The Home Service Expert Podcast

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Joe Crisara has trained thousands of home service technicians — and the number one thing he hears is that they don't want to be called salespeople.

In this episode, Joe breaks down why that resistance is costing your team money, your customers their options, and your business its potential. The fix isn't motivation. It's finishing the sentence. Joe's system, built over decades working with plumbers, HVAC techs, electricians, and garage door companies, is simple: make a friend, diagnose the whole system, build premium, mid-range, and economy options, personalize them, and close with "what should we do?" That framework closes 92% of jobs. Not because it's pushy, because it's honest.

What you'll learn:
— Why "sales" became a dirty word and how to fix it for your team
— The five-step system behind a 92% close rate
— Why financing is the primary offer
— not an afterthought
— How "magic moments" create raving fans without manipulation
— The self-esteem problem behind underperforming techs
— and the trainable fix
— Pure-motive service and why caring outsells closing every time
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John Block didn't build Unity Partners by being the smartest guy in the room. He built it by making sure he never was. As the founder of one of the fastest-growing private equity firms in home services, John has a framework that most operators never hear — and it has nothing to do with hustle, willpower, or grinding harder than everyone else.

In this episode, John breaks down why chasing revenue is the wrong game, what private equity actually looks for before acquiring a home service company, and the one mindset shift that separates operators who plateau from those who build something that lasts.

If you're running a home service business and you feel like you've hit a ceiling
— this episode is the reason why, and exactly what to do about it. What you'll learn:
— Why being the dumbest person in the room is the smartest move you can make
— The difference between building bigger and building better
— and why it matters
— What PE firms actually measure beyond EBITDA
— The "who not how" principle and how to apply it to your team right now
— Why most operators overestimate what they'll do in a year and underestimate the hockey stick

-- 🕐 TIMESTAMPS 🕐 --
00:00 - Introduction

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https://homeservicefreedom.com/

Dr. Benjamin Hardy is one of the world's leading organizational psychologists

— PhD, bestselling author of 10X Is Easier Than 2X, and Dan Sullivan's writing partner. In this episode, Tommy sits down with Dr. Hardy to break down why you don't need to be ready to start, how your future self is already waiting for you to decide, and the one mindset shift that separates the operators who scale from the ones who stay stuck.

⏱ TIMESTAMPS
00:00 Start Before You're Ready
02:54 Welcome and Introductions 
04:31 Tommy's Hockey Stick Growth
05:28 Ben's Background Today
07:01 Profitability Over Revenue
09:26 Ben's Origin Story
16:08 Meeting Dan Sullivan
21:48 How to Co-Write Books
24:30 Building Your Audience
30:13 The Power Law Explained
36:24 How to 10X
43:59 Writing Seven Books
47:34 The Gap and the Gain
48:59 Future Self Framework
57:14 Stop Waiting for Perfect
01:00:11 Future Self Deep Dive
01:07:48 The Science of Future Self
01:21:40 Closeout Questions 
01:25:01 Start Over With $10M
01:28:20 Ben's Favorite Books
01:31:18 Find Ben Online
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🎙️ Home Service Expert Podcast → https://homeserviceexpert.com

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The biggest myth in home service technology? That software solves problems. It doesn't. People do.
Tommy sits down with Richard Kohberger — the go-to ServiceTitan expert and founder of Blue Collar Nerd — for one of the most honest conversations about technology, leadership, and what it actually takes to build a great home service company in the AI era.In this episode you'll learn:
— Why most companies use ServiceTitan wrong
— and what it actually looks like when you use it right
— The truth about AI replacing CSRs and what to do about it before it happens to you
— Why adding more AI to your business means your people need MORE human attention, not less
— The four metrics every home service owner should know cold
— Why emotional intelligence is the most underrated skill in home service leadership
-- 🕐 TIMESTAMPS 🕐 --
00:00 - Introduction 
00:34 - Richard's Background and Blue Collar Nerd Origin
03:08 - Why Investors Are Rushing Into Home Service
06:02 - Advanced ServiceTitan Integrations
10:31 - When to Get on ServiceTitan
13:50 - AI-First Software and What's Coming
17:46 - Tommy's AI-Written Radio Ad Live
21:16 - Social Media vs Traditional Advertising
28:03 - The A1 Garage Model vs HVAC
32:28 - Which Industry Would Richard Build In?
36:12 - Tommy's 2017 Trifecta and Podcast Origin
38:49 - SOPs: SweetProcess vs Trainual
41:13 - AI Supporting People Not Replacing Them
44:41 - Technology Changing Leadership and Culture
47:52 - Longevity Science and Fasting
51:03 - Skills the Next Generation of Operators Needs
54:14 - EQ vs IQ in Leadership
58:42 - Rapid Fire: The Four Metrics Every Owner Must Know
1:09:08 - Die With Zero and Tommy's Philanthropy Plans
1:13:53 - Get Clear on Your WHY 1:17:35 - Is "I'm Doing It for My Family" Really True?
1:23:39 - Meditation, Facing Fears, and Final Thoughts
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https://homeservicefreedom.com/

Most home service companies don't fail from a lack of opportunity — they fail because they lose focus.
Tommy sits down with Yarin Gaon, a growth advisor who has mentored over 397 businesses through Chicago and SCORE and helped company after company break through the $1M–$10M plateau. 
Yarin's framework is built on one core idea: the path of least resistance always wins. In this episode you'll learn:
— Why your current business model might not be the version worth scaling
— How to find the 20% of your operation driving 80% of your profit
— The growth canvas replacing vision traction organizers for home service leaders
— What "path of least resistance" actually looks like applied to your business
— Why you need to pause before your next quarterly session and design Version 2 Yarin's free playbook: fractional.partners
— no lead magnet, no catch. Just the framework. 

-- 🕐 TIMESTAMPS 🕐 --
00:00 - Introduction
00:51 - Yarin's Background and Story
05:06 - Hustle vs Focus
06:08 - What Vision Actually Means
08:20 - Defining Your Real Success Metric
10:39 - How to Build a Monopoly in Your Market
12:11 - Military E-Commerce Business Breakdown
15:49 - Diversification Mistakes and When to Cut
21:17 - The Wrong Growth Model
23:51 - Growth by Addition vs Subtraction
30:50 - Profitability Before Capital
33:41 - How Private Equity Values Your Business
37:47 - What the Best CEOs Have in Common
39:53 - Better Decisions Equal More Profit
1:05:46 - Why Franchising Fails in Home Service
1:07:09 - The Explicit Decision Framework
1:09:45 - The Growth Model Framework
1:12:48 - Free Playbook and Book Recommendation
1:13:32 - Path of Least Resistance Explained
1:15:14 - Build a Machine That Prints Profit

🚀 FREEDOM 2026 Get your Tickets Today!
https://homeservicefreedom.com/
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Live Q&A ⟶ https://homeserviceexpert.com/questions