Call Me CEO: Moms Building Businesses, a Woman's guide to Balancing it All

• Solo 2: The Art of Delegation: How to Hire and Work With a Virtual Assistant (Without Losing Your Mind)

  Send us a textDiscover the Ultimate Time Audit & Productivity System to Streamline Your Life and Business, Master Delegation, and Get More Done with Less Stress!  Do you ever feel like there just aren’t enough hours in the day? You’re juggling life, business, and endless to-do lists—but somehow, it feels like nothing gets done.It’s time to take back control of your schedule and finally achieve the balance you deserve.With The Ultimate Time Audit & Productivity System, you’ll:Discover where your time is really going (spoiler: it’s not where you think!).Design a personalized productivity plan that works for YOU.Learn the secrets of effective delegation to free up hours every week.Take the first steps toward hiring a Virtual Assistant to handle the tasks you shouldn’t. This is your roadmap to becoming the CEO of your life and business!$27https://academy.camillewalker.co/offers/E9aLFAVn/checkoutI’ve created the Hiring a VA Cheatsheet for just $27 to help you navigate the process with ease and confidence. This guide will show you: How to identify the right tasks to delegate How to find top-tier VA candidates that match your business needs How to effectively communicate your business goals to your VA The best practices for building a successful, long-term working relationshipPlus, you’ll get the Success Cheat Sheet—a quick reference to ensure you maximize your VA’s support and boost your productivity from day one. Ready to take the next step in your business? For only $27, you’ll get the tools to hire the perfect VA and start scaling your business like never before. Schedule a free call with Camille: https://calendly.com/callmeceopodcast/discovery-call-with-camilleTime Audit: https://camillewalker.myflodesk.com/i6jwnvbhcu 

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• 244: Crafting a Cohesive Marketing Narrative for Social Media and Email

  Send us a textMarketing doesn't have to be a mystery, especially for busy moms building businesses. Sasha Fidenchuk pulls back the curtain on what actually works, sharing insights from her remarkable journey from corporate executive to successful entrepreneur and mother of two.After building a six-figure spray tan business in just six months, then pivoting during the pandemic, Sasha discovered her true calling: helping other entrepreneurs achieve real growth through strategic marketing. Now as co-founder of Daring House with her husband, she's on a mission to bring big business strategies to small business owners who are changing the world.Forget pretty logos and websites—they're not enough. The true power lies in understanding your customer data and creating marketing that resonates across channels. Sasha reveals the email marketing secrets that consistently generate 8-12x returns for her clients, including how to craft subject lines that spark curiosity and leverage social proof for maximum conversions. Her approach treats marketing not as isolated tactics but as an interconnected ecosystem that builds relationships before sales.Beyond business strategy, Sasha offers a refreshing perspective on balancing motherhood and ambition. Like the ocean constantly shifting from tumultuous waves to serene stillness, women can embody fierce leadership and nurturing tenderness within minutes. This duality isn't a weakness but our superpower as entrepreneurial mothers.Whether you're just starting your business journey or looking to level up your marketing approach, this conversation delivers actionable insights while affirming that you don't have to choose between success and presence with your family. You truly can have both—sometimes within the same five minutes!Resources:Sasha’s  Website: https://www.sashafedunchak.com/                                 https://daringhaus.com/  The Ultimate Time Audit & Productivity System (Freebie)Grab it here: TIME AUDIT WORKBOOKHow to Hire Your First VA for $27Get it now: GROWTH CHEATSHEETDiscover Your WHY – Free 5-Day WorkshopSign up for free here: DISCOVER YOUR WHYThe Mom Balance Playbook (Freebie for Managing the Mayhem)Download here: MOM BALANCE PLAYBOOKHire a VA or start your VA business here: https://camillewalker.co/5-Minute Meditations for Kids PodcastListen & subscribe here: APPLE SPOTIFYTop 100 Mompreneur Podcasts: https://podcast.feedspot.com/mompreneur_podcasts/ Connect with Sasha:Instagram: @sashafedunchak Tiktok: @sashadaring Connect with Camille: Follow Camille on Instagram: www.instagram.com/CamilleWalker.coFollow Call Me CEO on Instagram: www.in

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• Solo 1: Mastering Time Management - Productivity Hacks for Mom Entrepreneurs

  Send us a textTime management isn't just another business skill—it's the cornerstone of thriving as a mom entrepreneur. Drawing from my experience juggling four children, multiple businesses, and the ever-present quest for personal fulfillment, this episode delivers actionable strategies to reclaim control of your schedule.The game-changing approach we explore isn't about cramming more into each day. Instead, it's about strategic time-blocking that aligns with your natural rhythms and priorities. I share my personal framework: reserving Mondays and Fridays for family and self-care, while dedicating mid-week days to content creation, client work, and team management. This simple shift transforms scattered productivity into purposeful progress.The MIT Rule (Most Important Tasks) revolutionizes how you approach each day by identifying just three high-impact priorities that deserve your undivided attention. Combined with the Pomodoro Technique and strategic delegation, these methods create breathing room in even the most chaotic schedule. I've helped countless women implement these systems, and the universal response is always: "Why didn't I start this years ago?"Perhaps most importantly, we tackle the challenging skill of saying "no" without guilt—arguably the most underrated productivity hack for overwhelmed entrepreneurs. Remember that protecting your time isn't selfish; it's essential to showing up fully for what matters most. Which of these strategies will you implement first? Screenshot this episode, share it on Instagram, and tag me @camillewalkerco so I can cheer you on as you take back control of your time!Episode Highlights:Time-blocking strategies for busy momsHow to prioritize tasks with the 3 MIT RuleThe power of delegation & automation in your businessLearning to say NO without guiltFree Time & Energy Audit to help you get organized! Resources Mentioned:Download the FREE Time & Energy Audit: https://camillewalker.myflodesk.com/timeauditJoin my newsletter for weekly business & productivity tips: MyMommyStyle.com Top 100 Mompreneur Podcasts: https://podcast.feedspot.com/mompreneur_podcasts/  Let’s Connect!Instagram: @camillewalker.coWebsite: CamilleWalker.coMyMommyStyle.comSubscribe to Call Me CEO for more episodes!

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• 243: Gili Guise: A Mom's Journey to Create a Sustainable Fashion Brand

  Send us a textWhen you're the parent of growing children, finding pants that actually fit can feel like an impossible quest. One week they fit perfectly, and the next your child's ankles are suddenly exposed while the waist is swimming. It's a universal parenting frustration that Lauren, founder of Gili Guise, experienced firsthand with her tall, texture-sensitive son."I needed something that could get on and off easily, that could adjust with boys as they grow, whether they're tall and lanky or they're a little bit thicker," Lauren explains. After countless shopping trips ending in unworn clothes and wasted money, she took matters into her own hands. Drawing on her determination rather than fashion experience, Lauren designed pants that could extend in both length and waist, starting with a reasonably sized waistband instead of the oversized ones typical in adjustable children's clothing.The name Gili Guise represents the entire family behind the brand—Greg (G), Indy (I), Lauren (L), and Ireland (I)—reflecting how deeply integrated family is in every aspect of the business. Lauren's children don't just model the clothes; they're actively involved in the design process, offering opinions on colors and patterns. This family-first approach has created clothing that truly works for kids, from the soft, durable denim to the tag-free construction that won't irritate sensitive skin.Beyond creating practical children's clothing, Lauren has built a brand that empowers mothers to pursue their passions while still prioritizing family. She navigates the delicate balance of entrepreneurship and motherhood by working early mornings, during school hours, and late evenings, always ready to put down her work when her children need attention. "I want my daughter to know that there's opportunity for women to do whatever they want if they have the passion and drive to do it," she shares. Visit giliguise.com to discover clothing that grows with your child and supports a mom-founded business reimagining what children's fashion can be.Resources:Gili Guise Website: https://www.giliguise.com/ Hosting a Kids Rave Party called "Get GILI" hosted by GILi Guise in the Twin Cities.  https://mnkidrave.com  The Ultimate Time Audit & Productivity System (Freebie)Grab it here: TIME AUDIT WORKBOOKHow to Hire Your First VA for $27Get it now: GROWTH CHEATSHEETDiscover Your WHY – Free 5-Day WorkshopSign up for free here: DISCOVER YOUR WHYThe Mom Balance Playbook (Freebie for Managing the Mayhem)Download here: MOM BALANCE PLAYBOOKHire a VA or start your VA business here: https://camillewalker.co/5-Minute Meditations for Kids PodcastListen & subscribe here: APPLE SPOTIFYTop 100 Mompreneur Podcasts: https://podcast.feedspot.com/mompreneur_podcasts/ Connect with Lauren:Instagr

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• 242: Unlocking the Secrets of Successful Franchising with Sit Still Salon

  Send us a textAmy Leclerc's journey from the glossy world of New York fashion publishing to franchise co-owner of Sit Still, a revolutionary children's hair salon concept, is a masterclass in career reinvention and entrepreneurial vision."I joke that every year it was a different apartment, a different job, a different boyfriend," Amy laughs, painting a vivid picture of her early New York career—a real-life "Devil Wears Prada" experience that taught her invaluable lessons about taking big swings in business. When motherhood brought her back to the Pacific Northwest, she spotted untapped potential during her son's first haircut at a local children's salon called Sit Still. The experience was unlike the primary-colored, cartoon-filled environments typically aimed at children: "Unlike the doctor's office or daycare, it was so cool... there was a retail shop selling Moroccan oil, irreverent t-shirts, temporary tattoos." That moment of discovery planted the seed for her next entrepreneurial chapter.Drawing from her experience scaling Bar 3 fitness studios from a small operation to over 150 locations nationwide, Amy approached Sit Still's founder with a vision for national expansion. She shares candid insights about what makes franchising work: "Franchising at its best should feel like paint by numbers." This means creating detailed playbooks covering everything from training protocols to bathroom amenities—all the elements that create a consistent brand experience while allowing for local market adaptation.Perhaps most compelling is Amy's philosophy on reimagining success as a working mother. Describing herself as "unemployable," she's designed a career that allows her to "play around with the Legos that are my schedule" to be present during her children's pivotal moments. "When your kids embark on middle school, high school... that's the time to be present. That is when the stakes are higher." Her story proves that entrepreneurship can create the freedom to align business success with personal values—a powerful reminder that we can design careers that serve our lives rather than the other way around.Ready to reimagine what success looks like on your own terms? Amy's journey will inspire you to take those big swings while staying true to what matters most.Resources:Sit Still Kids: https://sitstillkids.com/ The Ultimate Time Audit & Productivity System (Freebie)Grab it here: TIME AUDIT WORKBOOKHow to Hire Your First VA for $27Get it now: GROWTH CHEATSHEETDiscover Your WHY – Free 5-Day WorkshopSign up for free here: DISCOVER YOUR WHYThe Mom Balance Playbook (Freebie for Managing the Mayhem)Download here: MOM BALANCE PLAYBOOKHire a VA or start your VA business here: https://camillewalker.co/5-Minute Meditations for Kids PodcastListen & subscribe here: APPLE SPOTIFYTop 100 Mompreneur Podcasts: https://podcast.feedspot.

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