Thinkerbell founder Adam Ferrier and leading CMO Brent Smart host a show that celebrates creativity in marketing. Each episode they chat with a leading creative...
This week they’re joined by Gunny Scarfo, Co-Founder at Nonfiction Research, creators of uncensored, emotional research studies that have influenced everything from Super Bowl commercials to a Megan Thee Stallion song.
In this episode of Black T-Shirts, Gunny Scarfo dives deep into why emotional insights are still the foundation of outstanding creative work, plus details what goes into fostering trusting client relationships when developing comprehensive studies.
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1:08:57
Live from SxSW Sydney with Henry Innis
This week is a little different. Adam & Brent are live at South By South West and joined by longtime friend and supporter of the Black T-Shirts podcast, Henry Innis. Henry is also the co-founder and CEO at Mutinex GrowthOS, a marketing mix modelling platform designed to drive growth.
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1:07:05
James Hurman: Previously IT and Future Demand
This week they’re joined by James Hurman, a New Zealand-based entrepreneur, investor, author and advertising effectiveness expert. James is also the founding partner of Previously Unavailable, a creative company that partners with, creates and invests into high-growth startup companies.
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59:20
Johnnie Ingram: We Have Notes On This Episode
This week they’re joined by Johnnie Ingram, Award Winning Executive Producer, Creative Director, Director & Show Creator of We’re Here — the unscripted series that follows drag queens as they prepare to perform in small conservative towns.
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55:31
Wanda Pogue: Post Creative Strategy
In this episode of Black T-Shirts, Wanda Pogue, Global Chief Strategy Officer of Vayner Media, speaks to how her understanding of creative strategy has evolved from her days at Saatchi & Saatchi to now being on the trailblazing side of the industry in an agency that prides itself in finding innovative new ways to tell brands’ stories.
Thinkerbell founder Adam Ferrier and leading CMO Brent Smart host a show that celebrates creativity in marketing. Each episode they chat with a leading creative or marketer about them and their work and see if a famous piece of creative work passes the focus group test. Black T-Shirts, it’s XXL Creativity for Marketers.
Listen to Black T-Shirts, PBD Podcast and many other podcasts from around the world with the radio.net app
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