Agency Business

Welcome to Agency Business.
Matthew Naffah, CEO of RareOne joins Olivia Morley to discuss the newly-formed agency platform’s approach to scaling independent agencies without eliminating their individual brands, leadership or specialized expertise.
The Agency Business podcast is part of the Marketecture Media podcast network.
Reach Out:
Subscribe for free to the Agency Business newsletter.
Interested in joining Agency Business as a guest? Submit a pitch.
Listen to 📊 The Madison and Wall Podcast: Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends.
Listen to 🎬 Screen & Sponsor: Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.

Welcome to Agency Business.
The Agency Business podcast is part of the Marketecture Media podcast network.
Reach Out:
Subscribe for free to the Agency Business newsletter.
Interested in joining Agency Business as a guest? Submit a pitch.
Listen to 📊 The Madison and Wall Podcast: Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends.
Listen to 🎬 Screen & Sponsor: Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.

Welcome to Agency Business.
Katy Hornaday, CEO of independent, private-equity backed agency, BarkleyOKRP, joins Brian Wieser and Olivia Morley to discuss her path from creative leader to CEO, how the agency is using its PE backing to build and buy capabilities, and what it takes to make integration across creative, strategy, media and AI-enabled tools work inside the business.
For more on the media side of BarkleyOKRP’s model, revisit Episode 22, with MissionOne Media president Sean Corcoran.
The Agency Business podcast is part of the Marketecture Media podcast network.
Reach Out:
Subscribe for free to the Agency Business newsletter.
Interested in joining Agency Business as a guest? Submit a pitch.
Listen to 📊 The Madison and Wall Podcast: Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends.
Listen to 🎬 Screen & Sponsor: Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.

Welcome to Agency Business.
Shannon Langrand, founder and CEO of Houston-based independent agency Langrand, joins Brian Wieser and Olivia Morley to discuss how starting an agency without first working inside one shaped the firm’s model, and why that outsider perspective helped her build around the “job to be done” for clients rather than the inherited structures of the agency business.
The Agency Business podcast is part of the Marketecture Media podcast network.
Reach Out:
Subscribe for free to the Agency Business newsletter.
Interested in joining Agency Business as a guest? Submit a pitch.
Listen to 📊 The Madison and Wall Podcast: Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends.
Listen to 🎬 Screen & Sponsor: Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.

Welcome to Agency Business.
Mark Penn, chairman and CEO of Stagwell, join Brian Wieser live last week at Cannes to discuss why he sees marketing services as more resilient than many technology businesses, how Stagwell is investing in AI, software and digital transformation, and why he believes agencies are undergoing transformation rather than decline. Mark also talked about Stagwell’s global expansion, capital allocation, investor perceptions of the agency sector and the company’s push to combine services and technology.
The Agency Business podcast is part of the Marketecture Media podcast network.
Reach Out:
Subscribe for free to the Agency Business newsletter.
Interested in joining Agency Business as a guest? Submit a pitch.
Listen to 📊 The Madison and Wall Podcast: Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends.
Listen to 🎬 Screen & Sponsor: Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.