Christopher Carey sits down with Oliver Woehler, XR Sales Lead EMEA at Lenovo, and Laura Keresztyén, Sales Associate at Arthur, to unpack whatâs changed â and why the timing suddenly feels different. ISE 2026 was packed with partners and customers swarming the demos, and Lenovo is using the show to put a spotlight on a new global partnership thatâs designed to make enterprise XR easier to buy, easier to deploy, and easier to justify.
But the real hook is what theyâre building on top.
Because nobody is buying headsets âbecause headsets.â The question buyers keep asking is the same one we heard across ISE this year: whatâs the use case, whatâs the value, and how fast can we prove it?
Oliver and Laura lean into that tension, and then take the conversation somewhere more interesting â where immersive collaboration stops being a novelty and starts becoming a productivity lever.
Laura shares how Arthur is bringing people and AI into the same virtual workspace, and why the last two years have created what she calls a perfect match between AI and VR. The AI isnât just a chatbot on the side; itâs showing up as an active participant in the room â shaping agendas, keeping teams on track, organizing ideas, and pushing meetings toward actual next steps.
Then the discussion widens to the âwhere the ROI livesâ territory: training and digital twins. They tease why training is often the quickest win, how personalization changes when AI is in the mix, and why digital twins get far more powerful when you can bring people inside them to walk, annotate, brainstorm, and even interact with complex systems in ways 2D screens canât match.
If youâre still on the fence about XR at work, this is the interview that will make you rethink what âready to scaleâ looks like in 2026.
Catch the full video â before your competitors do.