The Business of Agriculture Podcast

• 425 - Why Sorghum Struggles Despite Its Potential in Ag Markets | Damian Mason Podcast

  Sorghum is a drought-tolerant, high-protein, non-GMO grain with impressive versatility—from livestock feed to human consumption and even liquor production. Yet, despite these strengths, U.S. sorghum acres are shrinking, and prices remain below production costs. In this episode, Damian Mason speaks with Adam York, CEO of Kansas Sorghum Producers, to explore why sorghum remains undervalued in global markets. They examine challenges in sorghum branding, demand, and perception, and what the industry must do to elevate this under appreciated crop. The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary.    This content is protected. ©Damian Mason, all rights reserved.   

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• 424- Global Grain Glut, Trade Turmoil & U.S. Ag's Future | Damian Mason Podcast

  Global grain markets are oversupplied, trade routes are shifting, and U.S. Agriculture faces increasing challenges from geopolitical tensions and aggressive global competitors. Joe Vaclavik—market analyst and host of Grain Markets and Other Stuff—joins Damian Mason to examine the pressures facing America's export-driven Ag model. They discuss commodity prices, global trade disruption, and the real economic forces reshaping U.S. agriculture. Expect honest insights, grounded analysis, and zero sugar-coating. A must-listen for agribusiness professionals seeking to understand what lies ahead. The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary.    This content is protected. ©Damian Mason, all rights reserved.   

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• 423 - Marketing Farm Products Direct-To-Consumer: Strategy, Value & Growth | Damian Mason Podcast

  Agricultural producers excel at production but often struggle with promotion—especially in direct-to-consumer (DTC) markets. In this episode, business growth strategist Brian Frankel joins Damian Mason to break down the five essential steps in a consumer's buying decision. They explore motivational factors, perceived value, customer expectations, and the mindset shift required to sell effectively to modern consumers. Whether launching a DTC brand or improving outreach, this episode delivers actionable insights for farm-based entrepreneurs and agribusiness professionals.   The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary.    This content is protected. ©Damian Mason, all rights reserved.   

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• 422 - Seafood By-Products as Crop Fertilizer: Innovation, Sustainability, and Ag's Future | Damian Mason

  Can seafood by-products help feed the future of agriculture? Damian Mason speaks with Norm Davy, President of Tidal Grow, about SeaPhos—a liquid fertility product made from up-cycled seafood waste. In 2025, Damian trialed the product on his Indiana farm and shares firsthand insights. This episode explores sustainable ag inputs, nutrient cycling, crop protection innovations, and the business hurdles startups face in entering the agricultural input space. Discover how environmental sustainability is driving new solutions in soil health, plant nutrition, and farming's future.   The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary.    This content is protected. ©Damian Mason, all rights reserved.   

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• 421 - Why Family Farms Struggle Internally Despite Public Support | Damian Mason

  Despite making up 97% of U.S. farms, family operations often struggle with internal dysfunction. Andy "Caygeon" Junkin of Stubborn.farm joins Damian Mason to explain why many family farms face challenges such as poor communication, generational conflict, and lack of clear business structure. They explore the gap between public admiration and private mismanagement—and how these issues can be solved before it's too late. Learn how farm families can transition from emotional gridlock to sustainable, profitable businesses.   The Business of Agriculture Podcast with Damian Mason is Sponsored by: NewFields Ag | https://newfieldsag.com Redox Bio-Nutrients | https://www.redoxgrows.com Harvest Returns | https://www.harvestreturns.com Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary.    This content is protected. ©Damian Mason, all rights reserved.   

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