Agency Business

Welcome to Agency Business.
Michael Magnusson, founder and CEO of Pinnacle Advertising, joins Brian Wieser and Olivia Morley to discuss what it means to run an agency built on retail performance and measurable outcomes.
Michael explains how that focus shapes team structure, client relationships, and day-to-day decision-making, as well as how the agency operates in a market defined by consolidation and evolving client demands.
The Agency Business podcast is part of the Marketecture Media podcast network.

Welcome to Agency Business.
Scott Shamberg, president and CEO of independent media agency Mile Marker, joins Brian to discuss the growing opportunity for independent agencies serving mid-market and private equity-backed brands.
Shamberg explains how Mile Marker is positioning itself between small media boutiques and holding companies, why its clients prioritize flexible, “human in the loop” service models, and how the agency is using automation and AI to enhance — not replace — talent.
The Agency Business podcast is part of the Marketecture Media podcast network.
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Subscribe for free to the Agency Business newsletter.
Interested in joining Agency Business as a guest? Submit a pitch.
Listen to 📊 The Madison and Wall Podcast: Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends.
Listen to 🎬 Screen & Sponsor: Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.

Welcome to Agency Business.
This week, Olivia and Brian interview Boston Consulting Group's Janet Balis. We discuss how AI is reshaping the agency business beyond efficiency gains. Janet argues that many agencies and clients are underestimating AI’s impact by treating it as a cost-saving tool rather than an opportunity to rethink operating models, partnerships, and growth strategies.
We explore how agencies should adapt to evolving client expectations, where work should sit between agencies and in-house teams, and why success increasingly depends on designing more flexible, account-specific models that better align creative, media, and technology capabilities.
The Agency Business podcast is part of the Marketecture Media podcast network.
Reach Out:
Subscribe for free to the Agency Business newsletter.
Interested in joining Agency Business as a guest? Submit a pitch.
Listen to 📊 The Madison and Wall Podcast: Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends.
Listen to 🎬 Screen & Sponsor: Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.

Welcome to Agency Business.
This week, Madison and Wall’s Tucker Lake joins Olivia and Brian to discuss new research examining how the largest agency groups are approaching AI. Based on M&W's interviews with senior leaders across holding companies, one theme stood out: while AI has become a central focus, agency offerings today are far more similar than they are different.
The Agency Business podcast is part of the Marketecture Media podcast network.
Reach Out:
Subscribe for free to the Agency Business newsletter.
Interested in joining Agency Business as a guest? Submit a pitch.
Listen to 📊 The Madison and Wall Podcast: Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends.
Listen to 🎬 Screen & Sponsor: Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.

Welcome to Agency Business.
This week, Brian and Olivia interview Andrea Bendzick, CEO of independent digital agency, Wpromote. The group discusses Wpromote's recent acquisition of Giant Spoon and what it signals for the future of advertising agencies, including the convergence of creative and performance marketing.
Drawing on her background in finance and technology, Bendzick explains why the traditional divide between brand and performance no longer reflects client needs, how Wpromote is integrating creative, media, and data through its PolarisIQ platform, and why the company is building a tech-enabled services model to drive measurable outcomes.
The Agency Business podcast is part of the Marketecture Media podcast network.
Reach Out:
Subscribe for free to the Agency Business newsletter.
Interested in joining Agency Business as a guest? Submit a pitch.
Listen to 📊 The Madison and Wall Podcast: Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends.
Listen to 🎬 Screen & Sponsor: Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.