
Episode 229: How I Think About… Building a Business That Lasts
15/12/2025 | 29 mins.
In this final instalment of the How I Think About… series, I’m reflecting on what it really takes to create a business that stands the test of time - not just in terms of revenue or visibility, but in terms of energy, alignment, and staying power.I share:Why building a business that lasts isn’t the same as building one that’s constantly scalingThe sneaky role pricing plays in business longevity (including both over- and undercharging)What most people get wrong about evolution vs. pivotingWhy boredom and understimulation are quiet killers of sustainabilityHow to spot the difference between coasting strategically and getting stuckIf you’ve ever felt the pressure to constantly be doing more, this episode will help you consider what’s truly required to make your business sustainable for the long haul.CONNECT WITH EMMA-LOUISE: Website: https://theambitiousintrovert.com/ LinkedIn: https://www.linkedin.com/in/emmalouparkes/Instagram: https://www.instagram.com/emmalouparkesSign up to receive my monthly Introverts Only emails, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.PREMIUM SUPPORT: Interested in working with me 1:1? Learn more and apply here.

Episode 228: How I Think About… Growth
01/12/2025 | 27 mins.
In this solo episode in the How I Think About… series, I share how my perspective on growth has evolved over the course of my business.Growth is such an interesting concept the straddles empowerment AND can be very toxic depending how it’s applied.This episode is a reflection on what real growth looks like in different seasons of life and business - and how ambitious introverts can get intentional about growth that works for them..I share:Why I no longer treat growth as a non-negotiable valueThe hidden costs of chasing growth without clarityHow 90-day consistency builds true momentumStrategic growth vs reactive growth (and how to tell the difference)When staying the course is the smartest move you can makeReal-world examples of clients growing through anti-growth by designCONNECT WITH EMMA-LOUISE: Website: https://theambitiousintrovert.com/ LinkedIn: https://www.linkedin.com/in/emmalouparkes/Instagram: https://www.instagram.com/emmalouparkesSign up to receive my monthly Introverts Only emails, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.PREMIUM SUPPORT: Interested in working with me 1:1? Learn more and apply here.

Episode 227: How I Think About… Visibility
17/11/2025 | 24 mins.
From launching my business in 2019 as a total social media avoider, to now running a globally downloaded podcast and coaching high-performing introverts, my approach to visibility has evolved a lot. And being visible as a business owner in 2025 is very different to how it was even just a few years ago.This episode isn’t about algorithms or trends. It’s about being intentional with how and where you show up, based on YOUR business and clients.I dive into:Why visibility means different things at different stages of businessHow your energy, not the algorithm, should determine where you show upThe difference between reach-based visibility vs. relationship-based visibilityWhy “going viral” doesn’t always lead to clients (and what does)What I’ve learned about deep content - and how it builds long-term trustThe #1 question I ask clients who feel drained by content creationIf you’ve ever wondered whether your version of visibility is enough, or if you’re trying to find a more sustainable way to be seen, I hope these unfiltered thoughts spark something for you!CONNECT WITH EMMA-LOUISE: Website: https://theambitiousintrovert.com/ LinkedIn: https://www.linkedin.com/in/emmalouparkes/Instagram: https://www.instagram.com/emmalouparkesSign up to receive my monthly Introverts Only emails, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.PREMIUM SUPPORT: Interested in working with me 1:1? Learn more and apply here.

Episode 226: How I Think About… Performing Under Pressure
03/11/2025 | 34 mins.
What does it really take to stay solid and grounded when the stakes feel high?In this solo episode, I’m sharing how I think about performing under pressure - drawing from almost 2 decades in one of the world’s most stressful jobs and 6 years coaching ambitious entrepreneurs.I explore:How calm confidence is actually a competitive edge in leadershipWhy, believe it or not, introverts often thrive in high-pressure environmentsThe difference between pressure and stress (and how I avoid tipping over)Why owning “enough” is more powerful than doing “everything”Why pressure becomes easier with practiceWhy your ability to deal with pressure isn’t fixed - and how rituals, routines and ‘tools in the box’ are what really separates those who perform well from those who don’t🎧 Tune in now and rethink what it means to perform at your best when it matters most in your business.CONNECT WITH EMMA-LOUISE: Website: https://theambitiousintrovert.com/ LinkedIn: https://www.linkedin.com/in/emmalouparkes/Instagram: https://www.instagram.com/emmalouparkesSign up to receive my monthly Introverts Only emails, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.PREMIUM SUPPORT: Interested in working with me 1:1? Learn more and apply here.

Episode 225: How I Think About… Energy as My Greatest Business Asset
20/10/2025 | 21 mins.
As an introverted business owner and success coach for ambitious introverts, I’m never not thinking about energy - it’s the foundation of everything I do to help my clients get results.In this episode of The Ambitious Introvert®, I share how I think about energy as the most valuable and strategic asset in my business. You’ll hear how this lens influences everything from how I coach, to how I structure offers, to how I spend my time - and why I truly believe protecting your energy is your fastest path to sustainable success.I share:Why energy (not time) is the real currency of high performanceThe truth about introversion - and why the “label” can be deeply empoweringReal-life examples of different offers and models that all work for different peopleGood tired vs. bad tired - and how to tell the differenceWhy most productivity advice is designed for extroverts (and how to spot it)The Olympic analogy that will reframe how you use your energy for the long haulWhether you’re running a high-touch service business, scaling a low-ticket offer, or building a software empire, this episode will shift how you think about energy as the foundation that supports your business.CONNECT WITH EMMA-LOUISE: Website: https://theambitiousintrovert.com/ LinkedIn: https://www.linkedin.com/in/emmalouparkes/Instagram: https://www.instagram.com/emmalouparkesSign up to receive my monthly Introverts Only emails, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.PREMIUM SUPPORT: Interested in working with me 1:1? Learn more and apply here.



The Ambitious Introvert® Podcast