endlessly consuming information.In This Episode, They Cover:Why sharing your failures can help others more than presenting a perfect imageHow humility changes the way you lead, coach, and handle conflictThe balance between showing grace and holding people accountableWhy consistency and the boring basics produce lasting resultsHow lifestyle inflation and spending to impress others can hold you backWhy your identity should be built around your values, not just your job titleHow live events, meaningful friendships, and the right community can change your lifeWhy listening to advice isn't enough if you're unwilling to take actionReal growth requires more than knowing what to do. It requires the humility to admit where you're falling short and the discipline to do something about it.
  • Real Business Owners

    The Loneliness Between Levels with AJ Cappuccitti | Episode 384

    06/10/2026 | 1h 13 mins.
    If you are ready to level up personally and professionally, go to joinrbo.com
    What happens when the excitement of entrepreneurship wears off and all that's left is the grind?
    In this episode of The Real Business Owners Podcast, Trevor Cowley, Rick Trimmer, and AJ Cappuccitti get into what it actually takes to move a business forward when things get difficult.
    AJ came to Utah from Canada to surround himself with people further ahead, and the conversation quickly expands into a deeper discussion about entrepreneurship, loneliness, scaling, team building, and the importance of changing your environment when you've outgrown it.
    They break down:
    Why getting around people ahead of you can completely change your perspective
    What to do when business starts feeling like an uphill battle
    How successful entrepreneurs can become the go-to person for everyone else's problems
    The difference between being lonely because you're starting out and being selective because you've grown
    How to scale a remodeling business without letting overhead crush you
    Why you might be playing in the wrong "field" without realizing it
    How to build a company that can operate without the owner
    Creating a clear path for employees to earn more responsibility, profit sharing, and equity
    Why finding good people isn't the hardest part of building a team
    Knowing when to stop consuming information and start putting what you've learned into action
    The bigger takeaway: You don't need to know everyone. You need to become the kind of person worth knowing.
  • Real Business Owners

    Ask Me Anything with Rick Trimmer | Episode 383

    29/09/2026 | 38 mins.
    If you are ready to level up personally and professionally, go to joinrbo.com

    What would you do if you had to start over tomorrow?

    In this episode of The Real Business Owners Podcast, Rick Trimmer answers questions submitted directly by business owners in the Real Business Owners community. He covers everything from getting started in real estate and finding the right business to buy, to rebuilding after losing everything, understanding the numbers that actually matter, choosing business partners, and the advice he would give his 25-year-old self.

    Rick gets into the practical decisions behind building wealth, recovering from failure, and creating businesses that give you more freedom. He also shares lessons from his own mistakes in real estate, partnerships, and business—and why ultimately, nobody is coming to save you.

    In This Episode:

    How to get started in real estate and Airbnb
    What to look for when buying your first rental property
    How to find the right business when you don't know what to pursue
    Why you don't need to be passionate about your business to build wealth
    What Rick would do if he lost everything tomorrow
    How cutting expenses and increasing income can accelerate a comeback
    How much luck actually matters in business
    The three numbers every business owner should know
    The biggest mistakes Rick has made in real estate
    How to identify the right business partner
    Why Rick uses a "dating period" before entering partnerships
    The advice Rick would give his 25-year-old self
    Why taking responsibility for your situation is the first step toward changing it
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About Real Business Owners
Trevor Cowley and Rick Trimmer are on a mission to help business owners at any level develop personally and professionally by sharing his past experience building several successful business ventures. It's his goal to convey effective techniques and strategies that any business owner can implement TODAY. Want to get into contact with Rick? Email him at Rick@realbusinessowners.com
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